02/06/2025
This post got me over 17 million views.
Not by accident.
By design.
What you’re looking at is what I call a Disruptor Post -
A post engineered to interrupt, provoke, and spark conversation.
And here’s the proof:
I typed my name - Melissa Mitchell, into a private browser.
Here's what came up.
➤ Melissa Mitchell
➤ Melissa Mitchell and Justin Bieber
That’s not clickbait.
That’s SEO.
My name is now ranking on Google alongside a global celebrity.
Why?
Because the post did what most marketers forget to do:
➤ It triggered curiosity
➤ It sparked conversation
➤ It tapped into culture to carry reach
You don’t need to chase controversy to go viral.
But you do need to challenge comfort.
✔ Use trending topics
✔ Tie your brand to what’s already moving
✔ Take your opinion and amplify it with relevance
This isn’t luck.
It’s leverage.
And if you’re not building your brand with disruptor-style content…
You’re probably not building a brand at all.
🎥 Watch the video — I show you exactly what I mean!