29/03/2024
Really enjoying seeing these “Social Media is Fake” posts.
Let’s normalise talking about the “not so pretty” things and the reality behind it all. We can’t compare ourselves to someone’s highlight reel.
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Pink Sparrow Social Media
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HI I'm Anneke, I Help business owners get more time and freedom by managing their social media and b
09/05/2023
Hi Beautiful 👋 💗 Please introduce yourself in the comments 👇👇
13/12/2022
21/03/2022
Baby Sparrow is on the way! 🕊
💗 I was going to wait a while before making an announcement but I just had to share the news with you!
Now you know why I haven’t been able to post for a while… pregnancy nausea isn’t fun haha 🤢😋
I really appreciate all the caring messages asking where I’ve been. Bless your cotton socks☺️ I’m really grateful for this beautiful community we have here. 💕
And yes I’ll be back posting Reels soon.. Is it silly to already be thinking of cute pregnancy Reels ?
17/04/2020
If you’re scared to post right now, you’re not alone 🙋♀️
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The reality is..
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You can’t afford to pause right now 🙅♀️
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However, It isn’t business as usual 📲
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👩💻The way you sell might have to change
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✖️ Don’t capitalise on FEAR
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✔️ Instead lead from a place of service.
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📲 This list of questions will help you figure out how to adapt your social media strategy right now.
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You’re welcome 😊️💗 @ Sorrento, Victoria, Australia
27/03/2020
🤷🏼♀️Has your world turned upside-down overnight?
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💗 You're not alone.
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It's okay to feel scared and uncertain.
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🌏 The world is changing, and the reality is:
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🙅♀️It isn't business as usual.
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👩💻I really want to help you through this which is why i have created this list for you.
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📲10 creative ways you can add a digital element to your business.
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★ 1. ⇢ ONLINE COURSES
There are so many sites you can use to easily create video, audio and text based courses to monetise what you know.
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★ 2. ⇢ EBOOKS
Much like creating an online course, except its a PDF people can purchase and download.
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★ 3. ⇢ PODCAST
One way you can monetise a podcast is by offering the first half for free on itunes or Spotify and then second half of the podcast people can purchase access too through your website.
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★ 4. ⇢ LIVE STREAM
Host a live workshop or training. You can sell access to your live event people can tune in from the comfort of their own homes.
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★ 5. ⇢ ONE - ON - ONE
If it's possible for your brand, product or service: You can offer your one-on-one services via Zoom, Facetime, Skype, etc...
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★ 6. ⇢ MONTHLY MEMBERSHIPS
You can create a membership program people can join in order to receive access to your content, groups, videos, live streams etc..
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★ 7. ⇢ AFFILIATE
You might have a favourite brand, product or service that offers you a commission on any sale generated through your referral links.
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★ 8. ⇢ CREATE YOUR OWN AFFILIATE PROGRAM
You can allow others to market your offers in exchange for a commission payment you decide.
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★ 9. ⇢ HIRE PROGRAM
You might have resources in your business other people can rent from you.
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★ 10. ⇢ PRODUCTS
Sell products through your website.
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★ OTHER
You can always reach out to your community. Send them personalised messages asking for support in the form of gift cards they can claim when this ends. Which it will.
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🤝 Together we will get through this.
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💗 Save this post for inspiration or tag another business owner in the comments
10/02/2020
Thanks for having me on your "Ask And Expert" panel! It was incredible to be in a room with so many passionate and driven business owners!
09/12/2019
I can't thank Melbourne Float House- Kilsyth, Kerry Thurrowgood, Scott Thurrowgood enough for all their support and trust in me.
You are the first business that took me in to do your Social Media straight out of uni.
Now i have my own marketing agency and I am forever grateful for the opportunities you have given me.
Thank-you from the bottom of my heart
09/12/2019
3 Ways To Always Know What To Post On Instagram
🤦🏼♀️Trying to think of what post everyday is such a waste of time.
Here is my 3 hot tips 🔥
1️⃣PICK TOPICS
Pick 2-6 Topics/Themes related to your business and your audience.
2️⃣ALLOCATE
Post about topic 1 on the frist day, topic 2 the next day, etc..
3️⃣REPEAT THE CYCLE
Once you’ve cycled through your topics then repeat the process.
💁🏼♀️This way you will always know what to post on what day
🤷🏼♀️💭 What could you be doing instead if you didnt have to worry about posting on social media ?
09/12/2019
The Social Media Myth Everyone Believes...
(I use to believe this myth myself so don't feel bad if you have fallen into this trap)
🙅MYTH: "I need more followers"-
😮What if i told you you to stop getting followers?
😳Hold up... back it up, " Did she just say i need to stop getting followers?"
It's easy to fall into the trap of thinking "If i had more followers, i would have more customers"
But the real question... is are you converting your followers to customers?
🚫If you don't know how to convert followers to customers then getting more followers ISNT the asnwer.
✅The answer is to build stronger relationships with your current followers.
"But Anneke, how do i do that?"
🙌You need to understand your followers.
I'm not talking about their age and demographic, you need to understand why are they following you.
If you don't know they are following you then you need to have deep meaningful conversations with your current audience.
🤷♀️Clients say to me, "No one is commenting on my stuff " 🤔Let me ask you "How many comments are you leaving them? "
Once you understand them- know how to talk to them, then you know how to help them.🤝
You must solve their problems in a way that resonates with them🙌
🌊 In a sea of competitors you can be the only choice for your audience because you understand them differently and you help them differently 👏👏👏
26/11/2019
Welcome! My name is Anneke, i'm the founder of Pink Sparrow Social and in this video i share with you more about me and what we do.
Video Captured by Directors Edge
23/11/2019
Did you see the bloopers at the end? 🤣🤣 (that’s only a few of them)
🌸🙌You don’t have to be perfect, just consistently show up.
👩💻Ok, so let’s get into it...
➡️ Here are 3 reasons why you need to stay consistent.
1️⃣ TRUST.
Being consistent helps build trust between you and your audience.
If they like you and trust you then they will be more inclined to listen to you and buy from you.
2️⃣ CERTAINTY
It shows that you are who you say you are. That you will always be there for your consumer.
Not just one post and then crickets............. 🐜 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
👏Instead being consistent and showing up tells your audience that they can rely on you.
3️⃣ SCHEDULE
This one is more of a bonus tip than a reason. Schedule your posts. Yep, schedule your post in advance! Block some time out and preschedule all your posts ahead of time. That way you aren’t wasting time everyday trying to think of what to post.
☺️👌Giving you more freedom to do more of what you love. Which is what i do for my clients.
🌸So there you have it, 3 reasons why you need to stay consistent.
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Captured by 🎥 Directors Edge
03/09/2019
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👇If you hear these 6.. RUN! 🏃♀️ 💨 ➡️1️⃣🤦♀️ “STOP DOING TRENDS” This is actually great advice… 👩🎨 IF you’re a creator. 🚫 But it’s unrealistic for Business Owners. 😖 🥵Trying to come up with “original content” puts you under a lot of pressure it’s intimidating 👩💻Especially if you’re still trying to figure out Reels while running your business. The thing is… 🏆 Trends work! ✅ It’s social proof that the content is testing well with a particular audience. ✅Leveraging it will help set your Reel up for success. ✅You can also use a trend strategically to target a certain audience. 📝 Note* just using a trend won’t make your Reel successful. There is a whole checklist to cover Pluss… If Instagram didn’t want you to jump on trends then they wouldn’t have the option to use someone else’s audio 😋 ➡️2️⃣🤦♀️ POST AT CERTAIN TIMES ⏰ The time you post doesn’t make as much of a difference as you think. 📈 Reel views and engagement can continue to climb days and even weeks later. ➡️3️⃣🤦♀️ ENGAGE FOR HOURS ❌Don’t spend hours chasing followers ✔️ You want to be as active as possible around the time you post 💁♀️Engage before posting and after posting. ➡️4️⃣🤦♀️ HOST GIVEAWAYS 🎁 Running a giveaway does the same thing to your account as buying followers. 🥱You end up with a whole bunch of followers that won’t engage with your content 👉 Which reduces your reach. ➡️5️⃣🤦♀️ RUN PAID ADS ✖️💰 When you stop paying, they stop working. ✔️When you grow your account organically ( without paying for it) you end up attracting a genuine and authentic community. 💪💕 You didn’t pay for their attention, you earned it. 🤩 You also learn what sort of content actually gets their attention. Instead of which ad performs better. ➡️6️⃣
4 Reasons WHY your views are low ⤵️ 1️⃣ It’s not something your audience wants to see .. You have to ask yourself: 👉 “ What’s in it for them” 2️⃣ Disconnection between Bio and your Reel. 🔁 Your Reels need to match what you promise in your bio. 🫣 If you’re just jumping on a trend but haven’t made it match your bio then your followers ( who followed you for a specific reason) aren’t going to be watching 3️⃣ Overlooking the basics. 🪝 No hook in the 1st 3 seconds, 🖥 Not using the full screen, 😵💫 It’s blurry, 🧐 The text is hard to read etc.. 4️⃣ It’s Boring. 🤐 Harsh but true. 🥱 No one is going to watch a boring Reel.. 👉 If it doesn’t teach me something/ makes me laugh or inspires me… 😞🫶 I’m sorry, I love you but im scrolling. ➡️ Bonus 🙅♀️ Views dont matter. 💁♀️ What matters is that you’re serving your ideal person. 👀 Getting more views isn’t the thing that’s going to get you where you want to be. 🤝💗 It’s better relationships with the followers you already have. 🙋♀️Only like this Reel if you’ve ever felt discouraged when a Reel didn’t perform as well as you thought it would. See, you’re not alone 💕
