The Wonder Co

04/11/2024

Last week Em and Eva from The Wonder Co shared their thoughts on how TikTok inspires Gen Z fashion in The Modern Muse Magazine.

It’s been almost four years since Y2K fashion inspiration made its inevitable resurgence to the forefront of trending outfits and closets - think low rise cargos, baguette bags, wedge-sandals, shield sunglasses, and velour tracksuits. This also means that it has officially been four years since th...

24/10/2024

BRAND IDENTITY & WEBSITE CREATION
The Graven Image Gallery is a modern abstract and expressionist art gallery showcasing local and internationally awarded artists in the historic township of York, Western Australia​.

We worked closely with the gallery owner to create their brand identity and Shopify website. If you’re looking to pay them a visit or expand your art collection head to thegravenimagegallery.com

16/10/2024

STRENGTH IN ASKING
We're welcoming Men's Health & Wellbeing Western Australia to The Wonder Co family, working with them this Mental Health Month to launch their Strength In Asking campaign.

Did you know a staggering 75% of su***des are male, yet men constitute only 20% of those seeking su***de intervention support? Or that more than one in five females saw a health professional for their mental health, compared with one in eight males?

To combat this, Men’s Health and Wellbeing WA want to reach as many men as possible between now and International Men’s Day on the 19th of November with an important message: Many young men face mental health challenges - help normalise mental health challenges and break the stigma, by sharing your story with friends and seeking professional help if needed.

We know that friendship interventions have the potential to improve and protect mental health, and that sharing a problem leads to better outcomes, so the ‘Strength In Asking’ social media campaign is encouraging you to share an experience or impart advice to your younger self via social media, with the hashtag hashtag .

If you or someone you know is struggling with mental health or suicidal thoughts, visit rightbyyou.org.au, call Lifeline on 131 114 or Beyond Blue on 1300 224 636.

https://www.strengthinasking.com

Supported by Men’s Health and Wellbeing WA Mental health challenges are common, and they shouldn't be dismissedor endured alone. A social media campaign empowering young men to prioritise their mental health. LEARN MORE Share your mental health story, or advice you’d give to your younger self vi...

03/10/2024

CLIENT IN THE MEDIA
Cody and Corbin are the youngest people to cycle across Australia, all while raising awareness and money for mental health. You can support them by donating to Beyond Blue here: https://team.beyondblue.org.au/cody-chittick

25/09/2024

CASSIA LAUNCH MEDIA
Our long-term client The TICAA Group just opened Cassia Freo in Fremantle. We worked on the marketing, PR and social media for the launch. Here's some of the media coverage from the opening.

26/07/2024

CONTENT CREATION
Here’s some of our favourite shots from a recent content shoot with for new opening . If you’re a business in Perth who needs help with content creation and social media management get in touch. If you’re a person in Perth head to Cassia for an incredible meal.

16/07/2024

CLIENT IN THE MEDIA
We've been busy working on the launch PR, marketing and social media for the newest opening from The TICAA Group. We can't wait for Cassia Freo's doors to open later this month.

A new 75-capacity restaurant and bar celebrating the ‘spirit of Australia barbecue’ has opened in the heart of Fremantle. Get the first look here.

27/06/2024

MARKETING & PR
Are you ready for people to discover and adore your brand? We can manage all aspects of your marketing and PR, provide you with a strategy for your team to implement or help with just your campaign ex*****on.

Our clients think of us as an extension of their own in-house team for a fraction of the cost of hiring a marketing manager.

If you’re an adventurous brand ready to really resonate with your target market get in touch [email protected].

21/06/2024

AR FILTERS
One of Australia’s largest providers of mental health, homelessness and su***de prevention support services Neami National approached us for a social strategy to launch their RightByYou website last year.

The RightByYou website aims to support young people when they’re worried a friend may be suicidal.

A part of the launch content we created included these two AR Filters for Instagram:
What kind of friend are you?
Today I’ll show care through...

Creating custom AR filters can help increase brand awareness in a more authentic and interactive way than advertising.

By incorporating AR filters into your social media marketing strategy, you can boost user engagement and attract new followers to your brand by providing a memorable experience that sets your brand apart.

If you or someone you know is struggling with mental health or suicidal thoughts, visit rightbyyou.org.au, call Lifeline on 131 114 or Beyond Blue on 1300 224 636.

