Social Media Management for beauty and health professionals on the Gold Coast
(14)
Social media management + content creation for The Varicose Vein Clinic ❤️
They are a long term client of mine whose Reel views are in the millions! Social media has become the main place they get new patient referrals from. And we have so much fun creating content together.
How can you protect your patient's confidentiality? ⬇️
1️⃣ Obtain written and specific patient consent before you post patient information or images online.
2️⃣ Protect patient information by deidentifying the information and/or image you post.
Health professionals have a responsibility to ensure that their use of social media is consistent with their ethical and legal obligations to protect patient confidentiality.
Remember, breaches of patient confidentiality online can have far wider implications because of the reach of social media and permanency of digital information.
🔖 SAVE this post for later and FOLLOW us for more social media tips
How to set yourself up for success 🌟
But what can I post? 🤔💬 While there's plenty of things you can't post as a healthcare professional, there's even more things you CAN post. Here's just a few ideas.
Pro tip: At least half of your content should be Reels!
What's stopping you from outsourcing your social media?
Maybe you don't know the right company to outsource it to? Or you're worried they could go against the APHRA guidelines? Or perhaps it's you don't know if someone would truly care for your practice the way you do?
If any of these are your concerns, Social Tiger can help.
We specialise in social media for healthcare professionals, it's what we do every day. We're up to date with all the guidelines and know what we can't post and have a huge number of ideas of what we can post. And we only work with a select number of businesses so passion is poured into each client. We get to know your practice, team and vision 🌟
So what are you waiting for? DM or email us for more info today.
Another beauty client of ours 😍 A blend of products for sale, treatments existing and new, skincare information and tips plus a special here and there.
Pink, feminine and natural leaves is their vibe and I love translating it on social media!
Did you know all of these? 🤔💬
Very important to remember that social media is an extension of your practice and the same guidelines apply. Plus some additional ones!
You must be careful what you like, follow, and engage with as it reflects on you and your practice.
Professionalism at all times ✔️
Or engage a social media manager up to date with all the guidelines to maintain that professionalism for you ☺️
Go beyond consultations and elevate your digital wellness with industry-specific Instagram and Facebook strategies and management.
Branding, Reels Creation and Social Media Management for Gold Coast based health professionals and beauty businesses.
I work with:
🩷 DOCTORS
💚 CHIROPRACTORS
🩷 PHYSIOTHERAPISTS
💚 BEAUTY THERAPISTS
🩷 DENTISTS
💚 OSTEOPATHS
🩷 OPTOMETRISTS
💚 COSMETIC INJECTORS
Exclusively 🙌 Let's connect! I have one new spot come available that will fill up fast 💞
How can you utilise your positive reviews for your clinic? 💞
You can:
Have reviews enabled and shown on online platforms like Google, Facebook etc. So people can hop on and leave a review and others can view these reviews.
You can't:
Screen shot or copy/paste these reviews or any testimonials patients send directly to you via email or text message for use in social media graphics, advertisements or sections on your website.
Advertising your reviews is against the APHRA guidelines. If you have a healthcare business that is governed by APHRA, take note.
It's hard not to want to share glowing reviews about your business, however, there's other ways we can make you look great online! 😉
Follow for more social media tips relating to the healthcare industry 👊
Proud to be Gold Coast's only social media boutique specialised in the beauty and healthy industry 👊
Go beyond consultations and elevate your digital wellness with industry-specific Instagram and Facebook strategies and management.
Whether you're after more feet in the door, greater brand awareness or a social media presence that actually reflects your amazing clinic, I can help!
I have been in these industries for 10+ years with 7 of those years solely focused on social media marketing.
I chose the beauty and health professionals niche because that's where my talent and passion lies. I have helped so many businesses in this space because your practice will become my passion.
Let's connect (drop me a DM) if you're in the market for a social media partner.
Your digital wellness starts here 💪
Branding, Reels Creation and Social Media Management for Gold Coast based health professionals and beauty businesses.
