24/07/2023
Building brand takes patience and it is important to remember to work with business goals of the social platform you are using.
This does not need to be complicated.
We just need to understand that companies like Facebook have their own agendas, such as keeping people on their platform to show them more advertisements.
With this in mind it could be a good idea to upload our content DIRECTLY to the platform that we are using in order to get maximum engagement.
There is no harm in sharing across different platforms – say, for example, posting a YouTube link on LinkedIn.
But just understand that the platform’s algorithm will pick up that users are being directed off their site and these posts will not engage as well as native content.
It’s also important to stay on top of new features that are rolled out because – like Facebook Groups or live video – as these are usually gifted with extra engagement.
