AdNews Australia

06/11/2023

https://www.adnews.com.au/news/melbourne-cup-2023-winner-tips-according-to-data-science

The top 5 horses with prospects, according to the number crunchers.

16/10/2023

Aaron Woolf: "Contextual advertising is not new, but over the past couple of years, it’s been supercharged by AI which enables it to be delivered like never before, with far greater accuracy, speed and scale."

The case for contextual advertising is strong and evolving quickly.

09/10/2023

Andy Morley: "People that use your products everyday want to see themselves in your campaigns. It makes sense and as an industry our stagnation was the result of being unsure how to represent the community in a way that didn't feel tokenistic. Through consultation with groups like the Dylan Alcott Foundation we are starting to feel confident that we are moving forward in a meaningful and authentic way."

"This has been a great learning experience and something we are going to build on outside of marketing."

04/10/2023

Kedda Ghazarian: "The commentary that’s come through since launching has been so overwhelmingly positive. It’s incredibly moving to hear the impact this has on our community and those living with disability – we’ve heard a lot from parents in particular who are so excited for their deaf children to see this kind of representation in a Bonds ad."

"The commentary that’s come through since launching has been so overwhelmingly positive."

04/10/2023

Beverley McGarvey: “The brand safety for parents but also the love that kids have for the Nickelodeon brand; I think those two things helped us improve the discoverability of the content that was already on there and now it's sitting in front of the paywall, so it's available for everyone - they just have to tune in.”

Jules Borkent: “It's only two months in, but it looks incredibly promising and with plans for 2024 and new content coming to market globally but also to Australia, it's only going to get better.”

“We have arguably the best kids brand in the world.”

02/10/2023

Rod Prosser: “You're going to see a whole heap of innovation in how we're going to serve up the ads and integration to the viewers, so there's been a lot of interest from advertisers.”

"It's going to bring the family back together into the lounge room.”

28/09/2023

Darren Wright: “If we can do great work that attracts more clients to do more great work, that's the dream."

“If we can do great work that attracts more clients to do more great work, that's the dream.”

28/09/2023

Tony Keusgen: "They come to the platform, it opens into the camera and so they're less concerned with likes, feedback, popularity, how they look - they're bringing their genuine, authentic selves to the platform and 75% of Snapchatters come to Snapchat for that purpose, to communicate with their trusted friends and family.

“That, in itself, is a significant difference to traditional social media and I think that's a very genuine means by which to operate a platform.”

“I've come to realise that Snap owns under 40s as a community."

27/09/2023

Katie Finney: "We've got over 500 brands advertising across our metro, regional and 7Plus content in 7Bravo, which is fantastic, and it's brought new brands to Seven Network as well."

"We've got over 500 brands advertising across our metro, regional and 7Plus content."

27/09/2023

Peter Skarparis: "We have an appetite to reimagine what our roles are as modern media professionals."

"We have an appetite to reimagine what our roles are as modern media professionals."

21/09/2023

Dylan Alcott: “What we have done with these ads is show people with disability aren't less than, we are equal to everyone. We are worthy even though we are different and seeing yourself in mainstream representation shows that you are worthy."

“The fact that we have been hidden for so long is heartbreaking. That's what needs to change and the ad industry are the gatekeepers."

19/09/2023

Kurt Burnette: "We recognise that we were just one part of it, but it was nice to be the part that was delivering to the masses."

"We recognise that we were just one part of it, but it was nice to be the part that was delivering to the masses."

19/09/2023

Jaime Nosworthy: “We’re really focused on how do we start to solve consumer problems and brand problems through innovation, which is not synonymous with tech."

“We often get grouped in with media agencies, but that's not who we are."

18/09/2023

80 senior marketers and CMOs are waiting to judge your entries. Get them in before they close tomorrow, Tuesday September 19. Enter here:

https://adnews.live/aoty/

24/07/2023

https://www.adnews.com.au/opinion/ai-is-our-generation-s-asbestos-ban-it-in-the-creative-industries-now

Writers are packing their dacks.

12/07/2023

AdNews L!VE is expanding its national conference program to Perth. This half-day conference will investigate how the media, marketing and advertising sector is navigating areas such as creativity, digital transformation and the current macroeconomic climate.

https://adnews.live/perth/

08/06/2023

https://www.adnews.com.au/news/australian-marketers-are-already-deep-into-generative-ai

Create more content in less time.

08/06/2023

https://www.adnews.com.au/news/kantar-the-10-most-creative-and-effective-ads-in-australia-and-nz

The strength of a powerful creative idea.

22/05/2023

AdNews LIVE Sydney: Indiependence Day is tomorrow!

Media, marketing, and advertising professionals will unpack the challenges and opportunities facing Australia’s independent agency landscape.

If you haven’t already done so, there is still time to grab the few spots that are available 👉 https://adnews.live/sydney/

Don’t miss this opportunity to hear feature presentations from media and creative agency heavyweights, alongside CMOs and senior marketers from Uber, Myer, Tourism Tasmania, and Michael Hill.

09/05/2023

REGISTER NOW: AdNews LIVE Sydney: Indiependence Day

Australia's independent agency landscape is in a state of transformation as some of the country's leading industry figureheads set up shop. AdNews unearths the latest developments, opportunities, and challenges for the industry in this half-day conference.

Hear from Ryan Cap, Howatson+Company, Special Australia, Pearman Media, Hatched, Awaken (AWKN), and Hero on the major shifts in the independent agency landscape, while CMOs and senior marketers from Uber, MYER, Tourism Tasmania, and Michael Hill tackle pitches and procurement.

All that and more including talent, management buyouts, acquisitions, and the future of national agency structures. Don't miss out!

Secure your spot here 👉https://adnews.live/sydney/

01/05/2023

Zara Curtis: “My opinion, as a marketer, is that trusted environments are going to win now more than ever."

“Marketers are always seeking scale. With news, we can combine scale and a trusted environment. It's a pretty powerful combination."

01/05/2023

Lachlan McDivitt: "With walled gardens and regulatory changes reducing third-party data signals and driving new privacy and security requirements, first-party deterministic data has never been more valuable for advertisers."

With walled gardens and regulatory changes reducing third-party data signals, first-party deterministic data has never been more valuable.

01/05/2023

Jaime Nosworthy: “We've had a really fun start to the year, but the pace is what's really energising at the moment."

“Historically, our business has really focused on doing the stuff that's hard."