I work with:
🩷 DOCTORS
💚 CHIROPRACTORS
🩷 PHYSIOTHERAPISTS
💚 BEAUTY THERAPISTS
🩷 DENTISTS
💚 OSTEOPATHS
🩷 OPTOMETRISTS
💚 COSMETIC INJECTORS
Exclusively 🙌 Let's connect!
Gold Coast social media management, gold coast social media manager, gold coast business, gold coast digital marketing,
Hello I'm Kiki 👋 🫶 Social Tiger has been my baby for 7 years now. I've had two other human babies since (now nearly 2 and 4) and have helped hundreds of businesses with their socials over the years.
My niche is health professionals and beauty businesses. I have worked with all types of businesses over the years but my services best align with service based businesses who need more patients, awareness and feet through the door 🚪
I am all about relationship building and focus on long term client retention rather than quick turnover. We'll become great friends and I'll be your biggest cheer leader!
Social media doesn't have to be complicated. There's so much information out there and your focus should be on your clinic and your patients. Leave the content ideas, strategy and social media posting up to me ☺️
If you're a Gold Coast based health professional or beauty business and ready to elevate your digital wellness, let's connect ✨
We are searching for one new business to work 😍
You must be:
🩷 In one of the industries we work with
💚 Gold Coast based
🩷 Willing to get in front of the camera (don't have to talk, but we want your presence!)
💚 Wanting to level up your social media
We provide a full social media management package for Facebook and Instagram which includes: Reels creation, custom graphics design, Stories and Posts, analytics, growth strategy + more.
DM us or email [email protected]
Celebrating 7 years in business and returning to work again after 3 months off to focus on my health 🌿
I'm no boss babe or mumpreneur who dreams of a huge scale company. I'm a mum who focuses on her family and kids, plus runs a business in my "spare" time 😉
I don't believe you can have it all, especially not while the kids are young. Something will always be sacrificed and for me it was my health.
The break was a great reset to pour into myself and my health again. Fun fact: I only had 2 weeks off with my first baby and a month with my second. Then I returned to working again in a small capacity.
I know being a business owner and making my own hours is the best, and I could never imagine returning to a regular job. I love love love what I do and using my brain for something else really makes me a better mum, personally.
Wherever you are at in your journey as a mother, woman, business owner or otherwise, remember to celebrate you and take care of you. You are your most valuable asset 🥰💕
Branding shoot | Gold Coast Social Media Management | Social Media Manager
15 to 6000 Facebook followers in a matter of months thanks to Facebook Reels! 💥 With no paid ads.
This client's Reels always perform well because they are eye catching, utilise text in them and use a trending audio that matches the video.
The one Reel circled got them the bulk of those new follows too. Going viral has plenty of benefits!
If you're a business and you're not posting Reels to Facebook, I hope this inspires you to 🎥
Struggling to expand your Instagram audience? 🌏 The easiest way to reach non-followers is with Instagram Reels.
Look at this client of ours (in particular the chart up the top). You will see that pretty much all the views came from non-followers.
These non-followers shared, saved, commented and liked the Reel, plus a bunch went on to follow the Instagram account with no prompting. Hello new audience members! 👋
While the Instagram Reels algorithm decides what user sees the Reel, you can prime your Reel for success.
This Reel ticked a bunch of boxes:
✅️ Relatable/relevant (therefore encouraged shares and saves)
✅️ Featured trending audio (that was also appropriate to the Reel content)
✅️ Good quality content that moved fast to keep user interested
✅️ Featured text on the Reel so those watching with sound off would still understand it
✅️ Under 15 seconds long
Success 💥
📣📣📣 FACEBOOK REELS ➡️
I will shout it from the rooftops if I have to! One of the most underutilised features that can give you incredible results on Facebook are Reels.
Over the years so many businesses have become disheartened with their pages because (despite having a good following) they get little to no reach. And posting for it to only reach a handful of people seems pointless and ineffective.
However, Reels are amazing at reaching new people beyond your existing audience. And it's easy for Reels to go viral if you're producing quality content.
You will get new page followers and new page likes from your Reels too. (All with $0 ad spend but Facebook would rather you not know that!)
