Social Media Marketing and Management to help your business blossom.
(17)
For me, International Women's Day is all about celebrating the amazing women in your life 🫶🏼
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The women you look up to, the women you can go to for advice, or the ones that are there to bring you joy!⠀
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The women in my life have become more important to me over the last 6 months than ever before, and this whole business thing would be a lot more lonely without having these incredible ladies by my side 💗
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Happy International Women's Day!
I joined at the end of last year after looking for a community of amazing business owners - and the support and love I've received from them so far has been incredible 💗
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I’m super excited to join Sheree on an Instagram live this Tuesday to talk all things paid advertising for eCommerce brands. I'll be giving you my best tips for getting started with paid advertising, strategy and then scaling your brand with the power of ads.⠀
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Join us at 1:30pm Sydney time this Tuesday!
I've followed and her for a while - so it was awesome to be featured as a guest 🙌🏼
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In this episode we cover:⠀
🍃Biggest mistakes I see ecommerce brands make as they grow⠀
🍃Simple things that can make all the difference, but often get forgotten⠀
🍃What to do when you want to step away from being the face of the brand⠀
🍃How to overcome the cost to get started with FB advertising⠀
🍃What service based business owners should focus on when introducing a product⠀
🍃What’s no longer working in the social media advertising space ⠀
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Head to your favourite podcasting platform to listen!
It's been a hot minute since I've presented an in-person workshop - and I can't wait for this one on the Central Coast 🙌🏼⠀
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This is a workshop I've never done before, and it will be completely interactive! You'll walk away after the 2 hours with a complete social media strategy for your business, and be able to get my real-time feedback and advice.⠀
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Head to to purchase your ticket, and thank you to the Community & Business Women's Network for having me!
NEW SERVICE ALERT - we are now offering Facebook Ad Audits! 🙌🏼
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Our personalised Facebook Ads Audits are the best way to get expert advice and recommendations on your ad campaigns!⠀
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What you'll get:⠀
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🍃Blossom Media's director Chelsea in your ad account deep diving into your past and current campaigns and results ⠀
🍃A screen recording of our findings and what we recommend changing and improving across your campaigns, audiences and ads ⠀
🍃Suggestions outlined in a document for you to action⠀
🍃Delivered within 7 days of ad account access being granted ⠀
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We are offering this at a special introductory price of $150 - AND if you sign up to our ads management after your audit, you will receive this amount off of your first month, so it's a win-win!
Book yours in now - https://blossom-media.mykajabi.com/offers/77fHmoqj
To celebrate the new season of the eCommerce Brand Builders podcast - I'm giving you the chance to win a 30 minute 1:1 coaching call with me 🎉⠀
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Want my help with your socials, ads or strategy? All you have to do to be in the running is leave a review of the podcast on Apple Podcasts (link in bio) and share it to your story + tag me so i know you've done it!⠀
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I'll randomly pick the winner and announce who it is next Monday the 13th Feb 💗
Today is your LAST CHANCE to grab your bonus Facebook Ads Audit when you join my course eCommerce Brand Builders ⏰⠀
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This Facebook Ads Audit is completely customised to you! I'll go inside your ad account and take a deep dive into your campaigns, ads and analytics and provide you with my top recommendations to improve! This isn't something I offer yet as a service, so get it while you can.⠀
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If you're an eCommerce business owner who's ready to show up, level up and take control of your brand's growth - eCommerce Brand Builders is 100% where you need to be 🙌🏼⠀
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Unlike most social media courses out there, this one covers everything you need to achieve that all-important organic growth and run successful paid ads with 12 modules of strategic goodness.⠀
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Combining brand values, voice, and community with organic content, sales strategy and campaign structure for a social media presence that converts all day long.⠀⠀
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This offer runs out TONIGHT - head to the link in my bio to join us 👏🏼
I always enjoyed school, but I had so many different things that I loved doing - it was hard for me to choose a career path that would allow me to do ALL of the things that I wanted to do 🤔
Fast forward to year 10 and I discovered the world of marketing, and knew that it was where I belonged! At the time, Instagram was starting to become a valuable marketing channel for businesses - but I had NO idea that social media marketing could be a career.
