11/06/2024
Because nothing says 'I care' like a well-timed emoji 🤣
www.socialus.com.au
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06/06/2024
Feeling overwhelmed by the social media alphabet soup?
Don't worry; we're here to break it down. 😉
👉 Let's talk about the difference between hashtags and keywords.
AKA the dynamic duo of online visibility
🌟 Think of hashtags as the flamboyant party guests, attracting everyone's attention with catchy words displayed with a huge symbol plonked in the front (think ). They help categorise your content and make it discoverable on Instagram.
🌟 Keywords, on the other hand, are the introverted librarians meticulously organising information for search engines, meaning you'll show up high in search results (think Google is throwing a spotlight on you!).
🌟 You sprinkle these specific words ("digital marketing," "mental wellness") throughout your content to attract the right audience searching online. The more keywords, the merrier, but keep them relevant. For example, if you're a fitness trainer, "fitness tips" and "home workout routines" would be part of your golden keywords.
🌟 Hashtags get you discovered on Instagram, while keywords make your content SEO-friendly and searchable on the web. By using both strategically, you can skyrocket your online presence.
Whilst we LURVE the hashtag game, we have some great SEO contacts that we can happily refer you to. So, quit feeling lost in the social media hashtag jungle and wave that white flag. 🏳️
We can help! 🤝
Book a discovery call with us via the link below, and let's chat!
https://socialus.com.au/contact/
04/06/2024
The "Ick" List 🤮
Ugh, we've all seen them - the social media icks that make you cringe.
Here are a few common ones we see all the time AND should be avoided:
🤮 Not Using Location Tags - Location, location, location! ️
Why not let people know where your awesomeness is coming from? Location tags ensure that your content is seen by people who are most likely to want/need you, that you're a real business with a physical presence, and that you have the opportunity to connect with other businesses or users in your area. PLUS, they provide valuable insights into how many users have seen your content based on the location tag.
🤮 Posting and Ghosting. Social media is a two-way street! If someone takes the time to comment, respond! Engaging with others builds connections and keeps the conversation flowing. Remember, engagement is the secret sauce of social media.
🤮 Web Links in IG Captions. We see you copying and pasting, cross-posting with NIL care, or forgetting the basics of understanding platform capabilities. Tailor your posts to each platform. Are links buried in Instagram captions? Meh. Optimise your content for where it lives.
🤮 AI-Written Everything. Does your content sound robotic? Authenticity is key. Using AI to save time? Great! But make sure your brand's voice shines through. Keep your ideal audience in mind and focus on building trust with consistency. P.S. Quirky is good! Embrace your brand's unique personality.
What social media sins make you cringe? 🤔
If it's time to quit the cringe and start hitting the wins, download our Top 10 (11) Social Media Tips Freebie . It's the perfect download to nail your socials and doesn't cost a cent. 🌟
Click the link below to download it straight away!
https://linktr.ee/socialus
30/05/2024
Confusion around social media platforms burning precious brain cells for your business? 🤯
Are you constantly asking yourself, “Which bloody social media platform do I need to be active on as a small business owner?”
Yep. We've heard this before. 😉
And we're about to unleash some wisdom.
First and foremost, thank you for recognising the importance of having a social media presence. 🙏
However, with the vast array of social media platforms available, deciphering where you need to be present can be painful.
Before you sign up for EVERY platform under the sun, you need to get clear on:
👉 Who is your ideal client/customer, and where are they hanging out? Your ideals might be more active on Facebook, but all your efforts are on Instagram – what a waste!
🛑 Each social media platform has varying capabilities and tools for its users. This means your content strategy will likely differ based on your platform and how your ideals process the information you post.
Hence, where we come in. 💫
As social media marketers, we identify the best platforms small business owners should utilise and work through their ideal client information – to ensure there is no wasted time or energy on platforms that will BARELY reach those who NEED and WANT your product or service.
It's all about cutting out the fluff and focusing on what really matters, so you're not wasting time or energy where it doesn't count. We focus on maximising your social media impact, ensuring that the results you want – are the results you get. ✔️
It's just how we roll.
So, before the end of the financial year gives us all a kick up the bum – why not consider outsourcing your social media to us? We can and would love to help you. 😉
All information is available via the link below, so click on it now!
www.socialus.com.au
28/05/2024
Thank you, Laryssa, for your kind words and for being such a fantastic client!
At SocialUs., we aim to keep you focused on what you do best while we handle the online chatter. We're all about freeing you up to do what you love while we work our magic on your online presence. 😁
We live for crafting killer content and watching it resonate with your customers. Here's to many more social media wins together! 💫
Psst. If you're ready to elevate your social media game and entrust it to a team with a proven track record, visit the link below and take a closer look.
(Do it now!) 🏃♂️💨
www.socialus.com.au
23/05/2024
Preaching to the choir here.
Remember, growing an engaged social media audience takes time and patience. 😉
www.socialus.com.au
21/05/2024
Are you a social media sceptic? 🤔
You know what we're talking about.
That "This social media thing is just not for me" vibe.
WELL. If you're still deciding whether to outsource your business's social media, READ ON. 👇
We're about to drop some huge truth bombs.
Ready?
🪧 Sign 1: You low-key despise social media.
Posting, writing, taking images — the whole thing feels like a chore. Ugh. You constantly second-guess yourself and secretly believe social media marketing is a black hole of wasted time. (writing this made us cry; don’t HATE.)
🪧 Sign 2: You're fab at posting random posts.
"Gotta post something now. Even if it’s of my big toe." That's your social media strategy in a nutshell. But listen up; there's more to it. You need a strategy to win (a.k.a. grow your business). Every post should have PURPOSE and be of VALUE to your audience.
