Gem Socials

International Women’s Day was amazing. Witnessed the incredible @melanie_dyer singing at @thestunnedmulletportmac at a beautiful event crafted by PETA at @pa_your_way_ and got to hear all about her journey as a badass female country singer songwriter in the music industry 💪👩‍🎤 Let's celebrate all the fierce women making waves this #InternationalWomensDay 🌟 #MelanieDyer #CountryMusic

We wrote a blog! And it's one that you REALLY want to cast your eyes over because it is all about those constant, pesky scam DMs everyone is getting at the moment. It's becoming flippin' ridiculous. Head to our website at gemsocials.com.au to read it in full and arm yourself with tips and tricks on how to go full Simon Cowell on these absolute time sponges. #DigitalMarketing #SocialMedia #SocialMediaMarketing #GemSocials #FacebookScams #Block #MetaScams #Blog #SocialMediaTipsAndTricks

A question we got asked recently was 'what results can I expect on my ads based on $xx per day?' It's almost impossible to give an answer on that, because it depends on the creative! Creative that is well formatted, engaging, and tells your target audience exactly what you're offering them and why they want it is statistically shown to get better results than content that is too long, unclear, or chops your head off in the grid. And we're not just talking about ads here. Also, getting your content to resonate and have the desired impact for its position in the sales funnel is a long game. You need to start by building up awareness before you can even think about getting people to purchase/convert - don't forget that the process goes KNOW, LIKE, TRUST. A two week campaign if you're trying to sell something to a brand new audience is almost certainly not going to achieve the results you want. Your audience has to build a connection with you, your brand, and what you're selling long before they'll commit. Whether we create it for you, or guide you on how to create it yourself, never forget that ads and marketing mean very little without engaging, authentic and purposeful content for your brand. #GemSocials #GemDigital #AmplifyYourBrand #FindYourAudience #ConnectTheDigitalDots #SocialMediaTrends #SocialMedia #EngagingContent #ForTheLoveOfGoodContent #SmallBusiness #PortMacquarie #Sydney

Don't worry if you have, we do the same to our own... Business owners, right? Always putting all the other clients first and forgetting about yourselves. So is 2024 the year that you outsource your social media and digital marketing to a professional? Well, here we are! Our team of creatives can do the project management, design, copy, scheduling, ads management, and results analysis to align with your overall marketing goals and strategy. So stop ghosting YOURSELF (but continue to ghost telemarketers, bad hairdressers, and people that just can't seem to take the hint). Make this the year that you invest in your business. #GemSocials #socialmedia #OutsourceYourSocialMedia #portmacquarie #sydney #contentcreator #contentshoots #SocialMediaMyths #SocialMediaFacts #SmallBusinessMarketing

While LinkedIn is predominantly a social channel designed for more business-related content, the post lockdown and work-from-home trend towards a more even work/life balance has led people to start sharing more about themselves outside of what they do to earn a crust. We no longer want to see ultra successful types that seemingly have it all together while we're on a Google Meet still in our pjs from the waist down and frantically ordering Uber Eats to our kids' school because we ran out of food and missed the lunch order cutoff date. Being successful in business (and life) looks different for everyone, so we are welcoming the shift to more realistic role models in the business world. It doesn't matter what getting the job done looks like, if you're getting it done! Have you noticed a change on your LinkedIn newsfeed? What are you loving and what are you... tolerating? #DigitalMarketing #SocialMedia #SocialMediaMarketing #GemSocials #LinkedIn #ContentCreation #KnowYourAudience

Did you know that video captions also count towards your SEO on most platforms? So not only is the great big Google machine reading your written copy, it will also read the closed captions that go with what is being said by the speaker in the video. #GemSocials #AmplifyYourBrand #ConnectTheDigitalDots #SocialMedia #VideoContent #ClosedCaption

Emma is passionate about valuing the work of others, giving credit to those who have used their talents and expertise to create something incredible. She talks about this in the long form version of this month's @focus.mag article highlighting her work and contributions to the community, so head to our website via the link in bio and find out why this is so important to her. #DigitalMarketing #SocialMedia #SocialMediaMarketing #GemSocials #LocalsSupportingLocals #Focus #FocusMagazine #BusinessJourney

