International Women’s Day was amazing. Witnessed the incredible @melanie_dyer singing at @thestunnedmulletportmac at a beautiful event crafted by PETA at @pa_your_way_ and got to hear all about her journey as a badass female country singer songwriter in the music industry 💪👩🎤
Let's celebrate all the fierce women making waves this #InternationalWomensDay 🌟 #MelanieDyer #CountryMusic
We wrote a blog! And it's one that you REALLY want to cast your eyes over because it is all about those constant, pesky scam DMs everyone is getting at the moment. It's becoming flippin' ridiculous.
Head to our website at gemsocials.com.au to read it in full and arm yourself with tips and tricks on how to go full Simon Cowell on these absolute time sponges.
#DigitalMarketing #SocialMedia #SocialMediaMarketing #GemSocials #FacebookScams #Block #MetaScams #Blog #SocialMediaTipsAndTricks
A question we got asked recently was 'what results can I expect on my ads based on $xx per day?'
It's almost impossible to give an answer on that, because it depends on the creative!
Creative that is well formatted, engaging, and tells your target audience exactly what you're offering them and why they want it is statistically shown to get better results than content that is too long, unclear, or chops your head off in the grid. And we're not just talking about ads here.
Also, getting your content to resonate and have the desired impact for its position in the sales funnel is a long game. You need to start by building up awareness before you can even think about getting people to purchase/convert - don't forget that the process goes KNOW, LIKE, TRUST. A two week campaign if you're trying to sell something to a brand new audience is almost certainly not going to achieve the results you want. Your audience has to build a connection with you, your brand, and what you're selling long before they'll commit.
Whether we create it for you, or guide you on how to create it yourself, never forget that ads and marketing mean very little without engaging, authentic and purposeful content for your brand.
#GemSocials #GemDigital #AmplifyYourBrand #FindYourAudience #ConnectTheDigitalDots #SocialMediaTrends #SocialMedia #EngagingContent #ForTheLoveOfGoodContent #SmallBusiness #PortMacquarie #Sydney
Don't worry if you have, we do the same to our own...
Business owners, right? Always putting all the other clients first and forgetting about yourselves. So is 2024 the year that you outsource your social media and digital marketing to a professional?
Well, here we are! Our team of creatives can do the project management, design, copy, scheduling, ads management, and results analysis to align with your overall marketing goals and strategy.
So stop ghosting YOURSELF (but continue to ghost telemarketers, bad hairdressers, and people that just can't seem to take the hint).
Make this the year that you invest in your business.
#GemSocials #socialmedia #OutsourceYourSocialMedia #portmacquarie #sydney #contentcreator #contentshoots #SocialMediaMyths #SocialMediaFacts #SmallBusinessMarketing
While LinkedIn is predominantly a social channel designed for more business-related content, the post lockdown and work-from-home trend towards a more even work/life balance has led people to start sharing more about themselves outside of what they do to earn a crust.
We no longer want to see ultra successful types that seemingly have it all together while we're on a Google Meet still in our pjs from the waist down and frantically ordering Uber Eats to our kids' school because we ran out of food and missed the lunch order cutoff date.
Being successful in business (and life) looks different for everyone, so we are welcoming the shift to more realistic role models in the business world. It doesn't matter what getting the job done looks like, if you're getting it done!
Have you noticed a change on your LinkedIn newsfeed? What are you loving and what are you... tolerating?
#DigitalMarketing #SocialMedia #SocialMediaMarketing #GemSocials #LinkedIn #ContentCreation #KnowYourAudience
Did you know that video captions also count towards your SEO on most platforms?
So not only is the great big Google machine reading your written copy, it will also read the closed captions that go with what is being said by the speaker in the video.
#GemSocials #AmplifyYourBrand #ConnectTheDigitalDots #SocialMedia #VideoContent #ClosedCaption
Emma is passionate about valuing the work of others, giving credit to those who have used their talents and expertise to create something incredible.
She talks about this in the long form version of this month's @focus.mag article highlighting her work and contributions to the community, so head to our website via the link in bio and find out why this is so important to her.
#DigitalMarketing #SocialMedia #SocialMediaMarketing #GemSocials #LocalsSupportingLocals #Focus #FocusMagazine #BusinessJourney
Gem Boss Emma is featured in this month's edition of @focus.mag and we are just a little bit chuffed 🤗
Telling her story of what led her to Port Macquarie from the big smoke, the reasons she started Gem Socials, and why she loves the connection that it has allowed her to have with the community, it a great read and a journey* that we're all so proud to have been a part of.
We were a bit limited with word count, so we've put the full article up on our own site as a blog - click on the link in bio to head to the website and read it all!
* I (Kate) hate that word and feel very Marcia Hines using it but that's really what it has been and I couldn't come up with anything that told the story better.
#DigitalMarketing #SocialMedia #SocialMediaMarketing #GemSocials #LocalsSupportingLocals #Focus #FocusMagazine #BusinessJourney
Black Friday seems to get bigger and bigger every year, and we love developing strategies in the lead up for our ecommerce clients to ensure that they are well and truly in the mix.
Last year, we had huge success for one particular client that we were absolutely chuffed about - for both us and them!
Over the years we have learned what works and what doesn't, and to see the results of us fine-tuning and tailoring our Black Friday approach was so exciting. Just take a look at these numbers!
If you're an ecommerce store that had an underwhelming Black Friday last year, let us help you! We can't promise an instant success story, but we've certainly used previous experience to hone our skills, and would love to use it to help you find great success 👍🏼
#GemSocials #GemDigital #ConnectTheDigitalDots #BlackFriday #BlackFridaySuccess #IncreaseEngagement #SocialMedia #PortMacquarie #Sydney
The only thing more irritating than the length of the current school holidays is the huge increase we've seen in scam messages sliding into our DMs.
It's constant! Every time you hear that little notification 'ding' go off, we are no longer filled with anticipation at getting a funny meme sent by our bestie... instead we are now filled with dread wondering which of our clients' turns it is to receive a scam message.
Follow these few simple tips (remembering that consistency is key!) to reduce the number of spam messages popping up in your inbox:
👩🏼💻 Does the URL/domain look sketchy?
👩🏼💻 ALWAYS REPORT
👩🏼💻 Get your block on
👩🏼💻 Create a group of keywords specifically for catching and flagging potential spam posts, making sure they are commonly used words in these scam messages, such as Facebook support, temporarily lock, permanently lock, permanently remove, temporarily disable, flagged, page policy, etc
Head to the blog page of our website via the link in bio to find out what you need to do to hear less from these absolute pests.
#SocialMedia #GemSocials #DigitalContent #CreativeContent #SocialMediaScams #GemDigital #ReportAndBlock #OnlineSecurity #MetaSecurity #Blog #SocialMediaBlog #MetaBlog
If you're a Port Macquarie local, pick yourself up a copy of this month's Port Macquarie Focus magazine and read about the Gem Socials story, featured in Kate Wood-Foye's Illuminate column! Starting with why Emma moved to Port Macquarie in the first place, her reasons for creating Gem, and how she has built the business from a one-woman-show into a small-but-mighty team. So watch this reel of us doing what we do best (making fun of ourselves while creating excellent content), and then pick up your copy! If you can't get your hands on a physical copy of the mag, click on our link in bio to read the digital version. #DigitalMarketing #SocialMedia #SocialMediaMarketing #GemSocials #LocalsSupportingLocals #Focus #FocusMagazine #BusinessJourney