🪧 Sign 3: You think follower count is the holy grail.
Nope, not even close. We've heard this from countless business owners. The follower count is meaningless without a strategy for engagement and content that shines. It's all about who interacts with your brand, not just how many are watching from the sidelines.
We get it. 😉
Social media can feel like a never-ending to-do list.
But it doesn't have to be.
✨ Outsourcing your social media is an investment, and a good one at that!
With a dynamic duo like us in your corner and our various packages that can fit any budget, objective, or requirement, we can turn your social media woes into an outsourcing dream.
✨So ditch the social media struggle and throw it over to us.
Don't miss out on the opportunity to transform your social media presence!
Skyrocket your social media game!
Contact us today via the link below to schedule your free 15-minute discovery call.
https://socialus.com.au/contact/
16/05/2024
So, you've created your business social media profile?
It's not enough. 👎
Sorry.
Your profile needs a little more life; by life, we mean including the below. (If you've forgotten to include any of these, you can save this post and thank us later.)
You need to include:
💥 Who you are.
💥 What you do.
💥 What makes you stand out from your competitors?
💥 Who is your target audience?
💥 Where are you?
💥 Where can your audience go to know more/learn more about you?
And, you guessed it.
This should all be readily visible, right in front of your audience's eyes when they land on your profile.
But where? How? 🤔
Glad you asked. 😉
All those questions you should be including – should quickly be answered via:
💫 Your bio on Instagram and the appropriate Facebook profile sections.
💫 Your Insta highlight buttons
💫 Links that are active, updated, visible and NOT broken.
💫 The captions and content you post.
💥 And if we haven’t said it enough, we will say it again: everything you post should provide an element of VALUE (your content should benefit your audience in some way), SUBSTANCE (don't just post fluff- your content should have some depth and provide insights or information), and AUTHENTICITY (humans connect with humans. Show some of your personality and avoid being overly promotional or robotic).
It's easy to overlook the simple things, but often, the smallest details leave the biggest impression. Truth. ☑️
What does your social media profile look like at the moment?
Has this helped encourage you to take some time and give it a little TLC?
www.socialus.com.au
13/05/2024
Busting this big fat myth. 💥
'Content Pillars are Pointless'
'Content Pillars are Useless'
'Content Pillars are SO Unnecessary?'
Nah. Far from it. 👎
☑️ Content Pillars are the heartbeat of an effective content strategy and what your content should revolve around.
☑️ Normally, you will have 3-5 content pillars relevant to your audience and aligning with key themes around which you create content.
Let's say you’re a local fruit & veg shop.
You may start to build several pillars made up of:
💥 Seasonal Produce (identifying what’s in season, storing fruit and veg properly, and highlighting a few recipes showcasing the seasonal produce)
💥 Sustainability (supporting local growers and farmers and incorporating some bios of the growers or talking through how your business commits to sustainability and why it’s so important)
💥 Nutrition (talk about the benefits of specific fruits or vegetables and how they contain certain vitamins and minerals that are valuable to consumers)
💫 Establishing content pillars is super helpful for content creation.
When you have pillars in place, you produce content that aligns with them, with a clear understanding that each post serves a purpose AND adds value to your audience, irrespective of the pillar it falls under.
Remember that the best content pillars depend on your industry and target audience. So ensure you comprehend that clearly before you fall into the brainstorming vortex! 😉
We're proud to say we are obsessed with creating content!
So, if you're feeling lost in the content jungle (we've all been there!), give us a nudge. We'll make sure your content glitters ✨
Slide into our DMs or check out our package options via the link below!
www.socialus.com.au
07/05/2024
MAKE A GOOD FIRST IMPRESSION & START HERE. 👇
We're talking about your Instagram bio.
With only 150 characters at your disposal, think of it as your digital business card, introducing who you are, what you do, how you can help, and your point of difference.
Plus, whether you use multiple URLs or just one, it needs to drive traffic to a website, your online store, freebies, or any other valuable destination - EASILY.
Here is what your bio can do without:
🚫 Too many emojis.
They can add personality, but too many can be distracting and unnecessary.
🚫 A flood of hashtags.
Hashtags are a great way to be discovered, but limit yourself to a few relevant ones. (if you need any at all)
🚫 Fancy fonts.
They might look pretty, but they can be hard to read.
🚫 Broken or irrelevant URLs.
Fix these ASAP!
So, if you can only do one thing today, go to your Instagram profile, review your bio, and clean it up!
You want to ensure those who decide to watch you stick around, right?
Thank us later. 💫
www.socialus.com.au
06/05/2024
Are you posting too little or too much?
That is the question..... 🤔🤔
Our friend Later crunched the numbers, analysing 19 million Instagram feed posts and 32,000 Instagram stories from January 1, 2023, to October 1, 2023.
According to their findings:
🤳 Accounts with 0-10K followers averaged two posts per week.
🤳 Accounts with 10K to 100K followers averaged three posts per week.
🤳 Accounts with 100K to 500K followers averaged five posts per week.
What's our take on this?
👉 Well, ultimately, we will always advocate for consistency.
If you can comfortably post five times a week without feeling burnt out or stressed, go for it. But if you can’t. Then don’t.
👉 Keep it manageable.
If that means posting twice or thrice a week instead, then so be it.
Your audience craves consistency, so maintaining a regular presence on social media is key.
If the whole posting thing still really gets to you, don’t forget we can help.
