Shoelace Creative

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Brunswick, VIC
Shoelace Creative

We are a Creative Agency operating across Australia, specialising in end-to-end production.

07/01/2026

It was an absolute honour to bring Josh's powerful and authentic story to life, and this feedback on the final result truly means the world to our team 🚲 🎥

05/01/2026

Here’s a snippet from the video for TAS RWA winner - Sarah DeJonge.

We were privileged to work with Agrifutures on the video component of the 2025 Rural Women's Awards project - Australia's leading award empowering and celebrating the impact rural women
in leadership positions have on rural communities, businesses and industries.

Full videos can be viewed at AgriFutures’ YouTube. For more information about the Rural Women's Award program, visit: Rural Women’s Award | AgriFutures Australia

29/12/2025

You perfected the product. We'll perfect the photos. 📸✨

We know the blood, sweat, and tears that go into product development. So why let it fall flat with average imagery?

At Shoelace, we don't just "take pictures." We build a visual identity. From the bold, graphic pop of T2 to the moody, in-action vibes of a Tabasco cocktail, we tailor every shoot to the specific flavor of your brand.

Whether it’s high-end studio styling or capturing the perfect afternoon lifestyle shot, we make your brand look as good as it tastes.

22/12/2025

Here’s a snippet from the video for VIC RWA winner - Mary Cole.

We were privileged to work with on the video component of the 2025 Rural Women's Awards project - Australia's leading award empowering and celebrating the impact rural women in leadership positions have on rural communities, businesses and industries.

Full videos can be viewed at AgriFutures’ YouTube. For more information about the Rural Women's Award program, visit: Rural Women’s Award | AgriFutures Australia

22/12/2025

Creativity can be chaotic. Delivery shouldn’t be. 📉

People often think creative agencies just sit around waiting for inspiration to strike. The reality? We don't just wing it.

We rely on tried and tested project management systems to ensure that while the ideas are wild, the delivery is smooth.

Here is the Shoelace 5-Step Lifecycle we use to turn a brief into a result:

1️⃣ Discovery: We dive deep to solve the right problem.
2️⃣ Planning: We map out the schedule and scope.
3️⃣ Ex*****on: Where the vision comes to life.
4️⃣ Monitoring & Controlling: Constant reviews to keep things on track.
5️⃣ Closing: Final delivery and (our favourite part) celebrating the win.

Succeed to plan, plan to succeed. 📝

Want a creative partner who takes your business as seriously as you do? Let’s start with Step 1.

18/12/2025

Here’s a snippet from the video for WA RWA winner and national runner up - Isabella Thrupp.

We were privileged to work with on the video component of the 2025 Rural Women's Awards project - Australia's leading award empowering and celebrating the impact rural women in leadership positions have on rural communities, businesses and industries.

Full videos can be viewed at AgriFutures’ YouTube. For more information about the Rural Women's Award program, visit: Rural Women’s Award | AgriFutures Australia

17/12/2025

Here’s a snippet from the video for NSW/ACT and National RWA winner - Carol Mudford.

We were privileged to work with Agrifutures on the video component of the 2025 Rural Women's Awards project - Australia's leading award empowering and celebrating the impact rural women
in leadership positions have on rural communities, businesses and industries.

Full videos can be viewed at AgriFutures’ YouTube. For more information about the Rural Women's Award program, visit: Rural Women’s Award | AgriFutures Australia

16/12/2025

The magic is in the details. ✨

A great photo doesn't always stop at the camera. Here’s a peek behind the curtain at the post-production polish that went into this shot for the Australian Pharmacy Council.

Swipe to see the before! ➡️

So, what did we tweak?
🎨 Full colour, contrast & saturation grade.
🤫 Removed logos from clothing & distracting boxes in the background.
😊 Subtle skin retouching for a clean, natural look.
🔍 Added extra lens blur to make our subject pop!

The final image is clean, professional, and puts all the focus right where it should be. It’s this attention to detail we bring to every photography and video project.

Need your team to look this good? You know who to call. 😉

12/12/2025

You know us for the cinematic shots and slick edits. But a kick-ass video is only as good as the strategy behind it.

We're the full-service creative and marketing agency that builds the entire game plan.

A killer video is just one piece of the puzzle. We're the team that also:

✅ Builds the Strategic Marketing plan to deliver real, measurable results.
✅ Designs the Website that converts visitors into customers.
✅ Creates the Branding that makes you unforgettable.
✅ Manages the Socials that get your story in front of the right people.

We connect all the dots. Swipe through to see the full toolkit. ➡️

10/12/2025

Balancing creative genius with exceptional, on-budget project management is our superpower, and we're so glad our partners at Fidarus experienced it firsthand on their recent project.

04/12/2025

The hierarchy of needs, according to Jules. ☕️🥪

When you’re on set, fueling the engine is critical. We asked the boss for his definitive ranking of production sustenance, and honestly, we aren't surprised by the results.

1. COFFEEEEE (Essential life force)
2. WATER (For when the coffee runs out)
3. SANDWICHES (Solid food is a distant third)

It takes a lot of energy to bring a vision to life, and we take our "fuel" very seriously.

Address

Brunswick, VIC
3068

Website

http://www.shoelacecreative.com/

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