Keep it Simple
All too often we get caught up with over complicating situations, solutions, ideas and messages when sometimes the simplest approach is the best.
You get the same result but the path is so very different.
Could you use a hand with uncomplicating things?
I spend a heap of time online.
I'm in a lot of business groups โ on and offline.
I see and hear the struggles of some great businesses, while other people who are less talented, less experienced, and less interesting get ahead.
I see business owners struggle to earn a liveable wage and to be able to experience the freedom and flexibility that drove them to start their own business in the first place.
They work so very hard for so little return, with 'business' occupying their weekends, evenings, holidays and sleep.
Instead of the flexible lifestyle and "multiple 6/7 figures" that the online gurus rave about, they're on a hamster wheel of demands, stress, anxiety and uncertainty.
And with estimates that one in three new small businesses in Australia fail in their first year of operation, two out of four by the end of the second year, and three out of four by the fifth year it's no wonder they seek a magic solution.
It's not right.
That's why I started the Soar Collective โ
I've had enough of seeing over-confident people with fewer (or no) qualifications and next-to-no experience succeed in business over people with far more experience, integrity, insight and intelligence.
I've seen enough of bright, capable caring business owners flounder with information overload trying to do business all on their own.
And itโs not possible to be BFFs with Google and YouTube.
The Soar Collective offers education, implementation and accountability within a supportive community. Itโs a place to stretch your wings without the fear of being judged.
When you are a part of a supportive community it means there is always someone who gets you.
Being a member of a Mastermind doesnโt guarantee leads, sales and profits but what can be guaranteed is
If you keep doing what youโve always done, youโll always get what youโve always got.
Are you ready to get off the wheel?
Key to email marketing
๐ฌ๐ข๐จ ๐ก๐๐๐ ๐ ๐๐๐ฆ๐ง!!
Every business coach is going to tell you this.
But what no one tells you is you need to commit to that list ๐ฒ 4EVA ๐คฏ
There's no point even starting a list if you are not going to communicate with subscribers...
on a regular ongoing basis...
because no one is going to buy from you if all you do is send them an email that says BUY BUY BUY, never to be heard from again; until the next BUY BUY BUY email.
The reason we build a list, is to build a community that we (want to) work with.
For the same reason we offer a simple, smart lead magnet to get people to sign up in the first place. Your lead magnet lets your ideal clients know that you get them and you want to make their life a little bit easier.
From there your nurture sequence of emails does the little dance ๐๐บ between them getting to know you better and you letting them know you can help them.
Then it's a matter of communicating with them, ๐ฟ๐ฒ๐ด๐๐น๐ฎ๐ฟ๐น๐.
Some OTT coaches will say you need to be emailing at a minimum of 3-5 times per week - I don't know too many small business owners that have time for that, and after chatting with my network many will reach for the unsubscribe button if the emails are filling their inbox.
What I do recommend is to commit to a monthly email before changing or upping the frequency.
Having a list is great but its about ๐ต๐ฉ๐ฆ ๐ค๐ฐ๐ฏ๐ด๐ช๐ด๐ต๐ฆ๐ฏ๐ค๐บ, ๐ต๐ฉ๐ฆ ๐ค๐ฐ๐ฎ๐ฎ๐ถ๐ฏ๐ช๐ค๐ข๐ต๐ช๐ฐ๐ฏ and increasing the depth of ๐ต๐ฉ๐ฆ ๐ค๐ฐ๐ฏ๐ฏ๐ฆ๐ค๐ต๐ช๐ฐ๐ฏ.
That's what's key ๐
5 Steps to map your Online Presence
๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ต๐ผ๐๐น๐ฑ๐ป'๐ ๐ฏ๐ฒ ๐ฎ ๐๐๐ฟ๐๐ด๐ด๐น๐ฒ
To overcome marketing overwhelm you need to start with a plan.
When you take control you will increase your brand awareness and attract more leads.
Overwhelm disappears with clarity when you understand how to use the online space as a part of your marketing strategy.
Let me share with you 5 steps to map your online presence and overcome the marketing overwhelm.
๐๐ป๐ผ๐ ๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ผ๐๐ฟ ๐ถ๐ฑ๐ฒ๐ฎ๐น ๐ฐ๐น๐ถ๐ฒ๐ป๐ ๐ถ๐ ๐ผ๐ป๐น๐ถ๐ป๐ฒ & ๐๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ ๐๐ต๐ฎ๐ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ.
Time is your greatest asset. There are stacks of different social media platforms. So knowing where your ideal client is narrows down where you need to show up. Once you're there using the features that platform provides means you've got a better chance of being seen.
๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฒ ๐๐ผ๐๐ฟ ๐ฝ๐ฟ๐ผ๐ณ๐ถ๐น๐ฒ
You cannot build a successful online strategy without a well-optimised profile. Invest the time to complete the bio info on your profile. It's important that your profile shares information that you would like your prospective clients to know about you. Keep it professional but let pieces of you shine through.
๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ ๐ฎ ๐ฐ๐ผ๐ป๐๐ถ๐๐๐ฒ๐ป๐ ๐น๐ผ๐ผ๐ธ
If social media was as an online magazine, how would your brand be represented? When people find your profile, both personal and business, the first thing they see is your entire feed. If they like what they see, they will follow and engage with you.
๐๐๐ถ๐น๐ฑ ๐ฎ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐ฝ๐น๐ฎ๐ป
Create a content plan that aligns with your value offer. It is important to stand out, so you need to consistently post content that benefits yo
Creating a STRONG Online Presence
๐๐ฅ๐๐๐ง๐๐ก๐ ๐ ๐ฆ๐ง๐ฅ๐ข๐ก๐ & ๐๐จ๐ง๐๐๐ก๐ง๐๐ ๐ข๐ก๐๐๐ก๐ ๐ฃ๐ฅ๐๐ฆ๐๐ก๐๐
Did you know that our subconscious mind makes up around 90% of our decisions?
And did you know that visuals are a powerful way to tap into that subconscious mind?
Visuals are so important to grab the attention of followers and stand out in the online space.
Your visuals, your colours - all say something about you and your brand.
They invoke feelings and judgements about who you are, what it would be like to work with you...
They are super important when building an authentic and consistent message across your platforms.
Here are some tips for using visuals well in your content:
1) Choose visuals that represent you as a personal brand.
2) Choose visuals based on what you can guarantee as an outcome for your clients (ie. what will they feel like after working with you?)
3) Use photos of you.
Which one of these could you work on, to build a consistent and authentic online visual presence?
๐ฆ๐ง๐๐ก๐ ๐ข๐จ๐ง online with a #brandidentity that demands attention and resonates with your audience! ๐โจ
Branding goes beyond a logo and color scheme ๐
It's about creating a unique and memorable experience for your audience.
Start by defining your brand's core values and personality then create a mood board that represents these elements visually๐จ
#smart #simple
This will lay the foundation for a consistent brand identity that resonates with your audience.
Keep it Simple
All too often we get caught up with over complicating situations, solutions, ideas and messages when sometimes the simplest approach is the best.
You get the same result but the path is so very different.
Could you use a hand with uncomplicating things?