I don't know what it's like now, but when I was at school we were very much encouraged to go into traditional career paths and study at university. I am not against this at all, but imagine if we were told about all of the other amazing careers that were out there? 🙌🏼
Technology and social media have created so many jobs that didn't exist a few years ago, and I'm super passionate about educating the younger generation on starting their own business and the varied paths that can be taken in the social media marketing world!
The Tamworth Country Music Festival is over and done for another year, and I have to say this was my favourite one so far 🤠
Putting on our first ticketed show at the festival and having the 1st and 2nd release of tickets sell out was just mind blowing 🤯
Can’t wait for next year!
(Featuring the cutest earrings 😍)
Of course I had to start the year with an EPIC BONUS if you join my course eCommerce Brand Builders before the end of this month 🙌🏼⠀
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This month I'm offering a free Facebook Ads Audit for everyone that joins the course in January! This means you'll have me inside your ad account looking at everything you've set up, and giving you actionable tips and suggestions for how to improve. This is not something I've offered before, so it is super exclusive!⠀
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You'll also get all of the education and strategy inside the eCommerce Brand Builders course. Unlike most social media courses out there, this course covers everything you need to achieve that all-important organic growth and run successful paid ads.⠀
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From the roots of your “why?” to the exact formula you need to create funnel and campaign structures that reach new people while nurturing your current audience, you’ll learn it all!!⠀
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This offer runs out at the end of January - head to the link in my bio to join eCommerce Brand Builders and get a head start on your 2023 goals!
A few months ago I presented a workshop to a group of lovely ladies who were just starting their businesses, but hadn't started their socials yet 🤔⠀
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I asked them why and all of their answers were similar. They didn't know where to start AND they wanted everything to be perfect and finished before they started their social posting.⠀
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This is the worst thing you could do! Why? Because the sooner you start posting on your socials, the sooner you can build an audience. If you wait until your product is ready or your website is perfect, you will then have to start from 0 - when you could have already had an audience there ready and waiting!⠀
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If you are overthinking it and just don't know where to start, I want to give you an example of the start of my Instagram journey vs now ❤️
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When I started my socials I was still working at my marketing agency job, and only had a small amount of freelance work. I didn't have a logo or branding, a website or any professional photos of me! ⠀
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Instead of waiting until everything was perfect, I just started posting graphics and other images I could find that were aligned with where I wanted my brand to go - and started speaking to my audience. Yes, that was no one to start off with 😂 but as I started engaging with people, that grew quite quickly and people were interested in what I had to say.⠀
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My best advice for you if you're stuck in this analysis paralysis is to just start! You can always delete posts later on (although I love seeing how brands really started out) and the sooner you can start building an audience, the better!
Let's talk TikTok Ads 🙌🏼⠀
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We all know what TikTok is and how it can blow up brands organically, but how about the paid side of things? Should you add TikTok ads into your marketing mix?⠀
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If you have started to build an organic TikTok presence and you have the right content to create successful ads on that platform - the answer is YES! ❤️
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We have tried TikTok ads with some of our clients and we are seeing some great results. Although TikTok ads are the new kid on the block, they have some great benefits including:⠀
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🍃 They are generally cheaper than other ad platforms as there isn't as much competition (not as many brands running ads)⠀
🍃 You can use content that you wouldn't normally use on other ad platforms such as your organic TikTok videos⠀
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They are only going to become more popular and advanced over time, so by getting in early you can learn the platform and how to run ads strategically - and also start building that juicy data!⠀
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If you want to try your hand at TikTok ads, head to our website or send us a DM ✨
We all want to start a new year with a BANG and reach our goals, but it can be super hard to do that all by yourself 🥲⠀
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Although you might know what you want to achieve, you need a plan and strategies to get you there. And if you're struggling to really work out how to smash your goals in 2023? A social media coach could be your solution!⠀
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If your goals include:⠀
🍃 Organic social media growth and new opportunities⠀
🍃 Scaling your business revenue through paid advertising⠀
🍃 Building your brand and getting clear on your strategy⠀
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You're in the right place!⠀
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I've coached eCommerce business owners just like you to help them succeed on social media and grow their businesses to new heights. My social media coaching is completely customised to you and your brand, and what I think you need to be able to reach your goals and scale your business.⠀
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Including strategy sessions, fortnightly calls, all of my templates and tools AND unlimited chat access to me - it is the best way to work with me 1:1 and get my undivided attention and expertise 🙌🏼⠀
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Head to the link in my bio to learn more, or send me a DM to chat about if this is right for you!
