Leading the way in programmatic Viewspotter’s ability to deliver real-time data ensures success in digital advertising is only a click away!
(2)
Viewspotter is a digital online agency using best practice technology platforms to assist any size organisation to develop highly targeted and cost effective online media campaigns across Social, Video & Display (web and mobile online banners) with one key objective – to maximise ROI! We use a combination of programmatic online media buying across all formats video/display/Facebook with all publis
hers and exchange networks (including Google) to identify a scalable digital marketing strategy customised to any business. We have exclusive relationships with the key Australian publishers, as well as access to multiple data management platforms with infinite audience segments based on worlds best practice and constantly optimised to improve a campaign as we go. Viewspotter will develop an online campaign from the initial media buy, creative development, targeting tools and of course optimisation and measurement throughout the campaign to exceed your expectations on results. Any budget, any business type, any campaign brief – Viewspotter can spot your audience anytime, anywhere.. Call us now for a free quotation or to arrange a meeting.
Programmatic audio is changing and it’s time for your business to take advantage.
Mamamia has introduced Sam, an AI-powered voice for podcast advertising that allows for your ad to sound like it’s being read by the host. This means your ad can get all the benefits of being host-read while having the turnaround time only found in programmatic. Interested? Contact us and take the plunge into supercharging your programmatic advertising with AI.
Have you heard about TikTok’s newest app?
TikTok has announced an upcoming platform called TikTok Notes that will allow users to post photos, including allowing users to post directly from TikTok onto the new app. While it’s currently unclear how this will change the landscape, it could see drastic changes to Instagram, the new apps #1 competitor. While the worldwide release date isn’t clear, it is available for download in Australia right now, although with limited features.
Interested in exploring what opportunities this new app could bring to your business? We can help! Contact us today.
Cookies are here to stay (for now).
Google has previously announced it was set to remove cookies this year, but this has been delayed due to push back from UK regulators. With the fate of third-party cookies now in the air, it’s important your business is on top of the latest developments, otherwise you could fall behind your competitors.
Viewspotter has an expert team to keep up-to-date with the latest developments in digital advertising. Contact us and we can make sure your business’s advertising is ready for anything.
AI is a powerful tool that will see increased usage in 2024 and beyond! But does your business know when and where to use it?
Given the power and convenience of AI, it’s easy to thing that using it for everything from ad copy to regular updates on your social media pages is the best move. But doing this could be turning your audience away, with Hootsuite’s 2024 Social Media Trends report revealing 62% of consumers saying they are less likely to engage with and trust content if they know it was created by an AI application.
However, there is good news. Certain age groups, such as Gen Z are more likely to engage with AI content than Boomers. So, its important that as AI becomes more of a stable in your daily workflow, you know when to use it, and when to do the work yourself.
Are you interested in learning more about 2024’s Social Media Trends and how they could affect your online advertising? Contact us today and we can guide your business in the right direction.
The Cookie is about to crumble. What does your business do now?
With Google soon to bid goodbye to the Cookie, many businesses don’t know where to turn next for accurate audience targeting. The good news is that there are many options to turn to for accurate audience targeting, including streaming services which have excellent first-party data.
But learning how to navigate new platforms can be a challenge, and with consumers and businesses alike having less to spend, any break in advertising could spell disaster. Avoid that and focus on the more important things by contacting us today and letting our experienced and knowledgeable team handle the transition for you.
When it comes to new ways to sell your product, nothing stood out more to us at CES 2024 then the TikTok Shop demonstration.
While TikTok shop is not yet available in Australia, it’s likely to arrive sometime this year as TikTok continues to expand the service to more and more countries. With 8.5 million TikTok users in Australia, taking advantage of TikTok shop will benefit many businesses, especially early adopters and those able to create strong and engaging content.
No visit to CES 2024 was complete without exploring the numerous advancements in AI on display. From robots that follow and interact with their owners throughout their daily routine to a pillow that uses AI to reduce snoring, AI truly stole the show.
The advancement of AI makes available a plethora of opportunities in the advertising space, including new ways to create ads and reach consumers. But it also signals a need to change or fall behind as consumer behaviour shifts and how to reach them changes as they adopt AI more and more into their everyday lives.
Of all the displays at CES 2024, screens were king. Companies like Samsung showcased not only the next generation of screen sizes, but new ways for screens to be used in homes and businesses.
By far the most interesting new screens were the transparent TVs showcased by LG and Samsung. Both displays allow viewers to see through them, meaning there is zero obstruction of whatever is displayed behind them.