With our variety of packages and bespoke builds on offer, there is something to suit business owners across the board. ✔️
Feel free to slide into our DMs or check out our offerings via the link below.
www.socialus.com.au
24/04/2024
OMG. Brace yourself. Prepare for your mind to be blown. 🤯
We're about to share the ultimate, game-changing secret for standing out on social media as the incredible business owner you are.
👀 Ready?
👀 Absolutely sure?
👀 Here it comes.
..Just be YOU. 🫵
Share YOUR why.
Let your audience see what makes YOU exceptional.
💫 Because no one is quite like you, no one who has walked in your shoes, and no one has the passion like you, the unique passion that has propelled you to where you stand today.
💫 So ditch the flock and refuse to blend in!
Your brilliance shines brightest when you offer a product or service you're truly passionate about, showcasing that authentic enthusiasm that sets you apart.
Are you ready to START showing up as your true amazing self?
www.socialus.com.au
22/04/2024
Take a breath.
Shake off the dread and listen closely. 👂
If you're a small business owner reluctantly navigating social media, recognising its importance but feeling overwhelmed by it, then this is for you.
A better social media journey awaits just around the corner.
Ready for it?
Alright, let's do this. 💪
👉 Start by adjusting your mindset and focusing on your community. Engage with and nurture your audience. Potential clients are eagerly awaiting your presence.
👉 Remember, social media is all about connection. So, focus on genuine engagement rather than chasing a massive following. A smaller, engaged community sh*ts all over a large 'just for numbers' set of peeps.
👉 Next, set realistic goals. Don't let the pressure dictate that you must post 15 times a week. Start small and keep it authentic.
👉 Schedule your content thoughtfully, emphasising quality over quantity. And remember, you don't need to be on every single platform. Identify where your ideal clients/customers are and concentrate your efforts there, delivering content that resonates with them.
👉 Above all, be authentic, be yourself, and enjoy the process.
Just because social media is a crucial marketing tool doesn't mean it has to be a burden or a thorn in your side.
🌟 Show off your personality and authenticity, and enjoy it.
🌟 Share glimpses of your team, your workspace, or the inspiration behind your offerings.
🌟 Celebrate victories, discuss real challenges, and demonstrate that you're as human as they come—embracing the highs, lows, and everything in between.
By focusing on social media's positive aspects and making it manageable, you can turn it from a chore into something you actually enjoy.
Who would’ve thought? 😀
Remember, you can ALWAYS outsource if you are still feeling the dredge.
All ya gotta do is DM us or visit the link below to take a snoop at how we could be the solution to your social media problem.
You’re welcome!
www.socialus.com.au
18/04/2024
Do you have a reputation?
Like a GOOD one? 😉
A good reputation speaks volumes in the business world.
That's why we always ask our current and past clients for testimonials. ✔️
These testimonials provide valuable insights into how we perform as social media marketers AND help us identify gaps or challenges in our work, ensuring we continuously improve our processes. 🌟
But testimonials are more than just feedback.
They're powerful social proof. ☝️
Why?
👉 Think of them as glowing endorsements that showcase your ability to deliver on your promises.
👉 Positive testimonials from satisfied clients build trust with potential customers, who are more likely to consider working with you.
So, don't be afraid to ask for feedback!
It's a valuable avenue for improvement, and guess what?
It's instant CONTENT! 😉
Turn happy clients into your success story and showcase them to the world!
Don't underestimate the power of testimonials!
Has this given you the push to start ASKING for them?
www.socialus.com.au
16/04/2024
Feeling overwhelmed with social media? 🤔
We've got your back! 😁
Take a deep breath.
Get ready to level up, AND grab our FREEBIE via the link below!
👉 Unlock our ultimate social media guide, packed with quick tips to maximise your social media potential.
👉 Whether you're a DIY guru or craving insider secrets, this guide has you covered.
Costs nothin', provides everythin’.
Whatchu waiting for?
Link below, doll!
Download it now! 🏃♀️💨
https://linktr.ee/socialus
12/04/2024
Deep breaths everyone.
School holidays are here.
We got this (maybe?) 🤨
(Pass the wine.)
www.socialus.com.au
09/04/2024
I (Jess) am a hashtag fiend. 🤣
There, I said it.
I analyse, research, and then overanalyse.
Meagan thinks I'm off my trolly half the time, getting lost in the vortex of freakin tags. 🫥
Many business owners dislike them, don't know what to do with them, or don't see a purpose in them. We get it.
But. ☝️
One thing I need to mention is that hashtags, although sensational, need to be used strategically. If the content you’re posting has no relationship with the hashtags, why are you using them?
Hashtags, AKA the SEO of Insta, serve a purpose.
🌟 Keywords that land you in the laps of the eyeballs that need, want or desire your offering. For example, if you’re a chef posting gourmet Italian food, you won't use tags that are unrelated to the spagbol you posted on your feed.
It's a waste of your time and your ideals' time. Right?
🌟 And, on that note, keep them tight. Use lower-numbered tags specific to your industry and target market instead of the ginormous broad ones like
hashtag 'food' or hashtag 'love'. (These are lame examples, but you get the drift.) The larger the tag, the quicker the content becomes invisible because that huge hashtag is utilised every 0.5 seconds.
We don’t just do social media management packages, you know. 😁
So, if you’re in the market for tech support or hashtag support or feel there are some severe pain points you need guidance around, why not drop us a line so we can be the duo social media team that comes to your rescue?
DM us or visit the link below, and let’s get this party started. ✔️
www.socialus.com.au
04/04/2024
Reels. 📽️
The notion that as a business using social media, you should solely focus on reels is a big fat myth. 🙅♀️
✔️ Yes, reels gained significant traction when they launched.
