05/09/2022
We all like a fast website, but speed isn't just a matter of taste.
It has a huge impact on a site's success, too.
If a page takes too long to load, its bounce rate will skyrocket. A high bounce rate tells search engines that users don't find the page content useful, so its rankings will slip. Ecommerce sites will inevitably lose customers if their checkout page is even a little bit slower than those of the competition.