That Podcast Exchange

04/04/2024

New Episode Alert! 🎙️
Hey everyone! I am thrilled to announce the latest episode of That Podcast Exchange featuring the incredible Noemi Beres from Podcast Connection. In this episode, we delved into the world of podcast guesting and the importance of building genuine relationships in the podcasting industry. Here are three key takeaways from our insightful conversation:

Prioritize Building Relationships: Noemi emphasized the importance of building genuine relationships with both the host, guests, and audience as a podcast manager. By fostering authentic connections, you can create engaging and successful episodes that resonate with your audience.

Authenticity is Key: Noemi highlighted the significance of sharing valuable insights and authentic stories as a podcast guest. In the dynamic world of podcasting, meaningful conversations are essential for creating impactful content that resonates with listeners worldwide.

The Future of Podcast Guesting: Despite the challenges posed by COVID-19, Noemi believes that podcast guesting has a bright future ahead. With the rise of technology like AI, podcast managers can leverage tools to streamline their workflow and create even better content for the future.

If you're interested in learning more about podcast guesting and connecting with Noemi, be sure to listen to the full episode on That Podcast Exchange. You can find the episode on your favorite podcast platform or visit our website for more details.

Thank you to Noemi Beres for sharing her valuable insights and expertise on podcast guesting. Stay tuned for more exciting episodes coming your way!

In this episode of That Podcast Exchange, host Miko Santos interviews Noemi Beres from Podcast Connection. They discuss the importance of building genuine relationships in the podcasting world, both with hosts, guests, and the audience. Noemi Vares shares her expertise in helping entrepreneurs and b...

31/03/2024

New Podcast Episode Alert! 🎙️
Hey everyone! I am thrilled to announce the latest episode of That Podcast Exchange is now live, featuring an insightful conversation with Kelvin Tay, the founder of Renegade Radio Malaysia. In this episode, we delved into the world of podcasting and discussed some key takeaways that I believe will be valuable for all aspiring podcasters out there. Here are three key points to ponder from our conversation with Kelvin:

Have a Solid Battle Plan: Kelvin emphasized the importance of having a clear plan when starting a podcast. Just like starting a business, having a mission, vision, and target audience in mind is crucial. Whether you're podcasting as a hobby or a business venture, a well-thought-out podcast battle plan will set you up for success.

Embrace Video Content: In the evolving landscape of podcasting, Kelvin highlighted the shift towards incorporating video content alongside audio. He discussed how the Malaysian podcast scene has pivoted towards vodcasts, where having video elements can enhance audience engagement and reach. Adapting to this trend could be key for podcasters looking to grow their audience.

Stay Updated with Industry Trends: Kelvin shared his approach to staying informed about the latest trends and developments in podcasting. From networking with industry experts to keeping an eye on platforms like Pod News, staying up-to-date with the podcasting landscape is essential for continuous growth and improvement.

If you're interested in learning more about Kelvin's journey in podcasting and gaining valuable insights for your own podcasting endeavors, be sure to tune in to the full episode on That Podcast Exchange. And if you want to connect with Kelvin Tay or learn more about Renegade Radio Malaysia, feel free to reach out to him on LinkedIn.

Thank you for tuning in, and stay tuned for more exciting episodes coming your way! 🎧✨

31/03/2024

Unlocking Success: The Power of Freebies for Podcast Clients

15/03/2024

Welcome back to PodcastExchange 10-Minute Friday! In this episode, we delve into the strategies and tips for podcast managers to land clients and grow their business successfully. From niche selection to networking and showcasing value, we cover it all.

Podcast Episode Description:Welcome back to PodcastExchange 10-Minute Friday! In this episode, we delve into the strategies and tips for podcast managers to ...

12/03/2024

📢 LATEST NEWS FROM PODWIRES.COM 📢

APAC marketers lead the way in leveraging AI to create social media content

Meltwater, a global leader in social and media intelligence and data analytics, has today released its State of Social Media 2024 report. It finds that although nearly half of APAC teams (47%) expect social media to play a more significant role this year, they’re more likely to dedicate the same budget rather than increase it.

