THE WORLDโS MOST USED SOCIAL PLATFORMS
Data based on Digital 2022 Global Overview Report shows that top 5 platforms are Facebook, YouTube, WhatsApp, Instagram and TikTok.
Letโs have a look at how many people use each of these platforms๐
๐ป Facebook is still the most popular social network with 2.91 billion active users! It means that you have to put your audience here if you want your business to benefit! You should definitely include it in your social media strategies and keep up with all updates and new experiences Facebook offers!
๐ป YouTube is the second-most popular website with 2.562 billion active users. Using the latest YouTube features is important to make the most of the platform and boost your engagement. As well as growing a YouTube channel requires consistent high-quality video content.
๐ป When it comes to instant messaging, the greatest app for this is WhatsApp. 2 billion people worldwide use this social media platform. Itโs not surprising as itโs free, simple in use, encrypted and safe!
๐ป Instagram has achieved 1.478 billion people worldwide. There is no need to tell you how important it is to use it to build your personal brand, growing social media presence and creating communities with your audience!
๐ป According to the stats, TikTok has gained 1.263 billion active users and is the fastest growing platform. It does require a more dedicated, organic-type approach, so you need to know the platform-specific trends, or work with creators that are in-tune with such. But the opportunities for the brand can be significant.
โ What social media platform do you use more actively? How do you use it for your business growth?
#brandaidnow_tips
It happens to the best of us๐
Visual content is a mixture of experience, emotions and memories. Itโs a winning marketing tool ensuring the message is thoughtful, engaging and targeted to your audience.
โWhat do you consider more important: written content or visuals? Also drop an emoji below and weโll check your accountโs visual concept๐
#brandaidnow_fun
๐๐ปSTUDY THE MARKET AND YOUR SKILLS
If you want to be successful in developing your business and personal brand, you have to think above and beyond your brand and into stories, solutions and the challenges your customers face.
๐กMoreover, keeping pace with market changes is essential to move forward with a clear sense of direction and confidence in each of your actions!
#brandaidnow_motivation
INSTAGRAM IS NO LONGER JUST A PHOTO SHARING APP?
Last week Adam Mosseri, the head of Instagram, announced that the app is pivoting away from being primarily a photo-sharing app.
No worries! Letโs talk about what it means for instagram users:๐
๐บWe will still be able to share photo content, but you have to take into account that the platform has been evolving throughout the years.
๐Therefore itโs inevitable that the app experiments with algorithms and tests different kinds of content to check which one is embraced more๐๐ป
๐บAnd yes, short-form video content is exactly the way to capture the instagram usersโ attention, entertain, engage, educate and convert them!
Itโs definitely what the app is going to focus on in the future! That means that itโs time to start implementing such types of content as:
๐กReels
๐กIGTVs
๐กStories
๐กLives
๐บOne more thing that was mentioned by Mosseri is that the platform will enhance its features in four key areas: creators, video, shopping and messaging. So, there is nothing left for us but wait for some updates and recommendations.
๐โโ๏ธPersonally, we are excited to see what comes from this and where the video focused Instagram will take us. But frankly speaking, it has already happened, hasnโt it?
We are eager to know your thoughts about recent updates! Are you going to change your directions in developing your social media or maybe youโre an old school person?๐
Share in the comments your points of view๐
#brandaidnow_news
๐๐ปWe wish we could show what our team has prepared for you. Itโs not just posts, stories, Reels, Lives or IGTVs. Itโs going to be EPIC!
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We have spent time to create a master plan to help you lift your social media presence just via our accounts.
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In the next months we will be providing you so much value that you wouldnโt want to leave that space ever.
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We only plan to give you outstanding value, quality information, great fun and super inspiration.
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โWhy? Because our mission is to educate. Educate you the right way to stay on social media platforms, authentic way! And we will show you what it takes.
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Stay tuned! Itโs all cooking ๐ฅ!!!
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#brandaid_news
TOP 5 SKILLS YOUR STAFF SHOULD HAVE FOR SOCIAL MEDIA
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As we surf socials, we notice the need to educate business owners on the attributes staff should have to look after socials. Here are the most important skills your employees need:
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๐บSTRATEGIC THINKING
Social Media doesn't start with posts - it starts with the strategy. Your employee needs to see a bigger picture!
