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Wanderlust Communications

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Wanderlust Communications

Welcome to Wanderlust Communications. We are a social media and digital marketing consultancy based in Perth, Western Australia.
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Wanderlust Communications offers a range of services including traditional and online public relations, online communications strategy, workshops and training, copywriting, workshops and social media implementation and management. We can work with you on a project basis, or to create and implement your entire communications strategy. With a specialism in tourism, we understand the importance of effective communication and can help integrate and maximise your strategies to create the most impact.

06/06/2024

We're recruiting for a new Account Manager (1 year maternity contract) please see the details below and get in touch if you think this could be the job for you!

www.linkedin.com/jobs/view/3939413806

14/03/2024

🚀 META ADS TRAINING PERTH WORKSHOP 🚀

We have a few last-minute spots available for our small group Meta Ads workshop running on Thursday 28 March in Perth.

The workshop is super bespoke and tailored to our attendees. It’s capped at 10 people, so you have plenty of time to ask questions and get hands-on support.
The half-day session is run from our Perth office and after the session you’ll get access to our Private Facebook Group for ongoing support.

Places are super limited, so book now to avoid disappointment! ⭐

https://www.wanderlustcommunications.com/meta-training-session

13/03/2024

Want to supercharge your TikTok game?🚀

Check out some of our Top Tips below, and if you're keen to take it to the next level, download our FREE Guide to making your TikTok strategy a breeze! ⭐

https://mailchi.mp/wanderlustcommunications/tiktok-video-creation-tips

13/11/2023

We're hiring! This is a great opportunity for a passionate person to start their social media marketing career working with some incredible brands and a stellar team!

Check out the full job description on Seek.

https://www.seek.com.au/job/71470916

13/07/2023

The end of an era! ✨

We're approaching four years in our gorgeous little Guildford office, and come this October, we’re moving on. If you drive past now you'll see a very large FOR LET sign!

As our team has gotten bigger, we’ve outgrown this space and our needs have changed as we move to a permanent hybrid setup. Taking this office was a big thing for me personally, so I’m a little sad to see it go, but it’s time for a change.

From 1 October we’ll be based in the City – a change we’re all really excited about! It means easier meetings with clients, more networking opportunities and easier access to Zara! 🛍️

We’re all excited for this next chapter - watch this space for more details!

14/06/2023

Unleash the Power of ChatGPT in Your Social Media Strategy! 💡✨

Discover how ChatGPT can revolutionize your content creation, boost engagement, and provide valuable insights.

Click the link to read our latest blog post: 10 Ways in Which ChatGPT Can Supercharge Your Social Media Strategy and take your social media game to new heights! 🚀🌟

https://www.wanderlustcommunications.com/post/10-ways-in-which-chatgpt-can-supercharge-your-social-media-strategy

09/06/2023

Uncover the Secrets of Social Media Success through Analytics 🌟

Are you harnessing the power of analytics to drive your social media strategy? 📊✨ Understanding the numbers behind your social media performance can provide invaluable insights and help you make informed decisions. From tracking engagement metrics to identifying trends and preferences, data-driven strategies can take your social media game to the next level. 📈💡

Top Tip: ✍️ Regularly analyze your social media analytics to identify what content resonates most with your audience. Use this knowledge to refine your strategy, create more engaging content, and drive even greater results. 📊💪

07/06/2023

📸 Unleash the Potential of UGC For for Your Brand 🌟

Are you taking advantage of user-generated content (UGC) for your brand? 🌟📸 Incorporating content created by your customers can amplify your brand's reach and authenticity. By showcasing real experiences and testimonials, you not only engage your audience but also foster a sense of community and trust. 🤝✨ Encourage your customers to share their stories, photos, and videos, and watch your brand soar to new heights!

Top Tip: ✍️ Create incentives for your customers to share their content by running contests or featuring them on your social media platforms. It's a win-win situation, as you gain valuable content and your customers feel appreciated and recognized. 🎉📸

01/06/2023

Master the Art of Storytelling in Your Social Media Strategy 🌟

Are you harnessing the power of storytelling in your social media captions? 📖✨ If not, you might be missing out on a powerful tool to engage and captivate your customers. From relatable characters to captivating stories, weaving a narrative through your social media posts can elevate your brand and foster deep connections with your audience. 🌈💡 Remember, authenticity is key! Showcasing your brand's unique story can build loyalty and create a lasting impact. 💫

Top Tip: ✍️ Don't be afraid to show your emotions! Connect with your audience on a deeper level by evoking feelings of joy, excitement, or empathy. Emotionally charged stories are the ones that truly leave an impact and forge strong connections. 🎭💖

22/06/2022

Step right in, WAnderland is waiting! ⭐

We’re so delighted to have won the tender to create and implement the marketing and PR strategy for WAnderland, the brand new tourism portal from the Western Australian Museum.

