Allure Digital Marketing

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Allure Digital Marketing

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The experienced team at Allure Digital Marketing are passionate about helping business owners with customised digital marketing strategies to help them get found, get leads, and get sales.

09/12/2024

Did you know your website's photos are a hidden opportunity to attract more organic traffic? The secret is adding alt text - an essential piece of any SEO strategy.

Alt text is a description you add to your website images - it appears in place of an image on a webpage if the image fails to load on a user's screen.

This text helps screen-reading tools describe images to visually impaired readers and allows search engines to better crawl and rank your website.

Tips to write alt text:

• Describe the image, and be specific.
• Add context that relates to the topic of the page.
• Keep your alt text fewer than 125 characters.
• Don't start alt text with "picture of..." or "Image of..."
• Use your keywords, but sparingly - and not in every image on the same page.
• Images that are purely decorative or are described in text nearby, don’t need alt text.

Got any questions? Ask away in the comments!

28/11/2024

Turns out we're all sliding into DMs on Instagram more than ever - with more photos and videos now shared through DM's than stories and feed posts combined! 📲 😮

Because of this evolution, Instagram is moving the DM button to a more prominent position in the bottom navigation bar - a subtle change that signals a bigger shift in how we use Instagram, as private sharing becomes the new normal on the platform.

15/11/2024

BNI Ambassador Moment: Celebrating Success! 🎗️

Our Stephanie, in her role as Ambassador of BNI Success, had the privilege of presenting Julian Robins of Space Virtual Support (.com.au) with his prestigious 10-year membership ribbon.

Congratulations Julian on a decade of networking excellence and professional success! 🤝

13/11/2024

'Tis the season to plan your social media content! ✨

The Christmas and New Year period are hectic, but with a solid content plan, you can enjoy the festivities while keeping your social presence active. 🎄

Tips for seamless holiday content:
• Plan your key dates.
• Mix festive content with your usual value.
• Batch create your posts now.
• Schedule in advance.

Need help planning your holiday season content? Shoot us a message! 💫

10/11/2024

Proud to share that we recently designed, created and launched Heynen Planning Consultants' very first website! ✨

Taking a polished and refined approach, we crafted an online home that honours Garth Heynen's 30 years of excellence in South Australian urban and regional planning.

Thank you Garth for choosing us for this milestone project. 🤝

View the website here: https://heynenplanning.com.au/

07/11/2024

Did you know? A signature colour can boost brand recognition by 80%! 🚀

When your visual identity is clear, your social media style follows naturally - making content creation easier and your brand more memorable. ✨

04/11/2024

🐎 Eat. Sleep. Melbourne Cup Day. Repeat.

The Allure team is out of office today while Stephanie and Danielle celebrate the race that stops a nation - from Adelaide to Tokyo! 🐴🏆

Giddy up! 🥂

02/11/2024

Unfortunately, it's a reality for lots of social media users - the dreaded 'hacking'. 🚫 We all know it can be a nightmare trying to regain access to a hacked account.

To improve the process, Meta is testing facial recognition as a way to instantly recover your Instagram or Facebook account if you find yourself locked out. It'll involve taking a few seconds of video, moving your head in much the same way as registering your face for Face ID, and will (hopefully) then grant you instant access. 🤞

This is a timely reminder to make sure you have complex passwords and 2FA on all your accounts. But, fingers crossed this new process makes it easier to regain access if your account does get hacked or you lose access.

29/10/2024

How would you describe the social media presence of your business? If words like dull, inactive or non-existent come to mind - instead of on-brand, on-message and on-point, it might be time for an overhaul. 💯

Done right, your social media efforts can boost brand awareness, increase website traffic, and create meaningful connections that ultimately help to grow your business. 🚀

Learn more about how we can help: https://alluredigitalmarketing.com.au/

23/10/2024

We recently designed and launched Thorne Constructions' new website, transforming it into a stunning, user-friendly platform with an architectural aesthetic that truly represents their brand. 🚀

Thank you to the Thorne Constructions team for trusting Allure Digital Marketing with their website design and development!