January is always quieter in the eCommerce landscape, and it can be super stressful when you aren't making the number of sales you are used to 🥲
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Although consumer spending is down, there are ways to increase sales in the quieter season that you can take advantage of!⠀
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Here are some of my favourites:⠀
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🍃 After Christmas, budgets are tight and people aren't as likely to make unnecessary purchases, so you need to encourage them to purchase in other ways. An incentive such as a gift with purchase is a great way to increase sales, which brings me to my next point!
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🍃 Collaborations are always a great idea, but if you find another eCommerce business that is also struggling - you can collaborate on a gift with purchase or bundle incentive that gets you both more sales and promotes both of your businesses. It's also a great time to focus on building your audience, so collabs with influencers or larger brands will also be helpful to increase sales in the future.⠀
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🍃 Your past customers are the most loyal segment of your audience, so why not hit them up with a special offer OR promote a new product that they haven't purchased to them. If they've already purchased from you and love your products, they are going to be much more likely to buy something new!
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Have you tried any of these strategies? How did they go?
It feels super strange to say happy 2023, but it's officially a new year and a fresh start 🤍⠀
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I am usually the type of person who likes to set some goals for each year, but if the last few years are anything to go by - things can change quickly! This year I'm making 'plans' instead of 'goals'⠀
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So what's on the cards for 2023?⠀
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🍃 Building our client base. As I mentioned in my yearly wrap-up post, building the agency side of the business is a new focus for me which involves growing our client base and helping more businesses scale with paid advertising. We now provide Facebook, Instagram, Google, Pinterest and TikTok ads and I'd love to help more people in 2023 than ever before!⠀
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🍃 Building our staff. I've never wanted a huge amount of staff, but it is wayyy too lonely doing this business thing by myself. Having staff that work solely on Blossom Media and our clients this year has been incredible. I'd love to hire a new full time team member in 2023, and see who else we can add to the team to continue to grow Blossom Media!⠀
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🍃 Educating more people. Educating people on growing their businesses on social media is 100% the favourite part of my business. Every time I present a masterclass or a workshop, 1;1 training or even just give some advice that makes business owners think differently - it absolutely lights me up. I hope to do a lot more of this next year and also some in-person training - stay tuned!⠀
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🍃 America and Europe. They say your 20's are for travelling and although I've done a little bit of overseas travel, there are so many places I still want to go. Nashville has been a bucket list item for years, and after my trip in 2020 got cancelled I've been itching to plan it again. Next June it is happening and I will finally be in Nashville (the home of country music) for the first time! One of my best friends is also getting married in France next year, so I thought it was a great excuse to make a trip out of it and travel Europe for a few weeks. I'll be continuing to perfect the remote work routine, and really make the most of the business I've created!⠀
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What are some of your goals or plans for 2023?
