The Content Creature

Home
The Content Creature

Deep love for content, both its creation and the insights we can find from its engagement. Content
(3)

08/06/2023

Our Creative Director, Em, has been lucky enough to feature on fresh property podcast, The Masterplan ✨

Listen as Em shares her career journey, emphasises the importance of finding an authentic voice on socials and shares a bunch of other insights on social media and content marketing.

🎧 listen on Spotify here - https://open.spotify.com/episode/7wUuSE2tWxBiJXaohDFFcD

🍎 listen on Apple - https://podcasts.apple.com/us/podcast/ep-3-emily-watson-creative-director-the-content/id1675788228?i=1000615348362

Thanks to Bec from and Nikita from for the amazing feature 🤍

25/05/2023

Social Media Managers, take notes 💖💖💖

got us feeling 11 outta 10 with this one!

16/05/2023

Take what you need ✨

Our faves:

✨ Sharpen your steel. What if you die never having known how strong you are?

✨ There will always be 20% who don't like you and don't believe in you. Stop trying to convince them,

What hits you?

11/05/2023

FACTS ✨

How are your content pillars supporting your social media strategy?

19/04/2023

🌹 RIP Linktree 🌹

The iG crew have been teasing us with this one for a while 🫠 but they've finally given the people what they want!

“Starting today, the update will make it easier for creators and other users to highlight their passions, bring awareness to causes they care about, promote brands they love, showcase their personal business, and more.”

If you're a biz, brand or creator, you should utilise this new feature to drive traffic to various URLs, which will ultimately maximise your brand presence ⚡️

To add multiple links to your IG bio:
✨ Edit profile
✨ Links
✨ Add external link

You can also drag and drop to order your links as you’d like them to appear 🤍

What do you think of this one, creatures?

02/03/2023

New shots are in, and they're a vibe 💞 Thank you, I Got Shot By Charlie

24/02/2023

You heard it here first; the OG bad gal is shading CTAs ☝🏽

This is your sign to switch up your call-to-action to a call-to-value!

A CTV is a neat way of telling your audience what they are actually getting from engaging with your content.

Here are some examples we love:

Get started -> Create your website
Find a job for you -> Get hired today
Listen to 2007 Rhianna -> hear the greatest singer of our generation

✨ Follow us and make your socials more effective ✨

24/02/2023

Buzz words in the social media universe this week ⚡️ META VERIFIED ⚡️

SWIPE 👉🏼 for everything you need to know about it and what we're lovin' and not so much lovin'.

Enter the chat below - tell us your thoughts ✨🤍

22/02/2023

Time flies when you're having fun, and this little peach sure does make things fun around here 💓 Happy Two Years at TCC HQ, Elisa. Keep being the queen you are 👸🏻

19/02/2023

It's no secret that social media for business can be a slow burn 🔥

But when we're lucky enough to be given long-term creative control, the stats don't lie...

These client results over the past six months have been a combination of solid strategy, achievable goal-setting, consistency in posting and engagement, and content targeted for a specific audience.

We love taking a moment to look back and celebrate our achievements, especially when they put a huge smile on our faces as this one did 💗

Want your insights to look a lil like this? DM us; let's get it done ✨

15/02/2023

09/02/2023

Ya girl, Eliza B, dives into one of the biggest mistakes we're currently seeing on social media in our latest blog.

Read the goods here: bit.ly/thecontentcreature-blog 🌸

31/01/2023

Us 🤝 posting a meme any chance we get

💁🏻‍♀️

31/12/2022

Happy New Year, Creatures 🌟

May this one be your best year yet!