31/05/2024

Some moments from May.
We have two spots available to work with us from July, so get in touch if you’re looking to get a professional to take over your marketing, PR or social.
www.thewonderco.com.au/contact/

22/05/2024

We hosted media at Starlight Day at the Perth Children’s Hospital yesterday. It’s ’s national fundraising appeal which aims to raise $1 million by the end of June to help make hospital a happy place for seriously ill children and their families.

To donate to this very worthy cause please visit starlight.org.au

22/05/2024

This celebration in the Starlight Express Room filmed by Nine launches client Starlight Children's Foundation Australia's national fundraising appeal which aims to raise $1 million by the end of June to help make hospital a happy place for seriously ill children and their families.

To donate to this very worthy cause please visit starlight.org.au

Perth Children's Hospital was filled with laughter and joy today for Starlight Day, an annual event dedicat...

13/05/2024

CLIENT IN THE MEDIA
The Cosy Del's and La Delizia Latticini dinner gets a mention in the STM Loves section.

The Bindaring Clothing Sale is back for savvy thrifters, Vitality House has opened a second location and two foodie favourites collaborate for a special Italian dining experience.

06/05/2024

Yet another Instagram update, this one has a huge impact on brands. Read our blog to find out why.

Instagram has made some major changes to their algorithm, find out how it impacts brands and creators in this blog post.

24/04/2024

MEET SAS
See Saskia Cu***ng with multiple phones, cameras and tripods capturing content at any of our clients' venues. She started with us as an Intern and then joined the team as a Marketing Assistant. She's quick on her feet with event attendee interviews, and knows how to nail a video of a dish or trending sound. Say "hi" to Sas if you ever see her around.

19/04/2024

TikTok has now officially launched its new, dedicated photo-sharing app, called 'TikTok Notes', with users in Australia and Canada able to download the separate image app.

TikTok Notes is a basic photo-sharing app, with images and their descriptions as you can already find on TikTok, but gathered into its own space.

As explained by TikTok:
“We hope that the TikTok community will use TikTok Notes to continue sharing their moments through photo posts. Whether documenting adventures, expressing creativity, or simply sharing snapshots of one’s day, the TikTok Notes experience is designed for those who would like to share and engage through photo content.”

TikTok's got a new photo app. Why? Who knows?

16/04/2024

CLIENT IN THE MEDIA
Neami National's RightByYou turns one! Congrats to the dedicated team - you should be proud of all you've achieved over the last year!

Youth su***de prevention website RightByYou celebrated one year since its launch with a day full of free fun overlooking the Swan River.

11/04/2024

Meta’s announced some new updates for Messenger, including shared albums, so you can collaborate with group chat members on visual collections, the return of QR codes to connect (once again), and HD photos in-stream.

They're also rolling out 'Opportunity Score', a new metric for evaluating Facebook and Instagram ad campaigns, ad sets, and ad setups.

New options for your Messenger chats.

05/04/2024

INSTAGRAM UPDATES
People now post a lot more to stories, and send a lot more DMs, than they post to their feed. Based on this, Instagram has been working on a range of new features to tap into private sharing in the app, including:
- Inbox Notes, a conversation-prompting option which highlights chat prompts from your connections at the top of your DM inbox.
- Channels, providing a one-to-many messaging option, aimed at celebrities and creators looking for a DM-aligned way to stay in touch with fans.
- Collections, which enables users to collaborate and interact around selected posts shared in a group feed.
- Instagram’s also added a new option to share feed posts with Close Friends only.

Instagram continues to lean into private engagement in the app.

22/03/2024

The Little Bay joins The TICAA Group and The Wonder Co. Looking forward to more content creation on the coast for this venue and its breathtaking views.

13/03/2024

Google says that the social post previews are populated automatically based on the social profiles linked to the business. And while you can (and should) manually link your social media accounts, Google also notes that it may add social media links to eligible Business Profiles automatically in some cases.

A new display option for your business’ social posts.

07/03/2024

CLIENT IN THE MEDIA.
Restaurant review from The West Australian:
Laika Coffee proves small details add up to create something great.

As trendy as a cafe’s interiors can be, as excellent its menu can read, as efficient as its service is; sometimes it’s the small things that add up to make it memorable.

05/02/2024

CLIENT MEDIA COVERAGE
Here’s the media our clients graced over the last week.

01/02/2024

The day the music died?

Tracks from some of the biggest stars in the world will no longer be available in the app starting Feb. 1.

30/01/2024

We're looking for the next incredible human to join The Wonder Co. Is it you?

Do you live on social, constantly thinking of ways you could make a huge impact for brands willing to take creative chances? Here's the job for you.