TLC by Tanya Love

17/02/2021

Anyone want to play? Would love lots of input!!

Where to next for Tanya Love Creative?!

This is my favourite quote and never has it been more relevant than right now.

After a couple of years of soul searching and realising that I not cut from a mould that could conform to the daily 9-5, (and the lack of job offers confirms this!), it is time to put on my big girl un**es and breath life back into my business.

I have been scared to face the world, where once I thrust myself into it, fearlessly.

So it is time for a fresh start. Tanya Love Creative is being put to bed.

My new brand will focus on all things digital and creative. In particular, branding, rebranding, design and design collateral, copywriting, social media launch and management, SEO, custom app and software development (in collaboration with my amazing son over at his brand new Binary Digital, website builds and paid digital marketing (in collaboration with My Pixel Strategy ), and of course photography.

I thought it might be a fun exercise to ask you guys for some branding advice! Of course, as this is actually my specially, I am very aware of the anatomy and process of establishing brand identity, but you guys know me better than anyone so hit me with your ideas!

It will be interesting to see if any of you come close to what I already have in mind.

If I hear an idea better than any of mine, I am very open to embracing it!

The strategy I am wanting to follow is:

1. It must not have my name in it.
2. It should be easy to spell.
3. Alliteration is welcome.
4. I would like it to indicate/encompass what I do.
5. Something that is not mainstream or common.
6. Feel free to make up new words/acronyms.
7. Quirky, but professional (just like me!) is welcome.
8. Something that indicates future thinking/focus.
9. Something that indicates creativity.
10. Something that indicates inclusiveness/community/social elements.
11. When abbreviated, a clever acronym would be cool (such as TLC/Tanya Love Creative).

Can include any of the following words/themes:

looking ahead/to the future, Creative, Digital, Brand, Third Eye,
Kindred, Kinship, Tribe, Hype, Vibe, Neo, Spirit, Sage, Phoenix, Kismet, Mosaic,Pixie, Future Sight, Story teller/ing, Fresh Start, Rebirth, Launch, Social, Connection, Authenticity, Intuition.

Cannot contain the following words/themes:

My name, the words "focus", "future", "design/s", "marketing", "media", "love" or anything too common/cliche/generic, anything difficult to spell or say, anything too "corporate sounding".

Hit me with your ideas! I will be discussing this process at length on my new website and I am excited to have your input friends!

25/08/2020

15/08/2020

More exciting developments from my client Verwood Estate Wines. They just took delivery of the latest labels I designed for them - their stunning Special Reserve 2019 Cabernet Sauvignon that is being bottle as we speak!

I designed this label to be very different but still compliment the previous ones. It is more gender neutral, and a bit more refined. I like to think of it as being the "grown up" version of what I designed for the rest of their range.

The video is a bit hard to hear but I will share more next week as they reveal the bottling and labelling process!

It's all very exciting!

18/07/2020

Hi everyone,

I have reactivated this page as I am no longer working my day job as an admin officer at QCH.

I have been searching for work for over a month now with no luck.

As such, I have returned to Uni, full time studying a Bachelor of Communications & Media with a major in Professional Photography and minors in Social Media/Public Relations/Marketing.

I have worked very very hard over the past 3 years to pull myself out of the mess I was left with after my business partner left me with many outstanding clients from Pixelove.

By some miracle, I have managed to finally finish every outstanding order and complete every client's contract that I was left with when he left me high and dry and attempted to destroy me (mentally and physically), and the reputation I had worked over 15 years to build.

I could have hidden and ignored my responsibilities, just as my ex partner did. I could have run away, filed for bankruptcy and pretended that my clients didn't matter to me. It would have been so much easier.

But I couldn't do that. In my heart, I knew how wrong it was. I knew it would have been setting a bad example for my kids. I want to wake every day knowing that I have done my best to be a good human and to never hurt others.

It has taken me over 3 years, but I did it! There are not many things about myself that I am proud of anymore, but I am proud this. I am proud that I managed to wake up each morning. I am proud that although I spent many many days curled up on my sofa feeling sorry for myself, I also somehow managed just as many days on the computer fulfilling my obligations to these clients. I managed to face almost 200 very angry people and deliver what was owed to them.

Most of those people are still angry with me, and I completely understand and respect that. Orders took too long to be delivered, and people had to deal with many excuses. I was shown much more grace, tolerance, and trust than I felt I deserved. I am so very very grateful.

I have had so much darkness, and so much struggle. I ended up in hospital via ambulance a number of times when I thought I didn't want to be here anymore.

I somehow got through those moments, thanks to some amazing people who surrounded me with love and support. Thankfully because of these people, my children still have a mum here today. The DVO has finished, the company that was Pixelove has been deregistered, everybody has been delivered of what they were owed, and I finally feel safe and ready to begin my life again.

Like many creatives, I struggle with darkness and demons that result in deep depressions and mental illness at the best of times, but this was worse than even I could imagine.

My son cried to me a few weeks ago "Mum, you're never fun anymore. You're just always angry, or on the computer, or sad". He is 11 now. My youngest. He has endured much of his life with me being sad, or angry or depressed. I need to change this. I have to try and learn to laugh again. I can already see these traits in him and I can't bear to think that I have created this in my example to him.

For the past year, I have been unmedicated, and functioning better than I thought I could, determined to not let the demons in my head destroy me.

I removed myself from social media as I didn't think it displayed integrity to be inviting or seeking new clients when so many had orders they were owed/outstanding.

I have removed the ability to leave reviews, or to contact this page as I am still very fragile and I know that I cannot cope with personal attacks on my character.

I am not seeking to attract new clients again. I don't think I could cope at this point, nor do I believe that I deserve this.

I simply wanted to ease myself back into "life" and say hello to you all. I am still here, and trying to rebuild and find the joy and exuberance I was once known for.

Thank you to those who still have faith in me. It means more than you could ever know.

I am sorry to everybody I have disappointed. It hurts my heart so deeply to know that I have let so many people down.

I have put my big girl un**es on and I am trying to face the world again. I am trying to remember who "me" is. Although I am not exactly sure that I have every really known.

Please be kind friends. To everybody you meet in your day. Leave them smiling. We all have that power. It's a wonderful gift. And it's one that I am trying very hard to remember in everything I do.

tan.x

18/07/2020

21/03/2019

GetUp!

I may be swimming against the stream here butI personally like the tone of the name "Harmony Day". As a parent, it has always been a great tool to use to teach my kids about anti racism, discrimmination and bigotry. I think it gives a wholistic feel to the day. We have taken it further in our house to take it to ecompass not only race, but religion, gender and sexuality too. The tagline "everyone belongs" illustrates this perfectly too.

I don't think it avoids hitting the hard questions or in representing the bigger picture, rather, it is exemplifying how we should all be living - "in harmony" with each other because "everyone belongs".

This is an easy concept for kids to grasp and to be raised with, rather than going into massive diatribes over semantics. It provides us with a "goal" - a place where we should be heading, rather than perpetuating hurtful and hateful rhetoric.

What do you guys think?

Today is the International Day for the Elimination of Racial Discrimination, but in Australia we don’t call it that – the Howard Government changed its name to “Harmony Day”.

Why? Read the story behind the change – it’s more insidious than it appears on the surface.