H&C Media

You’ve got a biz to run, let us grow your socials!

+ Social Media Management
+ 1:1 Coaching
For service-based businesses

Get in touch ⬇️
linktr.ee/hcmedia
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02/06/2023

Surely we're not the only ones who feel this?😅

24/05/2023

Not sure how to grow your following?🤔⁠
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If you want to grow on IG, you need 2 things; Traffic and Conversions!!!
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You can generate traffic by:⁠
👉🏻 Posting consistently each week⁠
👉🏻 Having a clear CTA in your captions⁠
👉🏻 Give value to your audience⁠
👉🏻 Being clear on your ideal client⁠
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You can convert visitors to click 'Follow" by:⁠
👉🏻 Having a clear bio that explains who you are⁠
👉🏻 Having organised and updated highlights⁠
👉🏻 Being active on stories⁠
👉🏻 Pin your 3 best posts⁠
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Do this consistently and you will grow!🔥

18/05/2023

We're excited to announce that our one-on-one social media consulting calendar is now open for bookings again!🗓

And this time, we are including TikTok strategy!

Our consulting calls are perfect for you if:

🔥 You’re already a bit of a socialista (or a Mr Socialista), but you’re winging it.

🔥 You need an expert marketing strategist to help plan and implement a strategy designed to reach your goals

🔥 You need help getting hot leads through the door

🔥You need some new and engaging post ideas

🔥 You need H&C’s roadmap to organic social media growth & a bitta guidance in your life

Our 1:1 calls are for anything and everything depending on where you're at in your social media journey, run a campaign idea by us, create a whole new strategy, or just get some new ideas!

So, what are you waiting for? Book in your 1:1 social media consulting session:

https://calendly.com/hcmedia/1-1-social-media-coaching-session-1?month=2023-05

17/05/2023

If your videos aren't performing, put more emphasis on that first line!🔥

The same concept goes with graphics and captions too!🙌

10/05/2023

Don’t get caught up in the social media comparison trap!🙅🏼⁠
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Your path isn’t the same as someone else’s. Use social media for connection and education (to give), not validation (to get).⁠
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Share this with your friends as a reminder!💙⁠
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04/05/2023

Which reel update are you most excited about? Let us know in the comments🔥

02/05/2023

It’s time we let the cat out of the bag…👀🐱

27/04/2023

It's fair to say, we've come a long way on social media...😅

But the reason why we've posted this is to show that anyone can level up their social media game. Even these 2 nuffs from 15 years ago😂

So if you think social media is beyond you, think again!

20/04/2023

A question we always get is, "What does a social media strategy actually involve"?

So here's the breakdown▶️

If you're ready to finally get a grip on your social media success, you can get access to your very own social media strategist to help plan and implement a strategy designed specifically to reach your goals. Legit your own social media strategist in your back pocket!

Reach out here to find out more.

05/04/2023

Reels not working for you? Maybe try shifting your focus to Carousels...⁠
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Here's 4 reasons why!🔥⁠
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P.S. If you don't know what a carousel is, it's a 'swipy' post like this one🤗

30/03/2023

Been thinking about getting on the TikTok bandwagon but are yet to take the leap?

Here are three reasons why your business should be hopping on TikTok:

1️⃣ Boost your brand awareness: With its algorithm that promotes viral content, TikTok can give your brand a major boost in visibility. By creating shareable content that resonates with your audience, you can reach new customers and expand your brand's reach.

2️⃣ Show off your brand personality: TikTok is all about creativity and authenticity. By creating fun and engaging content, you can showcase your brand personality and connect with your audience on a more personal level.

3️⃣ Everyone's on the platform now: TikTok has been the go-to app for Gen Z and millennials, which means if you're looking to target this demographic, TikTok is 100% the place to be. But in recent times a lot of 'oldies' have started jumping on the platform too. So if you're doubting your audience isn't on TikTok, think again!

So what are you waiting for? Time to start TikToking your way to business success! 🚀💥

28/03/2023

Make your brand look pretty on the 'gram, and let loose on TikTok!💃🏼

What do we mean??🤔

TikTok is the platform where you can show your personality, attract like-minded people and grow an engaged and loyal fan base.

The super-engaged followers will then continue their obsession with you and will come across your Insta, where you'll showcase your brand, and your services (almost like your website) and give extra value that converts these followers into your next customer!

Be smart and get these platforms working for you🤗

23/03/2023

Building a community around your content is key to long-term success on Instagram.🔑

Not only does it help you grow your following, but it also creates a sense of loyalty and trust with your audience. By consistently providing value and fostering a sense of connection, you can turn your followers into true fans who will eagerly share your content with their own followers.

So if you're looking to take your Instagram game to the next level, remember to actively interact with your audience by responding to comments and messages and creating content that encourages engagement.

