Allure Digital Marketing

04/10/2025

Have you heard that direct shopping is now available within ChatGPT? 🛍️ OpenAI has partnered with Stripe to enable ‘Instant Checkout’ from Etsy - with Shopify stores coming soon. It’s currently only available in the US, but no doubt Australia won’t be far behind.

From chat to checkout in just a few steps - the next evolution in online shopping is here! 🙌

19/09/2025

Happy International Grenache Day! 🍷

South Australia is home to some of the world’s most vibrant Grenache. It’s one of our favourite varieties, and today we’ll be raising a glass with a stunning Yangarra Old Vine Grenache from McLaren Vale.

What’s your favourite? Let us know in the comments so we can add it to our tasting list!

30/07/2025

Heard the latest news from Instagram & Google?

Google has started indexing content from public Instagram profiles - which means your Reels and posts could now appear in Google search results. 🔎

If Instagram hasn’t been part of your social media and SEO strategy before… it’s definitely time to rethink that.

Read more: https://alluredigitalmarketing.com.au/blog/b/instagram-hits-google-search-what-it-means-for-your-business

17/07/2025

Happy World Emoji Day! 😍📲

Did you know the word emoji is Japanese - produced out of a combination of kanji for picture and character?

And what are the top 3 most-used emojis around the world?
❤️ the red heart
😭 the loudly crying face (or laughing face, depending on who you are 🤪)
🔥 the fire emoji

What’s your most-used emoji? Post it in the comments! 🙌

11/07/2025

Monthly Friday pub lunch done right with the crew! 🍽️🍷🤝

07/07/2025

Did you know that dark chocolate has several times more antioxidants than green tea or red wine? Just one more reason to love it! 🍫

Special days like today - Happy World Chocolate Day! - aren’t just for indulging. They’re also a fun way to create engaging social media content that connects with your audience and keeps your brand visible.

Adding moments like this to your content calendar can help you:
🍫 Stay relevant
🍫 Spark conversations
🍫 Show personality

19/06/2025

Happy birthday to us, happy birthday to us, happy 8th birthday to us… happy birthday to us! 🎂

Eight years ago, Allure Digital Marketing was born from a passion for helping businesses elevate their online presence and attract their ideal audience.

Today, we’re a team of four with offices in Adelaide and Tokyo, proudly working with clients across Australia.

A heartfelt thank you to our clients, collaborators, and community—we wouldn’t be here without you. Here’s to the next chapter!

29/05/2025

If you’re looking to grow your business and your network, joining BNI Adelaide CBD & South is one of the best ways to do it!

Learning and upskilling opportunities, paired with a flow of high-quality referrals = a great way to grow yourself and your business at the same time.

Thank you Stephanie from Allure Digital Marketing for your kind review, and for your willingness to step into leadership roles within your group BNI Adelaide CBD & South (Evolve).

17/04/2025

08/03/2025

Happy International Women’s Day! ✨

To our all-female team, our wonderful clients, and the talented women we collaborate with—thank you for bringing your creativity, passion, and brilliance to everything we do. Here’s to making beautiful things happen, together, and continuing to show the world what strong women can achieve. 👯

09/12/2024

Did you know your website's photos are a hidden opportunity to attract more organic traffic? The secret is adding alt text - an essential piece of any SEO strategy.​​​​​​​​​​​​​​​​

Alt text is a description you add to your website images - it appears in place of an image on a webpage if the image fails to load on a user's screen.

This text helps screen-reading tools describe images to visually impaired readers and allows search engines to better crawl and rank your website.

Tips to write alt text:

• Describe the image, and be specific.
• Add context that relates to the topic of the page.
• Keep your alt text fewer than 125 characters.
• Don't start alt text with "picture of..." or "Image of..."
• Use your keywords, but sparingly - and not in every image on the same page.
• Images that are purely decorative or are described in text nearby, don’t need alt text.

Got any questions? Ask away in the comments!

28/11/2024

Turns out we're all sliding into DMs on Instagram more than ever - with more photos and videos now shared through DM's than stories and feed posts combined! 📲 😮

Because of this evolution, Instagram is moving the DM button to a more prominent position in the bottom navigation bar - a subtle change that signals a bigger shift in how we use Instagram, as private sharing becomes the new normal on the platform.