The Dragonfly Agency

24/04/2022

Today is a day of reflection as we recognise the sacrifices made by our ANZACs. We will never forget their bravery and heroism.

11/02/2022

to for this beautiful delivery straight to my door for $50.

Here’s your reminder to shop , especially local!

23/09/2021

Invest in yourself!

One of the best investments you will have when starting your own business is to invest in yourself.

Thanks to the ever-evolving internet, the resources where you can gain skills and knowledge are not limited to paid apps.

Here are some of the best websites to check out if you wish to enhance your digital marketing skills:

Facebook Ad Blueprint - https://www.facebook.com/business/learn

LinkedIn Learning - https://www.linkedin.com/learning

Google Skillshop - https://skillshop.withgoogle.com/

Hubspot Academy - https://academy.hubspot.com/

Be a friend and share this post with your friends! 🤓

11/07/2021

Looking to increase your engagement? Your Facebook Story is your big-ticket to getting there! 😎

Did you know that over 500 million people use Facebook & Instagram stories every day?

Some quick tips on what to post on our Story:

✔ POLL - get to know your audience by asking them a question with customized answers.

✔ BOOMERANG - take a burst of photos of your workstation or your behind-the-scenes then watch it play in a short, looping forward and backward video. This is surely a unique way to create an interest with your audience!

✔ MUSIC - you can make your shared story more interesting by adding music to what you're about to share

✔ TEXT - what's on your mind? type a text in your story and see your audience's thoughts about it.

✔ SELFIE - humanize your brand by sharing your quick selfie and add something motivational or question

✔ MOOD - choose an image from the GIFs library and add some texts or questions, and effects.

Last Tip: Make sure that your page story is set to public for a wider audience reach.

05/07/2021

A great way to establish trust with your audience is to share valuable content on your social media feed.

However, even though we always hear the term "VALUABLE CONTENT", most of us are clueless about what value are we referring to.

Valuable content may be any of the following:

✔ Educational - Your audience visits your page more when you have established your business as an authority in your field.

✔ Motivational - These times have called for more of these types of content as the pandemic has brought a lot of hardships to everyone. Motivational content usually appeals to your audience's emotions. These are highly shareable and engaging.

✔ Instructional - Another type of educational content that serves to provide step-by-step instructions or how-to tips.

✔ Video - This type of content has gained a lot of traction especially in these times as people are looking to engage despite being cooped up in their homes.

✔ Entertaining - From polls, quizzes, surveys, and memes, this type of content allows you to learn more about your followers

So don't just put out a post for the sake of sharing something. Think about what you're going to post and make sure that it's going to be valuable to your followers.

Need to step up your social media game? Let us help you.
Click here -->> m.me/dragonflyagencyau

05/07/2021

We're down to the last half of 2021 but we're still a long way towards another year. It's important that our businesses stay relevant and up-to-date with these social media trends to keep your engagement ongoing.

Here's our take on what your small business can do to keep up with 2021.

😎 Read the blog here and share your thoughts --> https://thedragonfly.agency/blog/f/small-business-digital-marketing-trends-in-2021

05/07/2021

Video marketing is here to stay and if your business is not yet on board, you're missing a whole load of opportunities.

04/06/2021

One of our key employees has been with us exactly one year today. Happy Archie-versary! You take too many naps and aren't too good on the computer but you keep us all laughing.

02/06/2021

We're halfway into 2021 but Covid19 still shows no signs of slowing down any time soon. With imminent lockdowns looming in, your small business has never been more threatened than ever.

Here are 5 practical tips for your small business to survive the pandemic: https://thedragonfly.agency/blog/f/how-to-pandemic-proof-your-small-business

13/10/2020

This is an interesting study conducted across 5000 Small Business Owners globally. Some key takeouts:

- Australian Small Business Owners lead the charge in positivity about recovery
- COVID has increased the importance of a strong online presence (not surprisingly) but not only for the reasons you think. Businesses are getting new and different customers, new sales channels and using online to expand their products and services.

Are you finding the same?

Yes, COVID-19 has damaged the global economy. But according to a new survey, local SMB owners are optimistic that a business recovery is in the works.

22/09/2020

Help please Small Business Owners.

I'm doing some research for an article and keen to know the answer to this question. Also Interested to know if your main marketing problem has changed due to Covid, or has it always been the same?

14/09/2020

❓How often do you get feedback from your customers?
❓Is this something that you actively seek out
❓When was the last time you asked someone "what can we do to improve?"

