On Brand Marketing

On Brand Marketing More members. More profit. Less stress. Does your brand tell the right story? We’ve all seen digital marketing shake up what is required of businesses to thrive.

Marketing + sales systems for fitness studios | 20 years building what works
🎯Follow for real results
GC | MEL | SYD
www.onbrandmarketing.co/links Your brand is not a fluffy logo or how many followers you have on Instagram, your brand is what people are saying about you and you make them feel. Never one to fit the box, I’ve been called a Fitness guru, Business coach, Marketing Mastermind, and St

oryteller. I’m the founder and architect of Branding in a Box, leading my small marketing agency of multi-disciplinary right + left-brain thinkers, from epic global locations and combining creativity and smart strategy to tell incredible brand stories. I jumped into the fitness industry in 2004 with a small Personal Training Studio and outdoor Bootcamp business in beautiful Port Douglas and evolved to manage big box gyms for Fitness First in Australia. In 2017, I was recruited to lead the project development, operations and strategy of the very new integrated yoga/fitness movement that launched in Australia in 2017 called TotalFusion. Together we created a new style of fitness studio which triggered my love for sharing content and marketing that disrupts the health and fitness industry. With a passion for authentic connection, and a desire to shine a light on people doing meaningful work, I founded my small agency of passionate and creative storytellers. Together we work with organisations and brands in creating marketing that makes a difference so that our clients are seen in authentic and powerful ways. Sometimes it may even seem like marketing is more important than the company mission, but let me ask you, has it changed what the customer wants? Digital Marketing might have changed the game, but the consumers still want the same thing they always did - connection. They want you.

13/12/2025

Someone told me a couple weeks ago: "You need to talk about Total Fusion more."
So here's the story...

A dear friend and mentor approached me with a concept - fusion fitness. Nothing like it existed in Australia yet.

My first day of work? He flew me to LA. Two weeks in the States. 3-4 fitness classes a day, studio to studio, learning everything.

Then we came back and launched.

We had 8 weeks before opening. No pictures. No finished studio. No content. Just passion and vision.

People would ask "what do you do?" and honestly... I'd paint them the dream. I understood the operation. I could see what it would become.

Here's the thing - I never competed on price. I never undercut. I just sold the vision.

Four weeks in? Just over 1000 members.

First studio. No website. 1000 members in month one.

That changed my life.

And honestly? That's still how I work today - vision first, passion always, never compete on price.

People do business with people. 💙

Your competitors are in holiday mode.You? You're building your January pipeline.While they're coasting, you're pre-selli...
13/12/2025

Your competitors are in holiday mode.

You? You're building your January pipeline.

While they're coasting, you're pre-selling.

While they're quiet, you're showing up. While they're sleeping, you're setting yourself up to win.

January success doesn't start on January 1st. It starts right now.

12/12/2025

I feel like every studio owner is waiting until January to sell their January programs...

Honestly? That's too late.

🎄December is when people are thinking about change. They're feeling the holiday chaos.

They want something to look forward to.

So sell them that hope NOW.

Here's what happens when you do:

🎄 You give them something positive to focus on while everything else feels overwhelming. 🎄 You get them mentally invested BEFORE January even starts. And you create momentum - people talking about your program at Christmas dinner.

That's free marketing. That's excitement. That's what January success actually looks like.

Don't wait until January 1st when they're drowning in options.

Give them something to look forward to right now.

DM "TRANSFORM" if you need help building your January offer the right way.

Confusion is a conversion killer.When people don't understand your pricing, they don't ask questions. They just leave.He...
10/12/2025

Confusion is a conversion killer.

When people don't understand your pricing, they don't ask questions. They just leave.

Here's what works: Three clear options. Premium. Mid-tier. Entry.

Simple. Clear. Easy to buy.

10/12/2025

November was solid.

We delivered 15 projects, hit some milestones we're proud of, and kept showing up for the owners and businesses trusting us to get it right.

Here are a few highlights from the month 💛

I stopped offering free passes years ago. Best decision I ever made.Here's why...Free attracts bargain hunters. People w...
09/12/2025

I stopped offering free passes years ago. Best decision I ever made.

Here's why...

Free attracts bargain hunters. People who take your free week and never convert.

When I switched to paid intro offers ($49 for 2 weeks), our conversion rate went from 5% to 35%.

Why? Because when people pay something - even $49 - they show up differently. They're invested.

The price isn't the point. The COMMITMENT is.

Your expertise is worth something. Stop giving it away for free.

Ready to stop running free trials? DM me "PAID" and let's talk about intro offers that actually convert.

If you're stuck on the free trial hamster wheel, it's time to rethink your offer.

08/12/2025

Heartbreak came to us ready to launch a 4-week challenge campaign with a backend membership offer. 🏋🏽‍♀️

We stripped it back. Clarified the offer. Made the value impossible to miss. And gave visitors one clear, compelling call-to-action.

Because a great offer means nothing if the page doesn't close the sale.

This is what happens when design and strategy work together. Watch to see the transformation.

Congrats to the Heartbreak team on leveling up 👏🏻

05/12/2025

You opened a studio for freedom. Now you're stuck teaching every class, answering every DM, and can't take a holiday without everything falling apart.

Sound familiar? 🤔

What if you could actually step away? Be the business owner, not just the instructor who never clocks out.

02/12/2025

I launched Total Fusion - the first fusion fitness brand in Australia - with 1000 members in our first month.

People always ask me "how did you do it?"

Honestly? It wasn't luck. And it wasn't just ads.

Here's what actually happened:

2 Months before we opened, I was building demand. Not the studio - the DEMAND.

I was out in the community. Talking to people. Running events. Creating a waitlist. Making people feel like they were missing out if they weren't part of this.

We didn't wait until opening day to start marketing. We built the buzz BEFORE the doors opened.

By the time we launched, we had a community ready to walk through those doors.

1000 members. First month.

And we duplicated that two more times in 12 months in other locations.

That launch changed everything for me. It taught me that demand isn't created after you open. It's created BEFORE.

You build the anticipation. You create the community. You make people feel like they HAVE to be part of this.

That's exactly what I teach studio owners now.

How to create demand before you need it. How to fill your studio with people who are READY to join, not just curious.

If you're ready to build that kind of energy for your studio... let's talk.

01/12/2025

Your pricing page has 15 options, and that's exactly why people aren't buying.

A confused buyer never buys. Passes give you chaos. Memberships give you cash flow. 💰

The difference between scrambling and scaling? Long-term memberships and predictable revenue.

30/11/2025

Quick question: how many paying members do you have right now? 🤔

If you hesitated, that's the problem. You can't grow what you don't measure.

If you don't know where you are, how will you get where you want to go?

Some people keep the engine running while everyone else gets to focus on the exciting stuff. That's Eunice.She handles o...
28/11/2025

Some people keep the engine running while everyone else gets to focus on the exciting stuff. That's Eunice.

She handles our admin and Kajabi development, which means she's the reason our systems actually work, our courses run smoothly, and nothing falls apart behind the scenes. Eunice has been with us for years, and I feel like that says everything you need to know about her.

She's the kind of person who solves problems before they become problems. Quietly competent, ridiculously reliable, and honestly one of the most essential people on this team.

If our backend feels seamless, that's Eunice's doing. Drop a 👋 and show her some love!

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