✔️ Yes, there was a surge where everyone felt compelled to become a die-hard 'reeler'.
✔️ Yes, they are powerful and incredibly clever.
But NO. 🙅♀️🙅♀️🙅♀️
Please don’t make reels your sole focus.
☝️ Let us be clear: You need a strategy that caters to your business and encompasses all content forms. If you've heard claims that only 'reels' can get you significant visibility and attention, that's simply untrue.
☝️ Focus on delivering value, utilising various content formats, and integrating reels into your content strategy.
☝️ Social media success hinges on building meaningful relationships with your audience. It's not about bombarding them with 17 reels a day.
Has this debunked another social media marketing myth for you?
www.socialus.com.au
02/04/2024
Another solid one-liner. 😁
☝️ Social media is a never-ending marathon.
☝️ This means constant training, learning and adjusting.
☝️ When we talk about organic social media marketing, we are talking about a sh*tload of hard work paired with a pot of resilience, determination and strategy.
☝️ There is no cheating, no quick fix, no speedy results.
If you’re in the social media game, you’re in it for the long haul.
Keep pushing through, and you’ll see the results you desire. ✔️
Or, if you’re keen on the finish line and not bothered by the training, talk to us. We can help you. 👋
All info is via the link below, or DM us directly.
www.socialus.com.au
31/03/2024
How's the chocolate going? 🍫
Can’t get enough of the stuff over here. 🤤
Easter arriving before the school break threw us a bit of a curveball.
That aside, we wish you a Happy and Safe Easter, surrounded by chocolate-overloaded children and a long weekend that is very much appreciated!
Hop till you drop! 🐇
Jess & Meagan
www.socialus.com.au
25/03/2024
Who doesn’t like a good old snoop on social media? 🤔
It's simply human nature.
We're naturally curious, eager to delve into the behind-the-scenes of others' lives.
Now, as a business owner, where does that place you?
If your business has a presence on social media, are you actively engaged?
I don't mean merely having a username and profile picture. I'm referring to consistently posting purposefully, engaging authentically, and fostering connections with your ideal clientele or customers. ✔️
So, if your answer is no, Let's give you a different perspective.
The majority of users engage in a bit of snooping. They browse various accounts and scroll endlessly until BANG.
They stumble across captivating content! 🪄🪄
They pause, delve deeper, visit the profile, and become intrigued.
Something resonates with them—mentally, emotionally, or even physically—because the content fulfils a need or desire at that exact moment.
And the cycle repeats. 🔁
The moral of this message is simple:
As a business on social media, you aim to be that captivating content!
You want to be the reason someone stops snooping and starts genuinely connecting with you. 💫
Content 101 – right over here.
We can help, you know. 😁
DM us directly or visit the link below for more info.
www.socialus.com.au
21/03/2024
Not all superheroes wear capes. 🦸♀️
💫 Some wear glasses.
💫 Some wear active wear.
💫 Some live in front of a computer or on a phone more than they should.
But.
When you tell us:
☝️ You want your social media marketing done correctly.
☝️ You want a no-BS approach.
☝️ You want to focus on your business, not your social media.
☝️ You want transparency and support and aren’t in the mood to be stuffed around.
We will respond with the following:
🦸♀️ We’re here.
🦸♀️ We’re here to bring you organic social media marketing support.
🦸♀️ We’re here to make YOUR life more manageable.
🦸♀️ We’re your social media cheerleaders, ready to kick goals and get results, with only you at the forefront of our game plan.
All you have to do is look at some of the feedback above to know that you will always be in the safest, most reliable, and most professional hands when you work with us. 💫
Capes are on.
Are you ready to leverage your socials with us?
www.socialus.com.au
19/03/2024
Give us one minute. ☝️☝️☝️
Ok, 30 seconds. ☝️☝️
Ok, 1 second. ☝️
The reality is that you may only have a few seconds to capture your audience's attention.
🫸 So, stop writing a novel or posting content about a subject irrelevant to your business. No one wants their time wasted.
Craft your posts with a punchy hook or a direct solution. Engage your audience with compelling words that grab their attention. Don't just communicate —entice, allure, and intrigue their interests.
💫 ‘Stop doing ### now. – and I will tell you why.’
💫 ‘Want to know ###X? – keep reading.’
💫 ‘5 tips to increase ### begin here.’
💫 ‘We made a mistake, which started with doing this.’
So, save the novel or cat content for your personal social media or your publisher, and keep your messaging direct, purposeful, and relevant.
Start building connections BEFORE you secure connections.
Has this helped you?
Tell us below 👇
www.socialus.com.au
14/03/2024
Bespoke. ✔️
Bespoke Packages – can be created when you work with us, too.
Packages that are carefully customised to align with:
👉 Your Requirements
👉 Your Budget
👉 YOUR BUSINESS
Press play to hear more. ▶️
www.socialus.com.au
12/03/2024
What is the purpose of marketing on Facebook? 🤔
⭐⭐ Building relationships and communities.
First, you need to know and understand that Facebook is about relationships, community, like-minded individuals coming together and flocking in like-minded groups that make sense to them to be a part of, and an avenue where you can:
Be an advocate.
👉 See someone asking for recommendations in your industry?
Boom. Jump in and showcase your expertise!
Showcase your knowledge.
👉 Share your insights and answer questions within relevant groups, establishing yourself as a trusted authority.
Promote your business.
👉 Many groups have promotional nights.
Seize the opportunity to reach new potential customers!
Build trust and recognition.
👉 Consistently provide valuable help and build genuine connections.
Are there questions you have answered or problems you have solved?
