Brand-Aid

Brand-Aid Helping you succeed with email marketing - Klaviyo & Mailchimp! Schedule free strategy call with us! LOOKING FOR AN EMAIL MARKETING EXPERT NEAR YOU?

With expertise and passion, our team are here to guide you towards achieving email marketing success. We are a boutique email marketing agency that services a dozen of clients as we focus on YOUR RESULTS! We learn EVERYTHING about your business before we jump on the flow mapping, design & copywriting wagon. Our processes are clear and we DO become a part of your team! Schedule a FREE strategy call

with us today to explore how our tailored email and SMS marketing services can drive growth and success for your brand.

๐Ÿšจ ๐—”๐—ฉ๐—ข๐—œ๐—— ๐—ง๐—›๐—˜๐—ฆ๐—˜ ๐— ๐—œ๐—ฆ๐—ง๐—”๐—ž๐—˜๐—ฆ ๐—œ๐—ก ๐—ก๐—˜๐—ช ๐—ฌ๐—˜๐—”๐—ฅโ€™๐—ฆ ๐—˜๐— ๐—”๐—œ๐—Ÿ ๐—–๐—”๐— ๐—ฃ๐—”๐—œ๐—š๐—ก๐—ฆ ๐Ÿšจ๐Ÿ™…๐Ÿปโ€โ™€๏ธ Adding too many images can overload your email & distract fr...
27/12/2024

๐Ÿšจ ๐—”๐—ฉ๐—ข๐—œ๐—— ๐—ง๐—›๐—˜๐—ฆ๐—˜ ๐— ๐—œ๐—ฆ๐—ง๐—”๐—ž๐—˜๐—ฆ ๐—œ๐—ก ๐—ก๐—˜๐—ช ๐—ฌ๐—˜๐—”๐—ฅโ€™๐—ฆ ๐—˜๐— ๐—”๐—œ๐—Ÿ ๐—–๐—”๐— ๐—ฃ๐—”๐—œ๐—š๐—ก๐—ฆ ๐Ÿšจ

๐Ÿ™…๐Ÿปโ€โ™€๏ธ Adding too many images can overload your email & distract from your message.

๐Ÿ™…๐Ÿปโ€โ™€๏ธ Sending at the wrong time can result in your emails getting lost among other holiday campaigns.

๐Ÿ™…๐Ÿปโ€โ™€๏ธ Writing poor email subject lines can make your emails go unopened - keep them catchy & concise.

๐Ÿ™…๐Ÿปโ€โ™€๏ธ Mixing your New Yearโ€™s email campaign with your post-Christmas campaign can annoy your audience.

๐Ÿ™…๐Ÿปโ€โ™€๏ธ Making it too simple or too formal can make your emails seem cold & unapproachable.

๐Ÿ™…๐Ÿปโ€โ™€๏ธ Offering the wrong item can miss the mark - segment your audience & tailor your content.

Avoid these pitfalls to ensure your New Yearโ€™s email campaign is a success! ๐ŸŽŠ

๐ŸŽ‰ ๐—ฆ๐—ต๐—ฎ๐—ฟ๐—ฒ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—•๐—ฒ๐˜€๐˜ ๐—›๐—ผ๐—น๐—ถ๐—ฑ๐—ฎ๐˜† ๐—˜๐—บ๐—ฎ๐—ถ๐—น ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—ฆ๐˜๐—ผ๐—ฟ๐—ถ๐—ฒ๐˜€! ๐ŸŽ‰The holiday season is here & we want to hear from YOU! Have ...
20/12/2024

๐ŸŽ‰ ๐—ฆ๐—ต๐—ฎ๐—ฟ๐—ฒ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—•๐—ฒ๐˜€๐˜ ๐—›๐—ผ๐—น๐—ถ๐—ฑ๐—ฎ๐˜† ๐—˜๐—บ๐—ฎ๐—ถ๐—น ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—ฆ๐˜๐—ผ๐—ฟ๐—ถ๐—ฒ๐˜€! ๐ŸŽ‰

The holiday season is here & we want to hear from YOU! Have you nailed a holiday email campaign that drove amazing resultsโ“ Maybe you had a creative subject line that got crazy open rates or a unique promo that your customers loved. Share your best holiday email marketing success stories in the comments below! ๐Ÿ—ฃ๏ธ

๐Ÿ’– Letโ€™s inspire each other & create even better campaigns together. Your story might just spark the next big idea for someone else!

๐ŸŽ CRUSH YOUR BOXING DAY EMAIL CAMPAIGN // Not sure where to start with your Boxing Day marketing campaign? Weโ€™ve got you...
16/12/2024

๐ŸŽ CRUSH YOUR BOXING DAY EMAIL CAMPAIGN // Not sure where to start with your Boxing Day marketing campaign? Weโ€™ve got you covered with some top tips to help you close out 2024 strong.