Visit WAnderland is the first site of its kind – bringing together more than 1,000 collections and items from 220 amazing places across regional Western Australia.

It features traditional collecting organisations like museums, galleries, libraries and archives, but also includes private collections, visitor centres, Aboriginal cultural centres and even a race track!

It’s packed with hidden treasures and tales - from the cultured to the kitsch and everything in between. The website opens a doorway to WA's fascinating regional collections - inspiring you to hit the road and experience them for yourself. Discover the collections on your device and add things that intrigue you to an online itinerary planner, building a bespoke bucket list for your next real-life adventure.

Whether you’re travelling up to Australia's Coral Coast and Australia's North West or down to Australia's Golden Outback and Australia's South West, you can find interesting and quirky things to see along the way.

I feel so privileged that my team and I get to work on this project and share these incredible local stories far and wide. If you want to know more, please drop me a line!

And make sure you check out www.visitwanderland.com.au to start planning your next adventure! 🚗

You can find out more about WAnderland over on Campaign Brief:

https://wa.campaignbrief.com/wanderland-online-gateway-to-220-of-the-most-intriguing-private-and-public-wa-collections/

21/06/2022

INTRODUCING KATIE!

Our team has grown again, and we're so thrilled to welcome on board our new Account Manager, Katie Hutchinson.

Katie is a creative and results-driven digital marketer with over six years of experience working in global and local tourism markets. She's worked with multiple tourism operators and boards in the UK and Australia including Visit Hampshire and Explore Worldwide.

Katie specialises in social media marketing, optimised content curation and marketing and communication strategies - so she's going to fit right in here! 💫✨

10/05/2022

Say hello to Madi! 👋

Madi is the latest person to join the Wanderlust team, and we're so thrilled to have her on board! She recently graduated with a degree in Marketing, Advertising and Public Relations and has a strong passion for all things creative. Madi is a skilful marketer, creative thinker and social media obsessive. If there's anything you need to know about TikTok or Instagram, Madi is your gal.

She loves creating engaging content that works with the latest online trends and algorithmic changes. She's already making some amazing content for our clients and we can't wait to see what else she's going to bring to the team.

Welcome Madi, we're so pleased you've joined us! 🌟

22/03/2022

We've just wrapped up our summer campaign for Visit Mandurah and what a pleasure it's been to help promote this gorgeous destination!

We worked closely with the marketing team and General Manager to create a multichannel campaign to encourage visitation this summer.

The activity included the creation of new video and imagery
assets with Osprey Creative, outdoor advertising on billboards at key locations throughout Perth, unskippable ads via 7Plus on demand TV, advertising campaigns across social media and Google, pre-roll advertising on You Tube, organic social media campaign spanning feeds, Reels and Stories, media partnerships with PerthNow Perth is OK and Buggybuddys and a consumer competition to win a weekend away in Mandurah!

There's SO much happening in Mandurah at the moment and so many new attractions, tours and restaurants, so if you've not been for a while, I'd highly recommend a visit! 💙

17/02/2022

KEY DATES FOR 2022

Want to know when all those special national and international days fall in the year? Then stop your Googling and download our free Key Dates document.

It's jam packed with all the special days in Australia from National Coffee Day to International Women's Day and its a great way to spark off ideas for social media posts or to overlay onto your marketing plan.

https://bit.ly/3oRrhad

10/01/2022

The whole team is back in the office today and 2022 is already off to an incredible start - our gorgeous Danica got ENGAGED over the Christmas break! 💜🧡💛 We're so pleased for Dan and her lovely FIANCE Josh! Wishing you a lifetime of love and happiness together! ⭐🌈

21/12/2021

Tomorrow is our last day in the office and man are we all ready for a break. It's been a whirlwind of a year in so many ways, especially with the ever-changing border situation here in WA.

We work with so many tourism clients and this year has arguably been tougher than 2020 for a lot of them. I cannot wait, on both a personal and professional level to open our borders next year and begin the next chapter.

I want to say a huge thanks to my team (past and present!) Elissa, Danica and Teodora who have worked so hard this year. I genuinely love coming to the office and working with all of you. Thanks for the laughs and the passion and talent you bring to Wanderlust. I couldn't do it without you!

Also a huge thank you to our incredible clients who have trusted us with their brand, their products and their marketing dollars this year. We're so lucky to work with such wonderful people including Rottnest Island, Western Australia , Australia's Golden Outback, The South West Edge Great Temptations , Teacher Superstore, Visit Mandurah, Sightseeing Pass Australia, RedSands Campers, Wheatbelt Way, Deep Salon Lifestyle Store, Gwoonwardu Mia and many more!

I hope everyone has a great Christmas holiday and enjoys a very well deserved break! Here's to a more positive 2022! 🎄✨

15/11/2021

It's always so exciting to see our campaigns go live, and today was no exception. We've been working with the team at Sightseeing Pass Australia in conjunction with Tourism Western Australia to launch The Gift Of Travel. 🎁

The campaign is designed to encourage people to give a gift or experience this year rather than the same tired old presents.

I've long been a fan of this type of gift - no waste, no junk, just amazing experiences for people I love. It's a great way to get behind our WA operators who've had a tough 18 months - so it's win win!

We've created a beautiful landing page for the campaign and will be running a range of social media ads over the coming weeks, so watch this space for more gift inspo! 💗

Check out the landing page and get some Christmas pressies crossed off your list!

www.wanderwa.com.au

05/11/2021

Get to know our clients 🌈

Introducing a new client for Wanderlust Communications, RedSands Campers.

We started working with the RedSands Campers team in September this year. We have known Adam and Lucy the business owners for a while and have worked together on a couple of other projects for Australia’s Golden Outback, but we’re thrilled to be working directly with them now.

We’re working with the team to manage their Facebook and Instagram accounts – helping to elevate their brand and really connect with potential customers on social. Alongside the organic strategy, we’re also running some targeted advertising on social to help push people through the purchasing journey. We’re also working on their email marketing strategy, writing copy for monthly EDMs and setting up some media partnerships and influencer marketing opportunities to help increase word of mouth about their campers.

If you’ve always wanted to get off the beaten track and try a camper, but haven’t been sure where to start, RedSands Campers is perfect for you. Their luxury campers are of the highest quality and have absolutely everything you need for a trip – so all you need to do is pack a bag and hit the road! They have depots in Perth, Darwin and Broome, so you can enjoy epic adventures all over WA.

Amy our MD is actually off on a 3 night Redsands Weekender with her family in early December - so watch this space for pics!

31/10/2021

Get to know our clients 🌈

Introducing another of our beloved clients, Great Temptations.

Great Temptations is a national bakery brand based in Perth, WA. They make a huge range of delicious cakes, muffins, slices and cupcakes, which are available in Coles, 7 Eleven and independent stores across the country. We’ve worked with the team for many years and assist them with their digital marketing strategy. This includes social media marketing across Facebook, Instagram and Pinterest as well as a paid ads strategy. Every year we organise a content shoot to capture new products and get some on-brand fresh content. We also write copy for their website, consumer EDMs and blogs.

Great Temptations have recently started producing Cadbury Cupcakes and Muffins, so we’re currently working with them on the national product launch. Watch this space for news about this amazing new range – if you love Cadbury brands, you’re going to love what’s coming! 💜

28/10/2021

Less than 60 days 'till Christmas. 🎄

I'm still processing 2020 and here we are, staring down the barrel of Christmas 2021!
We're deep into a number of Summer projects for clients right now, so it's going to be all hands on deck until the end of the year.

I'm already looking forward to some time off between Christmas and New Year, and then I always enjoy January as it tends to be quieter in terms of projects, so I can really focus on strategy and bigger picture stuff for the new year.

I can't wait for the changes that 2022 will bring, most noticeably the WA border opening so our tourism clients can start welcoming interstate and international tourists again.... and so I can be reunited with my family in the UK. 🧡

25/10/2021

Does content marketing leave you confused and ready to bury your head in the sand?

If you're actively engaged with digital marketing, you'll know how quickly you burn through content. It can be hard for brands to keep up, and to stay motivated to create their next piece of content.

I stumbled across this great periodic table for content marketing from Econsultancy and thought it might be helpful for all the content marketers out there! A brilliant visual guide to content strategy, creation, implementation and measurement. I find if the creative juices are running dry, using a guide like this is a good way to ensure you're thinking strategically, and get some new ideas flowing.

Check out the link to see the table in more detail and download your copy.

https://econsultancy.com/introducing-the-periodic-table-of-content-marketing/
https://econsultancy.com/introducing-the-periodic-table-of-content-marketing/

22/10/2021

Get to know our clients

Meet our longest-standing client, WA based regional tourism organisation, Australia's Golden Outback. Affectionately referred to as AGO in the industry, they promote the beautiful Golden Outback region which runs from the rugged Gascoyne Murchison, through the Wheatbelt and Goldfields and down to Esperance and the Fitzgerald Coast. Fun fact, AGO were Wanderlust Communications’ very first client way back in 2015 (when Outback Jac was the CEO) and we’ve worked together ever since.

We manage the organic social media for AGO across Instagram, Facebook and Pinterest. Over the years we’ve grown an incredibly active online community – with some passionate and engaged followers. We manage the paid social activity for AGO, creating nurturing, layered campaigns that take people right through the customer journey from brand awareness/dreaming right through to planning and booking. We also look after their email marketing, content creation projects and influencer marketing as well as copywriting for their website, blog and brochures.

We absolutely love working with Marcus, Gabby and Kelly. They are such a passionate group of people who love trying something new and work so hard to support their members.

I swear Danica, who has worked on this account for 4 years, could tell you a fun fact about almost any tiny town in this huge region! So if you're looking to explore this part of Western Australia, hit us up for some tips! 🧡

11/10/2021

This type of feedback leaves us with a smile on our face for DAYS.

We absolutely loved working with Brighten Interiors to create their new branding and website. Simon and Steff are super passionate and it was such an honour to bring their vision to life. We created a new visual identity for Brighten Interiors that reflected the quality and luxury that Simon brings to his craft. We then created a new brand bible for the business so they have guidelines to maintain their brand throughout their business journey. We then designed and built their brand new wesite, complete with copywriting and threw in a couple of email signatures and business cards for good measure! We can't wait to see their business grow - if you're looking to reno your kitchen or laundry room or need bespoke cabinetry, Brighten Interiors should be your first stop!

29/09/2021

Value driven content. 🌈

When it comes to social media content, a lot of businesses are still focused on their story. What they want to share. What they want to say. But rewind and try reframing that to what do my audience want to see?

Once you start thinking about what your ideal customer really needs, then you can build a values driven content plan that is genuinely helpful and interesting. This will help your ideal customer find you and in turn, build a loyal following. And what does a loyal following lead to? Conversions. 💰💰

📌 Save this post and double check your content to see if it's really value driven.

If you need help, let's chat! We offer social media audits, social media strategies and full outsourcing.

14/09/2021

Say hello to Elissa! 🙋‍♀️

We are so delighted to introduce our new account manager, Elissa!

Elissa is an incredibly experienced marketer, with her experience in the tourism and destination marketing industry. She has held senior marketing roles at Destination Perth, Visit Mandurah and Rottnest Express, so we're delighted to have her onboard at Wanderlust!
Elissa is still settling in but has already got stuck into her new client work.

Come say hi if you're passing in Guildford - none of us will ever turn down a coffee! 😉
We're so excited for this next chapter and thrilled to have her join our team.

Address

The Wentworth, Level 2 East, 300 Murray Street
Perth, WA
6000

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm

Website

http://www.wanderlustcommunications.com/

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Videos

Visit Mandurah

We've just wrapped up our summer campaign for Visit Mandurah and what a pleasure it's been to help promote this gorgeous destination! We worked closely with the marketing team and General Manager to create a multichannel campaign to encourage visitation this summer. The activity included the creation of new video and imagery assets with Osprey Creative, outdoor advertising on billboards at key locations throughout Perth, unskippable ads via 7Plus on demand TV, advertising campaigns across social media and Google, pre-roll advertising on You Tube, organic social media campaign spanning feeds, Reels and Stories, media partnerships with PerthNow Perth is OK and Buggybuddys and a consumer competition to win a weekend away in Mandurah! There's SO much happening in Mandurah at the moment and so many new attractions, tours and restaurants, so if you've not been for a while, I'd highly recommend a visit! 💙

Danica and Josh

Gift of Travel

It's always so exciting to see our campaigns go live, and today was no exception. We've been working with the team at Sightseeing Pass Australia in conjunction with Tourism Western Australia to launch The Gift Of Travel. 🎁 The campaign is designed to encourage people to give a gift or experience this year rather than the same tired old presents. I've long been a fan of this type of gift - no waste, no junk, just amazing experiences for people I love. It's a great way to get behind our WA operators who've had a tough 18 months - so it's win win! We've created a beautiful landing page for the campaign and will be running a range of social media ads over the coming weeks, so watch this space for more gift inspo! 💗 Check out the landing page and get some Christmas pressies crossed off your list! www.wanderwa.com.au