From simple beginnings as a four page Suggested Ophthalmic Retail Price List, Eye Talk Consultants n
The Eye Talk Reference Guide is an essential source of reliable information for optometrists and optical dispensers in Australia - many refer to it as "The Industry Bible". Every effort is made to ensure that accurate information is supplied for all spectacle lenses, contact lenses, solutions, OTC ophthalmics, consultations and veterans' schedules. There is also the popular Brand Finder and the co
mprehensive Australian Directory of Optical Suppliers. Eye Talk Digital is an important companion service to the quarterly magazine. This file can be downloaded and imported into popular practice management software. Versions are also available for New Zealand, Fiji, Singapore and the United Kingdom. Eye Talk Consultants is a long-term partnership of over 30 years between Margaret McCann and Tony Hanks OAM.
30/10/2024
EyeTalk Tip - Using expired makeup can put your eyes at risk! It's easy to overlook the shelf life of your favourite products, especially if you use them regularly. But items like mascara and eyeliner can harbour bacteria and lead to infections.
Look out for the Period After Opening (PAO) symbol on the packaging to see how long you should keep your makeup after first use – for mascara, that's usually around three months.
Storing your makeup properly is just as important. Improper storage can shorten the product's lifespan and allow bacteria or mould to develop, which can be harmful.
28/10/2024
Every summer, without fail, a new celebrity-approved sunglasses style emerges. Who knew that protecting your eyes from the sun could be such a trendy quest? Last summer was all about kitschy gas-station sunglasses, as sported by stars like Kim Kardashian and Dua Lipa. And back in 2017, A-listers such as Bella Hadid, Rihanna, and Kendall Jenner were all wearing micro shades—styles so itty-bitty they barely covered the pupils. The summer of 2024, however, is all about balance: Celebrities are rocking small (but not tiny) sunglasses reminiscent of looks in the 1990s and 2000s.
The celebrity-approved shades of the summer are a callback to the ’90s and 2000s.
27/10/2024
Thinking about going green with eyewear?
More people want sustainability in fashion now, with 42% of consumers claiming that buying green products is a significant part of who they are. The clamor for brands to go green has also hit the eyewear market, with the race to catch up to other fashion sectors well underway. Consumers expect major...
23/10/2024
😴 Ever tempted to sleep with your contact lenses in? Think again! 👁️
Sleeping with contact lenses can reduce oxygen flow to your eyes, leading to dryness, irritation, and even infections like keratitis. Over time, this can cause serious damage and discomfort. No matter how tired you are, always take a few minutes to remove your lenses before bed. Your eyes will thank you in the morning! 🌙
21/10/2024
ODMAFair25 Awards – Get Inspired and Enter!
Have you seen the stunning displays from Base Curve Optical in Sandringham, Melbourne?
They're a perfect example of the creativity we're looking for! If you're proud of your window dressing, start capturing your displays now and be ready to enter the Best Independent Practice Window Dressing Award when entries open in February 2025.
Don't forget, you can submit two images per practice, showcasing your unique style. For more details and to explore all categories, head to our website https://www.odmafair.com.au/awards and stay tuned for updates!
Base Curve Optical thanks for the pics x
20/10/2024
Industry news -
Transitions Optical has launched its latest lens innovation, Transitions GEN S, available in Australia and New Zealand from August 2024.
16/10/2024
You need good eyesight to read this article, but it is Eyetalk industry news -
NEW YORK and AALEN, Germany—Marchon Eyewear, Inc. and Zeiss have announced a win of the Red Dot Award: Design Concept 2024 in the category of Ready For Market – Watches, Jewellery and Eyewear.
14/10/2024
Names in frames - Bradley Cooper, (is it really him?) with two pairs of glasses
This is the blueprint for big city papas
12/10/2024
HELP NEEDED!!
We are running a pricing review project for Eyetalk to understand how relevant the current pricing algorithm is for your practices.
This questionnaire aims to identify where the Eyetalk reference guide is out of alignment (for spectacle lenses and contact lenses) and how we can improve it to provide you with the most relevant information to help you run your business.
Please take 5 minutes to answer the survey, just click the link below https://bit.ly/400lNgv
Thank you in advance for your insights!
09/10/2024
World Sight Day, is today!
