31/07/2021
Voice search is a technology that allows the user to use a voice command to perform a search on the Internet, a website, or an application. As the result of advances in speech recognition, this feature first appeared on smartphones, making it possible to replace the search bar. Today, voice search is increasingly becoming a new way of making queries on the Internet, as evidenced by the emergence of new products such as voice assistants (Alexa with Amazon Echo, Google Voice Search, Cortana, Siri
Some Facts and Figures about Voice search market
1. Global smart speaker sales reached an all-time high of 150 million units in 2020. Despite the pandemic, there was a huge surge in demand for smart speakers last year — especially during the holiday season in Q4.
2. By 2024, global smart speaker sales will surpass $30 billion. Smart speakers will soon be among the top-selling consumer electronic products
3. 55% of households are expected to own smart speaker devices by 2022. That’s a 42% jump from today’s household ownership numbers
4. 34% of people who do not own a voice assistant are interested in purchasing one. Late adopters are poised to grow the smart speaker market
5. 65% of 25-49-year-olds speak to their voice-enabled devices at least once per day. The 25-49 year old demographic is the most likely to perform daily voice searches, followed closely by 18-24-year-olds, and 50+-year olds, respectively. Though 25-49-year-olds are the most active voice searchers, the 18-24 demographic is credited with helping to drive early adoption of the technology.
6. 61% of 25-64-year-olds say they’ll use their voice devices more in the future. The 18-24 demographic mirrors this trend, with 57% saying they’ll increase their voice device usage in the coming years.
7. 71% of wearable device owners predict they’ll perform more voice searches in the future. Though wearable users are the most optimistic, tablet and speaker users are not far behind.
8. 52% of people keep their voice-activated speakers in their living rooms. 25% keep them in their bedrooms, while 22% keep them in their kitchens
9. 93% of consumers are satisfied with their voice assistants. The top benefits consumers cite for using voice speakers are the ability to multitask, get instant answers to questions, and make their lives easier
10. 65% of people who own an Amazon Echo or Google Home can’t imagine going back to the days before they had a smart speaker. For many people, smart speakers are not just devices, but part of a lifestyle
Consumers Use Voice to Make Purchases
11. Voice is expected to be a $40 billion channel by 2022. Today, voice shopping accounts for around $2 billion in consumer spending. In order to take advantage of this revenue-driving growth opportunity, today’s marketers must understand the voice of their consumers
12. Up to 43% of voice-enabled device owners use their device to shop. Consumers across age groups are using their devices to assist with making purchases—a 41% increase in 2018 alone.
13. 51% of those who shop via voice use it to research products. 22% of those consumers make purchases directly through voice and 17% have used it to reorder items
14. 11.5% of smart speaker owners make purchases by voice monthly. This equals nearly 5.5 million US adults making purchases via their smart speaker on a regular basis
Source: WIX, BrightLocal, Search Engine Journal, Google, Voicebot, OC&C Strategy Consultants.Gartner, Businesswire.