September is here, and we've got all the content inspo you need! From BTS vibes to killer client testimonials—let’s make this month one for the books! 💻✨
When you're a social media manager, every moment is a content opportunity 📸✨
We’re social media managers, but we’re also your hype girls, online besties, content queens, trendsetting team and your #1 fans all in one! 💖✨
Your social media manager's got your back! 😂 💁♀️🤍
Let's travel interstate for a client work event ✈️
While the perks are fab... there is always hard work behind the scenes running a business. Which means long slogs on the computer getting things done between the fun stuff!
I love the marketing girly aesthetic but in all honesty...It's not always that glamorous 😂
Anyway I hope you enjoyed that lil slice of time in Bris!
PS no coriander slander PLS 😩 😩
When you're grabbing lunch with a friend who's a social media marketer... 📱💬 Expect lots of hashtag brainstorming, post planning, and maybe a selfie or two 😂
Not every strategy fits every business. Let's explore when and why you might want to skip the Facebook ad hype 🚫💡
Come celebrate the EOFY with us 🥂
Forgot to mention - a big thank you to EVERYONE who has supported us the last FY. Our clients, the team, the support systems, our friends in business, the legend in business who support TMG and our community ❤️
Enjoy this lil vlog we tried to film and let us know if you want more content like this!!
- Mia xx
This hot new bombshell has entered the villa, and we're so excited for you all to meet her! 💖👩🏽💻
Stay tuned and get ready for some serious creativity and energy coming your way!
We consider ourselves to be VERY lucky to be able to work with the incredible clients we do 🤍
Are you a small business owner who is searching for help on your socials? Well you have come to the right place!
Visit our website https://thatmarketinggirl.com.au to learn more and inquire now ✨
📣 Zero REVIEWS = zero sales … and you can’t change our minds
This might be an unpopular opinion, but reviews can be a gamechanger to your strategy 🙌 When it comes to creating content, factoring in storytelling, promotional, educational and community building pillars are fabulous [and highly encouraged] - but what do they ALL have in common?
It’s YOU talking about YOU …. which is great for humanising the brand, introducing people to your team and vision, but where is the SOCIAL PROOF 👀
Now you’re probably wondering, what the heck are the TMG Squad on about now?
Social Proof is essentially anything from reviews, feedback, testimonials, even recommendations …. anything positive that someone else has shared on behalf of the brand 🗣️ [because WORD OF MOUTH is alive in 2024]
This is VERY important for overall brand perception and recognition because it showcases how the product, service or even team members have:
⭐️ Provided support
⭐️ Solved a problem
⭐️ Benefitted from expertise
You WON’T make sales because you have 50% off for a limited time. You WILL make sales because:
→ You have brilliant star ratings on Google
→ Your socials showcase customer testimonials
→ Your customers tag your brand in content [aka. user generated content]
→ Your website has multiple positive reviews
→ Your brand is mentioned when someone is looking for recommendations
→ You have repeat, loyal customers
But HOW do you ask for this feedback?
📧 Follow up EDM sequences after a sale
🛒 Incentive code when they provide a testimonial
📩 Feedback form for clients
🤳 Sharing client stories and asking the audience to share their experiences too
It’s time to make it rain with REVIEWS. Let us know if you found this helpful?
Just me playing influencer for 90 seconds xoxo
THANK YOU CANVAAAA! You've got a customer for life (merch or not anyway 😂)
Who has checked out the new Canva? What do you guys think!!
💵 Simple Steps to MAXIMISE your marketing budget
If you run FB Ads of any kind [sales or lead generation] and DON’T start with testing, you’re bound to fail.
Let’s put it this way …
You don’t learn to swim …. in the deep end
You don’t bake without …. a recipe
You don’t learn to ride a bike …. without training wheels
The EXACT same theory goes with your FB Ad campaigns 🎯 Without a testing phase, you’re simple throwing money down the drain and crossing your fingers to hope it goes well [manifesting won’t cut it in this scenario]
Your next question might be … WHAT should you test?
Short Answer - as many variables as possible
Long Answer :
🔎 Audiences – the PEOPLE
The different demographics. This can be based on interests or location, but also a lookalike of previous purchasers/clients.
🛒 Hooks/Offers – the INCENTIVES
What will get them over the line to buy or sign up? This can be a limited time offer, discount, a brand USP or payment installation.
📸 Copy / Creative – the AD FORMAT
What ad will be most impactful? Test out different lengths and styles of copywriting, as well as different ad types including photo, graphic, carousel or video.
The results you gain from testing out these variables, will give you much more clarity when building out your campaigns, so you can put the budget in the RIGHT place!
SAVE this for later and implement BEFORE you run a major ad campaign 💰
Low FB Ads Sales? 😰 STOP making this one mistake!
When it comes to success from FB Ads, you should arguably monitor the CUSTOMER JOURNEY more than the number of sales and here’s why ⬇️
The customer journey will indicate where your audience are within the marketing funnel. ‘Cold’ refers to being unfamiliar with the brand and ‘warm’ refers to having a higher likelihood of making a purchase 🛒 Knowing how the audience are moving through this journey, will give you a clearer idea on what optimisations may need to be made across different touchpoints.
Measuring the CTR [click through rate] and hook rate will determine how engaging your videos are in igniting someone’s intention to potentially follow through with a sale 🎥
The number of link clicks indicates how many people tapped on your ad after seeing it 📲 From there, monitor the progression from landing page views, content views, adds to cart and adds of purchase information, as any ‘drop’ in numbers [otherwise known as bounce rate] will indicate WHY sales might be slow.
Bounce rates for eCom brands can generally sit around 16-20%, however any higher may prompt you to change your ad copy or creative, or perhaps identify any ‘bottlenecks’ on your website to ensure it’s designed to convert.
How do I implement this for my brand?
Take note the following metrics for your campaign:
→ Link Click
→ Landing Page Views
→ Content Views
→ Adds to Cart
→ Checkouts Initiated
→ Adds of Payment Info
If there’s a significant decrease the from one metric to the next, we’d suggest you re-evaluate the current strategy and the user experience from the customer perspective on your website!
Found this helpful? Comment below for part 2️⃣
Which one will you start implementing first? Let us know in the comments below! ✨
JOIN OUR TEAM! 🥳😍 We are now hiring a Social Media Assistant! 🙌
Sound like you? We sure hope so! 🤩
We’re looking for someone to join us 16 - 24+ hours a week, with the opportunity to grow your role with us! You’ll be assisting the team in the coordination of their client accounts, including community management, scheduling content and other tasks.
If we love your vibe, you’ll also have the potential down the line to coordinate your own client accounts as well. Woot woot! 🥰
This role is for you, if:
1. You already have experience in the industry.
2. Or, you are studying comms/marketing at Uni, and want to kickstart your career.
3. And most of all, if you want to work with some awesome brands and a pretty fabulous team [if we do say so ourselves!] 💕
While we’re a remote organisation, we are after someone who lives within 1-1.5 hour radius from Camden/Macarthur. This is so we can train in person and attend team events together.
There is an opportunity for this to grow into a more permanent role for the right fit.
Check out the full job description and apply now: https://thatmarketinggirl.com.au/now-hiring-social-media-assistant/
🛑✋HURRY! Applications close Thursday 16th May 2024.
Don’t forget to send this to anyone who might be interested!
