
17/05/2025
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You’re not fighting algorithms.
➤ The average person scrolls the height of the Statue of Liberty online every day.
Each flick of your thumb is a choice.
A decision to engage or ignore.
In a sea of content, only the compelling survives.
Your message has seconds to make an impact.
In fact, only 1.8 seconds on average.
Make every word count.
Because in the scroll, attention is the currency.
➤ Don’t create more content.
Create content that stops the scroll.
How?
Speak to what they fear.
Speak to what they desire.
Speak in pictures, not paragraphs.
Use contrast. Use curiosity. Use truth.
People don’t pause for facts.
They pause for feelings they recognise.
Write for the moment their brain says, “This is about me.”
That’s how you break the scroll…..
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*Source for scrolling fact - Fasthosts