๐ŸŽŠ Start by treating your VIPs to something special with early access or exclusive discounts โžก๏ธ If discounts arenโ€™t your style, offer unique incentives like free gifts or contest entries โžก๏ธ Highlight key products to avoid overwhelming your customers & empathise with their post-holiday mindset to make your emails more relatable โžก๏ธ Adding a sense of urgency with countdown timers & limited-time offers can also drive quick action.

๐—ฆ๐—ช๐—œ๐—ฃ๐—˜ ๐—Ÿ๐—˜๐—™๐—ง to explore how to make your Boxing Day email campaign a success & help you close out 2024 on a high note! ๐ŸŽ„

๐Ÿ’๐Ÿผโ€โ™€๏ธ ๐™ณ๐š’๐š ๐šˆ๐š˜๐šž ๐™บ๐š—๐š˜๐š ...โ“According to Klaviyoโ€™s 2024 consumer spending report, 3๏ธโƒฃ0๏ธโƒฃ% of consumers wait until December to ...
09/12/2024

๐Ÿ’๐Ÿผโ€โ™€๏ธ ๐™ณ๐š’๐š ๐šˆ๐š˜๐šž ๐™บ๐š—๐š˜๐š ...โ“

According to Klaviyoโ€™s 2024 consumer spending report, 3๏ธโƒฃ0๏ธโƒฃ% of consumers wait until December to do their holiday shopping. Donโ€™t forget about these last-minute shoppers!

โœจ ๐—ง๐—ถ๐—ฝ๐˜€ ๐˜๐—ผ ๐— ๐—ฎ๐—ธ๐—ฒ ๐—š๐—ถ๐—ณ๐˜๐—ถ๐—ป๐—ด ๐—Ÿ๐—ฒ๐˜€๐˜€ ๐—ฆ๐˜๐—ฟ๐—ฒ๐˜€๐˜€๐—ณ๐˜‚๐—น โœจ

๐Ÿ‘‰๐Ÿป ๐™ป๐šŠ๐šž๐š—๐šŒ๐š‘ ๐šƒ๐šŠ๐š›๐š๐šŽ๐š๐šŽ๐š ๐™ด๐š–๐šŠ๐š’๐š•๐šœ โ†’ Send emails in the final week before Christmas.
๐Ÿ‘‰๐Ÿป ๐š„๐š›๐š๐šŽ๐š—๐š ๐™ณ๐šŽ๐š•๐š’๐šŸ๐šŽ๐š›๐šข ๐™พ๐š™๐š๐š’๐š˜๐š—๐šœ โ†’ Highlight fast shipping to ease worries.
๐Ÿ‘‰๐Ÿป ๐™ป๐šŠ๐šœ๐š-๐™ฒ๐š‘๐šŠ๐š—๐šŒ๐šŽ ๐™ณ๐šŽ๐šŠ๐š•๐šœ โ†’ Create a sense of urgency with limited-time offers.

Boost your sales by catering to procrastinators! โžก๏ธ Ready to make this holiday season a successโ“ Schedule a FREE strategy call with us today to explore how our services can drive growth for your brand.

๐Ÿ”— ๐—Ÿ๐—ถ๐—ป๐—ธ ๐—ถ๐—ป ๐—•๐—ถ๐—ผ ๐Ÿ”—

๐š†๐šŠ๐š—๐š ๐š๐š˜ ๐šŒ๐š˜๐š—๐š—๐šŽ๐šŒ๐š ๐š ๐š’๐š๐š‘ ๐šข๐š˜๐šž๐š› ๐šŠ๐šž๐š๐š’๐šŽ๐š—๐šŒ๐šŽ ๐š๐š‘๐š’๐šœ ๐š‘๐š˜๐š•๐š’๐š๐šŠ๐šข ๐šœ๐šŽ๐šŠ๐šœ๐š˜๐š—โ“ Check out 7๏ธโƒฃ tips to help you create engaging & effective email...
03/12/2024

๐š†๐šŠ๐š—๐š ๐š๐š˜ ๐šŒ๐š˜๐š—๐š—๐šŽ๐šŒ๐š ๐š ๐š’๐š๐š‘ ๐šข๐š˜๐šž๐š› ๐šŠ๐šž๐š๐š’๐šŽ๐š—๐šŒ๐šŽ ๐š๐š‘๐š’๐šœ ๐š‘๐š˜๐š•๐š’๐š๐šŠ๐šข ๐šœ๐šŽ๐šŠ๐šœ๐š˜๐š—โ“ Check out 7๏ธโƒฃ tips to help you create engaging & effective email campaigns that your customers will love!

1๏ธโƒฃ Share good news & spread positivity instead of just focusing on products.
2๏ธโƒฃ Educate customers with useful, seasonal product info.
3๏ธโƒฃ Keep it simple & use plain language & clear visuals.
4๏ธโƒฃ Manage expectations with clear shipping information.
5๏ธโƒฃ Create gift guides to help customers find gifts quickly.
6๏ธโƒฃ Be inclusive & use language that appeals to all celebrations.

