Shoelace Creative

Shoelace Creative We are a Creative Agency operating across Australia, specialising in end-to-end production.

26/05/2026

Workplace mental health is shifting. It’s no longer just about EAPs; it’s about infrastructure, policy, and "systems of work."

That is a heavy message to convey through text alone.

We recently worked with Psychgroup to produce a suite of video assets for their digital platforms. The goal wasn't just content - it was authority.

By taking these high-level concepts and putting a face to the expertise, we built immediate credibility and clarity. Visitors are far more likely to watch a 30-second explanation than read a white paper, meaning the message actually lands.

If you are an expert in your field, don't hide behind a keyboard. Let your audience see you.

15/05/2026

You're an expert in your field. It's time to look like one on camera. 🎬

Check out one of the slick new videos from a series we just produced for marketing consultant, Michael Laps.

The goal was to create a series of sharp, professional videos to position him as a thought leader and connect with business owners who are feeling "busy and stuck."

We love projects like this, working with an expert to distill years of knowledge into powerful, bite-sized content that looks amazing and gets results.

Ready to turn your expertise into your best marketing asset? Send us a DM. We'd love to help you tell your story.

12/05/2026

Don’t let the magic be only in the room. 🎸✨

We see it too often. incredible media launches where the only people who get to experience the energy are the 50 VIPs on the guest list.
That’s a wasted opportunity.

For the upcoming , we didn't just film speeches.

We turned the media launch into a hype reel designed to stop the scroll.
When an icon like Mark Seymour starts playing "Throw Your Arms Around Me," you don't just watch. You capture.

The Result? A piece of content that takes a room of 50 people and broadcasts the vibe to thousands of potential festival goers.

08/05/2026

It’s not just an archived interview 📹

It’s a scroll-stopping hook. It’s a ticket-selling engine. It’s the difference between a "view" and a "sale."

This is what Performance Creative looks like.

A key asset from our recent partnership with cultivate for wilmot field day, where we took existing footage of Dr. Susan Orgill and gave it the Meta treatment to drive real results.

We love making your content work harder. And sometimes, the best footage is the stuff you already have.

Capturing the future, one panel at a time. ☀️🔋Solar farms are big. Like, really big. To capture the sheer scale of the R...
05/05/2026

Capturing the future, one panel at a time. ☀️🔋

Solar farms are big. Like, really big. To capture the sheer scale of the Royalla Solar Farm for Potentia Energy, we couldn't just keep our feet on the ground.

We took to the skies to get the bird's-eye view, then hit the dirt to capture the details.

The Deliverables: 🚁 Drone Stills & B-Roll: Showing the massive footprint and the landscape. 📸 Ground Photography: Capturing the tech, the texture, and the human element.

From 400ft in the air to 4 inches off the ground, we made sure every angle was covered.

Need to show the scale of your next project? We have the pilots (and the cameras) ready. 🚁

01/05/2026

We had the absolute pleasure of capturing the chaos and beauty of Heaven’s Gate for the .

This isn't just a video screen; it's a satirical, kaleidoscopic dreamscape where the Golden Age collides with modern excess.

Our job? Take a massive, immersive room and fit it inside your phone screen without losing the magic. ✨

Step into the dreamscape at the NFSA (and let us know if you spot Leonardo DiCaprio in the loop 🥂.

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Brunswick, VIC
3068

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