The Content Collab

18/09/2024

Two of my incredible clients have been announced as finalists in the Wheatbelt Business Network Awards! 🙌 It’s so inspiring to see local businesses getting the recognition they deserve for all their hard work and dedication.

💡 If you're working on your own business goals and need a hand with copywriting, marketing, or putting your vision into words, reach out. I'm here to help you tell your story and take things to the next level. 📈

Congratulations to the 2024 Wheatbelt Business Excellence Awards finalists.

2 Workin Oz
Amanda Beer Loan Market
Avon Valley Toyota
Eagle Eye Engineering
Comfort Quilts Against Cancer
CRISP Wireless Faster Internet
Extra Mile Writing Services
Facey Group
FarmCo
Gingin Stockfeeds
JMac Engineering
Mainstreet Gallery Mukinbudin
Mary's Farm Cottages
Mind Your Money
Morgan Feed Supplies
M & W Kitchens and Cabinets
Northam Women in Business
Paint The Town WA
Petchell Mechanical
Specsavers Northam
The Food Files
Waterponyz Swim School

16/09/2024

Come and join us - we are a fab group of women with some exciting ideas for the next few years - hint hint 🍸 🍹 - need I say more?

🌟 We’re looking for passionate, motivated women to join the NWIB Committee! 🌟

Do you love the Wheatbelt community? Want to help shape the future of NWIB and make an impact for women in business? Now is the perfect time to get involved!

With exciting plans for the next few years—including our 10th anniversary celebrations next year—we’re actively recruiting committee members to help us grow, plan events, and continue empowering local businesswomen.

Whether you’re brimming with new ideas or simply want to give back, we’d love to have you on board. Joining the committee is an incredible opportunity to network, develop leadership skills, and be part of something bigger!

💬 Interested? Reach out to us for more info or come along to our upcoming AGM on 16th October to learn more about the amazing things we’re working on.

Let’s create something epic together! 💪✨

13/09/2024

Five to Thrive: The Foundation to Consistent, Authentic Content!

🌟 In true spontaneous Nat fashion, I decided to launch an Instagram challenge after an idea with a current client snowballed into a full-blown private chat with some amazing ladies. And let me tell you—the vibes are immaculate! ✨

BUT—the heart of the challenge? It’s all based around my spin on content pillars. You’ve probably heard of them before, but basically, these are the key things you talk about consistently. Swipe to see “Five to Thrive” is all about. 👉

This concept is going to be the foundation of everything you do—from the content you create to how you connect with your audience. Why does it matter? 🤔 Because knowing your core themes makes showing up SO much easier. It gives your content consistency, makes it relatable, and gives your audience something real to connect with, so they keep coming back for more!

Bonus tip: If your Five to Thrive resonates with your target audience, you’re golden! 💫

What’s something you love talking about? Let me know in the comments! 👇

05/09/2024

August Moments: I Haven't Fallen Off the Face of the Earth!

August has come and gone, and as usual, it was my busiest month of the year. I’ve been working away in the background, juggling mum life, work, client projects, and everything in between. 

Here’s a little snapshot of what I’ve been up to this past month:

✨ Entrepreneurship Workshop with .your.money and lots of other fab women
🧚‍♀️ Fairy garden making with El
🎤 Webinar with Sales Space on Crafting the Perfect Pitch
💧 Naked Pools Training in-store
🚤 Avon Descent with the fam
🏆 Lunchtime learning workshop for on writing award submissions
🌴 Gold Coast for the SPLASH Expo & SPASA National Awards with Countrywide Pools
🚜 (thanks for the pics!)
👨‍👧‍👦 Father’s Day fun at school & sports carnival
💻 5x strategy sessions, plus some design & VA work

It’s been non-stop, but I’m back and ready to help you take on the last quarter!

If you're feeling stuck in your business and need some fresh ideas or actionable steps to finish the year strong, I'm now open for strategy sessions. Let’s get you moving forward!

P.s. how is it September already 🫠
 

12/08/2024

🔍 Feeling like you’re always working IN your business and never ON it? 🔍

It’s easy to get caught up in the daily grind and forget to step back and evaluate your overall strategy. But taking that time can make all the difference in achieving the growth you’re dreaming of.

Join us for our August Lunchtime Learning Session with Nat from The Content Collab, where you’ll learn not just about crafting winning award submissions but also about fine-tuning your business strategy and marketing efforts!