It's Christmas Eve and I'm spending it with some of my favourite people - it can't get much better than this 🎄❤️⠀
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I'll be taking a few days off over Christmas and New Years, so I'll see you in 2023! Happy Holidays x
Do you wish that you could earn more money next year? Of course you do, we all do! 🤑
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That's why I'm so excited to be a part of this free virtual event for the very first time! The Profit Builder Summit was made for product based businesses just like yours - and the only reason it exists is to show you how you can make more money in 2023!⠀
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For one day only, you’ll hear from e-commerce experts that will be sharing different ways for you to make more profit next year. ⠀
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Covering topics such as: ⠀
🍃How you can make more money using paid advertising & social selling.⠀
🍃How to wholesale your products to create more time freedom & revenue.⠀
🍃How to create content that drives clicks to your website.⠀
🍃How you can optimise your product descriptions to sell more...⠀
and so much more!⠀
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Join us for free on Monday the 12th of December from 10am - 3pm (or if you can’t make it live, register to watch the replays for 24 hours afterwards.)⠀
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Click the link in my bio to get your free ticket! 👏🏼
OUR BLACK FRIDAY SALE ENDS TONIGHT! 👏🏼
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Get 20% off our entire online shop including our signature paid and organic social media course eCommerce Brand Builders 😱⠀
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As a quick reminder, here's the sweet discounts on offer:⠀
🍃 eCommerce Brand Builders course - was $950 now $760⠀
🍃 The eComm Guide to Social Media Success - was $45 now $36⠀
🍃 Paid Ads to Product Sales Guide - was $55 now $44⠀
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Head to the link in my bio and add your products to your cart, then use the code 20BLOSSOM at checkout to get your discount!⠀
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This is your LAST CHANCE to get these products at this price, and you have until tonight at 8pm to seriously up-level your social media marketing before 2023 🙌🏼
OUR BLACK FRIDAY SALE IS HERE! 🤩
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Get a crazy 20% off our entire online shop including our signature course eCommerce Brand Builders 😱⠀
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Here's what's on offer:⠀
🍃 eCommerce Brand Builders course - was $950 now $760⠀
🍃 The eComm Guide to Social Media Success - was $45 now $36⠀
🍃 Paid Ads to Product Sales Guide - was $55 now $44⠀
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Head to the link in my bio and add your products to your cart, then use the code 20BLOSSOM at checkout to get your discount!⠀
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These prices will never be repeated again, so grab them before they're gone at 8pm this Sunday ⏰
OUR BLACK FRIDAY SALE IS COMING 🙌🏼⠀
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This is the first time eCommerce Brand Builders, my course focusing on both organic and paid social media to elevate your brand and skyrocket your sales, has been on sale - and it won't be happening again!⠀
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I'll also have special discounts on the rest of my shop, so now is the time to up-level your social media marketing before the new year.⠀
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Dropping tomorrow at 9am, stay tuned 😎
I was asked recently if I wanted Blossom Media to be a 'lifestyle' business, or a large business full of growth 🌱
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My immediate answer was the latter, I'm someone who is full of ambition and motivation so why wouldn't I build this business to be as big as it could possibly be?⠀
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However what I've realised is that it can be both 🫶
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These last few months I've needed a 'lifestyle' business. One that is flexible. One that I can work from anywhere. One where I can work shorter hours and take time out when I need it or want it.⠀
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It has been incredible to be able to shift the business and the way we do things and remove *so* much of the stress. But starting in 2023? I want to switch this up and get back into what I love doing which is working hard and growing the business!
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Will I need to be able to scale this down in the future again? Definitely, and I think that is the beauty of having your own business. It can be what YOU want it to be when you need it.
Our last podcast episode of the year is an exciting one! I'm speaking to Sarah Forrai, the Founder and Creator of , the world's first ice facial tool. Contour Cube adds mere seconds to your skincare routine and is the answer to lifting skin and de-puffing eye-bags! 🧊⠀
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Sarah and I discuss her viral success on TikTok, how that translates to sales, the company's overall marketing strategies, organic versus paid ads and her experience moving from selling solely online to wholesaling. ⠀
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Sarah also teased some exciting announcements for the future of Contour Cube. We can't wait to watch her business grow from strength to strength!
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I'm sure you're going to love this episode and be totally inspired. I can't wait to hear what you think! 💪
I'm officially moved into the office of my new house after an amazing few weeks in sunny North Queensland ☀️⠀
It's incredible how changing up your work environment, even for a short time, can positively affect your mental health and your motivation.⠀
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I'm still in the process of moving house and don't think I'll be super active on here until early next year - but wanted to give you a little life update and say THANK YOU for all of the love ❤️
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It truly blows my mind the community I've built on here and the wonderful business friends that I have, and I will never take that for granted!
I think that hearing what people learn in business, no matter what type of business they have is really important and valuable 🙌🏼⠀
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This year has been a bit tough for Blossom Media. I've mentioned before that we were really just trying to stay consistent and survive during lockdown a lot last year so I wasn't really focused on growing. I started 2022 wanting to grow but wasn't really sure how.⠀
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Over the past few months I have realised that I want to really grow the agency side of the business, which isn't something I have been focusing much on for the past year.
