12/09/2025
"It's either the best thing you'll do or it will destroy your marriage."
That's what everyone told me about bringing Jess into Triple Effect Media. After 5+ years of working together, I can honestly say they're right - it's both.
The wins are incredible. Having someone who genuinely cares about the business as much as you do is powerful. There's an unspoken understanding, shared vision, and level of trust that you simply can't replicate with anyone else.
But nobody warns you about the constant hum of "business mode" that you can't switch off.
Dinner conversations become strategy sessions. Weekend walks turn into problem-solving meetings. Date nights get hijacked by "just one quick business discussion."
If you're not careful, you'll burn your marriage while building your business.
Our breakthrough came when we had "the talk" - we both needed permission and space to actually switch off. It sounds simple, but it required setting real boundaries and more importantly, respecting them.
Some nights, business talk is completely off limits. Some weekends are sacred. Some conversations need to wait until Monday morning.
Our marriage is stronger because of our business, and our business is stronger because of our marriage. But it took time, intentional communication, and extremely good boundaries to learn how to do it effectively.
The key to any strong partnership - whether in business, marriage, or both - comes down to knowing when to be business partners and when to be life partners.
Communication, boundaries, knowing when to switch off, and being truly present when you do.
If you're considering bringing your spouse into your business or already working together, remember this: protect the relationship first. The business will benefit from it.