๐ŸŽ‰ ๐—•๐—ข๐—ก๐—จ๐—ฆ ๐—ง๐—œ๐—ฃ: ๐—š๐—ถ๐˜ƒ๐—ฒ ๐—ฆ๐—ผ๐—บ๐—ฒ๐˜๐—ต๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐—™๐—ฟ๐—ฒ๐—ฒ ๐ŸŽ‰
Show your subscribers you care by offering free samples or gifts with purchase.

Bring cheer to your customers' inboxes with thoughtful holiday emails. Ready to boost your sales & grow your brand? ๐Ÿ‘‰๐Ÿป Schedule a FREE strategy call with us today!

๐™ป๐š˜๐š˜๐š”๐š’๐š—๐š ๐š๐š˜ ๐šŠ๐š๐š ๐šœ๐š˜๐š–๐šŽ ๐š๐š‘๐š›๐š’๐š•๐š• ๐š๐š˜ ๐šข๐š˜๐šž๐š› ๐š‘๐š˜๐š•๐š’๐š๐šŠ๐šข ๐šœ๐š‘๐š˜๐š™๐š™๐š’๐š—๐šโ“ Try a Christmas mystery box! It turns the shopping experience into ...
29/11/2024

๐™ป๐š˜๐š˜๐š”๐š’๐š—๐š ๐š๐š˜ ๐šŠ๐š๐š ๐šœ๐š˜๐š–๐šŽ ๐š๐š‘๐š›๐š’๐š•๐š• ๐š๐š˜ ๐šข๐š˜๐šž๐š› ๐š‘๐š˜๐š•๐š’๐š๐šŠ๐šข ๐šœ๐š‘๐š˜๐š™๐š™๐š’๐š—๐šโ“ Try a Christmas mystery box! It turns the shopping experience into a unique adventure. Gamification can make your emails more engaging & memorable. Letโ€™s check some ideas for what to include๐Ÿ‘‡๐Ÿป

๐Ÿ’ซ ๐—•๐—ฒ๐˜€๐˜-๐—ฆ๐—ฒ๐—น๐—น๐—ถ๐—ป๐—ด ๐—œ๐˜๐—ฒ๐—บ๐˜€ โ†’ Delight customers with your top products.
๐Ÿ’ซ ๐—ข๐˜ƒ๐—ฒ๐—ฟ๐˜€๐˜๐—ผ๐—ฐ๐—ธ๐—ฒ๐—ฑ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€ โ†’ Clear out inventory while surprising buyers.
๐Ÿ’ซ ๐—ฆ๐—ถ๐—ด๐—ป๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐—ป๐˜ ๐—ฉ๐—ฎ๐—น๐˜‚๐—ฒ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ โ†’ Ensure there's at least one high-value item.
๐Ÿ’ซ ๐— ๐—ถ๐˜… ๐—ผ๐—ณ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—ง๐˜†๐—ฝ๐—ฒ๐˜€ โ†’ Create a versatile box with different items.
๐Ÿ’ซ ๐—Ÿ๐—ถ๐—บ๐—ถ๐˜๐—ฒ๐—ฑ-๐—˜๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ฟ ๐—–๐—ต๐—ฟ๐—ถ๐˜€๐˜๐—บ๐—ฎ๐˜€-๐—ง๐—ต๐—ฒ๐—บ๐—ฒ๐—ฑ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€ โ†’ Add festive charm.

When promoting, reveal just enough to pique curiosity - like the number of products or the approximate value. For instance, if the combined value is $70, price the box at $60 to make it a tempting deal.

โžก๏ธ Not only does this keep subscribers engaged, but it also helps you learn more about their preferences, making your marketing efforts even more effective.

๐ŸŽ„ ๐™ท๐™ฐ๐š…๐™ด ๐šˆ๐™พ๐š„ ๐š‚๐šƒ๐™ฐ๐š๐šƒ๐™ด๐™ณ ๐™ฟ๐š๐™ด๐™ฟ๐™ฐ๐š๐™ธ๐™ฝ๐™ถ ๐šˆ๐™พ๐š„๐š ๐™ท๐™พ๐™ป๐™ธ๐™ณ๐™ฐ๐šˆ ๐™ด๐™ผ๐™ฐ๐™ธ๐™ป ๐™ผ๐™ฐ๐š๐™บ๐™ด๐šƒ๐™ธ๐™ฝ๐™ถ ๐š‚๐šƒ๐š๐™ฐ๐šƒ๐™ด๐™ถ๐šˆโ“ // The holiday season is a prime opportunity for eco...
25/11/2024

๐ŸŽ„ ๐™ท๐™ฐ๐š…๐™ด ๐šˆ๐™พ๐š„ ๐š‚๐šƒ๐™ฐ๐š๐šƒ๐™ด๐™ณ ๐™ฟ๐š๐™ด๐™ฟ๐™ฐ๐š๐™ธ๐™ฝ๐™ถ ๐šˆ๐™พ๐š„๐š ๐™ท๐™พ๐™ป๐™ธ๐™ณ๐™ฐ๐šˆ ๐™ด๐™ผ๐™ฐ๐™ธ๐™ป ๐™ผ๐™ฐ๐š๐™บ๐™ด๐šƒ๐™ธ๐™ฝ๐™ถ ๐š‚๐šƒ๐š๐™ฐ๐šƒ๐™ด๐™ถ๐šˆโ“ // The holiday season is a prime opportunity for ecommerce brands to connect with customers & drive sales. But how do you stand out in such a competitive market?

Check out top tips to ensure your holiday email marketing hits the mark๐Ÿ‘‡๐Ÿป

๐Ÿ•Š๏ธ ๐—ฆ๐—ง๐—”๐—ฅ๐—ง ๐—˜๐—”๐—ฅ๐—Ÿ๐—ฌ
Plan your emails around BFCM to cover a bigger share of the holiday shopping market, helping your brand stay top-of-mind throughout the season.
Early-bird sales & special offers create excitement & exclusivity.

๐Ÿ—ฃ๏ธ ๐—š๐—˜๐—ก๐—˜๐—ฅ๐—”๐—ง๐—˜ ๐—•๐—จ๐—ญ๐—ญ
Use giveaways & product drops to build suspense.
Engage customers early to stay top-of-mind throughout the season.

๐Ÿช„ ๐—˜๐—ก๐—›๐—”๐—ก๐—–๐—˜ ๐—˜๐—ก๐—š๐—”๐—š๐—˜๐— ๐—˜๐—ก๐—ง
Offer exclusive deals to your subscribers.
Add countdown timers to your emails for excitement & urgency.

Whether you're in ecommerce or offer expert services, we have strategies for you. Schedule your FREE strategy call now & let's make magic happen!

๐Ÿ”— ๐—Ÿ๐—ถ๐—ป๐—ธ ๐—ถ๐—ป ๐—•๐—ถ๐—ผ ๐Ÿ”—

๐Ÿ“ง UNVEILING THE MOST-USED EMAIL CLIENTS WORLDWIDE IN 2024! // ๐ŸŒ With billions of emails exchanged daily, email remains a...
22/11/2024

๐Ÿ“ง UNVEILING THE MOST-USED EMAIL CLIENTS WORLDWIDE IN 2024! // ๐ŸŒ With billions of emails exchanged daily, email remains a crucial communication tool. Explore the top email providers dominating the market!

๐Ÿ“ˆ แดแด€ส€แด‹แด‡แด› ส™ส€แด‡แด€แด‹แด…แดแดกษด ๐Ÿ“ˆ

๐Ÿ”น ๐—”๐—ฝ๐—ฝ๐—น๐—ฒ: Leading the pack with half the market share at 50.01%!
๐Ÿ”น ๐—š๐—บ๐—ฎ๐—ถ๐—น: Securing the second spot with a share of 33.64%, rising significantly from the previous year.
๐Ÿ”น ๐—ข๐˜‚๐˜๐—น๐—ผ๐—ผ๐—ธ, ๐—ฌ๐—ฎ๐—ต๐—ผ๐—ผ! ๐— ๐—ฎ๐—ถ๐—น, ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—”๐—ป๐—ฑ๐—ฟ๐—ผ๐—ถ๐—ฑ: Following closely behind with varying market shares.

๐Ÿ“Œ ษชษดา“แดส€แดแด€แด›ษชแด แด‡ ษชษดsษชษขสœแด›s ๐Ÿ“Œ

๐Ÿ’ฌ ๐—˜๐—บ๐—ฎ๐—ถ๐—น ๐—˜๐˜ƒ๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป โ†’ 361.6 billion emails daily signify email's global importance.
๐Ÿ’ฌ ๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฒ๐˜€ โ†’ Implementing personalised email content can enhance engagement & drive conversions.
๐Ÿ’ฌ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐——๐—ผ๐—บ๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ฒ โ†’ Apple & Gmail collectively control a significant portion of the email client market - a colossal 84.45% of the total market share.

๐Ÿ“Š Swipe left for a detailed look at the global email client landscape in 2024!

