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64 Media - Australia 64 Media is a boutique firm offering public relations, corporate communications and media training services to the business and finance industry.

Launched in 2004, 64 Media is a boutique public relations and media training business specialising in financial services. We service a range of different players including financial advisers, licensees, banks, fund managers, insurance companies, technology providers and law firms. We work with, and educate, your key staff in media and social media messaging skills to ensure your messages reach you

r chosen markets. We also work with you to develop public relations strategies that really cut through. We pride ourselves on providing cost-effective communication solutions to companies from both the big and small end of town.

Merry Christmas and Happy New Year to our clients, colleagues and connections in business and financial services. It’s b...
22/12/2023

Merry Christmas and Happy New Year to our clients, colleagues and connections in business and financial services. It’s been an interesting year. As a final farewell to it, we have covered some of the latest moves in business and finance media and a couple of pieces of other interesting news. Click below to read more. We thank you for being part of our business world and look forward to connecting again next year.
https://64media.com.au/seasons-greetings/

Thank you Munich Re for a fabulous
19/10/2023

Thank you Munich Re for a fabulous

http://ow.ly/ZOMi50M0xiN
12/12/2022

http://ow.ly/ZOMi50M0xiN

In this episode of Centre Stage we chat to evolution media group (EMG) CEO and Queen of finance storytelling, Vanessa Stoykov. Vanessa says the secret to great media interviews is making what you have to say interesting and compelling, so that you genuinely add value for their audiences. EMG is an i...

With general advice set to remain in play under the   Review and non-relevant providers likely to be granted the ability...
04/12/2022

With general advice set to remain in play under the Review and non-relevant providers likely to be granted the ability to give “simple” advice, The Advisers Association Ltd has called for the introduction of a higher education bar for those delivering these forms of . Read more in IFA

TAA says it’s time to set a higher education bar for non-relevant providers of financial advice. With general advice set to remain in play under the Quality of Advice Review (QAR) and non-relevant

It was so lovely to meet new friends at the      lunch yesterday. Fabulous panel session from Anto Joseph Lisa Bridgett ...
03/12/2022

It was so lovely to meet new friends at the lunch yesterday. Fabulous panel session from Anto Joseph Lisa Bridgett Kaitlyn Davidson and Krystyna Szlawski ~ special thanks to new friend Sherlin Samaraweera for the fab photo with Anto and Cynthia De Vera

May your festive season be merry and bright.
01/12/2022

May your festive season be merry and bright.

In order to feed our insatiable appetite for up-to-the-minute information, news stories often have to be told more-or-le...
20/10/2022

In order to feed our insatiable appetite for up-to-the-minute information, news stories often have to be told more-or-less as they happen. This can be quite a task. The nature of a journalist’s work means they are pretty much always on deadline.

By Julie Bennett In order to feed our insatiable appetite for up-to-the-minute information, news stories often have to be told more-or-less as they happen. This can be quite a task. The nature of a journalist’s work means they are pretty much always on deadline. If you’re being interviewed, anyt...

Insync's Monik Kotecha took centre stage on a panel discussion on   for an Ausbiz/ASX Future Focus special event. Click ...
18/10/2022

Insync's Monik Kotecha took centre stage on a panel discussion on for an Ausbiz/ASX Future Focus special event. Click through to view the discussion. https://tinyurl.com/52xrn2js

‘I know that’s what I said, but that’s not what I meant.’
06/10/2022

‘I know that’s what I said, but that’s not what I meant.’

Sometimes people come back after a story has been published to say, ‘I know that’s what I said, but that’s not what I meant.’ To us, this highlights how well you need to prepare for media interviews.

Further acquisitions remain a possibility for WT Financial as it finalises the integration of Synchron, Sentry and Wealt...
28/09/2022

Further acquisitions remain a possibility for WT Financial as it finalises the integration of Synchron, Sentry and Wealth Today.

Further acquisitions remain a possibility for WT Financial as it finalises the integration of Synchron, Sentry and Wealth Today and announces its full-year results.

In our latest podcast, RiskInfo publisher Peter Sobels answers one of the questions that concerns so many people when ta...
25/09/2022

In our latest podcast, RiskInfo publisher Peter Sobels answers one of the questions that concerns so many people when talking to the media – is Off the Record really off the record? LISTEN IN

In our latest podcast, RiskInfo publisher Peter Sobels answers one of the questions that concerns so many people when talking to the media – is Off the Record really off the record? Click below to listen in. LISTEN IN

Of all the questions we are asked in our media training, this is one of the ones that causes much concern.
19/09/2022

Of all the questions we are asked in our media training, this is one of the ones that causes much concern.

By Julie Bennett Of all the questions we are asked in our media training, this is one of the ones that causes much concern.  The shortest of short answers is: Do not engage.  But that’s easier said than done, and in fact, it is not always appropriate.  Dealing with keyboard warriors in the medi...

In this episode, we talk with Neil Macdonald from The Advisers Association about being in the media spotlight.
11/09/2022

In this episode, we talk with Neil Macdonald from The Advisers Association about being in the media spotlight.

