Concrete Digital

27/09/2021

ONLINE SALES. When it comes to selling online, the best plan is always to aim for top-notch customer experience. Here’s our new website for , launching their amazing little Fuji packs for kids.

We partnered up to combine our bespoke solution with playful brand systems, which we developed to stand out from the pack.

The outcome? Customers can browse from special offers, choose right from their phone and have it all delivered contact-free... and our client can scale through our managed advertising.

Check our their awesome offer if you're a parent based in NSW.

23/09/2021

If you haven't heard already, Spotify podcasts are projected to take the lead from Apple this year, with over 28M monthly listeners in the US alone 🎙🎧

This is an impressive feat from the Swedish company, who launched their Podcast product at the end of 2018. More than 10 years earlier, Apple first launched podcasts within iTunes... Way to beat the leader at their game, Spotify

What does this mean for you as an advertiser? Healthy competition is a good thing, no less with this growing advertising platform.



Source: Emarketer
Image credit: Disney

12/05/2021

Digital technology is constantly evolving. Our tip? Focus investment on the tools that will make the most difference to your business growth, not just what you think you “need to do”.

Digital Marketing can also build your brand.

Design principles can complement data-driven strategy.

Physical design can now be integrated with digital and social for meaningful brand differentiation.

22/04/2021

DATA. [Article link in bio] Our lead Consultant William has co-authored a new piece with Suraj Pabari, Ex-Googler and Partner at Singleview, on exactly this topic. Key insights are often buried “in plain sight”.

It’s easy to get lost in reporting, and digital platforms like Google Analytics can be overwhelming when you have a million other business priorities.

Read on for our top tips.

Image Credit: Alice in Wonerland

12/03/2021

Plans to grow? It’s easy to get trapped in detail. Caught in the weeds. But with online environments, the physical barriers that limit your brand awareness are gone. Your customers are anywhere.

You don’t need people to know you, to “know you”. You don’t need people to visit your store, to buy from your store.

So if you’re not online yet, maybe you’re not thinking big enough? And if you’re dipping the toes but you just know there’s more potential - maybe it’s time to take another step forward.

Think big, start small. And with an eye on your potential start testing something new.

This is the year for it.

Image credit: Scrooge McDuck and Money, Walt Disney 1967

02/02/2021

DIGITAL BRANDING. We had fun on the new branding for The Coaching Tree. Leigh and the team are business transformation experts who’ve officially launched operations today from Sydney.

Simple storytelling can help a logo to convey cues of Brand Purpose. Clean design and a tidy, bold font treatment help form a unique identify that grabs attention in digital environments. In this case that’s primarily LinkedIn.

2021 is going to be big.

16/10/2020

New brand colours for Like Butter ⚡️ Featuring the inventive new KittaParts, locally designed and manufactured
•
Client partner:
Agency: .co
Featuring:
•
•

15/09/2020

Luxury accommodation for your furry friend.

We’ve had some fun on this one. Proud to be wrapping up some social media work this week with amazing crew. As lockdown eases and releases us all back into the wild, you might need that getaway sooner rather than later.

Book in a stay, in style, for your little friend 🐈
May as well beat the rush... book in now 🐱

11/09/2020

Gear for Crew, Made with Purpose.

Very proud to be partnering on Digital Brand Strategy with the talented Sideshift team. Check out their thoughtful and practical gear, made in Yarraville. The product design and creation is based on their years of firsthand experience working in industry.

They don’t just make this stuff with passion, they actually use it for their own event-productions. Check it out, order online.

04/09/2020

Integrate your physical and digital retail experience.

With custom retail racks including merch options and the new Social Media Point for that perfect Instagram product moment.

Speak to us about a custom vision for your brand’s retail strategy.
•
Client:
Partner:
Agency: .co
•
•

21/08/2020

New branding for Notorious Espresso 🖤 Brand Expression + x3D + Iced Latte
•
Partner:
Agency .co
•
•

21/08/2020

New branding for Notorious Espresso 🖤 Motif + Brand Colourway
•
Partner:
Agency .co
•
•

21/08/2020

New branding for Notorious Espresso 🖤 Logotype + ‘x3D Elements’
•
Partner:
Agency .co
•
•

28/07/2020

Run your own business? Talk to us about how we can help you transform to become a more “digital” operation. Fast! ⚡️ Times are changing and we can help keep it simple, partnering up with you on growth marketing to drive change. Drive results today, and build out your digital foundations for the future. Content Marketing is just one example, like these stunning pics from our local expert for 🚀
•
•

28/07/2020

A little shoot can go a long way. Content Marketing needs amazing 📸 🎥 and a killer content strategy. We can help you get both, rapidly and with high value.
•
@ Point Cook, Victoria

28/07/2020

A fun content shoot recently with 📸 💯 and some talented young ballerinas 😌 We’re really proud that we can help local Wyndham startups work towards their digital goals despite challenging times for small business. Working with experts in their craft makes all the difference 🦸‍♀️
•
•
@ Point Cook, Victoria

16/06/2020