Share your go-to email client below! ๐Ÿ“ฅ

๐Ÿช„ MASTERING THE PERFECT SUBJECT LINE FOR EMAIL MARKETING SUCCESSExplore our latest blog, where we unravel the secrets of...
20/11/2024

๐Ÿช„ MASTERING THE PERFECT SUBJECT LINE FOR EMAIL MARKETING SUCCESS

Explore our latest blog, where we unravel the secrets of ๐œ๐ซ๐š๐Ÿ๐ญ๐ข๐ง๐  ๐ข๐ซ๐ซ๐ž๐ฌ๐ข๐ฌ๐ญ๐š๐›๐ฅ๐ž ๐ฌ๐ฎ๐›๐ฃ๐ž๐œ๐ญ ๐ฅ๐ข๐ง๐ž๐ฌ that can make or break your email campaign success. Letโ€™s have a glimpse at the key highlights of the blog โœจ

๐Ÿ’Œ ๐š‚๐šž๐š‹๐š“๐šŽ๐šŒ๐š ๐™ป๐š’๐š—๐šŽ ๐™ป๐šŽ๐š—๐š๐š๐š‘ ๐™ธ๐š–๐š™๐šŠ๐šŒ๐š โ†’ Discover how the length of your subject line influences open rates & engagement.

๐Ÿ’Œ ๐™ณ๐šŽ๐šŸ๐š’๐šŒ๐šŽ ๐š„๐šœ๐šŠ๐š๐šŽ ๐™ฒ๐š˜๐š—๐šœ๐š’๐š๐šŽ๐š›๐šŠ๐š๐š’๐š˜๐š—๐šœ โ†’ Learn how to optimise subject line length for mobile devices to avoid awkward formatting issues.

๐Ÿ’Œ ๐™ฐ๐šž๐š๐š’๐šŽ๐š—๐šŒ๐šŽ ๐™ฟ๐š›๐šŽ๐š๐šŽ๐š›๐šŽ๐š—๐šŒ๐šŽ๐šœ โ†’ Understand how tailoring subject lines to your audience can significantly enhance open rates.

๐Ÿ’Œ ๐™ฒ๐š˜๐š—๐š๐šŽ๐š—๐š & ๐™ฒ๐š˜๐š—๐š๐šŽ๐šก๐šโ†’ Uncover tips on aligning subject line length with the nature of your email content for maximum impact.

๐Ÿ’Œ ๐™ฑ๐šŽ๐šœ๐š ๐™ฟ๐š›๐šŠ๐šŒ๐š๐š’๐šŒ๐šŽ๐šœ โ†’ Explore concise subject line tips, A/B testing strategies, personalisation techniques & more for effective email marketing.

Ready to boost your brand's email engagement & drive growth? ๐Ÿš€ Schedule a FREE STRATEGY CALL with Brand-Aid to explore tailored email & SMS marketing services that can take your business to new heights โœจ

Month of madness kicked in really full speed for us. Still have no time to catch a breath with all work we are doing for...
18/11/2024

Month of madness kicked in really full speed for us. Still have no time to catch a breath with all work we are doing for our clients for Black Friday! But how exciting!! Especially seeing results.

You can feel it - a lot of business owners are stressed right now as buyers behavior has changed and competition for attention is just crazy!!!

Sending everyone love and lots of patience! Stay strong and have lots of wins this BF!

Still put '% OFF' into a subject lineโ“ STOP DOING THAT! It's a common spam trigger! ๐Ÿ™…๐Ÿปโ€โ™€๏ธEmails containing spam trigger ...
13/11/2024

Still put '% OFF' into a subject lineโ“ STOP DOING THAT! It's a common spam trigger! ๐Ÿ™…๐Ÿปโ€โ™€๏ธ

Emails containing spam trigger words are more likely to be redirected to spam folders. Learn about common trigger words to avoid & safeguard your email campaigns๐Ÿ‘‡๐Ÿป

๐Ÿ”น ๐—ฆ๐˜๐—ฎ๐˜† ๐—–๐—น๐—ฒ๐—ฎ๐—ฟ ๐—ข๐—ณ ๐—ฆ๐—ฝ๐—ฎ๐—บ ๐—ง๐—ฟ๐—ถ๐—ด๐—ด๐—ฒ๐—ฟ๐˜€
Explore a comprehensive list of words that could trigger spam filters & harm your email deliverability.

๐Ÿ”น ๐— ๐—ฎ๐—ถ๐—ป๐˜๐—ฎ๐—ถ๐—ป ๐—˜๐—บ๐—ฎ๐—ถ๐—น ๐—˜๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐—ป๐—ฒ๐˜€๐˜€
Discover how dodging spam trigger words can enhance the impact & reach of your email marketing efforts.

๐Ÿ”น ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ฃ๐—ฟ๐—ผ๐˜๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป
Safeguard your brand reputation by removing content that might flag your emails as spam.

๐Ÿ”— SWIPE LEFT for a handy image featuring common email spam trigger words!

Broaden Your BFCM Strategy Beyond Discounts // ๐Ÿ›๏ธ BFCM doesn't always have to be about sky-high discounts! Explore these...
06/11/2024

Broaden Your BFCM Strategy Beyond Discounts // ๐Ÿ›๏ธ BFCM doesn't always have to be about sky-high discounts! Explore these diverse offer ideas that resonate with your audience & boost conversions without breaking the bank ๐Ÿ’ก

๐ŸŽ ๐—™๐—ฅ๐—˜๐—˜ ๐—š๐—œ๐—™๐—ง โ†’ Everyone loves a little extra! Consider offering freebies to make your deals even more enticing.