We hope everyone's January first looks a little like this... and that all your hangovers magically disappear ✨

We'll be back in the office on the 4th, refreshed and ready to BRING ON 2023! ⚡️ (And no, this won't be the year we apologise for our Kendall/Bella obsession)

02/12/2022

Our Spotify Wrapped is in...seems pretty accurate if you ask us 🤷‍♀️

29/11/2022

This month we celebrated our 2nd birthday, and what a wild ride these past 24 months have been! 🥳

Here is a recap of some of our most favourite moments:

👩🏻‍💻 Our founder, Emily, began this adventure as a lockdown passion project

📍 From a home office to a co-working space and our new home at The Commons

💗 We have grown to a team of three - our magical creatures Elisa + Eliza

💬 We have helped more than 40 clients with their content, socials, copywriting and beyond

📝 Over 750 blogs written for a number of clients and industries

🚀 Launched Creature Academy in November 2021, our first-ever Instagram masterclass for small biz

Bring on year three! Let's do this ✨

07/10/2022

Happy Birthday, Instagram 🥳

Instagram is turning 12 years young today ✨ So, we're taking a trip down memory lane to look back at some of IG's greatest (and perhaps not so great) moments.

What. A. Journey!

What's your fav IG moment? Let us know below 👇🏻

04/10/2022

"Why is my engagement so low?" ~ by far the most common question we get asked when we tell someone we work in social media 👩🏻‍💻

Yeah, reels and outbound engagement help. Always. But, a quick look at a profile after we get this Q and nine times out of 10, our biggest advice is: SHOW YOUR DAMN FACE.

We're not yelling. It's a loud whisper 🤭

Customers, followers, visitors. Whatever you call them, they want to feel a connection, and they want to resonate! And a surefire way to be relatable is to be you and show YOU.

We're not saying you have to sing, dance, or point to invisible text boxes. You need to give your brand a human touch.

How?

🫶🏽 Behind the scenes⁠
🫶🏽 Milestone celebration⁠
🫶🏽 Memes⁠
🫶🏽 Personalise your bio ~ make it fun⁠
🫶🏽 Your fave quote⁠
🫶🏽 Collab⁠
🫶🏽 Share a tweet⁠
⁠
It's time to lean in and get your beautiful face out there, creatures 🤎

31/08/2022

Wanting to break through the clutter that is IG? 💫⁠
⁠
We ADORE creating a good meme or two here at TCC HQ.⁠
⁠
Memes are a fabulous way to reach new audiences; they have proven very successful in generating engagement in comparison to other Instagram posts such as carousels.⁠
⁠
🔥 Our top tip: take something relatable (the simpler the better), put your own spin on it and ✨voila✨ you have your very own meme

03/08/2022

Meet Eliza, our Marketing Graduate!✨⁠
⁠
Eliza has recently graduated from Business Marketing at RMIT and is adding a fresh, fun and creative touch to content for our clients!
⁠
When Eliza isn't in the office, you'll find her in the pilates studio or at the dog park with her 9-month Golden Retriever puppy Billy 🐾⁠
⁠
Stay tuned for some marketing magic! Welcome to The Creature Club, Eliza 😍

21/07/2022

Little Miss: The Social Media Edition ✨

🌸🙈💗🌻🎀

01/06/2022

Happy hump day, creatures! We have a sparkly new blog for you all to enjoy ~ all about copywriting ✨

Writing words is one thing, crafting compelling copy is another, especially when it comes to telling your brand story.

So how do we create engaging and meaningful copy that converts an audience? Here are our top tips to nail copywriting.

Read all about it here 👉🏻 https://bit.ly/3m2QgFz

04/05/2022

No lie, nine times out of 10, when we asked new clients how they go with outbound engagement on Instagram, they answer with a "huh"?

It's one of the best ways to grow your account organically. We know some are reading this right now nodding their heads like crazy - if this is you, give us a "YASS" below.

If you fall into the "huh" category, we got you.

Instead of posting and ghosting, use our outbound engagement breakdown below and allocate time in our day to engage with your community (you'll want to save this post for later);

Feed ~ like, comment, respond to comments in the Activity tab

Your recent posts ~ like, respond to all comments

Stories ~ engage with Stories, share relatable content to your Story

DM's ~ respond to all messages

Community interactions ~ search & follow accounts that offer value

And as always, make sure you engage authentically, with personality and have some damn fun with it!

How do you rate your outbound engagement?