It's one of the most important days of the year for the eye health and vision care sector. It’s an international event that provides an opportunity to focus the world’s attention on the importance of good eye health and vision care.
This year the focus is on attention on the importance of eye care in young people and inspiring children everywhere to love their eyes. Together, we can create a world where every child has eye health that is accessible, available and affordable.
is about creating awareness that everyone, at some stage in life, will experience an eye health issue. Those of us who can access eye care should prioritise our eye health and support efforts to ensure that eye care is accessible, inclusive and affordable to everyone, everywhere.
07/10/2024
The Australian Institute of Health and Welfare’s (AIHW) latest report has revealed the majority of the population live with a long-term eye condition.
The biennial report, Australia’s Health 2024, collates the latest available data on changes in eye health measures among Australians and their use of eye health services.
Insight News
The latest report by AIHW, Australia's health 2024, has revealed the majority of the population live with a long-term eye condition.
05/10/2024
UK trends -
Bioacetates, recycled metals, brightly coloured cases – OT gathers up launches in eyewear
02/10/2024
Thoughts on this?
Follow Robert to the Paris for a tour of the Louvre museum, and see how this custom amber tint enhances the beauty of the incredible artworks and architectur...
01/10/2024
How cool is this????? EssilorLuxottica introduces frames that change colour with light
Click link to read more -
EyeTalk Trivia - Understanding Polarised Light and Glare 🌞👓
When light reflects off shiny horizontal surfaces like water, roads, wet surfaces, sand, and snow, it becomes polarised, creating blinding glare that can obscure vision.
Here's how it works:
Sunlight travels in waves, both horizontally and vertically.
Reflective surfaces absorb vertical waves and bounce horizontal ones.
This reflected light causes blinding glare when it hits your eyes.
Only polarised lenses can remove this blinding glare by filtering out the horizontal light waves. The difference between polarised and non-polarised lenses lies in their ability to handle glare, especially from reflective surfaces.
Protect your eyes with polarised lenses!
25/09/2024
For kids under two, it's crucial to limit screen time from TVs, mobiles, and tablets to protect their developing eyes from strain. We know you can't avoid 100% usage, but being aware of how much time is spent and monitoring that is important.
Avoiding these devices can help prevent early vision problems. For children over two, it is recommended to keep TV time to less than an hour a day and use other gadgets sparingly. Bright screens and close-up focus can lead to myopia and other vision issues.
23/09/2024
EyeTalk Tip: How to Check if Your Sunglasses are Polarised 🕶️🔍
Want to know if your sunglasses are polarised? Here are two easy methods:
Tip 1:
Hold your sunglasses in front of a computer or phone screen.
Look through the lenses at the screen and rotate the sunglasses 90 degrees.
If the screen looks wavy, dark, or even blank, your lenses are polarised.
Tip 2:
Grab a pair of sunglasses you know are polarised.
Hold these behind the pair you are testing.
Turn the sunglasses you are testing 90 degrees.
If the lenses turn dark or nearly black, your sunglasses are polarised.
Check your sunglasses and enjoy glare-free vision!
21/09/2024
Have you heard the news?
The Optical Distributors and Manufacturers Association of Australia, (ODMA), is very excited to announce that Optometry NSW/ACT branch (ONSW/ACT) have accepted the offer extended by ODMA to hold their Super Sunday event at the same venue and during the same dates as ODMAFair25. ODMA CEO, Amanda Tro
19/09/2024
EyeTalk tip - Blue Light and Your Eyes 💡👁️
Did you know the blue light from screens can disrupt sleep and harm your vision? Use blue light filters and reduce screen brightness to protect your eyes.
16/09/2024
Have you taken the Younger Optics quiz? It features lifestyle and activity questions to help patients select the perfect sunglass lens colour. Just click this link - https://www.youngeroptics.com.au/sunglass-lens-quiz/
14/09/2024
a warning for everyone -
HSA detected 203 product listings selling unregistered contact lenses on online platforms from 2021 to 2023. Read more at straitstimes.com.
12/09/2024
Seeing Beyond the Practice - A Guide to Educational Outreach
Tips for Healthier Eyes 📱✨
Protect your eyes from screen damage:
Follow the 20-20-20 rule
Adjust screen settings
Take regular breaks
Ensure proper lighting
Regular eye exams from independent optometrists are essential too!