Too often as small business owners we are scared to ask these questions because we don't really want to hear that something is not quite right, or that we could be doing better.

It makes us feel vulnerable, and in some instances we take it personally - let's face it, our businesses are our babies 👶

If we can step back and truly look at our business through the eyes and experiences of our customers, we can gain some valuable insight AND make our customers feel appreciated.

There are many ways to get this feedback:
👂Ask them in conversation
👂Actively seek reviews on Google & Facebook
👂Send out email questionnaires
👂Collect feedback via your website

Have you ever used Customer Feedback to the betterment of your business? Drop us a note below 👇 and tell us how it went....

09/09/2020

Our latest blog on the power of Video for Small Business as a way of getting new customers.

Did you know it's not as expensive as you think to generate on-brand video content for your business? With video being the number one way people discover a brand, can you afford not to be using it?

Talk to us, no strings attached, about how you can leverage this cost-effectively.

In today's highly visual world, video is now the Number One way people are sharing content.In fact Video is shared 40 times more than any other type of content.

27/08/2020

These days even as a small businesses you can use technology to increase your interactions with your customers.

Technology does not mean you have to be impersonal. Far from it. Helping busy entrepreneurs to keep on top of their relationships with customers is one of the reasons this sector is booming.

In coming weeks we’ll be reviewing some of this technology and give you real life examples of how it’s helped business owners like yourself connect with their customers.

Like our page to Stay Tuned!

04/06/2020

Good morning on a lovely Sydney winters morning (I love winter !).

Two important things are happening right now which will impact your business : we’re starting to come out of Covid restrictions and the new FY is approaching.

How are you adapting your marketing plans for the new year ?

Do you know how to get the most bang for you marketing buck?

Should your marketing budgets for the new year be reviewed?

How can you get customers quickly ?

We’re offering an EOFY Advertising Audit and Action Plan, which you can execute yourself, or if you prefer brief out.

We specialise in getting results for small and local business. Drop us a message if you’re keen to know more.

27/04/2020

One of the main benefits of being a Small Business is that you can pivot quickly. As the decision maker you have the ability to be nimble, and to adjust your offering, your way of working, your delivery, your service much quicker than large organisations.

What is important is that you don't overthink. There is a place for long-term thinking but if you can pivot now, before your competition, do so.

Remember : Done is better than perfect.

27/04/2020

Save for Movie Theatres - we now have Netflix and Social Distancing - there are 9 other categories of business that will thrive during and after this crisis.

Industries that perform well in the midst of economic uncertainty do just fine in good times, too.

20/04/2020

📈📈📈Future Proofing your Small Business

What we are experiencing now is not forever.

Savvy business owners know that the path to business success has it's ups and downs - weathering the downs and planning to take advantage of the ups will help you future proof your business.

In order to do this you have to be both strategic AND tactical. Strategy is taking the long-term view. What is the "new future" going to be for your business?

Now is a good time to consider reviewing your long-term goals. Ask yourself some important questions:

🚀 Is there any opportunity that I am not taking advantage of, that could help my business long term?

🚀 How am I getting in front of my current and future customers so that when the situation changes they choose me instead of my competitors?

🚀 How do I build relationships with existing and new customers that will create trust and affinity?

🚀Is the future of my product/service going to look the same, or different coming out of this?

🚀 Are there other business owners that I can collaborate or partner to create new service offerings or products?

Now is an excellent time to be reviewing your Business and Marketing Plans.
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17/03/2020

LIKE OUR FB PAGE FOR MORE TIPS ON HOW TO NAVIGATE UNCERTAIN TIMES AS A SMALL BUSINESS OWNER.

At a time when there is mass uncertainty, it can be scary for you as a Small Business Owner.

Fear not!!

There are ways to get through, and even thrive, in times of crisis.

Like our page to get top tips on how to manage your business and market successfully.

04/02/2020

As a small business owner you are used to stamping out fires. Are you a successful problem solver?

Can you see past obstacles and focus on efficient results?

09/12/2019

09/12/2019

09/12/2019

09/12/2019

https://thedragonfly.agency/

Digital Marketing for Small & Local Business

02/12/2019

Welcome!
We help small and local business get customers, and deliver solid returns on realistic marketing spend. We keep our marketing approach simple for a reason: getting you loyal customers doesn't require complex marketing. We treat each of your marketing dollars as our own and nothing pleases us more than getting great real results for our clients.
Don’t know where to start? Let’s have a chat.

https://thedragonfly.agency/

02/12/2019