๐Ÿ† ๐—–๐—ข๐—ก๐—ง๐—˜๐—ฆ๐—ง โ†’ Engage your audience with interactive contests to drive excitement & incentivise participation.

๐ŸŒŸ ๐—›๐—ข๐—Ÿ๐—œ๐——๐—”๐—ฌ ๐—ฃ๐—ฅ๐—ข๐——๐—จ๐—–๐—ง ๐—Ÿ๐—”๐—จ๐—ก๐—–๐—› โ†’ Introduce fresh elements like new colours or sizes to your existing products to captivate customers.

๐Ÿ’ธ ๐——๐—ข๐—Ÿ๐—Ÿ๐—”๐—ฅ-๐—”๐— ๐—ข๐—จ๐—ก๐—ง ๐——๐—œ๐—ฆ๐—–๐—ข๐—จ๐—ก๐—ง๐—ฆ โ†’ Opt for specific $$ discounts to add value without compromising profitability.

๐Ÿšš ๐—™๐—ฅ๐—˜๐—˜ ๐—ฆ๐—›๐—œ๐—ฃ๐—ฃ๐—œ๐—ก๐—š โ†’ Increase order values by providing free shipping above a certain purchase threshold.

โžก๏ธ SWIPE LEFT to see more ideas!

KLAVIYO 2024 CONSUMER SPENDING REPORT // Key insights for your holiday strategy ๐ŸŒŸTime is running out, and the holiday se...
05/11/2024

KLAVIYO 2024 CONSUMER SPENDING REPORT // Key insights for your holiday strategy ๐ŸŒŸ

Time is running out, and the holiday season is nearly here. We've dug into the Klaviyo report to bring you the must-know trends and insights to help you rock it. Here's a sneak peek๐Ÿ‘‡๐Ÿป

๐Ÿ’Œ ๐—–๐—ฎ๐˜‚๐˜๐—ถ๐—ผ๐˜‚๐˜€ ๐—•๐˜‚๐˜ ๐—ฆ๐˜๐—ถ๐—น๐—น ๐—ฆ๐—ฝ๐—ฒ๐—ป๐—ฑ๐—ถ๐—ป๐—ด
88% feeling the pinch from inflation
61% will spend the same, 19% might splurge more

๐Ÿ’Œ ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜ ๐—˜๐—ฎ๐—ฟ๐—น๐˜†, ๐—ช๐—ถ๐—ป ๐—•๐—ถ๐—ด
51% are ready to shop earlier if the deals are good
64% spread out their spending to catch those deals

๐Ÿ’Œ ๐—ฃ๐—ฟ๐—ถ๐—ฐ๐—ฒ ๐— ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€
69% are deal hunters, 67% want discounts

Swipe left โžก๏ธ to check out some cool stats from the report!

Remember - time is ticking! Learn how to apply these findings to your BFCM strategy. Head over to our blog for all the juicy details ๐Ÿ“–๐Ÿ‘‡

๐Ÿ”— Link in Bio ๐Ÿ”—

๐Ÿš€ MASTERING SEGMENTATION FOR BFCM SUCCESS // Targeting the right audience is key to acing your BFCM strategy! Letโ€™s unve...
30/10/2024

๐Ÿš€ MASTERING SEGMENTATION FOR BFCM SUCCESS // Targeting the right audience is key to acing your BFCM strategy! Letโ€™s unveil the power of segmentation ๐Ÿ‘‡๐Ÿป

๐Ÿ“ง แด‡ษดษขแด€ษขแด‡แด… sแด‡ษขแดแด‡ษดแด›
Identify those active within 30โ€“60 days (or 90โ€“120 days for less frequent emails) for tailored communication.

๐Ÿ’Ž แด ษชแด˜ sแด‡ษขแดแด‡ษดแด›
Define your VIPs based on loyalty indicators like spending, purchases, or subscription length - perfect for VIP programs, especially via SMS.

๐Ÿ› แด˜ส€แด‡แด ษชแดแดœs ส™า“แด„แด แด˜แดœส€แด„สœแด€sแด‡ส€s sแด‡ษขแดแด‡ษดแด›
Target individuals who converted during past BFCM events for focused messaging.

๐Ÿ” ส€า“แด sแด‡ษขแดแด‡ษดแด›
Utilise Recency, Frequency & Monetary factors to tailor outreach. Engage champion customers with special requests or entice at-risk individuals with exclusive offers.

Optimise your BFCM game with Brand-Aid! Let us assist in mastering segmentation & enhancing conversions this holiday season โœจ

๐Ÿ’Œ New to the email marketing game? Welcome aboard! ๐Ÿš€ Discover how Brand-Aid can transform your email & SMS strategies to...
23/10/2024

๐Ÿ’Œ New to the email marketing game? Welcome aboard! ๐Ÿš€ Discover how Brand-Aid can transform your email & SMS strategies to drive growth & success.

