Giggle Chicken

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Giggle Chicken We're not just about creating high-quality content; we're about infusing every project with joy and excitement.

Our unique approach ensures that every step of the production process is not only efficient and effective but also immensely enjoyable. Giggle Chicken is a film and animation studio based in Melbourne, Australia. At Giggle Chicken, we're not just about creating high-quality content; we're about infusing every project with joy and excitement. From brainstorming sessions to final edits, we prioritis

e the happiness and satisfaction of everyone involved. Our team works tirelessly to deliver outstanding videos while keeping the atmosphere light and fun. With our proven production process, you can trust that your project is in good hands. We collaborate closely with our clients, ensuring that their vision is brought to life in the most engaging and captivating way possible. So, whether you're a brand looking to elevate your content or an agency seeking a reliable partner, Giggle Chicken is here to help. Let's embark on this journey together and create not just good times, but great videos that leave a lasting impression.

happy friday 🙃
24/10/2024

happy friday 🙃

I've been doing some producer-y homework and want to share a nugget of info around ✨ Collaborative Work Management ✨ fea...
22/10/2024

I've been doing some producer-y homework and want to share a nugget of info around ✨ Collaborative Work Management ✨ feat. this generic image I found on the internet.

Ya girls out here are making sure that you've got Clarity, Impact and Productivity when it comes to working in a collaborative way.

when you're pretty clear and solid on what you want/need, that means you can create a focused strategy. that highlights the impact of the work you're doing, so everything is aligned and can be executed in a productive way. that works outcome can then be measured and that will infom the next clear, solid thing you need to do... and so on and so on.

that's a cycle AND a pyramid-ish shaped hierarchy. fun!

Cat update for October - Burger leading the charge with a week and a half left to try and maintain his lead.the app says...
20/10/2024

Cat update for October - Burger leading the charge with a week and a half left to try and maintain his lead.

the app says he's burned approx. 59 slices of salami worth of calories this month, so that's... good...?

when I was a kid I thought this was you standard chocolate cake because it was the only one we'd get from bakeries for b...
11/10/2024

when I was a kid I thought this was you standard chocolate cake because it was the only one we'd get from bakeries for birthday celebrations. I also assumed that because there were cherries on it they were fancy, because all the good desserts in cartoons are depicted with having cherries on top - ice cream sundaes, banana splits, etc.

1) market to kids, kids are dumb so get their money

2) put cherries on things

cheesecake has so many freakin' variations. there's jiggly ones, baked ones, no bake ones, ones made of sour cream or co...
10/10/2024

cheesecake has so many freakin' variations. there's jiggly ones, baked ones, no bake ones, ones made of sour cream or cottage cheese or ricotta... you can add literally any flavour or fruit onto it and it's still rad.

1) so much potential of related offerings if you have one solid, good base

2) my cat sitting directly in front of my face on my keyboard and i can't see my screen so this one doesn't count

I reckon Mango Float counts as a cake even though it does not have the traditional ingredients or cooking method of cake...
09/10/2024

I reckon Mango Float counts as a cake even though it does not have the traditional ingredients or cooking method of cake.

Mango float is a filipino dessert made of fresh mangoes, condensed milk, cream and graham crackers that you whack together in a tray and put in the fridge/freezer to set instead of baking it. It's kinda different but still freakin' delicious and super satisfying in the summer when you want something cold and sweet but if you even think about turning your oven on you'll perish into a pile of warm dust.

1) adapt and benefit

2) if it ticks the boxes of the category and audiences, it doesn't matter that you're untraditional

I only really started eating orange and poppyseed cake in Australia, and I'm a fan. Citrus and cream is a great combo ev...
08/10/2024

I only really started eating orange and poppyseed cake in Australia, and I'm a fan. Citrus and cream is a great combo even though on paper it doesn't seem like it would be. i wanted to try and make it at home but poppyseeds are a little difficult to find for sale at your average supermarket.

I'm pretty sure most recipes use the entire orange too. peel and all. also the fact that it's usually made gluten-free (almond meal instead of flour i think) means more people get to enjoy this cake and that's just rad for humanity.

1) avoid waste and utilise all parts of your resources wisely

2) opioids can be repurposed, please sell them to me

How cute is rainbow cake? also the ones i've had are super tasty alongside being incredibly cute and nice visually. It w...
07/10/2024

How cute is rainbow cake? also the ones i've had are super tasty alongside being incredibly cute and nice visually. It was incredibly trendy a few years ago but it didn't seem to die out and most bakeries still stock 'em in their ready-mades because it's an easy crowd pleaser.

1) people fu**in' love fun, make your stuff fun

2) a tiny twist can transform something plain and everyday into something exciting and new

I love banana bread.but banana bread is not bread, it is 100% cake. I also never listen to the recipe cos every one i've...
06/10/2024

I love banana bread.

but banana bread is not bread, it is 100% cake.

I also never listen to the recipe cos every one i've found only called for like, one overripe banana and I always have at least 3 that are on the verge of being considered a liquid, and adding the extra doesn't really change the final product.

the excuse to have a slice of cake, toasted with some butter on it and not only is it available at almost every cafe but it's perfectly reasonable to eat at 8am? brilliant.

