The Social Dingo

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The Social Dingo

Your social storytellers...
We're about all things social!

From strategy and content creation to daily management of social pages and scheduling - we know how to tell stories through digital media!

19/08/2024

Share what people say about you! 📢

Authentic reviews and user-generated content build credibility and trust with your audience.

If your business gets reviews on the website or Google, turn those into posts on social.

It's easy to create a graphic, or if your customers are face-to-face and happy to record a quick video endorsement, film it and get it up now! 🤳

14/08/2024

Need to organise a content shoot but not sure where to start? 😕
Save these tips... or let us do it for you 😎

✔️ Consider the specific outcomes you need from the shoot
✔️ Collect examples of the shots and feel you're looking to produce - a mood board helps convey the brand look/feel you want
✔️ What do you need for the shoot? Space/studio? Talent? Props?
✔️ Be realistic about the time required to capture what you need - it takes longer than you think and you don't want to rush
✔️ Write a brief with the shots and outcomes listed
✔️ Book what you need in advance - photographers, videographers, space, talent and provide the brief
✔️ If you're briefing talent to speak on video, work with them on the questions they will be asked and the key messages you want delivered
✔️ Be open to the creative process... sometimes the best stuff just happens!

DM us if you'd like help creating content - our team can project manage and shoot!

02/08/2024

Everything is a social opportunity, even your packaging! 📦✨

💚 Are you eco-responsible?
🐘 How do you package unusual items?
🎀 What special efforts do you make when shipping to customers?

What’s every day to you could be important or fascinating to others. It’s the perfect opportunity to showcase your business and connect with your audience.

30/07/2024

Want to turn a casual follower into a loyal customer?
Responding quickly to comments, messages and mentions shows your audience you care and builds trust.

Here’s why it matters and how it can boost your business! 👇

⌛Timely engagement demonstrates that you value your customers and want to help. It builds a positive brand image and fosters a sense of community around your business.

👀 Regularly monitoring your comments and messages ensures you never miss an opportunity to connect with your audience. Quick responses can address concerns, answer questions and show you're focused on solving their problems.

💬 Consistent engagement can lead to higher customer satisfaction, increased loyalty, and more word-of-mouth referrals. Engaged customers are more likely to become repeat buyers and brand advocates.

So, have you checked your DMs today? 🤔

26/09/2022

We've been having a swell time working on the iconic Manly Jazz festival with Northern Beaches Council lately - managing Manly Jazz social channels in the lead-up to and during the event. 🎵

Take a look at the hype video created by Salty Dingo to promote Manly Jazz, which celebrated 45 years in 2022! 🎉

And follow Manly Jazz to see what we got up to.

🎥: Salty Dingo

26/08/2022

Have you ever wondered "How do I increase brand awareness within my target audience?"

The answer is via a mix of digital storytelling, content creation and engaging social media.

Our client Fleming Yachts Australia Pty Ltd wanted to grow their brand awareness and engagement in the Australian market. We have been working with them to achieve these goals.

We have;
✅ Increased audience growth by 50% in under 4 months (from 10K to 20K).
✅ Increased engagement by 70% in 4 months.

We've achieved this by;
✅ Creating, executing and refining a social media and community engagement strategy.
✅ Using a mixture of video, imagery and copy that's engaging, entertaining and targeted.

By sticking with our strategy and providing consistent messaging in combination with quality visuals we've achieved solid results and smashed the targets set by our client.

How do you increase brand awareness in your industry? - we'd love to know; tell us in the comment box.
📷
Fleming Yachts Australia Pty Ltd
Fleming Yachts

29/07/2022

Welcome to The Social Dingo pack, SoldOut Events 🎉🐕

We've already completed:
✔️ Social Media Strategy
✔️ Paid Advertising Plan
✔️ Newsletter
✔️ Social Post Design Suite

We're looking forward to showcasing the world-class events Sold Out Event Management creates and delivers - give them a follow and check out their work! 👍

23/06/2022

How did we PLAY MANLY?