๐—จ๐—ป๐—น๐—ผ๐—ฐ๐—ธ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ-๐—”๐—ถ๐—ฑ'๐˜€ ๐—ฃ๐—ผ๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—น (SWIPE โžก๏ธ to learn more about our services):
๐Ÿ’ซ Personalised Strategies
๐Ÿ’ซ Campaign Management
๐Ÿ’ซ Flows & Automations
๐Ÿ’ซ Consulting & Optimisation

Are you gearing up for BFCMโ“ Let Brand-Aid enhance your email & SMS strategies for a successful sale & holiday season! We empower brands with แด›แด€ส€ษขแด‡แด›แด‡แด… sแดสŸแดœแด›ษชแดษดs ๐Ÿ‘‡๐Ÿป

๐Ÿš€ Tailored flows/automations & campaigns to meet your brand's unique needs.
๐Ÿ’ช Harnessing Klaviyo (or MailChimp) for optimised strategies & increased conversions.
๐Ÿ“ˆ Specialised support & guidance to ensure effective ex*****on & engagement.

๐Ÿ“ž Schedule a FREE STRATEGY CALL with us today to explore how our tailored services can drive growth for your brand this holiday season.

๐ŸŽฏ Increase the efficiency of your BFCM strategy with these 5 additional essential steps! Check the previous post to expl...
16/10/2024

๐ŸŽฏ Increase the efficiency of your BFCM strategy with these 5 additional essential steps! Check the previous post to explore the first batch of tips!

6๏ธโƒฃ ๐™ฟ๐š•๐šŠ๐š— ๐šข๐š˜๐šž๐š› ๐š–๐šŠ๐š›๐š”๐šŽ๐š๐š’๐š—๐š ๐šŒ๐š›๐šŽ๐šŠ๐š๐š’๐šŸ๐šŽ ๐š’๐š— ๐šŠ๐š๐šŸ๐šŠ๐š—๐šŒ๐šŽ:
โ€ข Craft compelling email subject lines that evoke urgency. Use personalisation.
โ€ข Incorporate countdown timers, animated GIFs & bold CTAs.

7๏ธโƒฃ ๐™ณ๐šŽ๐š๐šŽ๐š›๐š–๐š’๐š—๐šŽ ๐šข๐š˜๐šž๐š› ๐™ฑ๐™ต๐™ฒ๐™ผ ๐š–๐šŽ๐šœ๐šœ๐šŠ๐š๐šŽ ๐šŒ๐šŠ๐š๐šŽ๐š—๐šŒ๐šŽ & ๐šœ๐šŒ๐š‘๐šŽ๐š๐šž๐š•๐šŽ:
โ€ข Analyse audience behaviour for optimal send times & plan a balanced message frequency.
โ€ข Test different SMS & email send times for better performance.

8๏ธโƒฃ ๐™ฐ๐š๐š˜๐š™๐š ๐šŠ ๐š–๐šž๐š•๐š๐š’-๐šŒ๐š‘๐šŠ๐š—๐š—๐šŽ๐š• ๐š™๐š›๐š˜๐š–๐š˜๐š๐š’๐š˜๐š— ๐šŠ๐š™๐š™๐š›๐š˜๐šŠ๐šŒ๐š‘:
โ€ข Incorporate paid advertising early on to reduce costs.
โ€ข Utilise social media to grow email & SMS lists.
โ€ข Leverage mobile apps & social proof to enhance engagement.

9๏ธโƒฃ ๐š„๐šœ๐šŽ ๐™ฐ๐™ธ ๐š๐š˜ ๐šœ๐š๐š›๐šŽ๐šŠ๐š–๐š•๐š’๐š—๐šŽ ๐š™๐š›๐š˜๐šŒ๐šŽ๐šœ๐šœ๐šŽ๐šœ & ๐š™๐šŽ๐š›๐šœ๐š˜๐š—๐šŠ๐š•๐š’๐šœ๐šŽ ๐šŽ๐šก๐š™๐šŽ๐š›๐š’๐šŽ๐š—๐šŒ๐šŽ๐šœ:
โ€ข Utilise AI to speed up content creation & predict customer behaviour.

๐Ÿ”Ÿ ๐™ฟ๐š›๐šŽ๐š™๐šŠ๐š›๐šŽ ๐š๐š˜๐š› ๐š™๐š˜๐šœ๐š-๐™ฑ๐™ต๐™ฒ๐™ผ ๐šœ๐šŠ๐š•๐šŽ๐šœ & ๐šŒ๐šž๐šœ๐š๐š˜๐š–๐šŽ๐š› ๐š›๐šŽ๐š๐šŽ๐š—๐š๐š’๐š˜๐š—:
โ€ข Offer post-BFCM deals to entice customers & send personalised thank-you messages.
โ€ข Launch a loyalty program to encourage repeat purchases.

