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Social ad campaigns that engage audiences, generate leads and increase revenue.

09/01/2025

1 Year at Format for Cob! 🌽

Today, we’re celebrating Jacob, an integral part of the Format team. Over the past year, his dedication and hard work have been nothing short of transformative for the advertising side of our business. With his expertise, signature Queenslander chillness, and sharp wit, Jacob brings positive vibes and fun energy to the Format office.

But Jacob isn’t just a master of campaigns, spreadsheets, and budgets, he’s also a connoisseur of life’s finer things… like sandwiches. It’s no wonder he’s earned the nickname Ja(Cob), because who doesn’t love a good Cob Loaf? We’re so grateful to have Jacob on the team and can’t wait to see what the next year brings. Cheers to the Cob Master!

20/12/2024

We’re super excited to welcome Hot Pot Commune to the Format fam! As one of our newest social media management clients, we had an absolute blast shooting fresh content with them and . If you're a hot pot lover, this place is a must-visit! 🫶🏻

26/11/2024

Congratulations to our client Tunki for winning the Best Restaurant – Accommodation Deluxe award at the Australian Hotels Association National Awards for Excellence in Brisbane! 🏆✨

What an amazing journey it’s been working with Tunki! They recently won Best Restaurant – Accommodation Division at the SA Awards, and now they’ve taken home the national title! It’s a huge achievement and so well deserved by the whole team.

This year has been full of milestones, including their first birthday celebration just last Friday. It was an amazing event, and we were so happy to be there to be a part of it. Big thanks to for feeding us to the absolute brim. 🥲

We’ve loved capturing the Tunki experience through photos and videos, and working with talented photographers to bring their vision to life, showcasing their sensational food and cocktails.

Congratulations to everyone involved! What a year, and we’re excited to see what’s next!

17/10/2024

Here are some favourites from our latest shoot at Garçon Bleu, capturing their new menu! Swipe through to see beautiful French cuisine, elegant presentation, and BTS moments of Head Chef Gianni bringing each dish to life.

These standout dishes are a must-try (among many others):

✧ Lobster Thermidor
✧ Prawn Brioche Roll
✧ GB French Onion Soup

We had an amazing time working with the team at Garçon Bleu and collaborating with .photography.

05/08/2024

Curious about how writing blogs for clients can generate positive feedback for their business? Swipe through to discover our process for creating and curating blogs, and see the results that can be achieved!

22/07/2024

Collaborating with Trevor and the Fusion team on social media content, Meta ads, and strategic consulting to refine their marketing goals has been a pleasure.

We're thrilled with the success of the ad campaigns and the growth of their social media presence! We look forward to continuing our collaboration with them.

15/07/2024

We’re excited to invite a new Campaign Assistant to join our team! We want to do great work, for businesses we love, while having a good time. If that sounds like you, we can’t wait to meet you!

How to apply? Email your resume and a brief cover letter to [email protected] ⌘

04/07/2024

This new winter menu shoot at Tunki was nothing short of amazing! Shot by the incredibly talented .photography (queen 👸), we captured the spectacular dishes and their stunning presentations, all while showcasing the exceptional, and high-quality produce.

From the new signature Pisco cocktails to the exquisite menu items like the Josper Octopus, Soft Shell Crab Sando, and the incredible sashimi, ceviche, and dessert platters. These photos are incredible, but you will have to taste the food at Tunki by Krish for yourself! 📸✨

02/07/2024

"Bring Your Friends & Family to Work Day!"

Over the last couple of months, our client photoshoots have welcomed some extra friendly faces. A big thank you to our closest friends and family for stepping up when we need you!

Special shoutout to Shen's mum Sandy, who's been a rising star and may just start a modelling career with Format 😉

14/06/2024

Photoshoot debrief! 📸 Here are some of our favourite shots from the new menu shoot at the Bridgeway Hotel!

Working with Kelsey Zafiridis, we captured their brand new menu items, including pizzas, delicious BBQ pork ribs, cocktails, and classic pub grub. We’re particularly obsessed with the cocktail jug photos, they're serving major ✨pinterest vibes✨

28/05/2024

Format Dump Series 📸 These are some of our favourites from our new menu shoot at MOMODA by Krish. Swipe through to feast your eyes on the incredible food.

Here are some of our top picks from the new winter menu that are a must try:

✰ Momoda Chilli Crab
✰ Coffin Bay Oysters
✰ Braised Pork Belly
✰ Chargrilled SA Gummy Shark

24/04/2024

⌘ FORMAT FILES ⌘

If you're looking to maximise your campaigns for success, look no further. We have some tips to help you achieve this!

◇ Set up tracking correctly.
◇ Choose the right optimisation goal.
◇ On a small budget, it's best to run fewer ads.
◇ ALWAYS run more than one variation so that you can,
◇ TEST & LEARN.

28/03/2024

We are... how do you say? très excité.. to share our newest client, Garçon Bleu, a luxury French dining restaurant nestled on the 9th floor of Sofitel Adelaide, boasting panoramic city views and delectable cuisine.

Our first photoshoot was magnifique, capturing its stunning essence beautifully. Our first UGC reel is now live on their page, check out for a glimpse at it.

📸 .photography

18/02/2024

"Is it time for an Aperol yet" ~ Dani, every Friday at 4pm 🍊

13/02/2024

A big thank you to the Fahey Family of Hotels! Working alongside the team, both internally and at the venues, is always so much fun.

Since 2022, we've had the wonderful opportunity to closely collaborate with this client, aiding in the expansion and formalisation of their marketing strategies and content creation. Needless to say, our photoshoots and content days are always enjoyable with such a fantastic team.

09/02/2024

Our favourite photoshoot to date 📸 It's a breeze when working with such an amazing photographer like Kelsey, who nailed the brief. We collaborated with Kels to capture the full menu of Tunki.adl , showcasing the exceptional quality of every single dish.

If you haven't already, make your way to West Lakes for a waterfront meal! 💛

02/02/2024

“Ring a ding, ding, you've got the king” ☎️

A typical day for Paddy involves chatting to clients over the phone with his radiant charm and clever wit.

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Monday	08:30 - 17:00
Tuesday	08:30 - 17:00
Wednesday	09:00 - 17:00
Thursday	08:30 - 17:00
Friday	08:30 - 17:00

Website

http://www.formatdigital.com.au/

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Format X Topbunk X Rundle Place 🤝🏼 In November, the crew at @topbunk.au invited us to create exciting content for the @rundleplaceadl Black Friday campaign. And let’s be real, when you ask two shopaholics if they’d like to film themselves shopping, the answer is always a very enthusiastic “YES!” Huge thanks to the Topbunk team and Rundle Place. Can you tell we had a lot of fun? #formatdigital #socialmediamanager #contentcreator #socialmediamanagement #adelaide #blackfriday #rundleplace

Meta Ads Tip ⚡️ Lately, we’ve been refining our approach by letting the machine learning do the heavy lifting for audience segmentation. Instead of over-segmenting, we take a “less is more” approach, allowing the data to guide us. Once insights roll in, we jump in to optimise and drive results for our clients! #marketing #metatips #marketingadelaide #digitalmarketing #socialmediaads #facebookadhacks #marketinghacks #adstrategies