Marketing magazine

28/11/2023

The OOH advertising industry has had an impressive 2023, with new brands investing in its potential and innovations catching the viral attention of consumers. An Australian leader of that success is QMS, an outdoor media company that has been delivering on major contracts.

Marketing Mag recently spoke to Sara Lappage about this growth trajectory of QMS and the state of outdoor advertising.

27/11/2023

Following a turbulent few years, innovation and collaboration platform Miro has assessed the attitudes of organisations across the world towards innovation. Many brands are holding back from pioneering, so Miro’s chief marketing officer Paul D’Arcy has issued a warning.

Marketing Mag caught up with D’Arcy to find out more about the innovation challenges businesses are facing, and the dangers of not innovating.

16/08/2023

There’s good news for every self-proclaimed ‘alpha male’ that dreams of becoming the next Joe Rogan with an endless broadcast of his own voice, and those other people that actually have something to say.

Spending in the June quarter grew by 64 percent compared with the same period of 2022, and all genres saw increased advertising.

19/07/2023

Bronwyn Karaoglu from Ignition on the challenges marketing agencies face with over-servicing and out-of-scope work.

Marketing and advertising agencies face the challenge of meeting client expectations while not deviating too far from initial forecasts.

12/07/2023

The youth radio station is expanding its greatest product, but may weaken the value of the Hottest 100 brand if it continues adding spinoffs.

06/07/2023

Threads is a sudden challenger for the established micro-blogging platform Twitter, as Meta finally takes on its oldest rival.

05/07/2023

Outdoor advertising is rebounding after suffering through the COVID-19 pandemic, and a new brand has recently moved up to lead the industry.

Outdoor advertising is rebounding after suffering throughout the pandemic, and a new brand has recently moved up to lead the industry.

04/07/2023

Ad evaders now have limited chances to comply with YouTube’s advertising policy, as the video streaming platform has finally had enough of freeloaders cheating it of advertising revenue.

The video streaming platform has finally had enough of freeloaders cheating it of advertising revenue so is threatening user bans.

22/03/2023

If you receive our weekly newsletter, then you've seen Taguchi in action. Marketing tech expert and CTO at the Australian company, Ben Dyer, shares how a well-executed marketing automation program can materially improve ROI.

The team of marketing tech experts at Taguchi know first-hand how a well-executed marketing automation program can materially improve ROI.

21/03/2023

Sonic branding is a powerful marketing tool, and one that more Aussie marketers are planning to use in 2023. But it's not enough to just create a jingle for your brand. From UI sounds to brand voice, the team at Resonance Sonic Branding take us through the full suite of assets needed to convey the soul of a brand – and how to use them well.

Encompassing more than just jingles, sonic branding is a powerful marketing tool, and one more Aussie marketers are planning to use in 2023.

21/03/2023

Tourism Fiji’s newest campaign – the ‘Shot of Happiness Project’ – brings Fijians on a mission to capture 24 unfiltered shots of Fijian culture and its people using disposable cameras. It's a way to celebrate happiness in a world dominated by social media.

Tourism Fiji's ‘Shot of Happiness Project’ via Red Havas wants to reclaim ‘happiness’ in a world dominated by social media.

15/03/2023

Charles Darwin University has conducted a study and found the least surprising statistic of all time: online sellers are more likely to be engaged if they’re good-looking.

Share Charles Darwin University has conducted a study and found the least surprising statistic of all time: online sellers are more likely to be engaged if they’re good-looking. The study explored the influence of physical attractiveness of those selling something online, with a focus on the Chine...

15/03/2023

Customer loyalty is wavering amid the cost of living crisis, and convoluted ecommerce experiences are doing nothing to help consumers add to cart. James Noble of WONGDOODY shares why brands need to enhance their digital experiences if they want to come out on top.

With customer loyalty wavering amid the cost-of-living crisis, James Noble of Wongdoody shares why brands must enhance digital experiences for consumers.

14/03/2023

Switzerland may be a verb when it comes to neutrality, but it is possessive of its iconic Matterhorn. And, when Toblerone became a primarily American-owned brand, the triangle chocolate lost the rights to the mountain.

Toblerone will be lopping off its iconic Matterhorn moving forward as the Swiss government declares it's no longer Swiss.

14/03/2023

With the help of Brisbane City FC players, PUMA and Modibodi's integrated global campaign brings to life the benefits of playing on your period.

PUMA and Modibodi's integrated global campaign brings to life the benefits of playing on your period, with the help of Brisbane City FC players.

13/03/2023

It might be a product that only 50 percent of the population could use, but Ovira has garnered the most followers on TikTok over any other local brand. Why? Education.

It may be a period pain device, but Ovira's s*x ed TikTok has made it the most followed brand in Australia.

08/03/2023

IKEA UAE has released a sweet and simple campaign that features its BLÅVINGAD soft toy collection narrating family histories – with a twist.

IKEA UAE has released a sweet and simple campaign that features its BLÅVINGAD soft toy collection narrating family histories with a twist.

23/02/2023

The beverage company is bringing in scary vibes in celebration of the upcoming Scream VI movie, a creepy cocktail has been crafted and being poured across movie theatre chains.

The beverage company is bringing in scary vibes in celebration of the upcoming Scream VI movie, a creepy cocktail has been crafted and being poured across

23/02/2023

As the Sydney Gay and Le***an Mardi Gras continues its celebrations, The Pride History Group has partnered with Meta, launching a ‘Walk With Pride’ augmented reality (AR) filter on Instagram.

As the Sydney Gay and Le***an Mardi Gras continues its celebrations, The Pride History Group has partnered with Meta, launching a ‘Walk With Pride’

21/02/2023

The Meta verification tick now comes with a price as the parent company for Instagram and Facebook, Meta trials it in Australia and New Zealand.

The Meta verification tick now comes with a price as the parent company for Instagram and Facebook, Meta trials it in Australia and New Zealand. Meta’s

21/02/2023

ALDI has started 2023 by trying to reposition itself in the minds of consumers with the ‘Shop ALDI First’ campaign.

17/02/2023

Pinterest is introducing its latest rendition of ‘Pinterest Academy’ which is an interactive e-learning platform designed for advertisers to engage and inspire their target audiences.

Pinterest is introducing its latest rendition of ‘Pinterest Academy’ which is an interactive e-learning platform designed for advertisers to engage and