The benefits of advertising with these are endless, especially retail advertising. Storefronts could now be used to advertise sales or new products in new and creative ways that interact with their surroundings, without blocking product displays.
Automotive technology was one of the most interesting parts of CES 2024. There is shift in the industry toward EV and autonomous driving technology that will fundamentally change how we travel in the years to come.
One of our favourite vehicle designs, Honda’s New 0 Series focuses on EV and semi or fully autonomous design. There is also an increase in screens, with the dashboard and headrest both featuring large, high-quality displays.
What could the rise of autonomous vehicles mean for advertising? With drivers less focused on the road, there will be more opportunities to capture their attention with out of home advertising, such as billboards. And an increase in screens could signal a future where advertising in taxi’s and Uber’s is easier than ever before.
Our team recently travelled to CES 2024 at the Las Vegas Convention Center and we had a blast! We explored current and evolving technologies from hundreds of companies. From AI to automotive, we’re going to be sharing our favourite takeaways from CES 2024 and what impact they’ll have on the advertising landscape in 2024 and years to come.
2024 is the end of the cookie!
After years of discussion, 2024 marks the year when Google will kill off cookies for good! This means the way users can be tracked online will change forever. In this changing landscape, you need an agency who can help you effectively track and reach your audience as cookies are phased out. Contact us today to discuss which tracking options are available and will work for your business.
🎄✨ Wishing you a Merry Christmas and a Happy New Year from Viewspotter! 🎅🎁 Thank you for your support this year. May your holidays be filled with joy, laughter, and cherished moments. Cheers to a fantastic 2023 and an equally great 2024! 🎉🌟
Is your business aware of the upcoming shift in the Australian advertising space?
Business across Australia are set to boost programmatic digital-out-of-home (prDOOH) spending by 34% in the next 18 months, according to VIOHH's latest research. A notable 37% of recent campaigns already feature prDOOH, with this number expected to rise to 43%. Why the shift? It’s because prDOOH has become known as highly innovative, safe for brands and has extremely accurate targeting.
Don’t be left behind. Contact us now to take advantage of prDOOH before your competitors do!
TikTok and LinkedIn are set to dominate 2024!
According to a report by SEMRush, TikTok will reign supreme as it continues attract 1 billion monthly users who spend an average of 95 minutes daily on the app. Meanwhile, LinkedIn is set to become the ultimate professional hub, with more B2B influencers and CEOs joining the platform to engage with other professionals and promote their brands.
Not sure how to navigate your business through the ever-changing social media landscape? Viewspotter can help you every step of the way. Contact us now!
With the rise in Digital out of home (DOOH), many have been claiming the days of static out of home (OOH) are over. This is far from the truth and could hurt your business. While DOOH has been making great strides, including the ability to change ads in real time its important to remember OOH also has its advantages like more site availability and higher reach. This means you need an agency like Viewspotter that understands the benefits and negatives of every media type. Message us today to learn more about what media is best for your advertising needs.
Are your businesses posts still static heading into 2023?
Short-form video is replacing static posts and it’s time for your business to catch up. Contact us today to catch up before your behind the times.
9Now’s new ad product is a game changer!
Nine has introduced Dynamic Ads, which allows brands to personalize targeted advertising, a first for an BVOD and an Australian media outlet! This will allow for more relevant ads targeted to the platforms 12 million users based on their viewer profile.
Want to take advantage? Contact us today to get your ads onto 9Now and other relevant platforms.
Want to see your billboard in-game? Soon you can!
Microsoft is planning to allow ads into their games, through the use features like in-game billboards or branded character skins to allow advertisers to reach the gaming audience, which is known for being difficult to reach with ads.
Interested in this opportunity? We keep up to date with the latest advertising news to ensure our clients are always getting the best from their campaigns. Contact us today and learn what we can do for you.
Advertising on Netflix is on the way!
Netflix CEO Reed Hastings has announced there will soon be an option for consumers to pay a lower price to use the streaming service in exchange for being shown ads. Neflix’s high household pe*******on and engaged audience will make it a great platform for advertising when it opens within the next two years.
Why wait for Netflix when you can start advertising online and getting the benefits today? Contact us NOW to get started.
Level 6, 27 Macquarie Place
Sydney, NSW
2000
| Monday | 9am - 5:30pm |
| Tuesday | 9am - 5:30pm |
| Wednesday | 9am - 5:30pm |
| Thursday | 9am - 5:30pm |
| Friday | 9am - 5:30pm |
Be the first to know and let us send you an email when Viewspotter posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to Viewspotter:
