Our day to day "light makers." It's these tools that bring our images to life.
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#brandphotography #cinematography #videoproduction #videography #videoproducer #brisbanevideographer #brisbanebusiness #creativeindustry #brisbanephotographer #photography #lighting #aputure
We love our deep contrast, but we're far from EXCLUSIVE to dark and moody. Can't go wrong with a pristine light and bright aesthetic now and then.
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#brandphotography #cinematography #videoproduction #videography #videoproducer #brisbanevideographer #brisbanebusiness #creativeindustry #brisbanephotographer #photography
💾 SAVE this post!
This is the secret to getting the most out of ANY image. These principles are just as applicable to a high-end video camera as they are to your phone!
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#brandphotography #videoproduction #cinematography #brisbanevideographer #creativeindustry #videographer
Less is more 🤷♀️
Shot with Grizzly Bear Media
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#brandphotography #brisbanephotographer #photography #brisbanebusiness
Capturing the slow moments at Southside Restaurant
#videoproduction #brisbanevideographer #brisbanesmallbusiness #brisbane #brisbaneeats #brisbanefood #videographer
💾 SAVE THIS POST to tailor your edits DIRECTLY to your customer.
There is no one size fits all editing approach for video, especially with so much of it out there. To cut through, consider what makes your brand UNIQUE and what defines YOUR customer.
📅 1) Consider the DEMOGRAPHIC of your customer. Their gender, age, education, family life, language, income and more. You've tailored your product/service to your customer, and the same has to be done for all marketing material.
💎 2) Consider your key VALUE PROPOSITIONS - how do you want to be thought/spoken of when you're not in the room? Do you represent premium quality, efficiency, personalized service, relaxation, or something else?
✨3) BONUS - consider the EMOTION you wish to convey through your video. Purchasing a product/service has as much to do with practical solutions as it does emotion. You purchase a soft drink to feel refreshed, sunglasses to feel trendy, a home to feel safe, a car to feel fast. Every product or service should make you FEEL something - and it's critical to know what that is.
#creativeindustry #brisbanebusiness #videoproduction #videoedits #videoediting #videomarketing #videomarketingtips
We are so honoured to be producing the video content for Southside Restaurant. We LOVE it! Be sure to check them out if you haven’t already.
#videoproduction #brisbanevideographer #brisbanesmallbusiness #brisbane #brisbaneeats #brisbanefood #videographer
💾 Save this so YOU can make informed marketing choises!
DIY content (phone content) is great for connecting with your customers on a personal level. Less-polished content can still be more genuine than a well-shot but plain stock-photo. However, it is super important to have high-quality imagery that **uniquely communicates your brand values.**
Okay so what if I just purchase some stock photos...
This is great if your company values a mass produced ‘aesthetic’ and doesn’t want to stand out. The visual identity of your brand is the first thing people see. The visual imagery you choose needs to differentiate you from your competitors, and most of the time - stock photos aren’t going to cut it. They are a bandaid fix.
The trick is to blend the genuine feel of DIY video with professional equipment. This will produce content that ACTUALLY illustrates what your brand is about. We are firm believers that every business owner has a unique brand perspective that NEEDS to be brought to light.
That’s where we come in (or other content creators). Try to find yourself a photographer/videographer that embodies your style or has a versatile portfolio.
If you’re not sure what your style is, see what you gravitate toward in other aspects of your life.Is your aesthetic light & bright? Dark & moody? Is your business situated in an urban area or the beach? These environmental factors should be taken into consideration when building your brand’s image. One of our earliest clients opened a medical practice that COULD have been styled white and sterile. Instead, they chose a calming coastal aesthetic, sourcing local artwork & a giant mural of a beach to resonate with the locals in the area.
Your business doesn’t have to be bland and boring. Let us help you out, and we can begin crafting a unique brand image for your business.
#creativeindustry #brisbanebusiness #brandphotography #behindthelens #brisbanephotographer #videoproduction #videoproducer #brisbanevideog
Oreo's AND bodybuilding?! The unlikely perfect combo 😱 discovered by @personalisedposing
#videography #videoproduction #fitness #gym #personaltrainer #videoproducer
We recommend this five-step process to transform your brand into an unforgettable icon.
🧠 Step One – Discovery.
Dig deep to really understand your business. Who are you? What do you offer? Who do you offer it to? Why do you do what you do? And most importantly, what makes you different?
Next, define clear tangible outcome goals for how you want to transform your business with video. Choose the right platforms to engage with your customers.
📣 Step Two – Unmistakeable Voice.
Workshop your identity both visually and in writing to deliver consistent communication across all platforms. Consider what emotions you want to associate with your brand, what primary colour will represent you, what music suits the tone of your brand, and what words succinctly define who you are. Be sure to have a strong why for each of these points.
🗺 Step Three – Content Map.
We all have a lot we want to inform out customers about. Create a mind-map of every important piece of information you want your customers to know, and break that down into bite sized pieces. These will form the topics of your videos.
Next, develop a calendar road map with clear deadlines and delivery dates to execute with precision.
🎬 Step Four – Production Machine.
We recommend shooting your content in bulk to achieve 80% more in 20% of the time.
Assemble all your assets to bring your content to life. Script and shot list each video, and have a minute-to-minute schedule ready for shoot day. With your deadlines already laid out in Step Three, you’ll know exactly which videos to prioritize in the edit.
❤️ Step Five – Engage.
With the hard yards behind, it's finally time to connect with the clear audience we defined in Step One. Systematically release your content over a period of weeks or months to keep your iconic brand front of mind of your customers.
@maximum_results_coaching coming in hot with the lowdown on training 🔥
#videography #videoproduction #fitness #fitnessvideo #cinematography
@froproaus pumpkin pizza's are where it's at.
(Pockets are great too though).
#cinematography #comemrcial #healthfood #videography #videoproduction
Take a look at what goes on behind the creation of your videos; how we develop raw footage into engaging films 💥
Packed shoot for @froproaus from late 2023.
Shot with @axis_productionsau
#videoproduction #videography #commercial #cinematography
We made funky shirts (and funky hoodies 🤭)
Our culture. Built on free thinking & expression
POV: You’re the shirt in our washing machine
A bit about us, presented in a way that’s a bit different 😌
