Sozo

13/09/2020

I really had no idea where I was going through this one, I just knew I wanted bright colour and a spacey vibe, Achieved ✔️
Back to uni tomorrow, here’s to throwing (nearly) all other priorities out the window for the next 3 months or so. 🥂

12/09/2020

So, I watched this video from about how he has all this creative energy that became a million average unfinished projects (me to a tee) and he explained how someone told him to draw the saw thing every day for a year, he picked an ibis and drew some cool as art using an ibis, and this helped him refine his art and get direction with his creative energy...

All this to say, look at my alien with flowers sprouting out of her head, she’s cool, 364 left to go. Well, maybe, I may be more of a drawing a month kinda gal but we’ll see...

Any prints will be available to order once I get my website and Etsy up and running.
For now, if you like it, d.m me 🤗
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19/03/2020

Anybody relate to these teething sugar skulls at the moment? Trying to remain bright and colourful while every business around you is getting chewed up? Well, I’m not going down without a fight and neither should you!⠀⠀⠀⠀⠀⠀⠀⠀⠀
It’s a scary and unsure time, but it will pass. You may be seeing the impact in sales and fearful of what the future holds, but let me encourage you, play the long game, not the short game. Look after your customers and take this time to build the foundation of your business, how’s your social media strategy, your SEO, you’re website, your email campaigns, are you optimising your business in the best ways possible? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Focus your energy there and when this passes, because it will, you’ll be a strong business that shines on the other side.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you need ideas or tips, send us a d.m, we’d love to chat!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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digitalmediamarketing

17/03/2020

Support Australian Businesses!
With the bushfire crisis and now the Coronavirus Australia needs to back itself. If you’re locked away at home thinking you can’t make an ounce of difference, you’re wrong! Support businesses across Australia, because behind each of these businesses are families, people, human beings, who are working hard to stay afloat in this difficult time. Swipe to see 4 simple ways you can support your economy without spending a cent (unless you want too).
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Any businesses or people the resonates with, feel free to share! 💖
We are here to support you!
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14/03/2020

is the most hashtagged hashtag about hashtags...True story! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
, that many people, just don't get it, and fair enough, because to be honest, hashtags are useless. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Um, huh? wot? Me no comprehende⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Oh, yep, useless. Totally useless.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Just stop for a second, when was the last time, you spent your spare scrolling time just looking through hashtags for fun? EXACTLY. If, IF, you are using the perfect hashtags for your business, you will still be reaching very few legitimate customers, other brands, influencers, businesses will scroll the hashtags, but not your average every day consumer, (very few people follow hashtags currently).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here's the tip: It is not your customer's responsibility to find you, it is your responsibility to make yourself known to them. Or as I like to put it: Put yourself in your customers line of site. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Make the most of hashtags, get on those hashtag feeds and FIND your customer. because your customer is using hashtags, they just aren't browsing them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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For example: If your chore customer is Mums. The search up " " or " ", like and genuinely comment on photos you find, for example: "sounds like you had a crazy day! Hope the kids behave for you tomorrow". ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You are then in their line of site, and if your ideal customer is Mums, then they'll likely take a little look and follow you, and now you can turn that ideal follower, into an actual customer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Commit 20 - 30 minutes a day to doing this for one week, see the change! And give us a yell or dm if you need a hand with what hashtags to search / use.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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13/03/2020

The playsuit made for every cake-smash in existence. Get your chunky bubba in some shiny gold and give them some cake. PLEASE. It's just all too much.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- marketing digitalmediamarketing

12/03/2020

Customers Vs Followers. Or as I call it, Quality over quantity, and you will see why by the end of this little (mildly educational) rambling: Favourite topic. right. here. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let me talk to you. We have made a mistake in the world of social media, in convincing people that more followers = more success / more sales / more influence. So incorrect. The most incorrect thing to have hit Social media since Bebo the teen web-design phenom.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It makes sense, but we can not express any clearer how wrong this is. Time after time, I see accounts with huge followings, that simply do not have the right audience, and they look like they are successful, but they are struggling. Influencers, that have people following because they admire the person, but the followers are young, and not in a position to buy, so every promotion the influencer does has minimal response. Businesses, who post amazing content, and have an audience looking for inspiration, but do not care at for the product. Who are your followers? Do they match up with your target market? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Your followers and your customers, are NOT the same. Target your customer and remember, please remember, quantity does not mean quality, and quality does mean sales. Aim for Quality, always.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- marketing digitalmediamarketing