The Social Dingo, Salty Dingo and Media Opps recently worked on , a ten-day festival attracting visitors to Manly.

The Scope
Build awareness and be a source of information for the event through video, images, organic social media and paid social.

✔️ 50 Facebook posts
✔️ 55 Instagram posts
✔️ 10 Reels
✔️ 163 Stories

The Results
⬆️ Increase of 960 Instagram followers
⬆️ Increase in engagement by 20%
⬆️ Increase organic reach by 173,812
⬆️ 8.7 million views
⬆️ 26K clicks
⬆️ 7.6K engagements
⬆️ 550 user-generated content posts

A terrific event to be part of with and - we look forward to working together again soon.❤️

🎥: Salty Dingo

.

24/05/2022

Let's Celebrate!🥂

has been a client of ours for over five years and we're thrilled with the results we have achieved for them.

Using a clearly defined strategy alongside high-quality visuals and well-thought-out messaging we have not only achieved but exceeded the brand awareness goals and community engagement targets set.

Result highlights include:
⬆️10,000 followers
⬆️265,769 reach on one reel
⬆️480.3% increase in page visits
⬆️3.3K% increase in engagement

We've absolutely loved achieving these results for Fleming Yachts and have enjoyed watching the Fleming community grow.❤️

31/03/2022

Thanks James Griffin MP - we love working with you too! 💯

We come from a place of 'yes' because we're here to provide solutions for our clients.👍

23/03/2022

What problem are you helping solve for your clients?

Social media is the same as other marketing in that it shows and explains how you can make a difference for your clients.

Keep that in mind with your content.

For instance, The Social Dingo provides visual content solutions as well as social management - like this image from a shoot for JMN Electrical.

How can we help you?

📸: Salty Dingo

03/03/2022

Yes, you can talk to camera!

Some simple tips: ⠀
📹 Know what you're going to say ⠀
📹 Have an 'end line' to avoid waffling on ⠀
📹 Write it down, practice it, memorise it! ⠀
📹 Be yourself ⠀
📹 Remember to smile 😀 ⠀
⠀
If you need help planning and shooting content or pieces to camera, give us a call! 🤙 ⠀
⠀

24/02/2022

23/02/2022

Yes, you can talk to camera!

Audiences enjoy seeing the people behind a business or brand, so we often work with clients to help bring out their best on camera.

Some simple tips:
📹 Know what you're going to say
📹 Have an 'end line' to avoid waffling on
📹 Write it down, practice it, memorise it!
📹 Be yourself
📹 Remember to smile 😀

If you need help planning and shooting content or pieces to camera, give us a call! 🤙

17/02/2022

Get your basics right!

✔️Profile - clearly define what you or your business does, use keywords
✔️Branding - logo or personal photo, branding colours
✔️Link - don’t forget the website link
✔️Highlights - use branding and colours, keep to key areas of interest
✔️Strategy - what’s the goal and how will your social activity meet it?
✔️Content - relevant, on brand, quality visuals
✔️Planning - consider what you need to rollout, schedule in advance
✔️Respond - interact with your audience
✔️Analyse - use insights and data to track what’s working and what’s not, alter as needed

📸: Salty Dingo

09/11/2021

You can’t beat original content to tell your story.
Here’s a fun snapshot of content we’ve created for our clients.
Enjoy 🎥 📷

03/11/2021

We're hiring!

Want to unleash your love of social media in a small agency with a team of experienced content creation, media and communications experts?

Want to combine your strategic thinking with your ability to create and curate scroll-stopping content?

Talk to us.

More details here: https://thesocialdingo.com.au/social-media-manager/

01/10/2021

Your October social media schedule is here! 💯🙌

As parts of Australia emerge from lockdown, if you're reopening your businesses, it's time to tell your customers that you're coming back and how you'll operate.

Scroll across to learn 19 other interesting post ideas to use in your social media strategy during October ✌️

What do you think it the most interesting day you'll post about? ☕ 🍝 🍩 🍫

30/09/2021

🤪 In honour of Ask A Stupid Question Day, we're ready to answer any of your questions about what a social media agency does!

We'll start the ball rolling with our most frequently asked question: What is a social media strategy? 🤔

🐕 💬TSD's answer: A strategy is like a guide to your brand and how it's represented on social media. It's about aligning your social pages to your marketing goals [which are very important to define and stick to] including:
📣 Tone of voice and language you communicate with
🌠 Content pillars to provide value for your audience [not just a sales page]
🙋‍♀️ Target market to determine who your following and where to find them

Then, it's about putting your strategy into practice with captivating content ideas.

[yes, we can help you with all of this, just send us a message]

💥Now, your turn - ask us anything about content creation, social media management, planning out content, hashtag research or even tips and tricks for your social media!

18/09/2021

We're asking a VERY IMPORTANT question on Cheeseburger Day - does bacon belong on cheeseburgers? 🥓🍔

Unpopular opinion [maybe it's popular, let us know 🤔] - we believe it definitely does!

🤤We're drooling just looking at this cheeseburger from Charing Cross Hotel Waverley 😍

Where's your favourite cheeseburger from?

📸 Salty Dingo

16/09/2021

The power of social media storytelling Fleming Yachts Australia Pty Ltd 💙

Our content specialists Salty Dingo produced 'Freja - The Goddess of Love' to showcase what it's like being part of Fleming Yachts family 🛥️📽️

From Jervis Bay to Pittwater in Sydney [233km of travel] 🚗 🚤, our team filmed on two different Flemings 🛥️ ⛴️, conducted interviews with owners Nicholas and Johanna 😄, and our client Sam from Fleming, and heard about FREJA's incredible cruising plans 🗺️ 💭 [we're still very jealous].

Social media storytelling - it's what we love doing!

Watch the full film here 👉https://www.youtube.com/watch?v=LAH3-hrfbU8&t=365s

10/09/2021

Here's 10 social media caption starters [or hooks] you can use to stop the scroll!

You'll want to save this post for later 😉

07/09/2021

🍻 It's International Beer Lovers Day... and it's always five o'clock somewhere!

Where are you heading for your first schooner when we can get out and about?

This line up isn't too shabby Hyde Park House 🙌

📸 Salty Dingo

03/09/2021

Your caption checklist is here! 💥Sometimes, you just don't know how to say what you mean...

So we've pulled together a checklist keep your captions flowing and easy to read 💯

Swipe across to see how we like to structure our social media copywriting [💡and save the checklist to refer back to later].

Now, did we follow our own checklist here? 🤔

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Videos

Share what people say about you! 📢 Authentic reviews and user-generated content build credibility and trust with your audience. If your business gets reviews on the website or Google, turn those into posts on social. It's easy to create a graphic, or if your customers are face-to-face and happy to record a quick video endorsement, film it and get it up now! 🤳 #CustomerTestimonials #HappyCustomers #socialproof #socialreviews

Everything is a social opportunity, even your packaging! 📦✨ 💚 Are you eco-responsible? 🐘 How do you package unusual items? 🎀 What special efforts do you make when shipping to customers? What’s every day to you could be important or fascinating to others. It’s the perfect opportunity to showcase your business and connect with your audience. #SmallBusinessLove #BehindTheScenes #BusinessShowcase #CustomerExperience #socialmediatips

Want to turn a casual follower into a loyal customer? Responding quickly to comments, messages and mentions shows your audience you care and builds trust. Here’s why it matters and how it can boost your business! 👇 ⌛Timely engagement demonstrates that you value your customers and want to help. It builds a positive brand image and fosters a sense of community around your business. 👀 Regularly monitoring your comments and messages ensures you never miss an opportunity to connect with your audience. Quick responses can address concerns, answer questions and show you're focused on solving their problems. 💬 Consistent engagement can lead to higher customer satisfaction, increased loyalty, and more word-of-mouth referrals. Engaged customers are more likely to become repeat buyers and brand advocates. So, have you checked your DMs today? 🤔 #thesocialdingo #socialmediatips #socialengagement #contentstrategy

We've been having a swell time working on the iconic Manly Jazz festival with Northern Beaches Council lately - managing Manly Jazz social channels in the lead-up to and during the event. 🎵 Take a look at the hype video created by Salty Dingo to promote Manly Jazz, which celebrated 45 years in 2022! 🎉 And follow Manly Jazz to see what we got up to. 🎥: Salty Dingo #contentcreators #socialcontent #socialmediaagency #sydneysocial #eventmedia #manlyjazz

Manly Jazz is an iconic Sydney event, celebrating 45yrs in 2022. Great live music with amazing food & drinks by one of the best beaches in the world! #socialmedia #socialcontent #socialmediamarketing #socialmanagement #eventmedia #eventsocial #sydneysocialmedia

How did we PLAY MANLY? The Social Dingo, Salty Dingo and Media Opps recently worked on #playmanly, a ten-day festival attracting visitors to Manly. The Scope Build awareness and be a source of information for the event through video, images, organic social media and paid social. ✔️ 50 Facebook posts ✔️ 55 Instagram posts ✔️ 10 Reels ✔️ 163 Stories The Results ⬆️ Increase of 960 Instagram followers ⬆️ Increase in engagement by 20% ⬆️ Increase organic reach by 173,812 ⬆️ 8.7 million views ⬆️ 26K clicks ⬆️ 7.6K engagements ⬆️ 550 user-generated content posts A terrific event to be part of with @beachescouncil and @hellomanly - we look forward to working together again soon.❤️ 🎥: Salty Dingo #eventmedia #manly #backyourlocalmanly #festival #playmanly #iplaymanly #lovemanly #manly365 #sydneyevents.

Thanks James Griffin MP - we love working with you too! 💯 We come from a place of 'yes' because we're here to provide solutions for our clients.👍 #socialmedia #socialmediastrategy #content #contentcreators #contentmakers #socialcontent #contentmarketingstrategy #thesocialdingo

Stories are a great way to share additional or timely content beyond your feed: ⠀ 💡 Sales & special offers ⠀ 💡 Quick updates ⠀ 💡 Behind the scenes ⠀ 💡 Day in the life insights ⠀ 💡 Show who is behind the brand ⠀ 💡 Share your experience ⠀ ⠀ 🎥: @thesocialdingo ⠀ ⠀ #socialmedia #socialagency #socialmediaagency #socialstrategy #socialmediachecklist #socialresults #socialcontent #content #contentcreators #thesocialdingo

Original content to tell your story

You can’t beat original content to tell your story. Here’s a fun snapshot of content we’ve created for our clients. Enjoy 🎥 📷

FREJA - The Goddess of Love

The power of social media storytelling Fleming Yachts Australia Pty Ltd 💙 Our content specialists Salty Dingo produced 'Freja - The Goddess of Love' to showcase what it's like being part of Fleming Yachts family 🛥️📽️ From Jervis Bay to Pittwater in Sydney [233km of travel] 🚗 🚤, our team filmed on two different Flemings 🛥️ ⛴️, conducted interviews with owners Nicholas and Johanna 😄, and our client Sam from Fleming, and heard about FREJA's incredible cruising plans 🗺️ 💭 [we're still very jealous]. Social media storytelling - it's what we love doing! Watch the full film here 👉https://www.youtube.com/watch?v=LAH3-hrfbU8&t=365s

💥 Smash it today Jessica Fox - Canoe Slalom Athlete We shot this social video earlier in the year with Jess for Paddle #tokyo2020 #paddleaus #paddleaustralia

Meet Craig - the Salty Dingo

Thank Dingo It's Friday - What a week!

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