1) don't pigeon hole yourself, there's a whole market you could appeal to without realising

2) you don't have to use as much resource if your quality maintains with less

It's Muds opinion on cakes and trying to make it relatable to business marketing, LinkedIn style. woooo.a surprise to al...
05/10/2024

It's Muds opinion on cakes and trying to make it relatable to business marketing, LinkedIn style. woooo.

a surprise to all, due to my love of cake and my name, I'm not the biggest fan of mud cake. I reckon it's too much of an in between - i like my cakes light and fluffy and my brownies dense and fudgy, and i find this awkward halfway point is not the best of both worlds. that said, a supermarket mudcake in the microwave for 30 secs with some ice cream? yum.

so, you pick what the most relevant takeaway is:

1) just because it's not to your taste doesn't mean other people won't froth it

2) doesn't have to be insanely expensive to get the job done

3) there is value in things that just tick the boxes, not everything has to be tip-top perfection

Video marketing is here to stay – and for good reason. With more audiences consuming video than ever before, it’s the mo...
05/10/2024

Video marketing is here to stay – and for good reason. With more audiences consuming video than ever before, it’s the most effective way to engage, inform, and entertain. But it’s not just about jumping on the trend; it’s about creating content that serves your brand and delivers real value. 🎥

At Giggle Chicken, we stay ahead of the curve to make sure your videos are fresh, relevant, and results-driven.

Let’s be honest – not every piece of marketing content is exciting. But it can be!Imagine turning a dull product explain...
04/10/2024

Let’s be honest – not every piece of marketing content is exciting. But it can be!

Imagine turning a dull product explainer into a dynamic, attention-grabbing video that your audience can’t stop watching. 🎥

At Giggle Chicken, we specialise in transforming boring into brilliant.

Got a piece of content that could use a refresh? Let us work our magic.

Time is always a challenge for marketers, and rushing through video production can lead to cutting corners. But it doesn...
03/10/2024

Time is always a challenge for marketers, and rushing through video production can lead to cutting corners. But it doesn’t have to be that way.

We pride ourselves on delivering top-quality video content – even under tight deadlines – without the stress.

Let’s us be the Hero of Time on your next campaign and create something your audience will love.

(and yes... I'm aware that this is the TotK version of Link, who is NOT the Hero of Time. But the OoT one was too hard to Photoshop. Don't @ me Zelda nerds)

Storytelling is the heart of great marketing. It’s what captures attention, builds trust, and inspires action.At Giggle ...
02/10/2024

Storytelling is the heart of great marketing. It’s what captures attention, builds trust, and inspires action.

At Giggle Chicken, we believe in bringing your brand’s story to life through video content that connects with your audience on a deeper level. 🎥💬

What’s the story you want to tell in your next campaign?

We know budget is always a consideration, especially for marketing pros with big goals and limited resources. Here are t...
01/10/2024

We know budget is always a consideration, especially for marketing pros with big goals and limited resources. Here are three quick tips to make sure you get the most value out of your video production budget:

1️⃣ Plan early and avoid last-minute changes.
2️⃣ Repurpose content across multiple platforms.
3️⃣ Adjust the repurposed content so that it's optimised for each of the different platforms.

Need more budget-conscious video tips? Call me.

WE HAVE AN ANNOUNCEMENT: We've had a very minor facelift (well... I guess it's technically more a font-lift)We've made a...
30/09/2024

WE HAVE AN ANNOUNCEMENT: We've had a very minor facelift (well... I guess it's technically more a font-lift)

We've made a slight tweak to our branding. Our logo icon will be staying the same (she's not going anywhere), but the "Giggle Chicken" text in our logo has had a font change, and now features a super sexy sub-heading!

Why? Three reasons.

1) I (Peter) never liked the original font (surprise! 😱). It was weird and difficult to design documents with. Instead of battling with it and trying to make it work, I more often than not just deleted it and used the icon on it's own.

2) Even though I didn't like it, I always assumed Mud did. As it turns out, Mud has always been relatively indifferent to the logo font, and assumed I was the one who liked it. There's probably a lesson to be learned in there.

3) The amount of people that would see the old logo then say something like "I love the name, very memorable. What do you guys do?" was slowly driving me insane.

Now we can say Giggle Chicken does exactly what it says on the tin; Film & Animation.

Instead of being sad an interstate team won the premiership yesterday, we're choosing to be glad that Crippsmas came ear...
29/09/2024

Instead of being sad an interstate team won the premiership yesterday, we're choosing to be glad that Crippsmas came early last Monday!

Blues 2025. Get after it.

TIDU - Production is an afterthoughtAgencies, I’m looking at you.So much time is spent on creating an absolutely killer ...
28/09/2024

TIDU - Production is an afterthought

Agencies, I’m looking at you.

So much time is spent on creating an absolutely killer campaign - the initial concepts and ideas being developed, awesome copy, great visuals, fantastic messaging that aligns with the brand, key insights to tap into the specific audience you want, and a solid strategy to get their eyeballs on your content above and below the line.

But now time has run out, the leftover budget is incredibly tight and you have less 4 weeks to deadline to get everything produced.

Oops?

Your amazing campaign deserves quality production. Quality production needs a good amount of time to execute. High quality production needs a good budget, too - there have been many advancements in technology but we’re not yet at the point of shooting cinematic level footage with a potato phone and available lighting.

Where I’ve seen work best is involving the production company in the early stages - once you have a concept, outline who would knock that concept out of the park and give them a heads up that it’s on the horizon. Things can still move very quickly, but at least the team is as prepared as possible to hit the ground running.

A few hours in pre-prod and a few minutes on set can save days in post!!

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