Are you throwing spaghetti 🍝 ? 👇 Trying to come up with Reel ideas for your business can feel like you’re .. 🍝 Throwing spaghetti at the wall and waiting to see what will stick.. 1️⃣ 🔑 One key thing I learnt from; 👩🎓 My Marketing Degree, 👩💻 Running my own Social Media agency 💁♀️📲 To now being an Instagram Reels Coach .. ⬇️ 🏆 Is that the best Reel ideas comes from: 🔑 ➡️ Listening to your audiences questions, their problems and their needs… ✅ 💁♀️📲 Then creating content from that. 🌍 🤝💗 You end up building deeper relationships and creating Reels that your audience wants to consume.. This means: ✅ Higher engagement ✅ More views ✅ More reach … 💁♀️Try it out with this Reel. 📲 On your story use the question sticker and ask your audience 👉“ What’s your biggest problem?” 👉What are you struggling with the most?” 👉What do you need help with?” 👉“What would you like to learn from me? 👉“What would you like to know how to do?” 💬 Then go through everyone’s responses and pick a frequently asked question or a common theme. 👌Then use that for this Reel. 👉 Insert text saying How to _____ .. 👄 Then when you lip-sync “Come here duck” ✔️ That’s where you share the answer. By the way…. How cute is this audio? Did it make you laugh too ? 😂
Imagine this…👇 There are two Brand offering identical products ➡️Brand A: 👩🎨Shares with you who the creator is. ➡️Brand B: Only shows the product. 🤷♀️ Which one are you more likely to trust? 🙋♀️ Brand A, of course. 🤝People connect with people, not inanimate objects. 💕So adding that human element helps your audience connect with you more. ➡️ BENEFITS OF SHOWING YOUR FACE: ✅ Reassures your audience it’s not a scam, there is a real person they can trust. ✅ Sets you apart from your competitors ✅ Helps you attract the right people. ✅ Helps turn ‘Just a Follower’ into a ‘Raving Fan’ 🙋♀️ I totally get it, 😖 Putting yourself out there can be confronting. ☀️ My Sunshine, let me remind you: “The cave you fear to enter, holds the treasure you seek” - Joseph Campel 💗 More of the RIGHT people will be drawn to your brand and the wrong ones will leave. ➡️ Are you going to be showing more of your face in 2023? 👇👇 If you’re in… Drop your favourite “Smiley Face” in the comments ☺️💗 #reelscoach #instagramcoach
Is it just me? 😂😅💗
This Reel works because 👇 💁♀️ You’re calling out a specific PROBLEM your target audience has and then telling them you’re the SOLUTION. 👇 PROBLEM SOLUTION style Reels helps to 👤 ➡️ 💰 Move your follower down the buying process ⚠️ REMEMBER: With this style Reel… 🚫 Your Focus is NOT reach or views .. ✅ Your focus is on CONVERTING your CURRENT followers. ➡️ SERVICE BASED Business example: (Nutritionist) 💬 Text: “When no one can share a diet that doesn’t starve you” 🎥 Share footage of your herbs or yourself behind the scenes with a client. 👄 Then lipsync “ It’s gonna be me” ➡️ PRODUCT BASED Business example:(Clothing Line) 💬 Text: “When no one can find them a dress with the same vibe as their Pinterest board” 🎥 Showcase footage of all your colourful dresses hanging and then jump out from behind one 👄 As you lipsync it’s gonna be me. ➡️NO FACE Example: (Jewellery Brand) 🎥 Show footage of yourself unboxing one of your unique pieces. (The unboxing showcases your packaging whilst also creating suspense) 💬 Text: “ When no one wants to express themselves with unique jewellery and would rather play it safe” Here are some more prompts to get your creative juices going.. 👉“ Everyone needs someone to teach them about ____” 👉“Who’s going to ____” 👉“Everyone needs something that can___” 👉“When nobody wants to ___” 👉“Someone has to be ____” 👉“Everyone needs that ____“ 👉 “When no one can ____ “ ✅ This trend can work for any business and it’s really easy to recreate. 👇👇Join the conversation in the comments 💗🙋♀️ Are you going to try this Reel Idea? #trythistrend #reelstrend #trendingreels❤️
💁♀️ How To: Use another Reel as a template 👉 Open the Reel you want to recreate 👉 Tap “Use Template” in the bottom left corner 👉 Select “Add Media” 👉 Select your own photos/videos 👉 Watch as Instagram automatically syncs your media to match the template you chose. 📝 Note* Not all Reels will have the use template option. Only the Reels that were created inside the Reels app. LOVE LOVE LOVE this feature 👌💗 💌 Save this for later #usetemplate #reelstutorial #howtomakereels
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