I help business owners and entrepreneurs grow and build their business and nail social media.
(2)
Stop blaming her success of luck.
Stop thinking her success isn’t possible for you.
Stop feeling like she has this secret weapon that you don’t have.
Stop wishing you were in her shoes.
Her success is a result of taking big, imperfect, messy action towards the goals and towards the life she wants.
Her success can be your success.
‘She’ can be you.
If you are looking to grow on Instagram this year, you need to save this post!📌
This is straight from the horses (aka metas aka instagrams) mouth so it’s what you will be wanting to try if you are wanting growth on Instagram.
Which are you currently doing and which will you be trying?
I’ve just started up again on so if your over there come and give me a follow and say hi👋
Does your instagram kinda suck atm?
This was a real question if of my clients asked me today as she had noticed a real dip in her reach and engagement. And quite frankly, I have noticed it too and have had a tonne of people feel like Instagram is just really hard atm…
Swipe to here exactly what I shared with her incase it helps you too➡️
If you are struggling to convert your followers, I want you to take a moment to take a look at your community.
> when was the last time you had a conversation with them?
> when was the last time you ran a momentum event?
> when was the last time you posted embodiment content with no hidden agenda of selling?
> when was the last time you did a little engagement?
> do you feel like you are creating a space on the internet where your audience, your community feels like they belong?
Because this is more important than ever.
People will not buy from you just because you posted a little bit of high value content and shared your offer.
They want to know they can trust you, count on you, they want to have things in common with you, feel understood and validated. They want to feel safe.
So how do we focus on building a stronger community?
1. Spend 10-15 minutes engaging with your ideal followers. Comment on their posts, reply to their stories, follow up on the DMs.
2. Create live events with the purpose of sharing your knowledge, your energy and your offerings.
3. Always have high value lead magnets with strong email nurtures set up to share a deeper dive into your area of expertise and what you’re about.
4. Have a strong focus on connection content. Content that feels relatable, that shares your stories, that builds relationships and community.
If you feel like your community could do with a little love, this is just one of the things we can tackle inside 1.1 coaching. Book a complimentary clarity call via the link in my bio so we can figure out exactly the best way I can help you x
And the winner of the $1500 coaching package is… 🥁
- congratulations! I cannot wait to support and spoil you inside my high touch business coaching container!
A huge thank you to everyone who entered the competition🤍
This competition was bought to you in celebration of Mother’s Day. To celebrate all mums of all roles, mums to be and mums in waiting in business.
And all my love to anyone who finds today hard, my heart goes out to you💕
🤍 WIN A $1500 COACHING AND SUPPORT PACK 🤍
In celebration of all the beautiful mums and mums to be in business I am giving you the chance to win the ultimate coaching pack with me valued at over $1500!
To enter:
• Like this post
• Follow .consultants
• Tag a gorgeous mum in business
• Share this post on your stories for an extra entry!
Winner will be announced this Sunday at 6pm.
I cannot wait to spoil one of you with a monthly coaching container and support package!💕
If you showed me your daily habits, I bet I could predict the success of your future.
That’s because your daily habits and the outcomes of your business have a direct correlation with one another.
Think about each action, each habit you you have each morning and each day…
From waking up and scrolling on social media…
Fixing yourself three cups of coffee before 8 am…
Replying to emails and messages as soon as you hear the ‘ding’…
These actions are habits and happen automatically because the brain likes to conserve energy so what feels natural and easy is the chosen action… Even if it actually makes your life harder.
Imagine if we changed those habits to ones that directly impact the success of your business.
Swapping scrolling on social media to journaling on your intentions and goals or starting the day with a good book…
Swapping your 8 cups of coffee to ‘wake you up’ to moving your body to get a natural source of energy and endorphins…
And swapping the reactive work for being proactive and in control by starting the day off having a look at your numbers and planning what the priorities are for you to move the needle forward in your business.
