Australian Doctor Group

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Australian Doctor Group With over 82% of GPs and 50K prescribers, AusDoc is the #1 communication platform for the Australian Healthcare Industry

Our mission is to provide leading digital HCP engagement solutions for pharmaceutical companies that enable and empower all doctors to provide better informed and more effective healthcare solutions to help Australians live healthier, longer lives. Our publications include Australian Doctor, Medical Observer, 6minutes, and Pharmacy News. CONTENT MARKETING
We create powerful stories that represent

your brand and display them to targeted audiences that meet your marketing objectives. From strategy and production, to distribution and measurement, we can fulfill all your content needs. PUBLISHING
We publish market leading B2B healthcare publications that are created by our in-house industry experts and reach some of the largest audiences in Australia. Our publications, both digital and in print, deliver current news and insights that focus on the needs of healthcare professionals. MEDICAL EDUCATION
We provide practical, relevant and patient focused medical education in the form of online modules, clinical audits, face-to-face seminars, webinars and how-to-treat quizzes. We can work with you to develop accredited CPD and QI activities boosted by a comprehensive digital and content marketing strategy to reach over 23,000 general practitioners and 12,000 pharmacists. EVENTS
We produce successful conferences, roundtables and awards events for a vast range of industries across Australia. Our events give attendees and sponsors unparalleled access to networking opportunities and high quality information on trends and disruptions within the healthcare space. MEDIA
As the largest healthcare media company in Australia, we publish some of the most recognised industry magazine brands in Australia. We can reach your key audiences through our established online and print channels, with over 50,000 engaged subscribers.

5 Strategies for Digital Health Tech Companies to Accelerate Doctor AdoptionThe adoption of digital health technologies ...
19/05/2025

5 Strategies for Digital Health Tech Companies to Accelerate Doctor Adoption

The adoption of digital health technologies is growing, but many doctors remain hesitant due to concerns about security, usability, and workflow disruption.

To accelerate adoption, digital health tech companies must focus on practical solutions that address these challenges.

Based on an AusDoc survey of 160 doctors exploring their understanding and use of digital health solutions, here are five key strategies to drive wider acceptance among Australian doctors.

Access the latest resources for healthcare marketing solutions and commercial teams to increase HCP engagement

The digital transformation of healthcare is well underway, with doctors increasingly turning to technology to improve ef...
07/05/2025

The digital transformation of healthcare is well underway, with doctors increasingly turning to technology to improve efficiency and patient care.

However, while adoption is growing, familiarity and confidence in digital health solutions remain mixed, highlighting the need for better integration and support.

Check out the latest resources pertaining to HCP engagement and Australian healthcare marketing solutions

In Australia’s regulated healthcare environment, knowing exactly who you’re speaking to is more important than ever — es...
07/05/2025

In Australia’s regulated healthcare environment, knowing exactly who you’re speaking to is more important than ever — especially when your message involves scheduled (prescription-only) medicines.

If you’re a pharmaceutical company, marketer, agency, or healthcare brand, a key question to ask before any campaign is approved is: “Is my audience AHPRA-verified?”

Before your next campaign goes live, ask yourself: “Is my audience AHPRA-verified and how can I prove it?” If your answer isn’t crystal clear, AusDoc can help.

Check out the latest resources pertaining to HCP engagement and Australian healthcare marketing solutions

Older weight-loss brands still popular among prescribersMost respondents to an AusDoc survey prescribe weight-loss medic...
12/08/2024

Older weight-loss brands still popular among prescribers

Most respondents to an AusDoc survey prescribe weight-loss medications at least once a month, with legacy products enjoying strong brand recall alongside the newer entrants to the market.

Check out the latest resources pertaining to HCP engagement and Australian healthcare marketing solutions

Australian doctors report a surge in patient questions about weight-loss meds, but survey finds a lack of confidence to ...
12/08/2024

Australian doctors report a surge in patient questions about weight-loss meds, but survey finds a lack of confidence to answer

More than 85% of doctors report an increased number of patients asking about weight-loss medication over the past 12 months, but many lack confidence to discuss newer treatments, according to an exclusive AusDoc survey.

Check out the latest resources pertaining to HCP engagement and Australian healthcare marketing solutions

Pathology testing and the interpretation of results are regular challenges for many GPs, and there are several key areas...
13/05/2024

Pathology testing and the interpretation of results are regular challenges for many GPs, and there are several key areas that are particularly problematic, an AusDoc survey of 418 GPs and GP registrars has revealed.

Check out the latest resources pertaining to HCP and GP engagement and Australian healthcare and pharmaceutical marketing and GTM solutions

ENTRIES NOW OPEN to the 2024 PRIME Awards AustraliaThe PRIME Awards returns in 2024 for it's 20th edition to continue to...
13/05/2024

ENTRIES NOW OPEN to the 2024 PRIME Awards Australia

The PRIME Awards returns in 2024 for it's 20th edition to continue to recognise and celebrate excellence across 18 categories within healthcare communications and the Australian pharmaceutical and life sciences industry.

GPs vote AusDoc  #1 in Print, Online & NewslettersA survey of more than 330 Australian GPs has once again confirmed the ...
27/11/2023

GPs vote AusDoc #1 in Print, Online & Newsletters

A survey of more than 330 Australian GPs has once again confirmed the reach and influence of independent medical publications as being critically important for any organisation looking to communicate with doctors.

However, when it comes to finding and engaging with Australian doctors, AusDoc remains the clear leader among independent medical publications.

https://www.adg.com.au/resources/gp-medical-publications-readership-survey-2023/

The finalists for the 2023 PRIME Awards have been announced! Congratulations all! Winners will be crowned at the PRIME A...
12/09/2023

The finalists for the 2023 PRIME Awards have been announced! Congratulations all!

Winners will be crowned at the PRIME Awards ceremony on Thursday 9th November at the Sofitel Sydney Wentworth.

In case you missed it... Here's the best of Inside Healthcare so far for 2023!Stay on the pulse with the hottest topics ...
06/06/2023

In case you missed it... Here's the best of Inside Healthcare so far for 2023!

Stay on the pulse with the hottest topics within the pharma and healthcare industry. Subscribe to our monthly newsletter: https://www.adg.com.au/inside-healthcare/

1. How do busy GPs want to find out about new medications? https://www.adg.com.au/resources/how-do-busy-gps-want-to-find-out-about-new-medications/

2. Are MSLs the untapped opportunity for Pharma to better support GPs? https://www.adg.com.au/resources/are-msls-the-untapped-opportunity-for-pharma-to-better-support-gps/

3. Can chat bots replace pharmaceutical representatives? (From the perspective of a bot): https://www.adg.com.au/resources/can-chat-bots-replace-pharmaceutical-representatives-from-the-perspective-of-a-bot/

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