14/11/2024
“Have you ever followed a celebrity online, whether a musician, actor, or even an internet personality, and felt you knew them? Maybe a smaller “micro-influencer” lived in your area and made you feel you knew them.
On a smaller scale, this user-to-creator connection may just be innocent, like someone you look up to, relating to the creator’s style, or just for fun. But in some instances, it can develop into a “parasocial relationship.”
The term “parasocial relationship” has been around since the 1950s, and it has recently been popularized on social media apps, like TikTok. Currently, when users mention the phrase, it refers to a one-sided relationship formed with media personas.“ - Words by Riley (she/her) 21 USA
Read more of Riley’s latest work with our Creative Residency, ‘Status Update: In a Parasocial Relationship with a Brand’, by heading to whynot.org.au 💻