Get ready to amplify your brand's BFCM strategy with Brand-Aid, your one-stop solution for boosting your online presence & maximising sales this holiday season!

10 KEY STEPS IN BUILDING A SOLID BFCM STRATEGY // ๐Ÿ›๏ธ As we gear up for the biggest online shopping weekend of the year, ...
11/10/2024

10 KEY STEPS IN BUILDING A SOLID BFCM STRATEGY // ๐Ÿ›๏ธ As we gear up for the biggest online shopping weekend of the year, it's essential to have a rock-solid email marketing strategy in place for Black Friday Cyber Monday! ๐Ÿ’ป

๐Ÿ“ˆ Check out the first 5 key steps to elevate your BFCM game this year๐Ÿ‘‡๐Ÿป

1๏ธโƒฃ ๐š‚๐š๐šŠ๐š›๐š ๐š™๐š•๐šŠ๐š—๐š—๐š’๐š—๐š ๐šŽ๐šŠ๐š›๐š•๐š’๐šŽ๐š› ๐š๐š‘๐šŠ๐š— ๐šข๐š˜๐šž ๐š๐š‘๐š’๐š—๐š” ๐šข๐š˜๐šž ๐š—๐šŽ๐šŽ๐š ๐š๐š˜:
โ€ข Nail down optimal campaign send times & segmentation strategy.
โ€ข Plan campaign cadence & quantity of creative deliverables needed.

2๏ธโƒฃ ๐™ฐ๐š—๐šŠ๐š•๐šข๐šœ๐šŽ ๐šข๐š˜๐šž๐š› ๐š™๐šŠ๐šœ๐š ๐™ฑ๐™ต๐™ฒ๐™ผ ๐š๐šŠ๐š๐šŠ:
โ€ข Review the previous year's SMS & email campaign data.
โ€ข Focus on metrics like revenue per recipient & conversion rate.

3๏ธโƒฃ ๐™ณ๐šŽ๐šŒ๐š’๐š๐šŽ ๐š˜๐š— ๐šข๐š˜๐šž๐š› ๐™ฑ๐™ต๐™ฒ๐™ผ ๐š˜๐š๐š๐šŽ๐š›๐šœ ๐šŽ๐šŠ๐š›๐š•๐šข & ๐š๐šŽ๐šœ๐š ๐š๐š‘๐šŽ๐š–:
โ€ข Consider offers like free gifts, contests & bundle deals.
โ€ข Start planning offers well in advance for optimal results.

4๏ธโƒฃ ๐™ฒ๐š•๐šŽ๐šŠ๐š— ๐šข๐š˜๐šž๐š› ๐šœ๐šž๐š‹๐šœ๐šŒ๐š›๐š’๐š‹๐šŽ๐š› ๐š•๐š’๐šœ๐š๐šœ:
โ€ข Remove inactive or unengaged subscribers from your lists.
โ€ข Ensure good email deliverability leading up to BFCM season.

5๏ธโƒฃ ๐™ด๐šœ๐š๐šŠ๐š‹๐š•๐š’๐šœ๐š‘ ๐š๐š˜๐š˜๐š ๐šœ๐šŽ๐š๐š–๐šŽ๐š—๐š๐šŠ๐š๐š’๐š˜๐š— ๐š™๐š›๐šŠ๐šŒ๐š๐š’๐šŒ๐šŽ๐šœ:
โ€ข Segment your email list into engaged, VIP & previous BFCM purchaser segments.
โ€ข Tailor offers & messages based on customer behaviour & interactions.

Stay tuned for the remaining 5 key steps to supercharge your BFCM email marketing strategy! ๐Ÿ’Œโœจ

So whatโ€™s been happening at Brand-Aid lately? Dasha has spent some time off traveling, Kate moved to a new house, and de...
10/10/2024

So whatโ€™s been happening at Brand-Aid lately? Dasha has spent some time off traveling, Kate moved to a new house, and despite us girls being super busy - Brand-Aid was working without disruptions. We did a lot of Flow Optimisation & Build, Campaign work, Sign Up forms & SMS strategiesโ€ฆ and besides that weโ€™ve been doing a lot of research and development as buyers behaviors has changed so much.

Weโ€™ve planned a bunch of social media posts to keep you updated on some burning topics and one of them is of course Black Friday. Who is ready for that one?? Starting early?

We have a client that always plans a Black Friday only for actual 4 days (Black Friday - Cyber Monday) and the moment November kicks in we get a call: โ€œHey guys, itโ€™s so quiet, letโ€™s start Black Friday now!โ€. Itโ€™s great we have great relationships with our clients and we are prepared for all their โ€œchange of heartโ€.

And then itโ€™s going to be December! December??? Really??? And cut off shipping dates & Boxing Dayโ€ฆ

So no time to snooze.

Oh, yes and our current average ROI is 76.5. You can also lift your email to this heights! Book some time with us via form on the website.

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