Can you just imagine the difference those habits would make in your business?
So let me ask you this question, if you showed me your habits right now, would they be the habits of the leader, the business owner and the entrepreneur you aspire to be?
When I first started working with Em she wanted to grow her coaching business online as currently all of her bookings were coming from referrals and were in person.
She had a bit of an Instagram presence, but not much and her Instagram followers were sitting at just over 1000 with just 20 people viewing her stories… (this should be about 10% of your total followers so she should have had at least 100!)
We started working on the foundations of Instagram marketing as she already had a solid and proven offer to sell.
These are the areas we focused on:
✨ Showing up consistently with a mix of engagement, social proof, direct promotion and embodiment content on her instagram stories. Aiming for 6 story slides per day, taking weekends off.
✨ We spoke about her offers every day. Yep, I’m serious. We alternated between her 1:1 offer, her free lead magnet, her free training and a paid course. But we sold every day using social selling techniques.
✨ By focusing on engagement content her story views doubled within the first week and hit over 100 within two weeks.. she was stoked! This meant she had over five times the amount of people seeing her stories giving her 5X the opportunity to sell to her warmest leads!
✨ She started engaging with other accounts. Her ideal clients. This opened up new conversations with leads she hadn’t yet spoken to. The more conversations you have with people means the more conversions you will have. And this proved to be true with her!
Within a month of working together she hit her goal of signing 5 new online 1:1 clients.. I am so proud of her and cannot wait to continue to support her to achieve her next goals!
If you want to increase your bookings through Instagram and grow your business I am now offering 1 off strategy sessions and month to month containers to support you when you need it most.
To find out more about this limited time offer, comment the word COACHING below and I’ll send you more info. I only have four spots left🤍
If you’re not getting any bookings or clients, it could be because you are providing too much value and educational content and not doing enough conversion content.
They love you, because of all the free advice you’re giving and will continue to come back and lap up all of the great tips and advice you give but they are going to be going to your competitor to buy because they actually know how to sell…
I get it, you don’t want to sound like a sleazy salesman or give your followers the ick but reality is, your audience needs to be exposed to your offer 12+ times before they make a purchase…
This means you need to be selling every single day. Yep, I’m serious. I don’t mean posting so much promotional content your instagram starts to look like a walking sales billboard I mean learning the right way to do conversion content.
Think:
- providing social proof
- content that shows your USPs and why you
- activation content that makes your audience move
- urgency and scarcity
- embodiment content > be the living breathing proof your offer works
- attraction marketing > make people want what you have
- utilise IG stories more
- start more conversions
- run conversion events
Ok I’ll stop otherwise I’ll be giving you too much value😉
But in all seriousness, you need a healthy balance of attraction content, connection content and conversion content in order to generate new leads and new sales.
Want to learn more? I have two FREE resources to help you learn how to create conversion content:
> My Instagram Funnel Cheatsheet
> My Instagram Funnel Masterclass
Both are linked in my bio.
Want to know what’s not working in your Instagram funnel?
Let’s take a look, and let’s fix that!
(Ps don’t forget to save this one for later so you can audit your account each month!📌)
It’s so important that we understand how to identify bottlenecks in our business and in our marketing so we know how to fix them.
Swipe to unpack what your biggest bottlenecks are when it comes to your Instagram funnel and a start on how to fix them.
Need more support? Download my free resources:
✔️ The Instagram Funnel Cheat Sheet
✔️ The Instagram Funnel Masterclass
Both are linked in my bio x
Celebrating the wins of my amazing clients this month🥳
1. One client had her second ever 20k month after we tweaked her messaging and she implemented each stage of her funnel ensuring there were no holes.
2. One client filled her group program after launching it the right way with a proper launch strategy.
3. One client has just launched her first membership and already has 9 gorgeous women in side with. Week left to fill.
4. One client stepped outside her comfort zone and started doing Instagram Lives again, bringing in new leads to her business.