🗓️ Date: August 16th
📍 Location: Northam Chamber Office, Fitzgerald Street
⏰ Time: 12:00 PM - 1:00 PM

In just one hour, you’ll gain valuable insights and practical tools that you can apply to all your marketing initiatives—not just awards. It’s a perfect opportunity to pause, reflect, and enhance your business approach.

🌟 Ready to work ON your business and set it up for success? 🌟

📲 Reserve your spot now through this link: https://www.trybooking.com/CTZSP

12/08/2024

A little brand re-fresh for Mind Your Money is in full swing 😍

Ready for a change up? Send me a message to see how we can work together!

Notice anything different about our socials? 👀

Thanks to Nat from the The Content Collab, the MYM content is looking a bit fresh! 🙌

In business, change is a constant and the only way to thrive is to be able to adapt to what the market wants & needs.

Refreshing your brand, your strategy or your systems is one way to meet the market and stay current with emerging competitors.

Love to hear what you think of our new look 😍

05/08/2024

Recently, I attended the "Entrepreneurship Skills for Women" workshop by Edith Cowan University (ECU) 💡

One theory that truly resonated with me was "The Orange Theory." 🍊

This concept highlights the importance of truly understanding your audience's needs.

Swipe through to see how this can transform your messaging. 👉

But it doesn’t stop there...

It’s not just about what you say, but where you say it.

Each social media platform serves different purposes for users.

Instagram for visual inspiration. 📸

LinkedIn for professional insights and networking. 💼

TikTok for entertaining and engaging content. 🎬

A one-size-fits-all approach simply doesn’t work.

Tailor your messaging to EACH platform for maximum impact.

Want to unlock the secret to connecting with your audience? Let’s chat! 💬

29/07/2024

Ever wondered if a marketing strategy session is worth it? Here’s proof from a happy client!

Thank you so much for the kind words and for taking the time to leave a review Rachel 🩵

Ready to take your business to the next level? Send me a message to get started with your own personalised marketing strategy session! ✨

22/07/2024

Speechless, humbled, honoured!! What an epic weekend! 🎉 I’m beyond thrilled and honored to have won "Pool Sales Representative" AND "Professional of the Year" at the 2024 WA SPASA Australia Awards!

Winning "Professional of the Year" is such a big deal since it’s chosen from all the gold winners in the employee categories. 🏆

The best part? So many amazing women came up to me afterward, saying how inspiring it was to see women taking the stage and winning in a male-dominated industry. Their support meant everything to me. 💪✨

Our Countrywide Pools team also had a fantastic night, and I’ll be sharing more about that soon. But for now, I’m still floating on cloud nine and incredibly grateful for this personal win.

08/07/2024

Why a strong Google Business Profile is crucial for your business.

One of the main tips I gave in my strategy sessions last week? Optimizing your Google Business Profile.

It’s such an underutilized tool in business!

Did you know it can help boost your search engine rankings when people search your business?

You can post updates directly to your profile (tip - repurpose content from your socials) - this tells the algorithm that you’re an active business.

When I discuss a business’s online presence, this is one of the first things I research in my audits prior to our meetings.

That way, I can give you advice on mastering your overall online presence so when you start gaining traction on your social media, your online presence is strong to match it.

Did you find this tip useful?

Let’s make your business more discoverable and boost your rankings! Contact me to book a strategy session, and I’ll do an audit for you.

What you’ll get? Actionable insights to strengthen your online presence as well as an overall marketing strategy to begin implementing immediately.

04/07/2024

I realize I haven’t yet really articulated what The Content Collab is all about or the services I offer. So here it is – here’s how I can help YOU!

I partner with business owners who want to take their marketing to the next level without feeling overwhelmed. From strategy sessions to social media audits, I’m here to make your marketing feel like a breeze. 🌬️

Imagine the ease of having a clear, actionable plan or perfectly crafted content that speaks to your audience. You'll finally be able to breathe easier, knowing your marketing is in good hands.

If you’re looking to:

📈 Gain clarity and focus in your marketing strategy
📝 Get compelling copy that converts
📱 Boost your social media game with engaging captions
🔍 Optimize your social profiles and website for better results
✨ Create a content plan that aligns with your goals

Then let's do this! We've got amazing things to achieve together! 🚀

Ready to make your marketing magic? Swipe through this post to see how I can help you! 🤩

24/06/2024

Coming off the back of a big weekend creating some magic for a special business - I've decided to open up a few exclusive spots for more Content VIP Days! 🎉

This is a service that will be made available through my website - which isn't fully set up yet as I'm juggling full-time work and building out all my services.