View their new website here: https://www.thorneconstructions.com.au/

21/10/2024

Without a social media strategy, you're barking up the wrong tree! 🐶

The most memorable social media campaigns all start with a clear strategy. It becomes an essential roadmap, guiding you to achieve your goals. 🚀

Learn more: https://alluredigitalmarketing.com.au/blog/b/why-your-small-business-needs-a-social-media-strategy

18/10/2024

Happy International Gin & Tonic Day! 🍸

Leveraging special holidays like this can be a great way to engage with your audience on social media. Here are some tips to make the most of these occasions:

📅 Plan ahead: Create a calendar of relevant holidays for your industry.
💯 Be authentic: Choose holidays that genuinely align with your brand.
🎨 Create themed content: Design posts, graphics, or videos that tie into the holiday.
💬 Engage your audience: Ask questions or run contests related to the celebration.
🏷️ Offer special promotions: Use the holiday as an opportunity for themed discounts or deals.
🎬 Share behind-the-scenes content: Show how your team celebrates or prepares for the holiday.
#️⃣ Use appropriate hashtags: Increase visibility by using relevant hashtags.

📸 by , featuring their Rare Plum Gin in a White Lady Davidson Plum Gin Cocktail. Cheers! 🍸

16/10/2024

Recently, our very own Stephanie Tuominen, a proud 4-year member of BNI Evolve, shared insights at her chapter event on how our strategies help businesses to Attract, Impact, and Grow. 🚀

As a trusted marketing partner, we’re focused on creating on-brand, high-quality digital content that sets our clients apart in today’s competitive market. It’s all about making a real difference for businesses through tailored social media management, advertising management, website design, and more.

Discover our full range of services on our new website: www.alluredigitalmarketing.com.au

15/10/2024

Did you know the Post-it Note was invented by accident? 💡

In 1968, 3M research scientist Dr. Spencer Silver discovered a unique, low-tack adhesive - but he couldn't find a practical use for it at first. Years later, colleague Art Fry had an idea to combine the adhesive with paper scraps to create a 'bookmark' that wouldn't damage book pages or fall out. The Post-it Note was born! 👌

Like how Post-it Notes revolutionised communication, your social media content can transform how you connect with your audience.

Think of your social media as a virtual wall of digital Post-it Notes. Share ideas that stick and make each post a helpful reminder that keeps your audience coming back.

20/08/2024

Instagram's getting a grid glow-up! 👀

Instagram is rolling out rectangular profile grids, embracing the vertical content trend dominated by Reels. This update will showcase your existing portrait posts and Reels better on your profile, maximising their visual impact.

We're excited about this shift to a more vertical-friendly grid. But note to self: time to update all templates from square to portrait!

What do you think? Love it or not sure yet? Tag a friend who needs to know about this! 👇

05/06/2024

Do you know the origins of the Michelin star restaurant rating system? 🛞🍽️

It all began in 1889 in France when there were fewer than 3,000 cars in the country, and Andre and Edouard Michelin came up with a clever idea to increase road travel (to increase demand for tyres). They produced a guide for drivers which included maps, tyre change instructions, fuel locations, etc.

In the 20s, the guide evolved and restaurants were added, resulting in the Michelin star rating system we know today. Restaurants with one star were ‘worth stopping at’, two were ‘worth a detour’, three stars, were ‘worth a special journey’.

What a remarkable story of brand building and demand generation! 👌

Dining at a Michelin restaurant is a pretty special experience! Have you been to one before? Let us know which in the comments!

17/05/2024

📲 INSTAGRAM UPDATE 📲 Instagram is increasing the visibility of Reels from smaller accounts, using a strategy similar to TikTok’s.

Now, each new original video on Instagram will have the opportunity to immediately reach non-followers, with top-performing content receiving a further boost for wider distribution.

This update aims to level the playing field, providing all accounts, regardless of their size, the chance to achieve greater organic reach. 👌

20/04/2024

Noticed anything new on Instagram or Facebook? ♾️ Meta has launched its AI chatbot, Meta AI, available directly on Instagram, as well as Facebook, Messenger, and WhatsApp. With Meta AI, you can ask questions, generate AI images with the “Imagine” feature, and more. Powered by Meta Llama 3, it’s also accessible on the standalone website, meta.ai.

We’re pretty excited about it! How about you?

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PO Box 204
Adelaide, SA
5006

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http://www.alluredigitalmarketing.com.au/

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About Us

Allure Digital Marketing offers a holistic outsourced digital marketing solution for small to medium enterprises without an in-house marketing team. We work with clients to enhance their online presence through the development of a tailor-made digital marketing strategy, in order to increase traffic (and profitability!), and provides regular reviews and ongoing reporting for your peace of mind.