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Parlez Social Media Social Media | Content | Branding | Design | Marketing

At Parlez Social Media and Marketing, we help small to medium businesses and organisations harness the power of social media to tell your story, grow your brand and reach new customers.

When your client is this good, you don’t mind putting the uniform on and getting stuck in 🧽✨
26/10/2025

When your client is this good, you don’t mind putting the uniform on and getting stuck in 🧽✨

When your client is this good, you don’t mind putting the uniform on and getting stuck in 🧽✨
26/10/2025

When your client is this good, you don’t mind putting the uniform on and getting stuck in 🧽✨

If you’re looking for something fun to do this long weekend, try this:I asked ChatGPT one simple thing — make my dog hum...
19/04/2025

If you’re looking for something fun to do this long weekend, try this:
I asked ChatGPT one simple thing — make my dog human.
It asked a few questions… and then gave me this. Meet the human version of Alfie! What do you think?

I recently visited the Australian Toy Hobby and Licensing Fair to check out the MJM Australia exhibit — packed with fun ...
17/04/2025

I recently visited the Australian Toy Hobby and Licensing Fair to check out the MJM Australia exhibit — packed with fun games, clever and beautiful puzzles, and exciting new releases in the pipeline. Always a great opportunity to see what’s coming next in the world of play. 🧩

Why is food popping up everywhere in marketing? Because food taps into our senses and emotions:🧁Nostalgia – Reminds us o...
12/04/2025

Why is food popping up everywhere in marketing? Because food taps into our senses and emotions:
🧁Nostalgia – Reminds us of comforting and happy memories. Creates a positive emotional connection with a brand�Indulgence – Feels luxurious and self rewarding�🍩Desire – Activates cravings (even for non-edible products!)�Relatability – Everyone connects with food
🥐Affordability - It subtly adjusts our perception of cost. Pairing a $40 product with a $5 croissant makes it feel like an everyday indulgence, not a splurge.
🍒Enhancing Memorability - The multisensory experience of food imagery makes it more likely that audiences will remember the campaign and the brand behind it.

When selecting a color for your logo, consider your brand’s personality, target audience, and industry. Think about the ...
11/03/2025

When selecting a color for your logo, consider your brand’s personality, target audience, and industry. Think about the emotions you want to evoke and how your color choice aligns with your brand message.

I recently had a wonderful time attending the Hewison High Tea with Daniella Gozlan from St Kilda Shule. Not only did we...
25/02/2025

I recently had a wonderful time attending the Hewison High Tea with Daniella Gozlan from St Kilda Shule. Not only did we get to ‘frock up’ and indulge in a lovely high tea, but we also heard from the incredibly inspiring Jelena Dokic. She shared her powerful journey in tennis, her struggles with her abusive father, and the path she took to healing.

It’s a bit frustrating for those who’ve carefully curated beautiful aesthetic grids, but Instagram has started rolling o...
13/02/2025

It’s a bit frustrating for those who’ve carefully curated beautiful aesthetic grids, but Instagram has started rolling out a significant change. The grid size has shifted, with pic sizes now set to 1080 x 1350 px. As a result, older square images may appear misaligned, with text sometimes getting cut off. The update is being rolled out gradually, so check your grid to see if you’ve been affected.
Don’t worry, though—there’s a way to manually fix it! Here’s how:
1. Adjust your old pics:
* Open Instagram and go to your profile.
* Tap the image that appears misaligned in the grid.
* Select “Edit”.
2. Adjust the preview:
* In the FIT section, use the pinch-to-zoom gesture to adjust the image so it fits properly within the new 1080 x 1350 px dimensions.
3. Or use a background:
* If you prefer, you can add a border (black or white) to fill in the empty space around your image.
4. Save changes:
* Once you’re happy with the alignment, tap “Done”.
Remember, simply creating images to the new dimension isn’t enough; the type area has also changed, so your text may still get cut off. Be sure to stay within the adjusted type area to avoid this!

In 2025, personal branding will go from optional to essential. Creators, founders, and professionals will no longer just...
19/12/2024

In 2025, personal branding will go from optional to essential. Creators, founders, and professionals will no longer just sell products or services—they’ll lead with their personal journeys, values, and stories. Think Richard Branson with Virgin his personal brand is just as iconic as his company, or closer to home in this example with the retail stores Spell. It’s about building deep, authentic connections, not just making impressions.

It’s always a pleasure to celebrate the holiday season with incredible clients! Grateful to be a part of CFultons’ Team!...
12/12/2024

It’s always a pleasure to celebrate the holiday season with incredible clients! Grateful to be a part of CFultons’ Team! Wishing everyone a joyful and safe holiday season as we wrap up another successful year together!

When my daughter switched schools aged 10, she was already socially behind her peers, many of whom were active on social...
21/11/2024

When my daughter switched schools aged 10, she was already socially behind her peers, many of whom were active on social media. I allowed her to join Instagram, even though the age limit was 13, so she could fit in. But I insisted on full access to her account. What followed was a series of poor decisions, with both her and her friends navigating a world they were too young for. I even ended up stepping in to guide her friends on how to respond when she was cyberbullied, despite having already learned what to do at school.

At the time, there was nothing to stop her from joining social media. Now, with the Australian government proposing to ban under-16s from platforms like Instagram and TikTok, I wonder: how will kids navigate this and how the government will enforce this?

Is this the right solution? While social media is a powerful tool, is banning the answer? Could we find a better balance—one that combines age-appropriate spaces, parental controls, and digital literacy education?

I’d love to hear your thoughts on this. It’s a complex issue that affects us all.

And just like that, Arcadia Whisky Bar has been sold, and the boys are off to their next adventure. Grateful for the opp...
20/10/2024

And just like that, Arcadia Whisky Bar has been sold, and the boys are off to their next adventure. Grateful for the opportunity, the whisky and cocktail education, working with a great client, and most importantly, the amazing friendships made along the way. Cheers to new beginnings!

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