Have you offered your help and built rapport and connections simply by being your authentic self to the point where you’re now tagged because others know you have helped them and now trust you?
Or do they recognise that you’re a professional with experience in matters related to your industry? BIG BOOM. 💥
In short, don't underestimate Facebook! 🙅♀️
It is just another element of your social media marketing strategy that, when used appropriately, achieves outstanding results and has the potential to unlock fresh connections, leading to greater business. 💫
Has this opened your eyes to the opportunities on Facebook as a business owner?
www.socialus.com.au
08/03/2024
Ladies, unite! ♀️
Today holds a significant place in our hearts.
It's International Women's Day.
💫 It's a moment to recognise our desire for a world that embraces all genders without prejudice or bias. A world of inclusivity where diversity is celebrated, and equality is the ultimate goal.
💫 We honour the incredible women who inspire us, those we cherish and admire across the globe.
Let's .
With love and solidarity,
Meagan & Jess
www.socialus.com.au
05/03/2024
“Why is marketing these days all about constantly showing your face on social media?”
“It’s annoying.”
“I’m so over business owners posting their faces on social media.”
Do you know why people post their faces on social media?
☝️ First, it aligns with their social media strategy.
☝️ And - there is purpose, value and importance for humanisation on social media, AKA – showing your head!
Such as...
💫 Putting a face to a brand adds a human element, making your brand more relatable and personable. It creates a sense of connection between your audience and you.
💫 It shows a sense of authenticity. Real people with values and personality behind the products or services offered. If you actively show who you are, reflecting those little quirks and passions that make you YOU – you can resonate with your audience – in a BIG way.
💫 When you show your face, it starts to build trust. Faces convey stories and emotions, powerful tools for engaging with your audience.
💫 It adds a level of accountability. Customers know who to contact and who they will talk to should any questions, concerns, or feedback arise. Knowing they can talk to a REAL human who cares about their experience is reassuring.
Ultimately, people connect with people, not just brands.
Showing your face allows you to build relationships, trust, loyalty, and ultimately – new business. ✔️
Isn’t it time to look at the opportunity to build real customer connections? 😉
Welcome to social media – it’s a sh*tload bigger than what many may realise.
What are your thoughts?
www.socialus.com.au
01/03/2024
Friday: Bending the rules since forever. 😉
www.socialus.com.au
27/02/2024
To simplify, think of social media metrics as nuggets of gold.
They analyse your content and social media platforms, telling you what's working, what's not, and where you can tweak your approach. 😉
Here are a few key metrics to wrap your head around:
💥 Reach:
How many users have seen your content?
This metric measures the number of unique users who have seen your content, indicating the scope of your content exposure. Pay attention to how many non-followers fall under this metric, too – it reveals potential for audience growth.
💥 Engagement:
When your audience actively interacts with your content, it builds trust and connection. High engagement indicates to the social media algorithm that your content is relevant and interesting, increasing its visibility to similar audiences.
💥 Follower/Like Increase:
While focusing solely on follower count is tempting, genuine followers matter more than quantity. Quality engagement beats a large but inactive audience any day.
💥 Profile Views:
An increase in profile views indicates interest in your business. It means users want to learn more about you, which could lead to potential inquiries or clients.
While diving into social media metrics might seem daunting, remember this: they're tools to help you improve. If you're feeling lost in the maze of analytics, take a step back and focus on what these metrics tell you about your audience and your content.
Simples. ✔️
Are you a social media metric tracker?
Or are you struggling to understand and recognise what you should be looking at and what it means?
www.socialus.com.au
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Videos
Storytime! 🫨 ▶️ Press play to see a few fun and cool capabilities regarding stories! ▶️ This is guaranteed to boost engagement, keep your audience entertained, and spark excitement—it's an all-around game changer for your social media game! Winning! 💫 Do you like what you see? Have you tried any of these yourself? www.socialus.com.au
Bespoke Packages ARE an option!
Bespoke. ✔️ Bespoke Packages – can be created when you work with us, too. Packages that are carefully customised to align with: 👉 Your Requirements 👉 Your Budget 👉 YOUR BUSINESS Press play to hear more. ▶️ www.socialus.com.au
The process when you choose to work with SocialUs.
So, what’s the process when you work with us? 🤔 What do you need to do? 🤔 When do we start? 🤔 Take a listen; it’s THAT easy. ▶️ … then tell us if you’re ready to start working with us to create fierce social media magic for your business. 💥💥 We are just a DM away. 🏃♀️💨 www.socialus.com.au
Social Media is SO much more than this
You've got your usernames. ✔️ You've got your logo. ✔️ And you know your login credentials. ✔️ That's a great start. 👉 But do you truly understand how to utilise the platforms effectively? Not just basic usage, but using them to their fullest potential, harnessing all the tools and tricks they offer to support your business? If you've answered no, it might be time for a discovery call with us so we can guide you through it. 😉 Because we are deeply immersed in the world of organic social media strategies, we can either take the reins for you or, alternatively, support you on your social media journey, helping you unlock the results you're craving. 💥💥💥 DM us or visit the link below for more info. We would love to help. www.socialus.com.au
Look at MOI
Look at MOI. 👁️ Let's face it; we've all been there – including us. Wondering why? Because it's honestly quite intimidating. 💥 No matter who's around when you're recording, it's nerve-wracking to put your face out there, knowing it'll be shared on a social media platform and potentially seen by countless people. And while that's precisely what we aim for, not everyone is 100% comfortable with it. 💥 Speaking to your phone versus talking directly to the camera – a notable difference boils down to connection. 💥 Addressing your phone brings a sense of comfort and security. 💥 It's like you're in your own cozy space, having a chat. But speaking to the camera? Your eyes lock onto your audience, connecting with them, directly engaging, and genuinely acknowledging them. It's undeniably impactful. 💥 You're missing out on your audience if you don't speak directly to the camera. They want that direct connection and personal touch and need to trust you. 💥 Sometimes, even though it's a bit tough, we have to bid farewell to those nagging self-doubts, kick imposter syndrome to the curb, and give our insecurities a swift exit because these are the hurdles that prevent us from achieving what all small business owners crave on social media – rapport and respect. Here's the thing – we've been there before. But now, we've put on our big girl pants. 😉 (Insert brave face) We look at that camera with all those fears firmly suppressed, hoping to capture our audience's attention, engage them, and forge that vital connection. 🔗 Take it from us. Sure, we've hesitated, but now we're facing the camera head-on, ready to be heard, connect, and make an impact. So, what's your move? Ready to slip on those metaphorical big girl pants and give it a shot? 💪 Your audience is waiting – and the results might surprise you. www.socialus.com.au
3 things you should be doing on social media.