5. One client increased the price of her program and immediately sold 7 spots within the following weeks.
6. One client launched her very first online course with 11 sales. We are now working on making her strategy evergreen.
I am proud of my clients every single day and just wanted to share with you all how amazing they are and how my clients get results because they are action takers and follow the plan.
If you would like to chat with me about the ways we can work together, send me the word ‘WORK’ and I’ll send you the different options.
I have ways to work with me starting from as little as $129 per month or high touch programs for those who want me as their business partner to work through all the ups and downs in business x
PSA: your next client will most likely be someone who already followers you 📣 (Ready that again!)
So rather than *just* focusing on getting new followers, why not focus on activating, connecting and nurturing the ones you already have?
We can do this through:
✨ Embodiment content on our stories
✨ a warm DM strategy
✨ a hand raiser strategy on your stories
✨ Attraction marketing
✨ Long form content
✨ Storytelling content
✨ IG lives
✨ Hosting masterclasses
✨ Implementing an Instagram story funnel
(Can you see I don’t offer a cookie cutter strategy, there are many ways to convert on Instagram!)
I dive deeper into these strategies inside my membership Simply Socials.
The only membership course you need to get clients using Instagram.
Inside the 6 month program (which is priced at a crazy $129 p/m) you get access to:
💻 My signature five module Simply Socials course
💻 New monthly trainings and QA call
💻 Fast feedback Facebook group to have your content reviewed
PLUS for a limited time only I am running a LIVE round of the course starting on March 20th valued at over $1000 and it’s FREE if you sign up before then!
Check the link in my bio for all the info x
FREE Instagram Funnel Masterclass happening this Wednesday, Feb 28th at 10am ACDT (Adelaide time).
If you want to learn how to find hot, aligned leads using Instagram and know how to convert them into paying clients then join me this Wednesday in my FREE training.
In this hour long session I will be taking you through my Instagram funnel framework to show you how to find hot leads, activate them and get them loving your content and then how to convert them into paying clients.
If you’re serious about getting fully booked in your service based business, all using instagram, this is a training you won’t want to miss!
Link is in my bio to sign up x
I was able to pretty quickly grow my business to consistent 10k+ months…
And I thank my marketing background for that.
Learning and getting good at marketing and selling is just one of the things I would do if I was a coach or service provider just starting out, regardless of their industry, looking to build to 10k+ months quickly.
Tune in to the latest episode on the podcast for a deep dive on this topic and the exact steps and I would do to hit consistent 10k months again.
Enjoy!🎙️
4 reasons why you aren’t signing more clients or making more sales online.
You show up, you post, you link your offer but no one is buying... Here are 4 reasons why you aren’t signing more clients online.
1. No one knows what you are selling
Talk about your offer consistently and frequently.
But in a way that shows your audience why it’s for them.
- How will it help them?
- Who is it for?
- Why are you obsessed with it?
2. You have exhausted your leads
I call this the ‘Hunter vs Gatherer’ mentality. If you are in the early stages of business you can’t wait for clients to come to you...
You need to be a hunter.
So show up.
Get out there.
Engage and start conversations with ideal clients.
And have awesome, high value content.
3. Your audience doesn’t trust you yet
People won’t buy from you if they don’t trust that your offer will help them. So how do we shift this?
Show client results
Testimonials
Case studies
Your own journey
Also show up on video and be relatable.
4. You’re not starting conversations
If you are relying on organic social media to sell, you need to start having conversations with people!
Encourage open conversations in the DM’s through stories.
Start conversations with ideal clients.
Engage,
Be social.
Be warm and welcoming.
Still need more help signing clients? Download my Instagram Funnel Cheatsheet - your guide to attracting, connecting and converting your followers into paying clients.
Link is in my bio🤍
Do you find yourself posting consistently, following your ‘content pillars’ only to find:
✖️your account isn’t growing
✖️no one is engaging with your content or coming into your DMs
✖️and no one is buying…
Posting consistently and following your content pillars alone, will not work.
