9 P's of Marketing
In the past marketing was all about the 4Ps (product, price, place, promotion).
Due to the introduction of social media, we have moved into an age where there are more components to consider for an effective marketing strategy.
At OH! we work on a framework of 9 P’s for an effective Marketing Strategy.
The key to success lies in aligning your Business, Branding, Marketing and Sales strategies. After all, if you don’t know where you are heading, how do you know what success looks like?
Score yourself on the 9Ps to identify where you might have gaps. Need help, reach out.
If you want to understand how to do this yourself, head over to Activated Marketing where we help business owners or teams with step-by-step guides on doing their own marketing.
#marketingworkshop #business
Alignment of your Branding, Marketing & Sales Strategies with Business Strategies
As you head into the 2023 planning stage, think about these areas I talk about in my video and jump on our monthly insights to keep up with the latest trends and tips.
Note: We are releasing a new program next week and only our database subscribers shall receive the special deal!
Subscribe now so you don't miss out: 👉 https://bit.ly/3X1DxU1
Beginning your Marketing planning for 2023? We all deserve a fabulous year in 2023 after all the tumultous times of the last 3 years.
Our team has gotten together and talked through what we see as the 5 most important Marketing trends for 2023.
Here's some highlights:
* Make sure you focus on what you are good at and outsource the rest - better to invest and get their quicker then stuff around for years.
* Strong Relationships are the key to faster conversion - 90% of people say their business comes from referrals or alliance introduction. Get networking - with intent!
* We're seeing a big move away from social media as it's awfully busy now - 67% of Australian businesses are on the bandwagon. You still need to be there but we are focussing on more traditional marketing methods (keep an eye out for more about this soon). But you still need it so if you're not on it, get started.
* A flawless Website user experience is paramount (average conversion rate is between 1-3%) but 1or 2% of 5000+ website visits converting is still good right? But if you are starting out, please don't waste money on some grand website - it will more than likely change along the way.
* Every step of the Customer journey experience needs to be looked at to ensure you aren't losing potential clients along the way. It's taking now on average 18-30 touch points before a client is ready to buy so you want to keep them on that hook. Look for buying signs with every interaction with people and ACT upon them.
We are soon releasing a new program under our Activated Marketing brand covering all the "how to's" when it comes to your Business, Brand, Marketing and Sales strategies - join our newsletter below to keep up to date with that and receive amazing release deals. In the meantime if you need some help, reach out for a complimentary call.
Join the OH! club now - https://bit.ly/3X1DxU1
#marketingstrategy #planning2023 #business
Look who just turned a year younger! 🤩
Wishing a very Happy Birthday to Michelle O'Hara, our personal bundle of fun and joy! May your day be as wonderful as you are. 🥳🎉
Activated Marketing Workshop - Testimonial
Our Activated Marketing workshops continue to make marketing simple and easy for business owners and their team members.
Thanks to Kylie and Shannon from Brizscapes Pty Ltd for joining us and sharing their wonderful experience with us.
Our next workshop will be held on 21 October from 9- 12pm.
Come for some guaranteed mind-blowing tips and tricks to Activate your Brand, Market your Business and Explode your Income.
Reserve your spot here 👉 https://www.trybooking.com/BTNLU
#marketingplan #strategy #workshop #digitalmarketing
Activated Marketing Workshop
It’s been 3 months already since we launched our Activated Marketing Workshops! A big thanks for your tremendous support and active participation!
We continue to make marketing easy for business owners and their teams. Our next workshop will be held on 21 October from 9 AM – 12 PM.
Register today to Activate your Brand, Market your Business, Explode your Income. Book at 👉 https://www.trybooking.com/BTNLU
Behind the scenes
Some behind the scenes from The Hills Chamber of Commerce Brisbane Inc Big Breakfast to make your Thursday afternoon better. You're welcome. 😌
Kim's Testimony
Thank you for your enthusiasm and participation in the Activated Marketing Workshop Kim!
Our next workshop will be held on 26 August from 9 AM to 12 PM. To learn more or register, visit http://ohmarketing.com.au/activated-marketing/
Connection Central Launch
Did you know today is #NewConversationsDay? A day that brings us an opportunity to have more exciting and meaningful conversations. So, today we bring to you something special that we have been working on for the last few months.
Alexa, play drum roll sound
CONNECTION CENTRAL - an exclusive, invitation-only, way to grow your connections and your business, through fun events and meaningful conversations with the right people at the right place and time.
Interested to join? Express your interest here - http://ohmarketing.com.au/connection-central-by-oh-marketing/
Setting goal tjat get results
Talking about setting goals that get you results. Don’t plan to fail, be clear on your expectations!!
Consistency! The key to all marketing. Here whilst in beautiful Noosa, I share some tips. Enjoy this beautiful day.
#marketing
Why should you attend an Activated Marketing Workshop?
Anybody can tell you why you need marketing to grow your business. Activated Marketing Workshops tell you HOW you can leverage marketing tactics to grow your business.
These workshops are especially tailored for small businesses, novice entrepreneurs, and marketing team members who want to learn the latest trends and techniques in strategic marketing.
What you get out of it:
- Step-by-step marketing guide
- Great new connections
- Measurable and Actionable Marketing Plan
Find out more: http://ohmarketing.com.au/activated-marketing/
Book your spot: https://www.trybooking.com/BQJXZ
Testimonial
Thank you Kim for your kind words. “I have come away with such focus and clarity now with everything I want to do the next month. I have a clear system, clear steps. So, I know I am just going to power forward with all these different marketing activities” - Kim Ellis
Wondering how your business can grow with the right strategy? Take the first step and join our Activated Marketing Planning Workshop. https://www.trybooking.com/BQJXZ
Setting goals that bring results
Setting a vision for your organisation helps you plan better. But not all goals are quantifiable.
Watch Michelle’s video tomorrow as she speaks about setting goals that bring favourable results.
How to remain consistent
Enough about strategy, because it is nothing without consistency.
Watch out for Michelle’s video tomorrow where she explains how to remain consistent with your branding and why it is so important!
The importance of planning
Want to know the magic formula when it comes to growing a business?
Wait for it, wait for it….
It’s planning and consistency – sorry massive anticlimax, right!!
Knowing WHAT TO PUT in the strategy and plan, that’s the magic. Watch out for Michelle’s video tomorrow as she talks about preparing the Marketing plan – it will save you time and give you focus and clarity.
Keep an eye out.
Using Organic SEO and keywords to gain Google rankings
Morning all 🙋♀️. If you’re taking this day off to catch up on some business “stuff” then this video is for you. We all want our clients to “find” us and using organic SEO and keywords is another way to do that.
Keep an eye out for Wednesday’s post where I share one awesome FREE tool.
Happy working or relaxing today.
Identifying your ideal client
Identifying and bring relevant to your ideal client or avatar, is imperative. I talk about that today. Have a great public holiday day off.
Did you know that on average, Email Marketing generates $38 for every $1 that you spend? 😮 (Source: Campaign Monitor)
That’s the highest ROI amongst all channels.
Here I talk about why every business needs to use email sequences.
#emailsequences #marketing