Agsocial

25/10/2024

No matter where you are, or how the season has unfolded, we wish all involved the very best as we head into this years harvest 🌾

Most importantly, stay safe, take care of yourselves & and keep an eye out for those around you during this busy time!

21/10/2024

Who said Linkedin wasn’t a valuable place for Agriculture?

In a recent client win, a focused social media strategy led to impressive results on LinkedIn and Facebook, showcasing the value of these platforms in the agriculture sector. On LinkedIn, the client experienced a 31.29% growth in followers, with impressions increasing by +686.03% and an average engagement rate of 9.51% per post. This substantial reach and engagement demonstrate LinkedIn’s effectiveness in connecting with industry professionals, driving brand awareness, and establishing thought leadership within the agricultural community.

Facebook performance also showed significant progress, with a 44.28% increase in followers, growing from 2.1K to 2.4K, and an estimated reach of 399.5K. While the engagement rate per post currently sits at 5.61%, the overall visibility and audience growth highlight the platform’s potential to engage a broader agricultural audience. Competitors have maintained an average engagement rate of 8-10% but have seen stable or slightly declining follower numbers, indicating that the strategy for our client is on the right path to surpass them in the long term.

The success of this client highlights the importance of a targeted approach, with LinkedIn serving as a key platform for B2B engagement and Facebook providing an opportunity for community building and broader reach. By prioritising a strategic content plan and investing in higher-level content creation, this client is positioned to strengthen its market presence and maintain a competitive edge in the agricultural industry.

18/10/2024

🎙️ Hello Hello!! 🎙️

Welcome to the first episode of Watch This Space, a podcast brought to you by AgSocial.

On today’s show 👇🏽

A little background about Agsocial and how it started alongside a sneaky insight into the creative mind and development of Agsocial, future and what she’s most excited about in the remainder of 2024.

Some handy hints and tips from Lavinia about how to up your socials game & some recommendations on who we’re loving on socials this week and some great campaigns!

Go have a listen on Spotify or Apple Podcasts — Link in bio.

18/10/2024

What do you do when your team comes to you with a great idea?

You listen, feel their passion, and then give them the resources they need to bring it to life.

Earlier this year, my team approached me with the idea of starting a podcast to share more about AGSOCIAL’s journey. Given my background with Generation Ag, I was excited, because I love to talk… but I didn’t have the capacity to host or manage it myself. So, I entrusted the team to take the reins.

A special thanks goes out to Charleton for hosting and developing the episodes, and to Steve for handling all the editing. Charlotte for filming and recording several episodes, Bec & for working on the behind the scenes on content.

We’re thrilled to launch a fortnightly podcast series over the next three months, just in time for Harvest. This first episode dives deep into my leadership journey. Throughout the podcast you will be introduced to each of our team members, their perspectives on agriculture, business, and career development. We’ll also have episodes on finance, wellbeing, and resources for regional women who, like us, are always looking to grow and improve.

I hope you enjoy this 6-part series. If you do, please share it with a friend! If we get a great response, we’ll be back in 2025.

https://open.spotify.com/episode/0tDzRolQBqFpdpfQaZNDBr?si=0WWn--1NQu-fsqWHPP2XAQ&t=7

https://podcasts.apple.com/au/podcast/episode-1-welcome-to-watch-this-space-who-are-agsocial/id1774581100?i=1000673502123

15/10/2024

Ag is not one identity.

It’s not one region, job, outfit, or one farmer.
Agriculture is as diverse as the people who work in it.

On this , we celebrate the incredible contributions of rural women from all walks of life, shining a light on their impact.

A huge thank you to our inspiring contributors for being part of this small tribute to Rural Women’s Day: RuralScope Pty Limited Ethical Outback Wool Beanstalk AgTech

15/10/2024

Ag is not one identity.

It’s not one region, job, outfit, or one farmer.
Agriculture is as diverse as the people who work in it.

On this , we celebrate the incredible contributions of rural women from all walks of life, shining a light on their impact.

A huge thank you to our inspiring contributors for being part of this small tribute to Rural Women’s Day: RuralScope Pty Limited Ethical Outback Wool Beanstalk AgTech

11/10/2024

Oceans to Outback is in full swing for the AGSOCIAL team!

As we work toward our October walk/run goals, we want to take a moment to recognise the . Many of us grew up in remote areas and have relied on the RFDS at some point. We never underestimate their impact, and this challenge is our way of giving back to an organisation that means so much to regional communities and isolated families.
If you’d like to support us and the RFDS, you can donate through the link in our bio!

11/09/2024

Meet Charlotte, our Videographer & Photographer expert, hailing from Sydney.

With an eye for cinematic opportunities and bringing scenes to life, Charlotte is guaranteed to capture your story in a way that words often can't. 📸

07/08/2024

Meet Elly, our Social Media Manager queen 👸🏽

Presently, Elly works with various enterprises in the realms of sustainability and marketing, adding yet another layer to her multifaceted career in agriculture. With an extensive background in livestock, wool, and grains, she brings a wealth of experience to her role at AGSOCIAL. Her innate passion for networking finds a perfect outlet in her work, enabling her to connect with like-minded individuals across the industry.

17/07/2024

Spend a day with our super organised Social Media Assistant, Bec! 💫 🐑

05/07/2024

AGSOCIAL takes pride in its authentic approach and deep-rooted passion for the Agricultural Industry.

Our deep understanding of farm life, regional living, running a business, and marketing to farmers is what sets us apart.

We share these experiences firsthand because it's not just a job for us—it's our way of life

02/07/2024

PART 1: How well does our team know each other!?

25/06/2024

Capturing the Logan Contracting fleet, one frame at a time 📸

23/06/2024

We had a great time shooting this video with local farmer, Tom Curnow and the CNE team down In Esperance last year.

21/06/2024

Bec’s been with us a couple of months now so we thought it was about time to officially introduce her!

Click across and get to know our fantastic new Social Media Assistant 👉🏼

25/04/2024

AGSOCIAL works with a diverse range of companies and businesses operating in the Agricultural Industry and Regional Australia.

Check out our recent work for E.E. Muir & Sons.

23/10/2023

Thanks to Layton Holley for including AGSOCIAL in the ACM Young and Regional series.

"We have been on farms our entire life and are amongst the industry daily, providing the best content for our clients.

'The beginning was tough and there were times I wanted to quit.'

15/10/2023

✨ "We're strongest when we cheer each other on" ✨
International Rural Womens Day, today & everyday we celebrate the ladies who contribute to their families & communities, and juggle, balance & multi-task their way through the unpredictable rural life. 👏