Parlez Social Media

19/12/2024

In 2025, personal branding will go from optional to essential. Creators, founders, and professionals will no longer just sell products or services—they’ll lead with their personal journeys, values, and stories. Think Richard Branson with Virgin his personal brand is just as iconic as his company, or closer to home in this example with the retail stores Spell. It’s about building deep, authentic connections, not just making impressions.

12/12/2024

It’s always a pleasure to celebrate the holiday season with incredible clients! Grateful to be a part of CFultons’ Team! Wishing everyone a joyful and safe holiday season as we wrap up another successful year together!

21/11/2024

When my daughter switched schools aged 10, she was already socially behind her peers, many of whom were active on social media. I allowed her to join Instagram, even though the age limit was 13, so she could fit in. But I insisted on full access to her account. What followed was a series of poor decisions, with both her and her friends navigating a world they were too young for. I even ended up stepping in to guide her friends on how to respond when she was cyberbullied, despite having already learned what to do at school.

At the time, there was nothing to stop her from joining social media. Now, with the Australian government proposing to ban under-16s from platforms like Instagram and TikTok, I wonder: how will kids navigate this and how the government will enforce this?

Is this the right solution? While social media is a powerful tool, is banning the answer? Could we find a better balance—one that combines age-appropriate spaces, parental controls, and digital literacy education?

I’d love to hear your thoughts on this. It’s a complex issue that affects us all.

20/10/2024

And just like that, Arcadia Whisky Bar has been sold, and the boys are off to their next adventure. Grateful for the opportunity, the whisky and cocktail education, working with a great client, and most importantly, the amazing friendships made along the way. Cheers to new beginnings!

15/09/2024

10/09/2024

Which one are you? If you are too much brat I’m happy to help! Contact me 📧

29/08/2024

20/08/2024

21/06/2024

I don’t know if it’s so much a thing anymore but not only was today the Winter Solstice it was also Bring Your Dog To Work Day. My dog Alfie who is a rescue dog is very much a valued and loved member of my life and family.

17/05/2024

Here are 4 common mistakes to avoid on social media and how to improve your presence and effectiveness.

06/05/2024

When putting together my website I realised I did not have any professional-looking headshots and was drawn to the promise of AI to create a “polished photo”. When I received the photos I decided not to use them. I believe that in a world keen on perfection, the true essence of individuality remains our most compelling asset. What do you think?

11/07/2023

Office for the afternoon. Exhausted from my first ski lesson. Cozy and warm and a great view!

19/06/2023

When your client gets the high vis en pointe

05/04/2023

The power of social media to create trending products. Priceline listened and now has this in store.

07/03/2023

The Australian Toy Fair was a blast today, and a great insight into the world of toys and licensing. Thank you 🧩

28/01/2023

My office for the week. Despite wifi dropping in and out it’s a lovely place to work. Happy New Year from my happy place 🇹🇭

12/11/2022

I work on a variety of clients that spark my interest and make work a delight. One such client is Las Tapas St Kilda. Gracias 🇪🇸 ❤️