3 things YOU should be doing. BOOM 💥 You might not be aware of three crucial aspects that hold immense importance for businesses on social media. 👉 Where are your hashtags? Forget about the old rule of using 5/10/15/30 hashtags – if you're not using them, you're missing out on one of Instagram's most powerful discovery tactics. Consider it as Instagram SEO – if you want to be found, use hashtags that align with your brand, industry, niche, or location. Even just one hashtag can increase your discovery by over 12% - so don't worry about the number; just make sure to use them effectively. 👉 Are you in Australia or another country? What about a specific state or location? Where are YOU located? By not including your location in your Instagram BIO or using geotags when posting content, you're missing out on opportunities to be discovered. Geotags are another way for users to find you when searching for a particular location. Also, including your location in your bio helps interested users who might be looking to visit your area or find a specific industry within that location. 👉 What do you want your audience to do next? Tell them directly. Do it in your bio and within your posts. Guide them to take the next step and work with you. For instance, you can say, "Visit our website here," "Call us here," "Contact us here," or "Agree with us? Let us know by commenting below." By making your profile and posts more actionable and straightforward, you're giving your audience a clear direction to follow your instructions. These three components are super easy, yet they hold immense power within social media. When utilised effectively, they can lead to sensational results. 💫💫 Remember, we are here if you need extra social media support. Visit the link below to learn more. www.socialus.com.au
Why have SocialUs. manage your socials?
Have we provided enough justification? 😉 We thought so. Why not take the opportunity to schedule a call or discover more about us by clicking the link below? You know you want to. 💥 www.socialus.com.au
Think you got it covered - then this happens.
Far out, it’s changed again. 😤 Why doesn’t this work? Where did that bloody icon go now? Sound familiar? 🤔 When you jump onto social media, you need to know something. Social media – is constantly evolving. 💫 New features and updates will forever be introduced. 💫 And there is no sign of this slowing down. 💫 👉 As a small business owner, we know that you may find one of the biggest pain points to be the struggle to keep up with these changes and utilise them effectively to heighten your social media presence and engagement. 👉 Attempting to keep up with these changes is too hard, or you don’t have the strength to understand what is so special about a specific ‘algorithm’, or maybe you just feel it’s easier to deactivate your social media rather than reactivate any associated interest. This is where we come to the party. 🙌 Armed with knowledge, understanding and passion that will leave you dancing on the ceiling – organic social media is our jam. And, for us, keeping up to date to ensure we are across the new rollouts, updates, and features is our definition of EXCITEMENT. 💥💥 So – don’t feel like you have to do this alone because you don’t. Lean on us, sit back, watch your social media shine, and know it’s in good hands. ✨ Visit the link below to learn more about how we can help. www.socialus.com.au
What makes your business so special?
Who are you? 🤔 No, really, who are you? What is so incredibly unique about your product or service? What are you solving for your ideal client? What sets you apart? Can’t answer the above? 😔 Pffttt, well, here are some home truths. In a world of people in similar industries offering the same thing, solving the same pain points – you’re at risk of falling into a cloud of ‘same same’. 👎 Without standing out on social media with your unique messaging, brand values and individuality – you’re merely another ‘business’. And we know that’s a load of bull. 😉 We know that you’re unique; we know that you’re like no other. So – show the rest of the world this too. THEN – let’s see how your content performs. 👏 Are you ready to stand out? www.socialus.com.au
Stop neglecting this...