With time and dedication, you can build a thriving community of followers who are excited to engage with your brand and support your success.🤗

15/03/2023

Caption writing not your strong suit? READ THIS POST👇🏻⁠
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When you're writing captions, this template will not only give you great structure but make it easier for you to piece together your caption when you don’t know what to write.⁠
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👉🏻 Start with the hook that grabs your audience’s attention.⁠
👉🏻 Follow this with the body where you speak directly to your target audience⁠
👉🏻 Use dot points to break up the text which makes it easier to read⁠
👉🏻 Finish with a CTA that tells your audience what to do next.⁠
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Now that you know how to write a successful caption, save this post for later and try these tips!✌🏻⁠

13/03/2023

I'd take a loyal fan base over quantity every day of the week!🙏🏼⁠
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You don't have to have a massive following or be a famous influencer to make 💸 on the 'gram! You just need to be valuable and address the problem that you're solving for your ideal client.⁠
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If your content backs up what you're talking about with good intent, you will start to attract leads.⁠
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Look after your loyal fanbase and watch those sales come in hot!🔥🔥⁠
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09/03/2023

Just ask them! 🗣

Put up a poll on your stories and ask the question "What content would you like to see from me?".

Typically your audience will be straight up on what they want, what they like and want to see from your page. They don't lie!

It's as simple as that.

08/03/2023

Encouraging UGC can be a powerful way for businesses to build their brand and engage with their audience!🙌

Here are some ways to encourage UGC for your business:

🔥 Offer incentives to customers who share their experience with your product or service on social media.

🔥 Re-share user-generated content on your socials and they might even share the post with their own following.

🔥 Run a contest where customers can submit photos or videos using your product or service.

🔥 Partner with influencers with a similar audience to yours.

🔥 Set up an area in your venue to encourage people to take group photos and share them on their own socials.

Remember to always ask for permission before sharing photos or videos of your customers and to give credit to the original creator.

With these tips, you can encourage UGC for your business and build a strong brand presence across social media!🤝

28/02/2023

Want to attract your dream audience on Instagram? 🤔 It's all about optimizing your profile! 🚀

Don't wait for the right people to find you - make sure your profile is optimized to attract them!

If you have any questions, please don't hesitate to reach out! Our DMs are always open xo

21/02/2023

Drop an emoji in the comments if you relate!😂⁠

15/02/2023

Why??🤔

Our eyes have
to figure
out where each
line begins...

Making it hard for everyone to read!📖

So whether you're putting captions on Reels or having to put text in a graphic post, remember to:

Align
it to
the left!

❤️ react if you agree!

09/02/2023

Things to do when your engagement is down on Instagram.👎🏼⁠
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The future of Instagram presents new storytelling opportunities, ways to promote your business, reach a wider audience, build connections and build an online community.⁠
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To do so, here are 5 things you can do to help boost your engagement in today's world of Instagram:⁠
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👉🏻 Share more Reels⁠
👉🏻 Include keywords in your strategy⁠
👉🏻 Audit your followers and remove spam accounts⁠
👉🏻 Experiment with different types of posts⁠
👉🏻 Post when your audience is most engaged⁠
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You can't be complacent on social media and back the same old strategies and techniques you've been using since 2018. Instagram is evolving, and so should you!⁠
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07/02/2023

Some have welcomed AI with open arms, while others question whether it's morally correct and are worried that it could even replace their jobs...

In our opinion, there will surely be a rise in the usage of AI-powered tools for creating lengthy articles, email headers, or social media captions. However, the most effective copy still has a human element to it.

Instead, we like to think of AI as a way to help generate ideas and serve as a helper for humans to refine and personalise the content to suit their brand.

What do you think? Would love to hear everyone's thoughts in the comments below!👇🏻

01/02/2023

Focusing on the organic side of your socials is super important to building your online presence. Hence why we're so passionate about doing what we do...💁🏼⁠

Find out more about what we can do to help grow your socials through the link below.

www.hcmedia.com.au
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24/01/2023

Applying the 3 R's of content recycling!♻️⁠
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To save time and the brain drain of not having to come up with fresh content ideas every day, keep the following in mind:⁠
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👉🏻 Reduce - Mine your existing content for the gold stuff so you don't have to keep coming up with new ideas.⁠
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👉🏻 Reuse - Create social media posts with your existing content.⁠
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👉🏻 Recycle - Re-share or repurpose well-performing posts from the past.⁠
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Do you remember this post? We may have posted it once or twice before...👀😅⁠
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30/12/2022

Wishing you all a Happy New Year! We're excited to see what 2023 brings and look forward to working with you in the months ahead. Over & out!🥂🎉

29/12/2022

Stay ahead of the curve and grow your Instagram in 2023!