That’s because you don’t understand the customer journey, you aren’t building the know (attraction phase), like (nurture phase) and trust (conversion) phase and are just talking to people at one point of their journey.
What I find with people who follow a strategy like this is that they might be some what consistent at the start, but they will begin to plateau quite quickly…
The answer to this is building your instagram funnel so you meet and talk to people at each stage of the customer journey. When you start doing this…
✔️you will start having people find you and follow you.
✔️your engagement will grow and people will be messaging you
✔️your sales will start increasing.
If this is something you would like to dive deeper into, I’m hosting a FREE masterclass that gives my exact funnel strategy that allowed me to grow a six figure business.
DM me “INSTAGRAM” if you’d like the link, or find it in my bio x
5 Reasons Why You Should Be In A Mastermind.
I have been an expert coach in masterminds for four years. I have also been on the other side of masterminds, as a client, on an on-going basis for the past two years. And just recently, I have launched the first mastermind, Simply Business with Ruby because I know the power, the impact and the growth you get out of one…
Here is why you need to get yourself inside a mastermind (like yesterday!)
1. You will feel an instant sense of relief. Having not only a mentor but a group of other women who GET IT getting behind you, there is such a power in putting yourself in the right rooms of people. It’s a vibe!
2. You have someone to identify the gaps and gain a true sense of clarity on your business. Being inside my mastermind means you have me, partnering with you on your business. Imagine having another set of eyes to look at doing things differently and identifying opportunities for growth.
3. You will no longer be able to hide behind the feeling of comfort. Inside my mastermind I will keep you accountable, and so will the other women inside. There’s no way you can be lazy, slack or stay in a zone of comfort. I am there to push you to new levels and step into expansion.
4. You will level up your income, your impact and your sense of self. There is something so magical, so potent and so incredible about being in a container that up levels you in every area of your life. And you get that inside a mastermind.
5. You will be flooded with hundreds of new ideas, strategies and ways of business that will make you more money, allow you to have more impact on your community and give your more opportunities and ideas of personal growth. Your life will change✨
As you can see, I’m obsessed with masterminds and the impact they have on everyone inside. Can you blame me on launching Simply Business?
This container is so potent, so valuable and will change your life and your business.
DM me if this feels like it’s something you need or read more via the link in my bio x
Greatness and success happen on the other side of your comfort zone. They happen when things feel stretchy, things feel uncomfortable and things feel downright inconvenient…
Think about someone running a marathon, or training for a body building competition. The end result, running through the finishing flag or stepping up on stage at 7% bodyfat, that achievement didn’t happen from remaining comfortable.
The same goes in Business. If you are wanting to stretch those income goals and stretch your impact goals you need to get stretchy with your actions…
Think of it as a rubber band, the further you can stretch that rubber band, the further and faster you will launch towards your goals.
So what’s one stretchy thing you can do this week that will move you closer to achieving success?
☑️Will it be showing up daily on your stories and posting 2 extra reels this week?
☑️Will it be committing to selling every damn day, even if it feels hard.
☑️Will it be getting comfortable with all of your business goals and facing your financial figures?
☑️Will it be journaling every day and doing the inner work you keep putting off or don’t know how to do?
☑️Will it be investing in a coach or mentor to take you to that next level?
If your wanting to push your limits and stretch yourself this year I would love to see you inside my 6 month mastermind: Simply Business with Ruby.
A six month luxe experience that includes my proven systems and strategies to support you to hitting consistent 10k+ months.
So if you desire a six figure business that makes an impact on your community and allows you to life a life you live as well, then this container is for you.
DM me for more info, or click the link in my bio x
When things aren’t working, the worse thing you can do is give up.
Giving up is allowing yourself to believe that you aren’t good enough. You aren’t worthy enough. You don’t matter enough.