BUT - I didn't want to wait any longer to offer something special for you all. 🌟

This is your chance to work with me one-on-one to elevate your content strategy, create engaging posts, and get tailored advice to boost your online presence.

Spaces are limited, so DM me for pricing and to secure your spot 💌 Swipe to see what's included!



Northam Women in Business

21/06/2024

If you think you’re creating content for your ideal client...
..but your process looks a little more like:
🔍 guessing what your followers might like
🔍 posting random content without a clear focus
🔍 only posting promotional posts saying "hey - buy from me!"

There’s a better way to connect with your audience.

When you’re marketing to your ideal client, you have to create with intention.

And I don’t mean just increasing your posting frequency and hoping you get more eyes on your content...

I mean you...
🪩 understand exactly who your ideal client is and what they need
🪩 create content that speaks directly to their pain points and desires
🪩 know why your solutions are perfect for them (your USP's)
🪩 have a clear goal for each post, knowing what it should achieve and how it will do that.

Plus so much more.

If you’re not doing these things, you don’t have a targeted content strategy...but don't worry, that's where I come in.

We cover this in our 1-1 marketing strategy sessions plus so much more.

💌 Whether you are a cafe owner, a tradie, or run a retail store - you can create content that resonates. Shoot me a DM if you are ready to create content for your ideal client and to drive results.

11/06/2024

Those post donation feels with my post donation bandage! I've just finished my first donation in Australia with ...and all it took was 7 minutes!

It's something I've been meaning to do for so long, and now I question why it took me so long for a simple 7 minutes 😆 seems I timed it perfectly with National Blood Donor Week!

Now is the perfect time to roll up your sleeves and make a difference. Plus...you get all the schnacks after! 😋 your donation could save lives!

10/06/2024

Nat at The Content Collab joined us a couple of weeks ago now, but we couldn't be more thrilled to have her!

The Content Collab offers marketing strategy including social media, emails, digital marketing, practical skills, content planning and strategy planning for small businesses.

Welcome to the WBN, Nat!

The Content Collab

05/06/2024

Oh hi, it's me, not following my own advice and remaining consistent with my posting - but I'm back - for today anyway! 

Things are getting really busy around here - and I'm so excited to be working with a really diverse group of client's ranging from local Shires, cafes, other marketers, personal brands and bookkeepers. 

It got me thinking about who is my ideal client/target audience? At the core of any marketing strategy, you really need to know who your ideal client is so that you can be sure your marketing is actually targeted towards them. How would you class the above as an ideal client though?! I am not really sure how to classify that as a demographic but .kopke put it perfectly - the services I offer define the niche. Swipe across to learn why it's important to know all about your ideal client.

Currently working with Tori in her "Chaos to Conversion" training and we're talking all about lead magnets and how to build up a value ladder within your business to convert all of these ideal clients. Which leads me to my next exciting announcement - my website is coming soon - which will feature some pretty epic free content to download!

19/05/2024

Totally not a biz related post but still totally obsessed with our gallery from the incredibly talented (and patient 😇😆)

Thank you again for our mothers day mini shoot Sammy ♡

15/05/2024

I recently watched an interview with Mike Cessario, the visionary behind a $700 million empire built on the most unexpected product: water 💦. His journey showcases the transformative power of branding, proving that even the simplest of products can captivate audiences when approached with creativity and ✨ authenticity ✨.

In the interview, Cessario delved into the essence of branding, emphasizing the importance of evoking emotions and telling compelling narratives. He highlighted the need for brands to forge genuine connections with their audience, transcending mere functional benefits.

One notable takeaway was Cessario's reminder that in a sea of advertisements, differentiation is paramount. What makes your brand stand out? It's about finding that unique story that resonates with your audience and sets you apart.

As the interview wrapped up, Cessario offered invaluable advice for business owners: acknowledge your strengths and weaknesses.

"I think the number one thing is to be incredibly honest about what you are better than anyone else in the world at, and what you are not....a lot of founders, they want to do everything"

It's impossible to excel at everything. Recognizing this reality and focusing on our core strengths is crucial for business success. That's where someone like myself can step in. With expertise in branding and marketing strategy, I can dive deep into your business, uncover your true unique selling propositions, and suggest strategies to effectively convey compelling narratives that help you stand out in a crowded market. 🌟💼

Feel free to slide in to my DM's and let's chat about how I can help you!