Here are the biggest marking trends to keep an eye on next year:
👉🏻 UGC Creators
👉🏻 New Forms of Content Creation
👉🏻 Showing Brand Personality
👉🏻 Prioritization of Reels
👉🏻 Creator-inspired Content
👉🏻 Brand Partnerships and Affiliate Marketing

Is there any you think we're missing? Share your thoughts in the comments section below👇🏻

28/12/2022

It might be time for plan B!🍑

23/12/2022

Merry Christmas from our crew to yours!!🎄⁠
⁠
What a year! A year of change, growth, up's and downs. Thank you for being a part of the journey for another year. Each client, follower, email subscriber, like, comment & save helps us more than you know.

Bring on 2023! But first.... a well-needed breakdown in Melbourne :) 🥂🍺

We hope your Chrissy is filled with lots of food, laughs and of course, even more wine 🍾⁠
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- Love H&C⁠

21/12/2022

Who else is taking a break from the screens over Christmas?🙋🏼

Trying to work out the balance between working and not working over Christmas can be so hard for business owners! Trying to work out where your values lie and what should be a priority or not...

For us, we decided to work harder in the weeks leading up to Christmas to allow time away from the office as we fly back home to Melbourne to spend quality time with our family & friends, some of we haven't seen in months!!

Yes, this means we'll be taking a step back from the screens over the next 2 weeks but that's okay! We have scheduled a few posts in advance to go out here and there to try and keep somewhat relevant through this time. But this holiday period our priority won't be social media and it doesn't have to be for you either.

Enjoy the break and start fresh in the year all guns blazing!!🔥🔥

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https://linktr.ee/hcmedia

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Videos

Just saying🤷 There's no reason why you shouldn't focus your energy on making social media work for your business!

Let's leave grid patterns in 2022 and shift our focus to creating engaging content! When it comes to creating content, your top 3 priorities should be: ✨Aligning content with your strategy ✨Posting with purpose ✨Creating content that your audience wants to see And of course, have fun with it!

To another year of content & growth 🥂Our clients are THE BEST 🔥

It might be time for plan B!🍑

DISCLAIMER: This is just a general overview of our management process. It’s hard to fit 10+ hours of work into a 55 second clip…🤣

Trial and error isn't the only way to fail. You can fail by not being there at all... It's time to play trial & error to learn what works best for you in reaching your goals in biz.🔥

ENGAGE, POST & SELL💥 Follow us for more tips!

Caitlin’s Day in the Life! 💻 Let us know if you’d like to see more BTS ⬇️⬇️

How to handle negative comments on social media!😣 It may feel good in the moment to make a snarky comeback and put a negative person in their place, but is that the best way to handle it? We say: 👉🏻 Always address negative comments about you or your brand 👉🏻 Respond sooner rather than later 👉🏻 Address the situation with facts and not emotions 👉🏻 Discuss the problem privately if need be 👉🏻 Always report harassment Stay on top of negative comments by using these tips!✅

How to avoid Instagram burnout😵 We've all been there, so here are 5 tips on how you can avoid the dreaded IG burnout: 👉🏻 First of all, stop scrolling! 👉🏻 Unfollow accounts that don't make you feel good 👉🏻 Batch create your content in advance 👉🏻 Monitor your screentime 👉🏻 Get outside! By taking these tips on board, you can avoid burnout so you can stay consistent (the key to growth) with your content! If you would like to be the first to hear the latest updates and tips on social media, DM us your email to join the VIP list✌🏻

One quick thing isn’t the answer!🙅‍♀️Focus on your organic social media and build that community!✌️

PSST… Have you heard? You don’t have to pay for marketing to get results!🔥🔥 Organic marketing is a strategy to get you more hot leads, more paying clients and more eyes on your business consistently over time, rather than using paid ads. Metrics like this is just one example of what we can do for you through organic marketing. Find out how you can work with us through the link below👇🏻 bit.ly/3Tpytad

Prime time hacks, beating the algorithm, worrying about every social media update….. Heres your permission slip to stop over complicating it! Here’s what you need to focus on ⬆️⬆️⬆️⬆️

Tag the person who’s always interrupting you when you’re trying to film Reels😅

You’d much rather sit on your phone all day watching other people’s TikToks and Reels than create content of your own? Take the thinking out of making content and work with a social media manager like us...😏 Get back 10+ hours a month by handballing your socials (Facebook & Instagram) to the H&C dream team. Totes done for you packages available, including account strategy, research, planning, content creation, posting & scheduling.😮 "Oof, tell me more!" Find out more by booking a discovery call with Cait below.👇🏻 https://bit.ly/3Cnh9vD

Not sure which 3 posts you should pin to the top of your page?🫡

We’ve all been there... 😅 Get yourself on the Christmas card list and get free social media tips, Instagram updates & content ideas to help you grow your biz. All you have to do is DM us your email!✌🏼

But how many of these followers are actually engaged and ready to buy? No matter how big or small your following is, your audience needs to be engaged if you want to generate 🤑🤑