So even if you feel like life would be easier if you threw the towel in, I want to challenge you to persevere.
To look at changing the environment.
The tools.
The lever.
The way you are doing things.
But don’t give up.
If you’re ready to change your environment, Simply Business with Ruby - my impactful, life changing mastermind is not open for enrolments. DM me “mastermind” to explore this more or click the link in my bio x
Do you ever have coffee with a girlfriend, having great conversations about life and leave feeling amazing?
Or finish reading a book that has completely inspired you to take action and change your life?
And on the flip side…
Have you ever had a phone conversation with a girlfriend listening to her complain, bitch and gossip and leave feeling drained and exhausted…
Or watch the news or a current affair and turn off the tv feeling negative and down…
Our external environments have such a big impact on what we achieve in our lives and who we are as a person.
So let me ask you this…
1. Who are the five people you spend the most time with?
2. What are the five resources you consume (books, podcasts, TV etc)
Really take a look at these lists. And compare it to how you are feeling about certain areas of your life. Is there a direct correlation between the two?
The power of proximity is a term that believes that who we spend our time with is who we become.
And I like to extend this to what we allow our brains to consume as well.
In business, and when we have big goals we are wanting to achieve, the power of proximity plays such a big role. Bigger than you might think.
That is why I am so excited to be launching my mastermind next week.
A place for you to be completely supported and guided to achieving you goals.
A safe space of likeminded people who will up level you and encourage you to achieve more.
A place where your vision is fast-tracked because of who you are choosing to be around.
And a place where I support you with mentorship, training and the resources needed to build your dream business the simple way.
If you want first access and to be on my wait list, DM me mastermind and I’ll send you more info.
Choose you and put yourself in a space that up levels you this year.
How to Run a Successful Instagram Giveaway to Build Your Audience - now live on the podcast!
In this episode, and I give you a step by step process to hosting a successful giveaway (swipe to see a sneak peak of what it looks like!), we discuss why boosting your giveaway isn’t always a good idea and talk about how to get even more leads with our follow up strategy… plus much more!
Be sure to tune in to this episode which is now live on your favourite podcast listening app🍸
Has this year just flown by for anyone else?💨
If you're feeling a bit overwhelmed (like me!) at the speed of 2023 I have put together 16 post or reel ideas for you to use for next month!
Save this one to either help plan next months content (I am loving my new Notion Content Calendar I have created to help my clients to do this!) or save this post for those days where you brain feels like this: 🤯 and you need a little assistance getting a strategic post or reel out there!
Remember, consistency = conversions, so get posting!
How to Grow Your Audience
If you have a super small audience, have just started out or are in a season of growing your audience you'll want to stop your scroll and read on (and maybe save it for later too!)
If I was starting this business again and wanted to grow my audience, grow my business and fast track my sales this is what I would do:
1. First, I would post value-rich, sharable and saveable content.
Think about what your ideal client would share onto their story, save for later, what they would want to binge on and make that!
This will increase your visibility. And exposure.
Infographics, carousels and reels are bomb for this!
2. Secondly, I would post my own wins, celebrations, learnings and my story...
And eventually, my client wins once these start coming in too!
This will get your community to know, like and trust you and following along on your journey.
Post your journey daily. Show up. Show your face. Get used to creating video content.
3. Thirdly I would post some kind of free event. Create buzz, hype, excitement. Show the world what you know. Share you passion. And make it your mission to get as many people there as possible!
Lean into your networks and communities. And when it comes time to go live? Deliver the best damn event ever. Make people want more!
This audience building phase is about exposure, hype and creating binge-able content that makes people totally obsessed with your brand!❤️🔥
Next stage, the nurture stage, let me know if you’d like me to dive in to this stage!👇
Growth and results happen when you stop waiting and stop watching…
Growth and results happen when you start being and start doing✨
At the start of last year I had my entire course mapped out. I had the whole concept, modules, lessons and inclusions planned and ready to launch but something held me back from launching…
It may have been imposter syndrome telling me I wasn’t good enough..