19/04/2022

Creatures, did you know this stat about branded content? 🙊⁠
⁠
Yep, our jaws dropped when we found out.⁠
⁠
What, why, how?! Today we're chatting all things branding. And, we have a fabulous solution you need to try out asap (if you haven't already, ofc) ✨⁠

At The Content Creature, we live and breathe branded content⁠. It's time to give your content the love it deserves ~ send us a DM or head to our website, you know you want to.
⁠
Do you have a branding strategy for your biz? Let's chat below 👇🏻

27/03/2022

We have a new creature on the block 💖✨⁠
⁠
Meet Alex, our Content Marketing Coordinator!⁠
⁠
Alex is a Public Relations and Communication student with a love for all things social media, marketing and PR. ⁠
⁠
She's an avid Formula 1 fan, so if anyone ever wants to chat all things F1, Alex is your gal 🏎

In her spare time, Alex loves to work at out the gym (jamming Taylor Swift as loud as possible of course) and baking away in the kitchen 👩🏽‍🍳⁠
⁠
Super excited to have Alex on our team and create some magic with us 🤍⁠

22/03/2022

📝 Are you struggling to write more engaging copy? Well, we are here to help!

Copy is crucial, but also extremely difficult to nail. And with all these added algorithm changes it’s becoming more and more important to write the best copy you can! 💖

Scroll through to find out our top tips for writing great copy, that will engage and entertain your audience ✨

Let us know your top copywriting tips below 👇🏼🤩

17/03/2022

Just when we told ourselves no more online shopping 🤣⁠
⁠
We’ve been sucked in by today’s Afterpay Day sales, and we bet you have too!

Go on creatures, secure those deals (... just please don’t tell our bank account!)⁠
⁠
What did you buy today? 🤍✨

15/03/2022

Need to boost up those story views? We got you covered 👊🏻

It's no secret that by remaining active and engaged, the results will follow... but we all know the IG algorithm likes to change things up 😅

These three little tips will have you hacking into the system and (hopefully) boost those views in no time 🙏🏼

Have you heard of this hack? Will you give it a go? 💥

Let us know! 💖

07/03/2022

HERE'S TO ALL THE BADASS BOSS WOMEN & BUSINESS OWNERS. THE FEARLESS & THE INDEPENDENT. THE SISTERS, DAUGHTERS AND MOTHERS ⚡️⚡️⚡️

International Women's Day is HERE 🙌🏻

Today we celebrate the strong and powerful ladies that make our life and community all that much better 💪🏻❤️👊🏻

Who are you celebrating today? We are so grateful for our gal pal team 💥

07/03/2022

WATCH OUT! RED FLAG ALERT 🚩🚩🚩

Keen to implement influencers into your next strategy? Here are some things to think about before you get started...

➡️ Scroll through to see our top 3 influencer red flags.

Watch out for fake followers, forward proposals and missed deadlines 👏🏻

Brands need to ensure they play their cards right to avoid any disputes, delays or disappointment 🔥

Do you agree? Have you experienced any of these red flags? 👀 Comment below!

Address

Telephone

+61424174125

Website

http://www.thecontentcreature.com.au/

Alerts

Be the first to know and let us send you an email when The Content Creature posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Content Creature:

Videos

HERE'S TO ALL THE BADASS BOSS WOMEN & BUSINESS OWNERS. THE FEARLESS & THE INDEPENDENT. THE SISTERS, DAUGHTERS AND MOTHERS ⚡️⚡️⚡️ International Women's Day is HERE 🙌🏻 Today we celebrate the strong and powerful ladies that make our life and community all that much better 💪🏻❤️👊🏻 Who are you celebrating today? We are so grateful for our gal pal team 💥

Hands up if you've ever had this happen with a client 🙋‍♀️ It may be a shock, but this happens wayyy too often and it gets a huge no from us. Instead, we encourage you to focus on ✨organic growth✨ to build your social account. Watch your follower count AND engagement soar. An authentic strategy > purchased followers any day of the week. What are your thoughts on buying followers?

Shortcuts

Address
Telephone
Alerts
Contact The Business
Videos
Claim ownership or report listing
Want your business to be the top-listed Media Company?

Country:

City: