19/09/2024
Early bird alert! Tickets for the B&T Awards 2024 are on sale. Join the top of your game in advertising, marketing, media, and PR at the event of the year.
https://bandtawards.com.au/
B&T is the leading publication for Australia's advertising, marketing, media and PR industries.
Early bird alert! Tickets for the B&T Awards 2024 are on sale. Join the top of your game in advertising, marketing, media, and PR at the event of the year.
https://bandtawards.com.au/
VML and the Australian Defence Force (ADF) have introduced a new dimension to its recruitment efforts with the launch of 3D Out of Home (OOH).
https://www.bandt.com.au/defence-force-recruiting-brings-an-australian-defence-force-career-to-life-with-3d-ooh-via-vml/
B&T's Agency Scorecard: Howatson+Company
https://www.bandt.com.au/bts-agency-scorecard-howatsoncompany/
B&T's Agency Scorecard: EssenceMediacom
https://www.bandt.com.au/bts-agency-scorecard-essencemediacom/
Virgin Australia has been acknowledged as one of three ‘Rising Innovative Brands’ and the only Australian brand to win an award among nine in total in the 2024 Kantar Global Innovation Awards.
https://www.bandt.com.au/virgin-australia-named-a-rising-innovative-brand-in-kantars-outstanding-innovation-awards-2024/
The Company We Keep secures St Kilda Festival production contract.
https://www.bandt.com.au/the-company-we-keep-secures-st-kilda-festival-production-contract/
Rocket Agency has announced its new partnership with Coates, Australia’s leading equipment hire and solutions provider.
https://www.bandt.com.au/coates-hires-rocket-agency-to-drive-digital-marketing/
Get Ready! It’s B&T’s Best of the Best number-crunching Data Scientists!
https://www.bandt.com.au/get-ready-its-bts-best-of-the-best-number-crunching-data-scientists/
Vogue Australia & American Express celebrate 15 years of Fashion’s Night Out.
https://www.bandt.com.au/vogue-australia-american-express-celebrate-15-years-of-fashions-night-out/
Creative communications agency alt/shift/ has been appointed to manage the public relations account for The HELM.
https://www.bandt.com.au/alt-shift-retains-the-helm-account/
TV Ratings (18/09/2024): Tensions escalate as The Block dominates ratings once again.
https://www.bandt.com.au/tv-ratings-18-09-2024-tensions-escalate-as-the-block-dominates-ratings-once-again/
The 2024 showing of the B&T Awards are mere weeks away now. In the run-up to the awards, we’re taking you through the work that got these agencies a place among the finalists. Last time out, we looked at the Award for Bravery finalists. This time, we’re looking at the Best Digital Campaign finalists.
https://www.bandt.com.au/bt-awards-2024-the-work-best-digital-campaign/
The Independent Media Agencies of Australia (IMAA), the national industry body representing independent media agencies, has announced independent agency Enigma as the overall winner of its inaugural Pitch-Chella program.
https://www.bandt.com.au/enigma-named-overall-winner-of-imaas-inaugural-pitch-chella-program/
Mazda takes over oOh!media’s Martin Place retail precinct with refreshed ‘Zoom Zoom’ campaign.
https://www.bandt.com.au/mazda-takes-over-oohmedias-martin-place-retail-precinct-with-refreshed-zoom-zoom-campaign/
LEGO Group and Formula 1 announced a new, multi-year partnership to connect more fans of LEGO building with the world of Formula 1, bringing together two passionate global fanbases.
https://www.bandt.com.au/the-lego-group-formula-1-to-go-full-throttle-on-new-brand-partnership/
Robert Irwin to host 2024 TikTok Awards.
https://www.bandt.com.au/robert-irwin-to-host-2024-tiktok-awards/
B&T’s Independent Agency of the Year 2023, WiredCo. has expanded its earned media team, WireCast, with two new appointments to the team. Jessica (Jess) Nutt has joined the agency as a senior account manager (Earned Media), along with Constance Nicolaou as a senior account executive (Earned Media).
https://www.bandt.com.au/wiredco-expands-earned-media-team-after-450-growth/
JOLT, Australia’s home-grown, sustainable digital out-of-home media and EV charging network is continuing its global expansion, announcing the launch of its innovative digital out-of-home and EV charger network in Toronto, Canada.
https://www.bandt.com.au/jolt-expands-dooh-ev-chargers-into-toronto-canada/
Slew of new hires & promotions at History Will Be Kind
https://www.bandt.com.au/slew-of-new-hires-promotions-at-history-will-be-kind/
Klaviyo AI: Level up your Email & SMS Marketing this Black Friday.
https://www.bandt.com.au/klaviyo-ai-level-up-your-email-sms-marketing-this-black-friday/
Pangea launches networking group for Melburnian mums on maternity leave.
https://www.bandt.com.au/pangea-launches-networking-group-for-melburnian-mums-on-maternity-leave/
AKQA & MediaWorks launch rova.nz as on-demand entertainment hub.
https://www.bandt.com.au/akqa-mediaworks-launch-rova-nz-as-on-demand-entertainment-hub/
B&T's Agency Scorecard: Zenith
https://www.bandt.com.au/bts-agency-scorecard-zenith/
Here, Eric Faulkner, partner and chairman of Madclarity tells us why there are surprising similarities between strata management and the world of adtech.
In this cat-among-the-pigeons piece, Madclarity's founder says adland might not be as squeaky clean as it doth protests.
Clemenger BBDO has made four senior strategy appointments. The appointments of Experience Strategy Director Jon (JT) Turton, Senior Strategy Director Vanessa (Ness) Quincey, Head of Product Maya Mausli and Head of Strategy Brooke Thompson add deep specialist expertise across a wide strategy spectrum.
https://www.bandt.com.au/clemenger-bbdo-makes-four-senior-strategy-hires/
B&T's Agency Scorecard: DDB
https://www.bandt.com.au/bts-agency-scorecard-ddb/
Avid Collective has unveiled Avid PubSuite – its new market-first, end-to-end platform for branded content campaigns for Australia and the UK.
https://www.bandt.com.au/avid-collective-unveils-avidpubsuite-end-to-end-platform-for-branded-content-campaigns/
Meta has launched Instagram Teen Accounts, a “new experience for teens, guided by parents”. However, the co-founders of the 36 Months campaign say the changes are not enough.
https://www.bandt.com.au/meta-introduces-instagram-teen-accounts-as-child-social-ban-looms-but-changes-not-sufficient-say-36-months-founders/
Small-to-medium businesses (SMBs) in Australia and New Zealand are feeling the brunt of inflation more than the US, UK and Canada, according to a 2024 study conducted by global digital marketing and automation platform, Constant Contact.
https://www.bandt.com.au/australian-new-zealand-small-businesses-feeling-brunt-of-inflation-as-consumers-spending-less/
The Independent Media Agencies of Australia (IMAA), is launching an indie agency version of Upfronts season with its new InFront webinar series, designed to give members exclusive access to key insights from its media partners’ Upfronts and Outfronts.
https://www.bandt.com.au/imaa-launches-indie-upfronts-event-series/
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Rachel Green of @hoytsaustralia on winning the Business Support category at B&T’s Women In Media Awards! 🎉
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Social media is disrupting everything we know about media! Let’s hear it for Shivani Maharaj, our Women In Media Social Media winner 🎉
Let’s hear it for Bec Coulson from the @imaa_australia - the B&T Women in Media Award winning Project Manager 🎉
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