11/10/2024
you mean to tell me your salon is NOT in witness protection? 🤯
well if *that’s* the case, why aren’t you:
🤔 prioritising a SEO-optimised website [so the people who are looking for you can find you]?
🤔 sharing vital information [service descriptions, pricing, results, tips, behind the scenes content, contact deets] with potential clients?
🤔 building brand recognition online? consistent branding & messaging across ALL platforms…
🤔 centralising your marketing strategy around your digital HQ [aka your website]? driving social media followers to your site for bookings & more info?
if you’re wasting your energy churning out content for Instagram and neglecting to put your time into more efficient areas of your marketing strategy [aka your website], it’s no wonder your salon isn’t getting new clients on the regular 🥴
to be discovered by new clients [who are searching on Google for businesses like yours fyi] you need to make sure you are discoverable [yeah duh, and yet here you are 😏]
so next steps?
👏🏼 build a website with a strong focus on local SEO
👏🏼 create content with the purpose of sending traffic to your website to learn more [the goal should always be to get people to your site where you’re in control]
👏🏼 use your website to encourage loyal subscribers who want exactly what you’re selling to opt-in
oh and book your debrief with me [that one’s pretty obvious tho] 😉