12/03/2020

We are SO excited about the new launch for Stella Phoenix. They introduced 'Pretty pairs", every combination, every gorgeous dress, playsuit or outfit imaginable FINALLY available to buy as you wish 😍 We are personally a little obsessed with Stella! Well done Guys 👏

It’s FINALLY 9 am! ✨Introducing...*drum roll please* 25 NEW ways to shop stella, yep, TWENTY-FIVE! 🤩

We know! Amazing!🥳 We have taken out the hard work and paired up all of our pretty pieces so you can purchase absolutely any outfit you want for your gorgeous girl. 🥰

Orders have already started flooding in ahead of time, so be quick! Stock is super limited, and we don't want you to miss out. 👏🏼👏🏼👏🏼👏🏼 Oh, and don't forget, we offer afterpay (AU) & Sezzle (US) for those of you who don't want to pay straight away!🤗
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11/03/2020

Don't even try to tell me those bear ears aren't the epitome of professional 🙄💁🏼‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Umm also, zoom in on those shoes, because what, they are so cute, why do no brands I work with do adult sizes?! 🤷🏼‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
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10/03/2020

As a new brand, or even sometimes established brand, it is SO hard to narrow down your style, colours, fonts, voice and overall theme. With so much choice it's easy to get lost and provide no consistency or quality of presentation to your customer, which means, well, no customer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We help offer a strategic analysis that narrows down and refines your brand. We find out what matters to you, what you want to communicate, what matters to your customer, what they want to hear and we help you stay true to yourself, and to your customer. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Remember! Your brand is not about you, what you want, how you feel and what you think, it's about your customer, what they want, how they feel, what they think; however, this comes hand in hand with the fact that it's also, entirely about who you are. Balance - our word of the week.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Confusing, right?⠀⠀⠀⠀⠀⠀⠀⠀⠀
Send us a little d.m or email at [email protected]⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- marketing digitalmediamarketing

09/03/2020

Stella, you've stolen our hearts 😍 ... and all of our minds and spare time 😂. Literally obsessed with you. So many amazing things coming in this space. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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08/03/2020

Well, that's a bit rude! But if you aren't going to buy the plane ticket, then you can't expect your instagram to wait for you to explore these new lands!⠀⠀⠀⠀⠀⠀⠀⠀⠀
All jokes aside, Do you know where your instagram is successfully reaching and are you utilising this? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Consider posting times, the lingo used, the season and colours, consider your ads! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Don't be scared to do a little research and ensure you are effectively communicating to every culture, community and person who is relevant and interested in your brand!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We'd LOVE to hear from you so don't hesitate to send a little dm and we'll chit chat!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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marketing digitalmediamarketing

08/03/2020

In true hair stylist fashion, We've been SO busy lately with building other wonderful businesses, social media strategies, websites and so on, we've literally had to completely neglect our own. BUT, after months of hard work, 2am bedtimes, weekends glued to our screens, and a meltdown when we thought we'd lost all that hard work (thank goodness for diligent saving practices). We are finally able to launch Sozo and GET THIS THING GOING! Stay Tuned, we can't wait to get to know you and your biz a little better!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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marketing digitalmediamarketing

22/02/2020

🎥

22/02/2020

Sozo

14/02/2020

Under Promise, over Deliver.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Over the different businesses and workloads we’ve had at Sozo, we LOVED being ‘yes’ people, but often this meant that we were chasing our tails trying to deliver top dog stuff with a little pup mentality.

We were stressed out, exhausted, and feeling the pressure. We quickly learnt to play within our strengths and always delivered more than our client had expected, in relationship and in service.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Be realistic about what you can handle & don’t over promise if you aren’t sure you can deliver on that promise. Sometime's you need to say 'yes' but unfortunately you know you don't have the capacity, well, let us take your branding, web design and social media management off your hands so you can be left to focus on building your killer business.

14/02/2020

A gorgeous gift from her to him 😍
I loved illustrating your photo! Apryl Maree

12/02/2020

Tip: Consistency is key! Always!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Question: We know, we know, but how?! We’ve got everything else on our plate. Social media may be an important tool to build engage loyal clients and gain new customers, but how do we keep on top of it all?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The answer: You don’t⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Further to the answer: We do! 😉⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We’ll give you a clear plan to strategise your future social media, so you never have to stress about what to post, when to post, how to gain momentum, how to keep momentum, how to create consistency, and all that other stuff.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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07/02/2020

Sozo's cover photo