As much as we would love a crystal ball right now. There isn’t one in sight. Soz. 😔 But. There are insights. 💥 And such things as ‘ideal clients’. 💥💥 So, have you looked at your insights when thinking about the best time to post on social media? No? 💫 What about stepping in the shoes of your ideals and thinking about when THEY would be online and in full view of your content? 💫 Although it’s easy to state that most people, after dinner, sloth of the lounge and aimlessly scroll, we both know that we can do better than that. 💫 What does a day in your ideals life look like? 💫 Are they commuting? 💫 Do they work the night shift? 💫 Are they feeding a newborn? 💫 What is their routine, and how does this determine when you post? 💫 Use the person/s you have created your product or service for and jump into their world to understand how they operate and when they would be ‘available’ to consume your content. 💫 There is no point posting on a whim or ‘thinking’ they’ll likely be online at X time. Trial times, review the performance, and if it’s not looking good, try another time. Whatever you do, trial, check, and adjust. And, far out, please use your insights. Over time, social media analyses and recognises when the most eyeballs are online, and create these amazing insights just for you, so you have a clear picture of when you should post and, in turn, get the best result. 💥💥 So, sorry. There is no '5 – 9 pm best time to post' here. 👎 Or there could be. 👍 But our ideal client may differ from yours. As will our insights. If the whole posting, content, and consistency thing gives you the pip, we may need to chat. Send us a msg if you feel this has been the push you’ve needed in terms of handing those socials over 😉 www.socialus.com.au
Social Media Etiquette
Whether you’re using social media personally or as a business owner – there is such a thing as social media etiquette. 💥 Keyboard warriors, cyberbullying, bad mouthing and lack of confidentiality are all a big, fat no-go. 🤚 Here are a few quick suggestions to ensure your social media etiquette is on point: 🔮 Respect. Treat others how you would expect to be treated. If you have an issue with a business, instead of being defamatory or offensive, contact them privately to resolve the situation. If you are the small business in question, take the feedback and work with your client to turn their experience into a positive one. 🔮 Before you post –stop and think. Is it appropriate? Could it be deemed harmful or offensive? Nothing worse than seeing a small business owner posting another business owner’s content, slagging them off—poor form. 🔮 Be mindful of privacy. If you’re a business owner working directly with clients or children primarily, ensure you have permission before posting imagery on your pages. Be also mindful of your personal information on social media – putting your address and contact information on your business page (unless you’re happy for this information to be made public) is unnecessary. 🔮 Stay positive – although life isn’t peachy every second of the day – stay focussed on the aim of the game. Your social media strategy doesn't include bringing your audience down, shining lights of negativity or being offensive. 🔮 Rules are NOT meant to be broken. Any protocol or guidelines on all social media are there to protect and support those who utilise it. So to avoid being blocked, suspended or banned – it’s a good idea to familiarise yourself with these guidelines and abide by them. It doesn’t impact your social media experience when you do the right thing. Don’t confuse social media with not living in the real world because you’re still engag
Drafts. Reels. Instagram.
Love a good draft! Who doesn’t? 😉 Especially when you need to edit or adjust something before classifying it as ‘final’. Social media is no different – a draft option is available on FB and IG, and when talking about Instagram specifically, it’s fantastic. Especially if posting reels manually, you must change a few things up before it goes out. BUT 🤚 One thing. One small thing to note is: When you save a reel as a draft in Instagram, it will only save to the device it was created on. This means you can't share it with anyone else or have them edit it on your behalf. 😲 Oh, and if you log out of the account, whether you saved the draft or not – it will be deleted. 🤬 Annoying? Yes. 🙄 Was this news to you? www.socialus.com.au
Social Media Manager Life - REALITY
Wanna know what it's like to be a Social Media Manager? Yah it's just posting sh*t, isn't it? 🤔 It's so much more than just posting, and here's a little snapshot into what we deal with Monday to Friday 💥 Scheduling content 💥 Content research 💥 Scheduling engagement 💥 Constantly watching over client profiles 💥 Reporting 💥 Thinking about last week’s content 💥 Wanting to improve this week’s content 💥 Keeping up with trends, algorithms, updates and changes 💥 Was that call to action strong enough? Why is the hashtag set that performed so well time but doing jack tonight? 💥💥 ANALYSING EVERYTHING ALL THE TIME 💥💥 💥 Pivoting strategies 💥 Communicating frequently 💥 Goals and objectives 💥 Running our business So you can see there is so much involved in supporting businesses on social media, and sometimes it’s a good reminder to us (and others) that although it may look like a walk in the park, you only see the end result. 😉 Never a dull moment in social media, especially not within the SocialUs. realm. 💫 Who knows what we're talking about here? Regardless of the industry - can you relate? www.socialus.com.au
Can you relate?
CYA babes. 👋 School is BACK & it almost feels like we need a holiday from THEIR six-week holiday. 😴 Do any other parents feel the same? www.socialus.com.au
Don't hold back this year!
Welcome to 2023. 💥 Another 12 months of fun, excitement, ups, downs, and challenges. Ask yourself, in 2022, what stopped you from feeling as though you achieved your desired business objectives? What stopped you from feeling confident within yourself and confident in your business? 🤔 💭 Are you still not confident in showing your face on social media? 💭 Have you been umming and arrring over increasing your pricing and are worried about the repercussions? 💭 Are you still not interested or keen on utilising reels or lives? 💭 Are you concerned about holes in your business where some education or additional resources would help you be a better business owner? 💭 Are you still in the back seat regarding recognising and showcasing your talents? We all need that gentle push (or, in some instances, kick) to step outside our comfort zone. 👊 There is nothing wrong with a bit of risk-taking, especially if you learn something from doing so or see positive outcomes in the long term. So, don’t wait. 👎 Don’t sit on your hands – let this be the encouragement and motivation you’ve been looking for. Make 2023 spectacular. 🎇🎇 Tag a business buddy who needs to hear the above – we’re sure there are a few out there who do! 😉 www.socialus.com.au
This is for YOU - Business Owners!
This is for all you small business owners out there. 🚫You don't need to perfect your content or stress yourself out about social media on a daily basis. 🚫 YOU ARE ENOUGH. 💪🏻 💗 There is NO ONE else like you, and there is no other business just like yours. 💗 Social media is an opportunity to let all the sh*t times roll along with the good times. 💗 Forget whacking make-up on before you show your face or posting 15 times a day because you feel you have to. 💗 Just be you and keep plugging valuable content that makes sense and speaks directly to your IDEAL audience & we can promise you; positive things will come. Save this for when you need a nurturing reminder or tag someone who needs to hear this. We got you dolls. 👌🏻 Sending lots of love for this chaotic and ever-so-quick 2022 year. Meagan & Jess x www.socialus.com.au
Look what happened to us!