Gem Boss Emma is featured in this month's edition of @focus.mag and we are just a little bit chuffed 🤗 Telling her story of what led her to Port Macquarie from the big smoke, the reasons she started Gem Socials, and why she loves the connection that it has allowed her to have with the community, it a great read and a journey* that we're all so proud to have been a part of. We were a bit limited with word count, so we've put the full article up on our own site as a blog - click on the link in bio to head to the website and read it all! * I (Kate) hate that word and feel very Marcia Hines using it but that's really what it has been and I couldn't come up with anything that told the story better. #DigitalMarketing #SocialMedia #SocialMediaMarketing #GemSocials #LocalsSupportingLocals #Focus #FocusMagazine #BusinessJourney

Black Friday seems to get bigger and bigger every year, and we love developing strategies in the lead up for our ecommerce clients to ensure that they are well and truly in the mix. Last year, we had huge success for one particular client that we were absolutely chuffed about - for both us and them! Over the years we have learned what works and what doesn't, and to see the results of us fine-tuning and tailoring our Black Friday approach was so exciting. Just take a look at these numbers! If you're an ecommerce store that had an underwhelming Black Friday last year, let us help you! We can't promise an instant success story, but we've certainly used previous experience to hone our skills, and would love to use it to help you find great success 👍🏼 #GemSocials #GemDigital #ConnectTheDigitalDots #BlackFriday #BlackFridaySuccess #IncreaseEngagement #SocialMedia #PortMacquarie #Sydney

The only thing more irritating than the length of the current school holidays is the huge increase we've seen in scam messages sliding into our DMs. It's constant! Every time you hear that little notification 'ding' go off, we are no longer filled with anticipation at getting a funny meme sent by our bestie... instead we are now filled with dread wondering which of our clients' turns it is to receive a scam message. Follow these few simple tips (remembering that consistency is key!) to reduce the number of spam messages popping up in your inbox: 👩🏼‍💻 Does the URL/domain look sketchy? 👩🏼‍💻 ALWAYS REPORT 👩🏼‍💻 Get your block on 👩🏼‍💻 Create a group of keywords specifically for catching and flagging potential spam posts, making sure they are commonly used words in these scam messages, such as Facebook support, temporarily lock, permanently lock, permanently remove, temporarily disable, flagged, page policy, etc Head to the blog page of our website via the link in bio to find out what you need to do to hear less from these absolute pests. #SocialMedia #GemSocials #DigitalContent #CreativeContent #SocialMediaScams #GemDigital #ReportAndBlock #OnlineSecurity #MetaSecurity #Blog #SocialMediaBlog #MetaBlog

If you're a Port Macquarie local, pick yourself up a copy of this month's Port Macquarie Focus magazine and read about the Gem Socials story, featured in Kate Wood-Foye's Illuminate column! Starting with why Emma moved to Port Macquarie in the first place, her reasons for creating Gem, and how she has built the business from a one-woman-show into a small-but-mighty team. So watch this reel of us doing what we do best (making fun of ourselves while creating excellent content), and then pick up your copy! If you can't get your hands on a physical copy of the mag, click on our link in bio to read the digital version. #DigitalMarketing #SocialMedia #SocialMediaMarketing #GemSocials #LocalsSupportingLocals #Focus #FocusMagazine #BusinessJourney

Over the break, why not start a 2024 plan for your business? How are you going to increase your visibility, get people to believe in what you do/sell, and ultimately convert them into customers/clients? Here are our thoughts on where digital marketing in 2024 is heading, based on what we've seen this year, and what other industry experts are saying. We're planning some new and exciting things for next year, so if you'd like to work with us and find out what outsourcing your digital marketing can do for you and your business, get in touch! We're here to connect your digital dots, freeing up your time, energy and mental load. #GemSocials #AmplifyYourBrand #BrandMessage #ConnectTheDigitalDots #Website #SocialMedia #SmallBusiness #SMEs

This month's #LoveHandles is dedicated to each and every one of our wonderful clients! It's a diverse bunch, and we thank them for leaning into what we do, providing us with great content, and allowing us to tell their story through social media. It's been a blast, and we can't wait to continue building in 2024! AAAMortgages Bicknell Law & Consulting Clever Cases AUS Edible Alchemy Aus Fruit Salad Trees Gather + Place Goodwin Tennis - Mid North Coast Growers Market Port Macquarie Heart of Courage Just For Kids Preschool Childcare Centre Kidz Ink Long Day Care Centre Make a Difference - M.A.D Mid Coast Connect Midcoast Windows Momentum Windows PA YourWay Percival Property Port Macquarie Hastings Council Port Fresh Seafoods Positive Energy Adventures & Retreats Possum Magic Cottage Ride the Wave Festival Sphere Home Loans Tall Orders PMQ #socialmediainspo #lovehandles #gemsocials #socialmedia #contentmarketing #portmacquarie #sydney #contentcreator #contentshoots #digitalmarketing #weloveourclients #localssupportinglocals #iloveportmacquarie #marketing

