Katerina A

19/07/2024

It was great to be included
In this article with Jing Daily for the luxury sector and NFTs who are the ones doing all the testing so that the benefits can be passed on. A bit like haute couture not for all but gives great ideas 😜

I think there was some confusion on who quoted what but that happens when you’re dealing with someone with the surname the same as another’s first name.

Link for the article in the comments.

13/07/2024

We have been seeing the change in luxury fashion, culture and what the next generation demands and agree that it needs more.

06/07/2024

I recently had the opportunity to chat with Dr Catherine Ball on her amazing podcast about all things Immersifi and the future of fashion, fashion brands and the new era of loyalty.

Have a listen and let me know what you think.

https://podcasts.apple.com/au/podcast/news-from-the-future-with-dr-catherine-ball/id1740254964?i=1000660970849

27/06/2024

We need your vote. We're excited to be nominated for the Women's Business People's Choice grant which will make a great impact for Immersifi to continue creating the platform to reform the instore and online shopping experiences for you.

Please vote here https://sparkbusiness.global/vote-round-four-spark-women-in-business-grants/immersifi

It will take less than a minute. Thank you.

03/05/2024

Thinking of your favourite fashion brand and if you had a VIP membership what additional benefits would you like to see?
Included will be the personalised experience but on top of that are you interested in having closer involvement with the brands you love? Or perhaps you’re looking to grow personally and professionally through opportunities in health and wellness, leadership development, and more?

23/04/2024

We think personalised shopping experiences is exactly what is needed.

12/04/2024

It was undeniable, you would always know a Cavalli design. That signature look.

Roberto Cavalli, the Italian designer synonymous with vibrant animal prints and sand-blasted denim, has died in Florence. He was 83 years old.

Born in Florence, Cavalli studied textile print before going on to launch his fashion brand in 1970. He presented his first collection for Prêt-à-Porter in Paris at age 30. It was there that his work, which included a revolutionary printing procedure on leather that he invented and patented, quickly garnered the notice of fashion industry mainstays including Pierre Cardin. He went on to open his first boutique in Saint-Tropez in 1972, and was soon after invited to present at the historic Sala Bianca in Florence.

Throughout his career, the Roberto Cavalli brand became synonymous with bold, brightly-coloured dresses oozing in s*x appeal, heavy use of animal prints and innovative approach to fabrics. He went on to introduce additional lines, including RC Menswear, Just Cavalli, which was marketed to a younger consumer, and a children’s collection. The brand also expanded into hospitality, opening its Cavalli Café in Florence in 2002, a concept it eventually brought to other cities, including Milan and Miami.

Read more by BoF’s

📷 Getty

06/04/2024

Meta will be identifying what content is AI generated and this is a great thing. I use AI all the time and it's great - no shame in it, in fact if you're not finding ways to utilise it then you will be left behind. However, we do need to know what is real and what isn't. So how far will it go - do we see it identifying filters and what about photoshop.

I have been really thinking over the last few days about my new AI generated corporate head shot. Its perfect but it's not me and I feel like when people see that then meet me its going to give an instant question on who I am. Or it could be all in my head. So here is the amazing shot I want to use everywhere and here is the selfie used to generate it.

It has given me outfit and hair inspiration for the actual shots. What are your thoughts

06/04/2024

If you have been watching The New Look, you will be just as pleased as I am that a second season is coming. It had to as it hasn't even covered how Dior brought ready-to-wear to life.
Can't wait.

Star Ben Mendelsohn reflects on Dior's shifting survival instincts and the extent to which his sister's capture and return affected the designer's career.

01/03/2024

What is Luxury?
In a world where luxury often conjures images of the extravagant and the exclusive, it's time to revisit what truly defines luxury. It's not merely a privilege reserved for the upper echelon but an experience accessible to anyone who seeks it.

Luxury is the ordinary of the extraordinary - a lifestyle emblematic of the rich and famous. Yet, intriguingly, it also represents the extraordinary within the ordinary - facets of life not exclusively bound to the elite.

Coco Chanel, a paragon of elegance, once said, "Luxury is not the opposite of poverty or simplicity... It is the opposite of vulgarity."

This profound statement underlines that luxury transcends mere physical possessions or displays of wealth. It's not defined by a price tag or confined to a single market. Instead, luxury epitomises elegance, sophistication, and an appreciation for quality that surpasses quantity.

It's a state of mind, an experience.

We are in an era that increasingly values experiences over possessions, let's embrace a broader vision of luxury. One that celebrates the nuanced and the sophisticated, and acknowledges that true luxury is about how something makes you feel rather than what it makes others think.

Let's all experience and cultivate a luxury that's inclusive, accessible, and resonant with the values of elegance and authenticity.

16/09/2023

The page may have changed a little but fashion will always be here. Today is such a beautiful day our first hint of warm weather. Calls for the must have item for every summer. A white linen shirt. Break it out baby.