Allure Digital Marketing

19/06/2025

Happy birthday to us, happy birthday to us, happy 8th birthday to us… happy birthday to us! 🎂

Eight years ago, Allure Digital Marketing was born from a passion for helping businesses elevate their online presence and attract their ideal audience.

Today, we’re a team of four with offices in Adelaide and Tokyo, proudly working with clients across Australia.

A heartfelt thank you to our clients, collaborators, and community—we wouldn’t be here without you. Here’s to the next chapter!

29/05/2025

If you’re looking to grow your business and your network, joining BNI Adelaide CBD & South is one of the best ways to do it!

Learning and upskilling opportunities, paired with a flow of high-quality referrals = a great way to grow yourself and your business at the same time.

Thank you Stephanie from Allure Digital Marketing for your kind review, and for your willingness to step into leadership roles within your group BNI Adelaide CBD & South (Evolve).

17/04/2025

08/03/2025

Happy International Women’s Day! ✨

To our all-female team, our wonderful clients, and the talented women we collaborate with—thank you for bringing your creativity, passion, and brilliance to everything we do. Here’s to making beautiful things happen, together, and continuing to show the world what strong women can achieve. 👯

09/12/2024

Did you know your website's photos are a hidden opportunity to attract more organic traffic? The secret is adding alt text - an essential piece of any SEO strategy.​​​​​​​​​​​​​​​​

Alt text is a description you add to your website images - it appears in place of an image on a webpage if the image fails to load on a user's screen.

This text helps screen-reading tools describe images to visually impaired readers and allows search engines to better crawl and rank your website.

Tips to write alt text:

• Describe the image, and be specific.
• Add context that relates to the topic of the page.
• Keep your alt text fewer than 125 characters.
• Don't start alt text with "picture of..." or "Image of..."
• Use your keywords, but sparingly - and not in every image on the same page.
• Images that are purely decorative or are described in text nearby, don’t need alt text.

Got any questions? Ask away in the comments!

28/11/2024

Turns out we're all sliding into DMs on Instagram more than ever - with more photos and videos now shared through DM's than stories and feed posts combined! 📲 😮

Because of this evolution, Instagram is moving the DM button to a more prominent position in the bottom navigation bar - a subtle change that signals a bigger shift in how we use Instagram, as private sharing becomes the new normal on the platform.

15/11/2024

BNI Ambassador Moment: Celebrating Success! 🎗️

Our Stephanie, in her role as Ambassador of BNI Success, had the privilege of presenting Julian Robins of Space Virtual Support (.com.au) with his prestigious 10-year membership ribbon.

Congratulations Julian on a decade of networking excellence and professional success! 🤝

13/11/2024

'Tis the season to plan your social media content! ✨

The Christmas and New Year period are hectic, but with a solid content plan, you can enjoy the festivities while keeping your social presence active. 🎄

Tips for seamless holiday content:
• Plan your key dates.
• Mix festive content with your usual value.
• Batch create your posts now.
• Schedule in advance.

Need help planning your holiday season content? Shoot us a message! 💫

10/11/2024

Proud to share that we recently designed, created and launched Heynen Planning Consultants' very first website! ✨

Taking a polished and refined approach, we crafted an online home that honours Garth Heynen's 30 years of excellence in South Australian urban and regional planning.

Thank you Garth for choosing us for this milestone project. 🤝

View the website here: https://heynenplanning.com.au/

07/11/2024

Did you know? A signature colour can boost brand recognition by 80%! 🚀

When your visual identity is clear, your social media style follows naturally - making content creation easier and your brand more memorable. ✨

04/11/2024

🐎 Eat. Sleep. Melbourne Cup Day. Repeat.

The Allure team is out of office today while Stephanie and Danielle celebrate the race that stops a nation - from Adelaide to Tokyo! 🐴🏆

Giddy up! 🥂

02/11/2024

Unfortunately, it's a reality for lots of social media users - the dreaded 'hacking'. 🚫 We all know it can be a nightmare trying to regain access to a hacked account.

To improve the process, Meta is testing facial recognition as a way to instantly recover your Instagram or Facebook account if you find yourself locked out. It'll involve taking a few seconds of video, moving your head in much the same way as registering your face for Face ID, and will (hopefully) then grant you instant access. 🤞

This is a timely reminder to make sure you have complex passwords and 2FA on all your accounts. But, fingers crossed this new process makes it easier to regain access if your account does get hacked or you lose access.