Our client is a real example that it does work. We struggled to grow their page prior to Reels purely because they only had 15 followers and didn't want to spend on ads. However once Reels were introduced, we jumped on board posting 1 or 2 a week and boom 💥 6,000 followers in around 3 months!
I should add that we went onto all Reels posted and invited anyone who liked the reel to the page as well. Paired together, it's a really effective way to grow your page and broader brand awareness.
Go make and post a Reel to Facebook 🤩
I'll be back with more tips on what to post soon if you're stuck for ideas ☺️
Two words: FACEBOOK REELS 😎
My why 😍 The reason I started Social Tiger 5 years ago was because I wanted to start a family and live a flexible lifestyle.
Any parents will know, they're little for such a short period of time and I truly wanted to cherish every day with my children.
I had reached my career goal as magazine editor and was working up to 10+ hours a day!
Social Tiger was a side project that grew into my full time passion very quickly. It built organically over the years and I choose my own hours, clients and services to offer. I truly love it 😍
Of course there are hard days when the kids need me more, or where I could do with many more hours of sleep. I resumed work in some capacity 2 weeks after Rahnee was born and 1 month after Boston was born. It was challenging but when you love what you do and you have amazing clients, it will always be worth it.
Are you a parent running your own biz? Would love to hear how long you've had it for ⬇️
Real results from a long term client of ours 💥 Their Facebook Reels average 30k views and many have gone viral!
If you're a business and you're not posting Reels to Facebook, I hope this inspires you to 🎥
How did your December look on Facebook? 🤩 This client of ours sure had a merry and bright one!
How did we achieve these results?
3 posts a week (1 or 2 of them Facebook Reels)
2 long running Facebook ads with a spend of $50 per week.
The majority of reach came from the organic Reels though.
This client is booked out for months into 2023 thanks to our social media management 🤓
First post in nearly 3 years 🙈 Not so great for a social media company, I'll be the first to admit!
We've been focused on managing small businesses social media accounts and getting them great results. Plus had 2 kids and built a house. So things have been busy!
But with a new year I wanted to get a social media presence once again because I'm about practicing what I preach! Watch this space 😇
And in the meantime, check out our refreshed branding 🥳
| Tuesday | 08:00 - 18:00 |
| Wednesday | 08:00 - 18:00 |
| Thursday | 08:00 - 18:00 |
| Friday | 08:00 - 18:00 |
| Saturday | 08:00 - 18:00 |
Be the first to know and let us send you an email when Social Tiger posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to Social Tiger:
Put it on your to do list this week! ✅️ Previously you could go onto your Facebook posts, click on the reactions and invite those people to Like your page one by one. It was time consuming but worthwhile as a good number would like your page. But with Meta's new feature, you can invite everyone who has reacted to any post of yours in the last six months to follow your page... in seconds! People who have reacted to your posts are already interested in your content and/or business, so a number of them will follow your page. And it's free! THE STEPS Access your Meta Business Suite via business.facebook.com (if you can't access it this way, comment or message me as I have a work around). You will come to the home page. Scroll down until you see: "Grow your audience". The first option is to "Reach out to your existing network" where you invite your Facebook friends. The second option is to "Reach out to new people". You will see the number of people you have to invite (note: Meta caps the number you see at 999 so if you have 999, you most likely have more than that to invite). Press "Send invites" and you can invite everyone under each positive reaction. Meta let's you invite 1000 people every 24 hrs. Follow these steps today to expand your audience, it takes less than 15 seconds! . . . #facebookmarketing #facebooktips #facebookpage #socialmediamarketing #socialmediamanagement #goldcoastsocialmedia #smm #socialmediamanager #contentcreator #businessowners #womeninbiz
Updated work day routine 👶🖥 Gotta get it in whenever I can. This was 6.30am Sunday morning after Boston had woken at 5am 🕔 . . . #routine #morningroutine #routines #workroutine #smallbizowner #smallbizau #workingmum #workingmums #workingfromhome #womeninbiz #mumsinbusiness #socialmediamarketing #socialmediamanager
