It happens to the best of us😂
Visual content is a mixture of experience, emotions and memories. It’s a winning marketing tool ensuring the message is thoughtful, engaging and targeted to your audience.
❓What do you consider more important: written content or visuals? Also drop an emoji below and we’ll check your account’s visual concept👇
#brandaidnow_fun
🙌🏻STUDY THE MARKET AND YOUR SKILLS
If you want to be successful in developing your business and personal brand, you have to think above and beyond your brand and into stories, solutions and the challenges your customers face.
💡Moreover, keeping pace with market changes is essential to move forward with a clear sense of direction and confidence in each of your actions!
#brandaidnow_motivation
INSTAGRAM IS NO LONGER JUST A PHOTO SHARING APP?
Last week Adam Mosseri, the head of Instagram, announced that the app is pivoting away from being primarily a photo-sharing app.
No worries! Let’s talk about what it means for instagram users:👇
🔺We will still be able to share photo content, but you have to take into account that the platform has been evolving throughout the years.
👉Therefore it’s inevitable that the app experiments with algorithms and tests different kinds of content to check which one is embraced more🙌🏻
🔺And yes, short-form video content is exactly the way to capture the instagram users’ attention, entertain, engage, educate and convert them!
It’s definitely what the app is going to focus on in the future! That means that it’s time to start implementing such types of content as:
💡Reels
💡IGTVs
💡Stories
💡Lives
🔺One more thing that was mentioned by Mosseri is that the platform will enhance its features in four key areas: creators, video, shopping and messaging. So, there is nothing left for us but wait for some updates and recommendations.
💁♀️Personally, we are excited to see what comes from this and where the video focused Instagram will take us. But frankly speaking, it has already happened, hasn’t it?
We are eager to know your thoughts about recent updates! Are you going to change your directions in developing your social media or maybe you’re an old school person?😄
Share in the comments your points of view👇
#brandaidnow_news
TOP 5 SKILLS YOUR STAFF SHOULD HAVE FOR SOCIAL MEDIA
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As we surf socials, we notice the need to educate business owners on the attributes staff should have to look after socials. Here are the most important skills your employees need:
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🔺STRATEGIC THINKING
Social Media doesn't start with posts - it starts with the strategy. Your employee needs to see a bigger picture!
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✅Secret tip: approach a Social Media company to develop a strategy, then provide it to your staff. Usually, a Social Media company will educate your team on how to apply it.
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🔺VISUAL TASTE
Social Media is ONLY successful if your visual is clean. Your staff member doesn't have to be a graphic designer, but he needs to have an aesthetic taste.
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✅Secret tip: when hiring your staff, bring a pack of 30 photos related to your industry: 10 photos taken on phone camera with low light, 10 photos taken on phone camera with natural light, 10 photos taken on the professional camera. Ask your candidate to pick 12-15 that best describe your offer to the public.
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🔺COPYWRITING
Visual makes your prospects stop, and COPY does the rest of the work. Excellent written communication skills are a must.
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✅Secret tip: There are lots of selling formulas in place for copywriting. Make sure your staff is educated on those.
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🔺TECH SAVVY
Your staff member will have to work both on computer and phone. There are lots of phone apps that can adjust photos quality, do graphics, turn images into videos, make cool video clips. Make sure your team member can easily navigate between those.
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✅Secret tip: Today, phones do a great job, so you don't need a photoshop expert.
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🔺GREAT COMMUNICATOR
Content needs to feel like a conversation with a customer. Your staff needs to know how to engage.
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✅Secret tip: quiet people are often good with written communication.
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We know how to train great Social Media Managers! Give us a call if you need your staff trained.
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🔺 🔺 🔺 🔺 🔺
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𝘉𝘰𝘰𝘬 𝘺𝘰𝘶𝘳 𝘧𝘪𝘳𝘴𝘵 𝘍𝘙𝘌𝘌 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘵𝘪𝘰𝘯 𝘸𝘪𝘵𝘩 𝘒𝘢𝘵𝘦 𝘋𝘢𝘤𝘳𝘦𝘴-𝘔𝘢𝘯𝘯𝘪𝘯𝘨𝘴:
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DON’T DO WHAT YOUR COMPETITORS DO!
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Have you had this moment when you saw your competitor posting something and thinking:
"Nooooo, I could have done better!"
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You then decide to write a post:
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🔺You think about the topic for an hour
🔺Desperately look for an image on your phone
🔺2 hours later, you put the post out…
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…AND NOTHING HAPPENS…
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❓Why?
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Competition doesn't start with the post. Competition starts with a strategy!
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Don't run yourself down, chasing every post that your competitor puts out! Develop your own goals, think of what you could have done differently to others, and how you can engage with your audience.
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#growwithbrandaid
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❓What was your best performing post about?
SOCIAL MEDIA VS OTHER MARKETING CHANNELS
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You can not imagine a successful business without a social media presence these days. There is a lot of reasons why you need to pay close attention to this marketing channel.
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🔺Your target audience IS on social media!
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🔺Your target audience is paying more attention to social media than to any other advertising platforms.
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🔺Advertising cabinets on major social media platforms allow you to be strategic with your advertising budget.
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🔺It is more effective and more cost-efficient than any other means of marketing!
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Don’t have time to manage your social media and create engaging content that will instantly grab the attention of your potential clients?
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✔️Outsource it to social media specialists! Grow your brand with Brand-Aid Now!
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More information about social media marketing at #growwithbrandaid
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❓What marketing channels do you use for your brand development?
VISUAL CONTENT
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❓What is visual content for social media?
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❓How to create it?
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❓What things to consider?
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The visual content is one of the most important parts of a social media strategy (SM strategy). It is the first thing that grasps the attention of social media users so it should be very thought after.
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Some useful tips for you:
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🔺Not all professional pictures work for social media - some incredible professional photo sessions look amazing printed out, but won’t work within algorithms.
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🔺If you are creating visual content for your business page, graphic design can look great but do not overcrowd your feed with too much graphics, also remember, that graphics don't go into the top.
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🔺Maintain your feed within the same colour scheme (make it complimentary to your logo design). If the colours of your imagery aren't consistent, it will look unprofessional.
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There are a few items to consider with visual content for social media.
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More tips and tricks on creating visual content for social media at #photographywithbrandaid
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❓What is your biggest challenge when creating visual content for social media?
FACEBOOK ADS: THINGS TO AVOID
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For sure you've noticed that these's been some major changes on Facebook and Instagram platforms. The changes are so significant that some experts consider them being the biggest in the past 15 years.
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They will affect Facebook Ads too (which are effectively Instagram ads as well). From now on, there are a few things you should avoid when creating a Facebook ad:
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🔺Content created for the sole purpose of pushing people to buy a product
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🔺Content that pushes people to enter promotions, giveaways or contests
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🔺Ads that link to outbound content - give value first!
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❗️Moreover avoiding those items in general content will increase the organic reach of your profile as Facebook would see your posts as more valuable for your audience.
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p.s. there are much more items that you need to avoid in your ads! Stay tuned for more posts about it!
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More information about Facebook tips and tricks at #brandaid_facebook
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❓What are you posting today about?
WHY ADVERTISE ON INSTAGRAM? (PART 1)
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Are you still unsure about the necessity of your brand’s advertising on Instagram? What if we told you that every minute you are waiting, you are losing hundreds of potential clients?
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Here is why:
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🔺Instagram Advertising revenue is $7 billion
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🔺Over 400 million accounts post stories daily
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🔺60% of users first hear about a product/service on Instagram
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Want to know more mind-blowing facts about advertising on Instagram? We will reveal them in our next post! You will be surprised by what we've prepared for you! Make sure to follow Brand-Aid on social media not to miss PART 2 of this post!
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If you are interested in advertising on social media topic, please find more posts at #advertisingwithbrandaid
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❓Would you like to find out some pro-tips on Instagram and Facebook advertising?
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⬇️Ask us a question about Instagram or Facebook ads in the comments below!
THE 🥚EGG🥚 PHENOMENON STORY CONTINUES!
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We are continuing the story about Egg success secrets! So dive into it and share your thoughts after!
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🔺The account’s manager was replying to all the comments under the post which attracted even more attention to the post.
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🔺There weren’t any other posts on the page for a while. However, there were 3-5 stories published every couple of hours.
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🔺The main goal was to follow all the algorithms of Instagram and get into recommended accounts for the maximum amount of users. After achieving the goal, "The Egg" went viral.
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🔺The last stage of the promotion was to get into the top media sources like The New York Times, The Independent, The Guardian. After the Egg account has achieved this goal, the post doubled the number of likes overnight.
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The Egg is a perfect example of how successful social media marketing strategy works. It has tested Instagram algorithms and has proven that a simple idea can work if you know what you are doing on social media.
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Concluding this story: only trust your social media accounts to SMM specialists who know the algorithms, who understand SM presence and who will be able to develop your brand’s social media accounts successfully.
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More fun facts and interesting stories by Brand-Aid Now at #funwithbrandaid
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❓What do you think about The Egg phenomenon?
social-media-presence
WHAT IS SOCIAL MEDIA PRESENCE?
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Even though it is pretty obvious that Social Media Presence (SM presence) is vital for your brand success, there are still many brands who misunderstand this term or fail to do it the right way.
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❓So how to build a strong SM presence?
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🔺Find your Target Audience (TA) - create accounts only on the SM platforms that your TA uses.
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🔺Make a content plan - remember that you can’t move forward without strategically developed, engaging SM content plan.
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🔺Make sure all profile’s sections are complete - it is crucial not only for your audience but also for SM platforms' algorithms.
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🔺Follow your competitors - it will help you with useful ideas and innovations in your industry. But try to keep the unique difference.
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🔺Respond, engage, communicate - it is essential for your brand’s development success. Fail to communicate with your audience and you are at risk of gaining a negative reputation.
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❓Are you confident about your brand’s SM presence?
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If there are areas that you are hesitant about, contact Brand-Aid for professional advice or outsource your SM management to our specialists. We know how to take your brand’s SM presence to the next level!
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More information about social media for businesses at #businesswithbrandaid
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❓On a scale from 1 to 10, how would you evaluate the strength of your brand’s SM presence?
5 INSTAGRAM NEWS
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If you are building a brand and chose Instagram as one of your main platforms for marketing purposes? Then you need to know about these 5 new features and trends of 2019.
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🔺New profile layout: a large avatar and less noticeable amount of followers and number of posts icons. You need to focus on your avatar and make the page description more engaging.
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🔺New type of profile - “Blogger” profile. Now bloggers or influencers have a divided direct messaging option. They will know who texts them: friends or other followers.
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🔺Shopping tags - you will be able to buy things directly through Instagram linked to Facebook shops. Instagram is also planning to create a new app designed specifically for shopping.
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🔺Instagram is implementing suggestions for places near you (cafés, restaurants, gyms, hotels, and more). You will also be able to see the reviews and a rating of the place.
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🔺Commercial buttons in “Stories”. You will now be able to put a commercial call-to-action in your stories (“Send us an email”, “Call”, “Click to see the full catalogue” and more).
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You have to stay up-to-date with the important updates and new functions coming up on the social media platforms you are using. As it is vital for creating a successful social media strategy. Follow Brand-Aid to learn new things about social media every week!
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More information about social media tips and tricks at #tipswithbrandaid
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❓Which of these innovations might be useful for your brand’s development?