WOOP. Trends. Reels. Blow up. Thousands. 🔢🔢🔢 Yes, there have been SO many posts around lately, discussing and challenging why or why not you, you should jump on reels, follow trends OR why that’s not a good strategy. Many different pros and cons. We get it. 👍 We had a reel recently, that as the days trickled on, was blowing up – view & engagement-wise. We were shook. 😳 After looking carefully. We know why it performed well. 😉 🎬 It’s valuable 🎬 It’s 5 seconds long 🎬 It’s relatable and informative 🎬 The audio was small in terms of being used but also indicated it would grow and then be classified as ‘trending’ 🎬 We remixed a reel template & recognised the level of engagement on the original was high 🎬 The engagement on ours was incredibly high, so Instagram decided it was worth pushing out to more eyes and made it available for viewing to an extended audience. However, on the flip side. 🤸♀️ The follow growth – was a pile of poop. 💩 This tells us, that even though the performance of views and engagement was fantastic, we would most probably get zero leads. We don’t let this deter us because regardless of the follower count, it’s still a fantastic result and one we are proud of. 🎖️ And if the above statement didn’t leave you confused & questioning ‘Did they just say it performed well, but didn’t give results wanted?’ - we will end with this: Social media, is a journey, about building and creating relationships, through the power of strong messaging, insightful and valuable content and using a variety of media to dictate to YOUR ideal client how you can solve those problems and frustrations that occur for them on a daily basis. 💪 We did exactly that & will continue to, regardless of if the content gets 200 views or in our case, 18k & counting. 😉 No
If you've been hiding under a rock, perhaps you haven’t seen our reels. 🤔 Many feel that they need the flawless jump, changes of clothing or 'look at me transport to a different dimension' transitions, that leave their audience with mouths open in awe. 😲 Well, yep we love them too. They’re clever and you know, these businesses will consistently produce the same quality of content. 👌🏼 It's because they have a reel strategy. 📽️ Based on who they’re wanting to target, understanding their ideals and ensuring that the content ticks the valuable box. They’re doing what works for them because they have seen the results. We reel too. We see results too. We have a strategy too. No, our reels are not always the most phenomenal transitions, but there is a method to the madness, that works for us to crack that engagement pot and convey the appropriate message to the right people. 🙌🏼🙌🏼 Our objectives? 📽️ We are no BS. You know that, and we will showcase this. 📽️ Not a lot of makeup happening in most of our reels, a bit of a sh*t show, laughing at ourselves. 📽️ We are mums. We can’t change into several different outfits to convey a message (not because we have no clean clothes) because we don’t need to, to get OUR message across. 📽️ We support small business owners, we want you to laugh at us, we want you to listen, and we want you on our team. We know how to relate. 📽️ We want you to engage with us and feel comfortable enough to do so. 📽️ Our messaging is genuine, our reactions are genuine, and so is our business. Regardless of what we are putting out, it will always have the intention of value. Promising quality, valuable content with an ability to make you laugh. 😜 We don’t believe in posting pointless reel content, so let us entertain you, keep you watching, with the desire to learn and know more ab
Social media. 🤔 No, I’m sorry it’s not just a marketing tool to dump a gazillion promotions. 🙅🏼♀️ Boring. 😴 Just because many assume that businesses use social media to ‘market’ – doesn’t mean that's all you do! 👉🏼 The sales posts are repulsive when they’re thrown at you all day, every day – so, don't do it! 👉🏼 Social media has social in the name, which is exactly what should be! Being social, genuinely conveying a message to your ideals and genuinely asking them questions. Showing an interest in what they want, from you. What they need, from you. 👉🏼 You need to gain your follower’s trust. Take them on your journey, explain how your product can rectify their pain points, and ensure each piece of content is valuable. Encourage conversations, and actively start them. 👉🏼 If you pop up a promotional piece of content, don’t push it, explain it. What is it, how does it work, what does it look like, why is it unique, what does it solve and where can they go if they’d like to know more or understand more? If this has completely left you baffled, then perhaps a social media strategy is in order. 😉 We can build a tailored social media strategy, with clear outlines, and detailed how-to’s to ensure your social media is FAR from a car sales pitch. 💫 Think more along the lines of the art of storytelling, building those cold audiences up from the bottom, taking them through a marketing funnel that ensures you see real results. Serving up valuable content, correctly identifying ideal clients and engagement strategies to kick off that convo the best way you can. What are you waiting for? We could be the support you need, right now. 😊 www.socialus.com.au
Oh, should I post that? 🤯 What will they think? 🤯 Is that the right way to do it? 🤯 Does it look ok? 🤯 ok, STOP. 🛑 First of all. ☝️ If you have content created – round of applause. 👏 You have taken the first step in your process. All you have to do – is bloody post the content. Stop overthinking how perfect it ‘doesn’t’ look or if the font aligns with your branding. Just stop. 🛑 Your content, first and foremost, needs to add value. So regardless if you have make-up on or not, or the pants you’re wearing aren’t flattering – it makes no damn difference. 👎 💥 Show up, remain consistent and know that life isn’t perfect. Half the humans on social media will only show you what they WANT you to see, and encourage your perception of them as ‘perfection’. It's a complete crock. They have sh*t days too. They have moments where they aren’t looking their ‘best’ – but they still post. & believe it or not, they still get the benefits of having a social media presence with value add content posted on a consistent basis. Who would’ve thought! 😆 So, take this as a gentle push to just post. 👌 Do it now & know we are proud of you as are many others – you got this. Go. 🙆♀️ (Psst, did you do it?) www.socialus.com.au
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