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We are finishing up the podcast this month to give ourselves a bit of a break until January, so I thought it was a great opportunity to sit down and reflect on 2022 and what I've learnt. It's been tough but I'm happy to walk away with these lessons to head into next year with. I hope you enjoy this episode and can relate to some of my lessons 🥰
We're coming into the busiest eCommerce seasons of the year, are you ready for it?? 🥳
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My biggest tip is to be organised! You can't plan or market a promotion the day before, you need to have these things planned in advance to truly make the most of them.⠀
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If you're not participating in any of the sales periods, that's totally ok! Not every business will be suited to discounting their products, and with all of the noise around these sales you might want to stand out from the crowd and run sales at other points in the year 👏🏼
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The beauty of having your own business is that you can call the shots! ⠀
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Are you participating in the sale season this year?
How often do you ask your customers for feedback before creating a product? 🤔 ⠀
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One of my favourite examples is from . Their founder had an idea of creating a neon pink bag, based on her own love of pink. Before getting samples or even starting the process of creating this bag, she hopped on her Instagram Stories and asked her audience outright "Would you like a neon pink bag?". That neon pink bag is now her best-selling bag and she would have never gotten to this point without having asked the question directly to her customers!
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I'm so excited to have Clare on the podcast today where I sit down and pick her brain on her marketing strategies, the benefits of being the face of her brand on socials, how she manages the launch process of her products and much more! I really hope you enjoy this one ❤️
There are so many different social media platforms now, so what ones should you actually use and what campaigns should you be running? 🤯 ⠀
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While I can't tell you exactly what is right for you without knowing more about your business, I can take you through what's needed for an effective organic and paid social media marketing funnel!⠀
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This is a super juicy episode so head to your favourite podcast platform to listen 👏🏼
It's the last day of September which means it's your LAST chance to grab the bonus offer when joining eCommerce Brand Builders - 4 epic masterclasses with eCommerce experts.⠀
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Obviously I believe in the power of social media to grow your eCommerce business, but I also believe that it's important to upskill in other areas of your business to truly get epic results!⠀
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🍃 The Social Impact will teach you 'How to use product reels to convert like crazy'⠀
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🍃 Complete St will teach you 'How to create a stand out brand'⠀
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🍃 Meant To Biz will teach you 'How to build an irresistible product launch'⠀
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🍃 Hola Creative will teach you 'How to craft conversational captions for click happy customers'⠀
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If you're an eCommerce business owner who's ready to show up, level up and take control of your brand's growth - eCommerce Brand Builders is 100% where you need to be.⠀
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Unlike most social media courses out there, this one covers everything you need to achieve that all-important organic growth and run successful paid ads with 12 modules of strategic goodness.⠀
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Combining brand values, voice, and community with organic content, sales strategy and campaign structure for a social media presence that converts all day long.⠀
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This offer runs out TONIGHT - head to the link in my bio to join us 👏🏼
It's a given that your business growth can be driven by your Instagram to attract new people, but it's important to also focus on your existing customers and turn them into returning customers 🤩
In today's podcast episode I spoke to founder about their revolutionary app as well as their journey to becoming a global brand and how they have used marketing and paid advertising to grow ECO. to what it is today.
I think you'll get a lot out of this episode, I'm excited for you to hear it! 🎉
Listen on your favourite podcast platform!
Meet our new marketing coordinator Amy! 🤩
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Amy is joining the team as my right-hand gal and will be the lovely lady you speak to when you send us an enquiry.⠀
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She moved from the UK back in 2020 and is now based on the Central Coast (which I'm so excited about - nothing better than in-person catch-ups!) ⠀
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An admin wizz and also a very talented writer, we are so excited to have her on the team!
Be the first to know and let us send you an email when Blossom Media posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
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Our last podcast episode of the year is an exciting one! I'm speaking to Sarah Forrai, the Founder and Creator of @contourcube, the world's first ice facial tool. Contour Cube adds mere seconds to your skincare routine and is the answer to lifting skin and de-puffing eye-bags! 🧊⠀ ⠀ Sarah and I discuss her viral success on TikTok, how that translates to sales, the company's overall marketing strategies, organic versus paid ads and her experience moving from selling solely online to wholesaling. ⠀ ⠀ Sarah also teased some exciting announcements for the future of Contour Cube. We can't wait to watch her business grow from strength to strength! ⠀ I'm sure you're going to love this episode and be totally inspired. I can't wait to hear what you think! 💪
I think that hearing what people learn in business, no matter what type of business they have is really important and valuable 🙌🏼⠀ ⠀ This year has been a bit tough for Blossom Media. I've mentioned before that we were really just trying to stay consistent and survive during lockdown a lot last year so I wasn't really focused on growing. I started 2022 wanting to grow but wasn't really sure how.⠀ ⠀ Over the past few months I have realised that I want to really grow the agency side of the business, which isn't something I have been focusing much on for the past year. ⠀ We are finishing up the podcast this month to give ourselves a bit of a break until January, so I thought it was a great opportunity to sit down and reflect on 2022 and what I've learnt. It's been tough but I'm happy to walk away with these lessons to head into next year with. I hope you enjoy this episode and can relate to some of my lessons 🥰
How often do you ask your customers for feedback before creating a product? 🤔 ⠀ ⠀ One of my favourite examples is from @bonmaxie. Their founder @clarespelta had an idea of creating a neon pink bag, based on her own love of pink. Before getting samples or even starting the process of creating this bag, she hopped on her Instagram Stories and asked her audience outright "Would you like a neon pink bag?". That neon pink bag is now her best-selling bag and she would have never gotten to this point without having asked the question directly to her customers! ⠀ I'm so excited to have Clare on the podcast today where I sit down and pick her brain on her marketing strategies, the benefits of being the face of her brand on socials, how she manages the launch process of her products and much more! I really hope you enjoy this one ❤️
There are so many different social media platforms now, so what ones should you actually use and what campaigns should you be running? 🤯 ⠀ ⠀ While I can't tell you exactly what is right for you without knowing more about your business, I can take you through what's needed for an effective organic and paid social media marketing funnel!⠀ ⠀ This is a super juicy episode so head to your favourite podcast platform to listen 👏🏼
Are your captions converting your audience into sales? If not, it's such an easy fix and something that everyone can easily improve on 🤩⠀ We know that creative is important to grab someone's attention and stop their scroll, but they will go to the caption next so you need to immediately hook them in to continue reading. If it doesn't take them on a journey, or tell them what to do at the end then you're not going to get anyone to your website and you're not going to make sales! ⠀ Today on eCommerce Brand Builders I'm talking all things creating social media captions that convert. I dive into the anatomy of a caption and explain the difference between a hook and a call to action, my thoughts on short captions vs long-form ones and how you can sell without being salesy.⠀ ⠀ If you have a caption that you think could be improved, send it my way! I'd love to show you what is possible because I think it's game changing when you think about your captions in a different way 🎉
It goes without saying that social media has changed a lot in the last 10 years, especially in the eCommerce world 😅⠀ ⠀ Not only have the marketing channels changed, with the likes of Facebook, Instagram and TikTok now in existence but the entire landscape of marketing has also changed.⠀ ⠀ eCommerce and marketing consultant @oliviajenkins.co has seen a lot in her 10-year career. Today on the podcast I speak to her about her eCommerce journey, her go-to marketing strategies and her tips for how brands can tackle the upcoming promotional periods towards the end of the year.⠀ ⠀ She is an expert in her field and I'm so excited for you to hear this chat! 🙌🏼
Have you seen social media marketers sharing content centred around social media 'rules' or things you need to do to keep your business from being left behind? ⠀ Not only is it such boring content to consume, but it's also full of fear-mongering! It can really scare and confuse people who own a business and make them hate social media. Can you relate? 🥲 ⠀ If you are doing what you think you have to do, grinding and hustling to post content that doesn't light you up - you will not enjoy social media and your audience will be able to tell.⠀ ⠀ In today's solo episode of the podcast, I dive into why these 'rules' don't need to be followed, along with some of my favourite growth strategies that will scale your brand and audience. These are NOT rules, but suggestions for you to pick and choose what sounds good for YOU so that you can really have fun with your social media 🥳⠀ Do it the way you want to do it and you will get the results 🥰
Social media can play a huge role in the growth of your ecommerce business when you decide to just go for it 🙌🏼⠀ ⠀ In today's podcast episode I interview the wonderful Anaita from @hero.packaging, and we talk through how she has used social media to build her ecommerce business and keep her community engaged over time. We also touch on the journey to creating her second business @sellanythingonline and how she has utilised TikTok to grow it!⠀ ⠀ I posted a hint on my Instagram Stories about who I was interviewing and you all guessed straight away! I'm so excited for you to hear this one, let me know what you think! 🎉
Do you struggle to not follow the crowd when it comes to your social media content? Being creative in your own way online is super important 🤩 ⠀ ⠀ When I find a new social media account and browse through to see a boring feed that is just like every other feed in that industry, I won’t follow it. You will probably do the same as a consumer, and so will your potential customers! ⠀ In today's podcast episode I chat about why it's important to be unique on social media and to think outside of the box. I also run through some examples of how you can start thinking of ways to be creative and how to block out the noise of similar brands in your industry 🙌🏼 ⠀ I hope this episode sparks some inspiration and I'm excited to see your creative ideas on social media! 🥳
Have you ever participated in a brand collaboration? 🙌🏼⠀ ⠀ There are so many ways that you can team up with other businesses! You can collaborate to cross-promote another brand's email list, their social media page or even podcast listenership. Some other ways include a gift with purchase collaboration to drive sales and revenue or even an event collaboration to get press attention. The options are endless!⠀⠀ ⠀ @collabosaurus is an awesome marketing platform that match-makes brands for collaborations and partnerships, kind of like Tinder! I spoke to their founder @jessruhfus on the podcast today and we covered all things brand partnerships, their benefits, the biggest mistakes they make and even how Jess has grown her own ecomm brand by using collaborations.⠀ ⠀ I'm so excited for you to hear this one 🎉
There is a lot of noise out there on social media, as usual, and a lot of talk about how Facebook Ads don't work as well as they used to 😳⠀ ⠀ At the end of 2020 Apple made changes to iOS that affected privacy, which had a huge impact on the way that Facebook could track users and businesses saw their results drop. A lot of people freaked out over this, which I understand, but at Blossom Media we powered on and we have definitely seen things improve over time for our clients.⠀ ⠀ One thing this really highlighted is the importance of diversifying your marketing. You shouldn't just rely on your organic social media or your Facebook Ads alone to make your business succeed. Anything could happen to prevent you from being able to utilise these channels so it's important to be present on other channels to avoid losing everything you have built!⠀ ⠀ In today's episode of eCommerce Brand Builders I speak more on why I think you should diversify your marketing as an ecommerce business. Listen now on your favourite podcast platform 🙌🏼
Have you thought about launching a subscription box? I have Michelle from @aussiebizchic on the podcast to chat through her amazing launch and marketing strategies 🎉⠀ ⠀ 4-5 months before she launched the box, she created her Instagram and started to build her community. She shared the entire journey with her audience from choosing the box design, to asking what colours and products they liked along the way - which made it feel like they had a say in creating the box! ⠀ Fast forward to now, her community is as strong as ever. She utilises a private Facebook group to really nurture her audience and hosts masterclasses that align with the theme of each monthly box 👏🏼 ⠀ But how did she get here? In the episode we dive deeper into her journey, her marketing ideas and talk about how she's been able to grow her audience to get to a point where she needs to cap her members due to the demand!⠀ ⠀ I'm so excited for you to hear this one and learn how to introduce a subscription model for your ecommerce brand 😍
Are you ready to grow your business and skyrocket your sales with social media strategies that actually work? 🙌🏼 Entirely self-paced and delivered via 12 jam-packed modules, eCommerce Brand Builders will help you get confident on social media, feel connected to your business and customers, and provide you with a complete organic and paid social media strategy you can rely on time and time again! Join us here - https://blossommedia.com.au/ecommerce-brand-builders
I really believe in the power of building a community on your social media as an ecommerce business 🙌🏼⠀ ⠀ Today on the podcast I chat all things building a community on your social media from what a community actually is, why you would even want one, more ways to build it and I even go through some examples of brands who have successfully built their community! ⠀ Hopefully these tips help and I'm excited for you and the community you are going to build! 🎉 Want my exact strategies to nurture your audience and make more sales? Join eCommerce Brand Builders the course at the link in my bio!
eCommerce Brand Builders includes 12 (yes 12!!) modules of business-boosting, social media-smashing goodness 🙌🏼 ⠀ So what will you learn in the course? Here's a run down!⠀ ⠀ 1. Plant the seeds⠀ 2. Build the strategy⠀ 3. Create scroll-stopping content⠀ 4. Measure your results and progress⠀ 5. Create your vision, values and voice⠀ 6. Build your personal brand⠀ 7. Build real relationships⠀ 8. Grow your audience⠀ 9. The Facebook Ads tech⠀ 10. Set up your ads for success⠀ 11. Optimise the heck outta your results⠀ 12. The secrets behind converting ads⠀ ⠀ Helping e-commerce business owners just like you bloom on social media is my happy place, and this course is an infusion of every tool, technique and strategy I’ve learned along the way 😍 ⠀ Since launching Blossom Media in 2019, I’ve worked with brands like Greenhouse Interiors, Montii Co, Tiger Tribe, and Happy Paws Co to achieve legendary results.⠀ ⠀ I’m talking double-revenue, we-need-a-bigger-warehouse kinda results 🙏🏼 ⠀ And this course is designed to help you reach those big goals too!⠀ ⠀ Join me at the link in my bio 💕
Have you heard people say that social media schedulers decrease your reach? That's a myth that @christyladylaurence from @plannthat is here to bust! 🎉⠀ ⠀ Today on the podcast I'm speaking to Christy who is the founder of Plann, a social media suite. Plann has a large focus on social media strategy which is so unique in the scheduling space, so I wanted to hear from her how it came to be! We also chat through Christy's journey to creating the app and how brands can be really strategic on social media by planning their content in advance using Plann and their strategy tools.⠀ ⠀ This is one of my favourite topics and I'm so excited for you to hear this one and learn from it. There is also a cheeky discount for first-time users of Plann so make sure you check it out! 🤩
Do you want to start working with influencers but aren't really sure where to start? I'm giving you my biggest tips! 🙌🏼⠀ ⠀ It can sound scary and expensive but I promise it doesn't have to be! In today's podcast episode I chat about some easy ways that you can get started with influencers so that you can get the most out of it for your brand.⠀ ⠀ I hope you enjoy this one and if you're interested in learning more about influencers, the wonderful @elamazurcreative will be talking about all things influencer marketing in 2022 at the eComm Growth Summit next Wednesday! Make sure you grab your ticket at www.ecommgrowthsummit.com to help take your brand to the next level 🎉
What do you do when your product is seen as 'taboo' or 'controversial' and can easily get removed from social media platforms? 😳⠀ ⠀ This is the reality for business owners who sell sex toys, so they need to get creative with their organic strategy! ⠀ Today on the podcast I talk to @vivconway_ who is the co-founder of @girlsgetoff and we dive into the journey to starting the brand, their strategies for building a large and engaged community and discuss how they navigate advertising a product that Facebook deems as 'controversial' 😬 ⠀ I'm so excited for you to hear this one, there's some great insight and I think you'll get a lot out of it! Head to your favourite podcast platform to listen 💕
I am so excited to have finally announced the eComm Growth Summit! It was a long time coming and I didn't really think it would be a reality because I had no idea how to do it 🤯 I have created Australia's first virtual eCommerce conference that is focused on scaling your business to new heights. If you are ready to grow your eCommerce brand, then this is the conference for you! Today on the podcast I give you more information on the conference including what topics will be covered, who our guest speakers and sponsors are, the prizes that are up for grabs and what is included in your ticket! If you're unsure, have a listen and let me know if you have any other questions. I'm excited to see you there! 🎉
As humans, we are naturally curious. The rise of TikTok has shown us that we really love to see what's happening behind the doors in other people's lives 👀⠀ ⠀ This applies to business as well! Gone are the days of the perfect social feed. It's time to really humanise your brand and add a level of vulnerability to your account 🙌🏼 ⠀ Today on the podcast I have an exciting episode with Lisa from @lisajones_co. Not only is Lisa an e-commerce expert and coach but she is a mum of three and builder of 3 multi-million dollar ecommerce brands. In our chat we covered Lisa's journey from building her most successful brand to now helping other female entrepreneurs scale their ecomm brands, her top tips for brands that want to grow to 6 figures and beyond, the role that social media plays in the growth of e-commerce businesses and much more! ⠀ ⠀ Listen now on Apple Podcasts or Spotify 💕
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