In this podcast we welcome Neil Macdonald, CEO of The Advisers Association. Julie Bennett What advice would you have for people wanting to build a thought leadership profile in the media? Neil Macdonald Probably the simplest thing is to just do it. So I think we all start thinking do I have anything...

A new industry white paper from  Insync Funds Management said the rate at which inflation is rising has slowed and will ...
30/08/2022

A new industry white paper from Insync Funds Management said the rate at which inflation is rising has slowed and will settle to its long-term norm. Read more in Financial Newswire.
http://ow.ly/EiK150Kv6Nu

A new white paper from Insync Funds Management said the rate at which inflation is rising has slowed and will settle to its long-term norm.

Please join me at Nowra Library on 2 September 2022, when I'll be chatting about my debut novel   from 11:00 am. Click o...
26/08/2022

Please join me at Nowra Library on 2 September 2022, when I'll be chatting about my debut novel from 11:00 am. Click on the link to book!
http://ow.ly/Lmuz50Kta6H

Shoalhaven Libraries

Join us as Julie Bennet talks about her debut novel, The Understudy.

Do you need the gift of the gab when talking to the media? https://64media.com.au/category/64-media-news/
25/08/2022

Do you need the gift of the gab when talking to the media? https://64media.com.au/category/64-media-news/

Do you need the gift of the gab? by 64mediateam | Aug 26, 2022 | 64 Media NewsBy Julie Bennett You might be wondering why I’ve included a pic of a castle for this post. Well, this is not any old castle, it’s Blarney Castle in Ireland. Legend has it that if you kiss the Blarney Stone (the tail of...

The likelihood of a protracted and savage recession over the next two years is growing slimmer and slimmer over in the v...
17/08/2022

The likelihood of a protracted and savage recession over the next two years is growing slimmer and slimmer over in the view of John Lobb from Insync Funds Management. More on
http://ow.ly/XgK250KlvYQ

The likelihood of a protracted and savage recession over the next two years is growing slimmer and slimmer over in the view of John Lobb from Insync Funds Management, noting instead we are likely to see growth moderate. John begins outlining his thesis with the Fed Fund rate, driven by GDP growth an...

AstuteWheel: Want to provide really valuable financial planning advice? Understand your clients' values. Read more in IF...
15/08/2022

AstuteWheel: Want to provide really valuable financial planning advice? Understand your clients' values. Read more in IFA http://ow.ly/JGkC50KjHg5 Michael Topper Hans Egger Astute Wheel

Want to provide really valuable financial planning advice? Understand your client’s values. In the course of its short history, the financial advice process has undergone a metamorphosis. It has

64 Media launches Centre Stage
07/08/2022

64 Media launches Centre Stage

Our big news this month is that we are launching a regular podcast – Centre Stage with 64 Media.  We know most people are very busy, so we are aiming to keep out podcasts short, sharp and entertaining – five to 10 minutes maximum. The podcast will feature quick tips and insights into raising th...

TAA: “Advisers are the people best qualified and experienced to provide good quality advice, but they have their hands t...
03/08/2022

TAA: “Advisers are the people best qualified and experienced to provide good quality advice, but they have their hands tied by a range of factors including product-focussed legislation, multiple regulators and licensee policies and processes. They are not enabled to provide simple advice, simply and they should be.”
http://ow.ly/WE1250Kae6W

A side effect of the exodus of financial planners from the profession can only be the rise and rise of the finfluencer – a trend which The Advisers Association (TAA) does not see abating, despite the release of ASIC Information Sheet (INFO 269) reminding social media commentators not to stray acro...

Great to catch up with Synchron Aust while in    Don Trapnell
29/07/2022

Great to catch up with Synchron Aust while in Don Trapnell

AstuteWheel Managing Director Hans Egger says the   questions in   survey missed their mark, meaning the opportunity to ...
19/07/2022

AstuteWheel Managing Director Hans Egger says the questions in survey missed their mark, meaning the opportunity to genuinely understand adviser views on has been squandered. Read more in
http://ow.ly/LG7m50JYMeq
http://ow.ly/iGmV50JYMhb

15/07/2022

It’s been a busy six months in financial services media. Laura Dew, who has been with Money Management since 2019, moved into the editor’s chair in February, after Jassmyn Goh left to take on the editor’s role at Citywire. As Money Management celebrated its 35th anniversary last month,....

I think I should put this on the back of   bookmarks 💕
02/07/2022

I think I should put this on the back of bookmarks 💕

❤️

The Authorised Representatives Association merges with The Advisers Association.  Read more in Money Management http://o...
01/07/2022

The Authorised Representatives Association merges with The Advisers Association. Read more in Money Management
http://ow.ly/cKXY50JMaGO

The Authorised Representatives Association will merge with The Advisers Association on 1 July, 2022, after its members voted to close the 40-year old association.

The Advisers Association (TAA) says the upfront life insurance commission rate, set at 60% presently, should preferably ...
28/06/2022

The Advisers Association (TAA) says the upfront life insurance commission rate, set at 60% presently, should preferably be raised to 80% or higher in a submission to the Quality of Advice review.
http://ow.ly/gHji50JJbiL

The Advisers Association (TAA) says the upfront life insurance commission rate, set at 60% presently, should preferably be raised to 80% or higher in a submission to the Quality of Advice review.

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