Merry Christmas from all of us at the Gem team! We hope you've all got a wonderful few days planned with lots of laughs, trifle (it's not Christmas without trifle and there will be no further discussion), love, and relief that the bloody elf is gone for another year. Enjoy! #GemSocials #socialmedia #OutsourceYourSocialMedia #portmacquarie #sydney #contentcreator #contentshoots #MerryChristmas #ByeByeElf #SmallBusinessMarketing

We'd like to shout it from the rooftops but we were told that isn't OH&S compliant, so we'll just stick with a clear and firm message on here. Outsourcing your social media has been shown to make a huge difference to your business, both in quantitative results, time management and amplifying your brand message. You can not be a graphic designer, copywriter, project manager, photographer, filmographer, marketer, Meta expert and so on ALL BY YOURSELF. It's impossible. And we know this because we've tried. Over the course of our business journey, we've worked with the 'jack of all trades' strategy and it just isn't sustainable - and in the same way, it can't be for you either. We now know that playing to our strengths is what works for us and our clients, so by outsourcing to us you get the benefits of all of these things in one well-oiled team. So if you ever see Kate playing around in Canva or Gabie trying to write something you'll know the world has gone topsy turvy. If you want to find out what Emma and her team can do for your business, get in touch for a free 15 minute chat. We've got plans that are going to make 2024 Gem's biggest year yet and we'd love for you to jump on board with us! #GemSocials #GemDigital #AmplifyYourBrand #BrandMessage #ConnectTheDigitalDots #Website #SocialMedia #BossLady #Businesswoman #Entrepreneur #SmallBusiness #PortMacquarie #Sydney

If we had $1 for every time we've seen this... well we wouldn't have to work anymore but then we wouldn't see it and we'd have to go back to work and it would be a bit of a vicious cycle really. But seriously, this can cause HUGE problems for your business, with the end result often being that you never regain access to your original page and you have to start all over. This is time consuming, frustrating, and an all around pain in the proverbial. So if you're a business owner, make sure you have access to your own Business Manager page FROM 👏🏽 THE 👏🏽 START 👏🏽 Investing a bit of time in the setup will save you hours in the long run. #SocialMedia #GemSocials #DigitalContent #CreativeContent #SocialMediaAdvertising #MetaAdvertising #OnlineSecurity #MetaSecurity #BusinessManager

The Christmas and New Year holiday period are rife with mindless scrollers, as we all try to avoid talking to long lost relatives, ignore the constant 'Muuuuummmmm' that is the soundtrack to school holidays, and the food coma that comes with literal constant eating. Taking refuge in our phones for a bit of downtime is inevitable. So if your social media ads aren't scheduled, targeting the right people, or an engaging creative, you will miss out on the opportunity of your business or product reaching many eyeballs. Check them now, assess previous results/campaigns, and then get your business in the mix. Need help knowing how to do this? Look no further! Head to our website via the link in bio and find out more on our Social Media Ads page. #SocialMedia #GemSocials #DigitalContent #CreativeContent #SocialMediaAdvertising #MetaAdvertising

It has been our biggest year so far in the world of Gem Socials. We've travelled, welcomed new team members, taken on some exciting new clients, expanded our expertise and even high fived a prawn. So we're taking a break to reflect, recoup, and un-wine-d. The irony of doing this during school holidays when our kids are home is not lost on us but you take what you can get. Thank you to everyone for your support this year, we've loved working with all of our wonderful clients and can't wait to bring you exciting new things in 2024! #Marketing #PortMacquarie #DigitalMarketing #SocialMedia #SocialMediaMarketing #GemSocials #SocialMediaTips #LocalsSupportingLocals #ChristmasHolidays

After Emma's informative and not-at-all-nerve-wracking presentation just over a month ago teaching women-led SMEs how to combine an excellent website with excellent digital marketing, it was amazing to see feedback like this coming in. She is super passionate about the opportunities that digital marketing done right can provide to your business, and there isn't much she's not across. So if 2024 is your year to amplify your brand in the digital world, get in touch! We're planning some new and exciting things, developing more innovative ways to connect your digital dots and help you free up your time, energy and mental load. #GemSocials #AmplifyYourBrand #BrandMessage #ConnectTheDigitalDots #Website #SocialMedia #SmallBusiness #SMEs