05/09/2024
Today is Colourblind Awareness Day! September 6 honours John Dalton's birthday.
John is known for his research into colour vision deficits.
Find Colour Blind Glasses and contact lenses available in Australia and New Zealand. Experience iRo lenses – our solution to colour blindness. Visit our website to find your local Optometrist.
Be the first to know and let us send you an email when EyeTalk posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
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Videos
Thanks to everyone who participated in O-Show24. It has been a great event and we look forward to seeing you all for ODMA Fair 25, Darling Harbour, Sydney
Thanks @huntershilloptical for sharing
#OSHOW24 #oshow
#oshow24 #oshow
Make your own glasses workshop at O-Show, thanks to @odamembers
#OSHOW24
#oshow24
O-Show has begun!
#oshow #oshow24
Coming to O-Show next week is Ryan Adda's LIPO eyewear is revolutionising paediatric optometry with its innovative, patent-pending designs tailored for children’s diverse facial shapes and sizes.
Recognising the dynamic nature of children’s growth, LIPO offers adjustable temple lengths and multiple nose pad sizes for a custom fit that evolves with the child.
The brand’s commitment to durability is evident in their unique pop-out, flexible hinge design and use of eco-friendly, hypoallergenic Swiss EMS materials, ensuring the frames are lightweight, yet tough enough for everyday adventures. With features like an S-shaped temple for comfort, a precision fitting grid for optimal lens alignment, and a comprehensive service kit for ongoing adjustments, LIPO frames are not just about visual efficacy but also prioritise comfort and style, offering a range of sizes and colours to suit any child’s preference.
Eye Spy...thanks @modstyleau for spotting our LookBook in the Qantas lounge
O=MEGA23 Trade area is busy #omega23
Dilli Dalli is unsurpassed in comfort and durability, with features including:
• No small parts or sharp edges
• Hypoallergenic material
• Advanced technology
• IntelliFlex™ Multi-Action Spring Hinge
• Fun colours to choose from, including new glitter options
Dilli Dalli offers safety and style at affordable prices and is the perfect solution for children up to age 12 that may need or want a soft touch frame. Available from @Little4Eyes.
#eyewear #Sunglasses #Optical #odmaeyewear #fashion #eyewear #eyetalk #glasses #eyewearfashion #eyewearfashionista #lookbook2023 #eyeweardesign #luxuryeyewear #eyewearfashion #oshow22 #omega23
From simple beginnings as a four page Suggested Ophthalmic Retail Price List in 1980, the Eye Talk Reference Guide has grown into an essential reference book of more than 180 pages.
The Optical Distributors and Manufacturers Association - the peak body for manufacturers, suppliers and importers of optical and ophthalmic products and services in Australia (ODMA) - acquired the Eye Talk business in 2014.
The ODMA Eye Talk Reference Guide contains a wide range of important reference information for use in practices every day and is updated quarterly to keep up with the changes and additions in the marketplace.
Eye Talk Digital
Eye Talk Digital is a companion service to the industry-standard Eye Talk Reference Guide. Subscribers can use this service to download a computer file containing the latest product and price changes. When used in conjunction with popular practice management software, this avoids the need to enter all of the price and product changes every 3 months.
Simply download the Eye Talk Digital file, then use your software (e.g., Optomate, Ocelot or Sunix Vision) to import the latest information.
By using the data codes in the Eye Talk Reference Guide, you will have instant access to the latest information.
Please note that we no longer offer issue codes or two-year book subscriptions. To access our online ET Digital Download Service, simply proceed to the login page and enter your username and password. If you are not already a member of ET Digital and wish to subscribe, please visit our subscription page to become a member and gain access to all the advantageous features ET Digital has to offer.
Eye Talk Web App
The Eye Talk Web App is a unique tool which allows you to access data from the Eye Talk Reference Guide and also create customised lists for each practice. The app is available as part of the Eye Talk Digital subscription.
The Digital subscription also gives access to a suite of Eye Tools, including Rx Transposition, Dioptre to Radius, Vertical Prism in Progressives, Refractive Index of Lenses, Soft Toric-Over Refraction, Distance Visual Acuity and many more.