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Secret tip: approach a Social Media company to develop a strategy, then provide it to your staff. Usually, a Social Media company will educate your team on how to apply it.
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๐บVISUAL TASTE
Social Media is ONLY successful if your visual is clean. Your staff member doesn't have to be a graphic designer, but he needs to have an aesthetic taste.
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Secret tip: when hiring your staff, bring a pack of 30 photos related to your industry: 10 photos taken on phone camera with low light, 10 photos taken on phone camera with natural light, 10 photos taken on the professional camera. Ask your candidate to pick 12-15 that best describe your offer to the public.
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๐บCOPYWRITING
Visual makes your prospects stop, and COPY does the rest of the work. Excellent written communication skills are a must.
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Secret tip: There are lots of selling formulas in place for copywriting. Make sure your staff is educated on those.
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๐บTECH SAVVY
Your staff member will have to work both on computer and phone. There are lots of phone apps that can adjust photos quality, do graphics, turn images into videos, make cool video clips. Make sure your team member can easily navigate between those.
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Secret tip: Today, phones do a great job, so you don't need a photoshop expert.
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๐บGREAT COMMUNICATOR
Content needs to feel like a conversation with a customer. Your staff needs to know how to engage.
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Secret tip: quiet people are often good with written communication.
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We know how to train great Social Media Managers! Give us a call if you need your staff trained.
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SOCIAL MEDIA TRENDS 2020 / WHAT? YOU ARE NOT POSTING STORIES?
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Well... hello! Don't tell anyone about it!
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โWhy?
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Because if you are not posting stories daily, your business is profile is being booooring!
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๐บStories are now available on Facebook as well, so by syncing Instagram and Facebook, you are reaching the audience in both channels.
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๐บThere are lots of people right now who prefer stories to posts. This way, they are engaging with people and brands they follow knowing what they are doing right now.
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๐บBy reaching the audience that prefers stories, you can direct them to your posts.
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๐บYou can put polls and quizzes out to understand what products your audience like or what they want to see more.
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๐บYour little stories circle appears at the top of the page. The more engaging your stories are - the more people watch them! Therefore your circle will be closer to the start of all stories people see!
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Do you want us to create a post about what you CAN'T POST in Stories? We are more than happy too! Let's see if we can get 20 comments below and we'll share the post!
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โฌ๏ธPlease comment "โ" if you want to know what not to post in Stories!โฌ๏ธ
SOCIAL MEDIA TRENDS 2020 | WHAT LOCAL BUSINESSES SHOULD DO?
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You know, when you watch all these crazy popular videos on YouTube about social media trends - all that you are thinking about as a small business owner is:
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๐คฏ"Oh, please, just tell me what can I do for MY BUSINESS!"
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You don't care how well this online store is doing after they've increased their advertising budget, you don't want to know how a phone app is reaching their customersโฆ
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All you want to know is - WHAT CAN YOU DO WITH YOUR SOCIAL MEDIA!
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๐งฒYou want more BRAND AWARENESS, i.e. SALES!
๐งฒYou want to know what steps you need to go through.
๐งฒYou want it specifically for your business.
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So here we are!
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BRAND-AID has a special Social Media Advisory package!
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โWhat does it include?
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๐บFull set up. We make sure that your pages are set up correctly and prepared for traffic.
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๐บFull support for 6 months. We make sure that you do all the necessary steps during this time, help you adjust important items and provide full education.
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๐บThis solution is developed SPECIFICALLY FOR YOUR BUSINESS! We will have a look at your current stage and help you reach the desired goals!
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So, let's do it. Contact us through our social media or contact buttons in bio @brandaidnow.
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#growwithbrandaid
#brandaid_advisory
๐HAPPY HOLIDAYS FOR BRAND-AID!!!
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We are wishing you to have a delightful holiday with lots of fun and positive emotions!
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So spend time with your loved ones and use your social media only for good:
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๐บShare your holidays photos on your private social media channels
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๐บShare Holiday Greetings on your business social media pages
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๐บShare your corporate parties on your business social media pages
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๐บShare your business take-aways from 2019 on your business social media pages
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๐บShare your personal take-aways from 2019 on your personal social media pages
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Don't mix your business and personal life. Create blogs if you like blogging, create closer personal accounts if you want part of your life to stay between you and your nearest and dearest!
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#brandaidnow_holidays
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โHave you been naughty in 2020 and done lots of mistakes?