Screen recording from the Reels tab of a long term client of ours 💥 They have an average of 30k views per video and many have gone viral! If you're a business and you're not posting Reels to Facebook, go get those results and start posting! 🎥 . . . #facebookreels #facebookmarketing #facebooktips #facebookpage #socialmediamarketing #socialmediamanagement #goldcoastsocialmedia #smm #socialmediamanager #contentcreator
Keeping it comfy but cute this week while I get to work 💃 Pro tip: Wear on brand clothing when filming Reels to keep your feed looking prettyyy and consistent 🎥 Social Tiger's brand colours are sage, light dusty pinks and white/cream ✨️ All comfy bamboo clothing FROM ZION + BF friendly as I'm home with my 5 month old 🐷 If you work from home, what do you wear? . . . #workingfromhome #workingfromhomemum #workroutine #morningroutine #grwm #ootd #workstyle #womeninbusiness #australianfashion #beyourownboss
POV: Working from home with a newborn 👶 Boston is now 5 months old! Times flies and my work day looks even different now. Should I make an updated work day routine? I resumed work when Boston was just 1 month old. I found the transition easier with my 2nd bub and knew what to expect. So after nothing but horizontal rest and baby bonding for the first few weeks, I was ready to get back to a few hours here and there each week. The things that helped the most were being realistic about what I could do, kind to myself when the day doesn't go to plan and having understanding, long term clients 🥰 Plus an amazing and supportive hubby @_venolin_ (he brought me lunch in the video) 😍 It's not for everyone but it works for us and that's what matters 💕 Affirmation cards are Flourish and Fulfilled Wrap is Chekoh . . #routine #morningroutine #routines #workroutine #smallbizowner #smallbizau #workingmum #workingmums #workingfromhome #womeninbiz #mumsinbusiness #socialmediamarketing #socialmediamanager #babywearing
When you're a social media manager but haven't posted on your business social media in 3 years 😆 Time to start practicing what I preach and getting Social Tiger active on socials again 🤩 I've been focused on great social media management for my clients and achieving awesome results since my absence. And had 2 kids plus built a house. So my time has been limitedddd and it didn't feel best spent on my own socials. However with a new year I'd love to give Social Tiger some love again 💗 I'll be sharing client transformations, results and fun social media tips again 🥰 . . . #goldcoastsocialmedia #goldcoastbusiness #smallbizau #mycreativebiz #mumsinbusiness #socialmediamanagement #socialmediaagency #socialmediabreak #smallbusinessowner #womeninbusiness
Want your business to be the top-listed Media Company?
🌿 It’s a jungle out there on social media 🌿 and you don’t want to be a hidden tiger! Stand out online with social media marketing that roars!
Here at Social Tiger offer two specialised ‘stripey’ services:
Social Media Branding is where we work with you to totally revamp, transform and make over your social media presence. We give you a jam-packed guide to move forward with so you can build your community, have a professional but unique online presence and get sales/clients!
Social Media Management is where we do the same total transformation but you sit back and we do all of the work for you *great for those who just don’t have the time). We create all the content and captions, engage with your audience and get leads for you.
Kirstin Cuthbert and Venolin Naidoo – that’s us! But you can call us Kiki and Ven for short (we’re all about saving you time). After meeting online we put our digital savvy to further use and became Gold Coast social media managers and branding experts. Our area of expertise is small business – and we’re super passionate about it!
Kiki has a magazine publishing background and Ven has a small business ownership and management background. Together, we’re a powerful combo!
Because social media has become full of copycats and we hate it! Individuality is out the door and businesses act like sheep, just coping what each other is doing, hoping for the best.
~NEWSFLASH!!~ If you look like every other brand, why should people buy from you or use your services? There’s no point of difference. We LOVE celebrating individuality (it makes us tick!) and we bring it back to our client's online presence!
No two strategies we have ever, or will ever, create are the same. Why? Because they are tailored to your business. We get inside your head and heart to capture the essence of your business, why you began your journey in the first place and help you communicate that through your branding. And that is the stuff people love!
We help businesses to ‘paint on stripes’, because, like our company mascot the tiger, no two tiger’s stripes are alike – and no two brand’s online presence should be super alike either!
We’d love to help your business paint on some stripes, get in touch with us today.