Or I wouldn’t sell any..
Or perhaps it was the fear of change. This was something completely different to what I was offering.
Or maybe it was that little voice inside my head telling me I wasn’t as knowledgeable or as smart as other course creators in my space.
But even though I had launched courses before, this one was the first one attached to just my name and something held me back from launching for 9 months…
Yep. 9 whole months I sat on this idea.
9 whole months I stopped myself from earning income on this course.
9 whole months I allowed myself to feel all of those sh*tty feelings.
But the moment I decided to take action and launch before I thought I was ready was the moment when the magic happened.
I not only hit my target sales for this course launch but I filled another 5 1:1 coaching sessions and build momentum in my business that allowed me to rebrand my 1:1 coaching program that has just dropped.
(Imagine if I had done this 9 months earlier! Yep, I’m kicking myself!)
Growth and results happen when you step into who you need to be and start taking action, even when it feels scary or out of reach.
Is there something you have been wanting to do or launch for some time but somethings holding you back? This is your sign to stop waiting and watching and step into who you need to be and take action.
I am so freaking excited to announce the launch of my latest 1:1 offer Zero to Ninety. The day has finally come to relaunch my 1:1 mentorship after much planning and tweaking!
This is for coaches and service providers who are tired of seeing no changes in their business and are ready to see big shifts in 2023 - In fact, in the next 90 days!
This is for you if you are already an expert in your field, but you are struggling with things like:
How to get across explain the value of what you do with ease, & become the leader and authority in your space.
How to build a brand that attracts a thriving community of people that are hot and ready to take action on every offer you drop
How to attract the right clients, the ones you love working with and are ready to pay you through organic marketing strategies
I am here to support and keep you accountable through it all and keep you laser focused on the needle moving activities, like:
Writing copy that converts and creating content that connects
Creating your signature offer and/ or product suite that people want
How to sell in a way that feels authentic and works
These are the exact steps that have allowed my other clients to thrive in their businesses
🔥 E doubling her income after changing her business structure
🔥 B signing two paid in full clients on the first day of launching her high ticket program
🔥 N getting 3 new clients from Instagram within a week of starting
🔥 H doubling her Instagram following within a month and getting 10 new signups for her course
I have been doing this for over 6 years now, & the results speak for themselves.
Want to know if it's the right fit for you? Quickly send me a DM saying 90, & i'll send you a voice note with more info!
Or click here➡️ https://members.www.rubyconsultants.com.au/zero-to-ninety
How to change your life in 12 months.
1. Replace overthinking with journaling. This makes a huge difference in clearing up space and refocusing your energy on positive moves.
2. Replace scrolling on social media with reading and learning. The amount of wasted time mindlessly scrolling on social media should be used for something more productive.
3. Replace excuses and procrastination with action and decisiveness. The more you put it off the longer it will take to achieve your goals and make the changes you desire.
4. Replace spending with investing. Stop buying the cheapest things and invest in things that improve your life. I’m talking about all areas here…
5. Replace toxic people with inspiring people who make you raise your own bar. Shift circles, change who you follow, invest in a coach who has what you want. And don’t be afraid of stepping away or creating boundaries with those who hold you back.
6. Replace complaining with gratitude. When we are grateful for the small things in our life we start attracting more greatness. But when we focus on the negative, and complain about the things we don’t like, we attract more of that.
x Ruby
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My Morning Routine in Lockdown🔒 I cannot stress the importance of having a routine in lockdown.. Here’s a little peak into what mine looks like and how I set my day up for success. Oh, and a little reminder to make time for self care, professional development and time with loved ones and furry friends too!🐶 Do you have a routine in lockdown? Or when working from home for that matter? What’s included in yours? I’d love to know!🤗👇🏼
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