09/04/2021
Businesses can take a meme and adapt their content to highlight one of their products/services. There are several important details that should be considered before trying this tactic:
▪️ Creativity and Consumer Psychology: if a meme doesn't refer to a situation close to users, it will have no effect on them.🤨❓
▪️Timely Moment: Memes only last a short time. It's important to track the relevance of a meme and its current popularity before applying it to your social networks.⏱
▪️Relevance to the Brand: A viral marketing campaign must represent the company in some way.👨💼
A meme must match the identity you have established for your brand. If it does, it will show the advantages of your services while bringing you closer to your audience. But if a meme does not naturally complement your company's voice, the integrity of your business may be impaired. 👥