The report, which includes responses from over 2,000 global marketing and communications professionals, found APAC marketers see AI as more important to social media than their counterparts around the world, with 55% saying it is somewhat important compared to 44% globally, and nearly two thirds (64%) using AI to help create social media copy.

Lack of social media strategy and software implementation a struggle for APAC
Compared to other regions though, teams in APAC find that not having a defined social media strategy is a bigger challenge (37% vs 25% in EMEA and 29% in Americas) despite 34% of respondents having a dedicated social media team. And 25% are in the tougher spot of having a strategy but lacking the resources to execute on it, with 51% concerned about employee bandwidth.

Yet, fewer APAC respondents take advantage of software to help with scheduling and reporting. Only 47% say they currently use software, compared to 61% globally, though a larger percentage are interested in pursuing this in 2024.



➡️ https://podwires.com/p/apac-marketers-lead-way-leveraging-ai-create-social-media-content



08/03/2024

📢 LATEST NEWS FROM PODWIRES.COM 📢

Acast Paves the Way in Integrated Marketing Campaigns for Podcast Advertisers

Acast, the world’s largest independent podcast company, is leading new approaches to integrated marketing campaigns for podcast advertisers around the globe. Since launching its first multichannel campaign more than six years ago, Acast has continued to harness the power of podcasters in the $250 billion global creator economy to help brands reach audiences across traditional and emerging media channels.

Proving the power of podcasters in the creator economy, a recent study by Cumulus Media and Signal Hill Insights found half of weekly podcast consumers follow their favorite podcasters on social media. According to this same study, this number increases to 68% when looking specifically at podcast listeners between the ages of 18 and 34. Simultaneously, as podcasters and fans have explored their love for the medium across various channels, advertisers have seen the value of multichannel campaigns. In 2023, Acast saw a 46% increase in advertisers booking multichannel campaigns from the year before. To meet this demand, Acast has continued to expand its expert strategic recommendations and campaign ex*****on for podcast advertisers across video, social media, live events and more for maximum scale and impact.

“Over the years Acast has continued to refine its multichannel offerings because of increased demand for advertisers looking to spread their message across a variety of platforms. Most recently at Acast we’ve also seen more and more podcasters show interest in working with brands to monetize not only their podcasts, but also other media where they connect with their dedicated audiences,” said SVP of the Creator Network at Acast Veronika Taylor.


➡️ https://podwires.com/p/acast-paves-way-integrated-marketing-campaigns-podcast-advertisers



07/03/2024

Hey there, podcasters! 🎙️ Exciting news! I just released a new episode on The Podcast Exchange, and I can't wait to share three key takeaways with you all. Here they are:

Value Over Price: In a competitive market, it's essential to showcase the value you provide beyond just the cost. Emphasize your expertise, quality, and results to attract clients who prioritize excellence over affordability.

Package Your Services: Instead of offering a one-size-fits-all solution, create tiered packages that cater to different needs and budgets. By highlighting the value proposition of your premium services, you can demonstrate the benefits of investing in your expertise.

Focus on Intangibles: Don't just focus on basic editing services. Highlight the extra value you offer, such as social media promotion or guest booking, to attract clients who are looking for a comprehensive podcasting experience.

If you're a passionate podcast producer looking to elevate your brand and collaborate with talented creators, check out Podworks.io. With over 1,000 vetted podcast freelancers ready to enhance your podcast, you'll find the right talent for your project.

If you found these takeaways helpful, hit the like button, subscribe to The Podcast Exchange, and share this post with your fellow podcasters and service providers. Let's continue to prioritize value over price and build strong relationships with our clients. Keep on podcasting! 🚀 .io

07/03/2024

Calling Podcasters & Producers: Find Each Other on Podworks.io!

Struggling to find the perfect podcast producer or land your dream podcast job? Look no further than Podworks.io!

Podcasters: Connect with talented producers who can elevate your audio quality, streamline your workflow, and help you reach new audiences. Post your project for FREE and browse qualified producers ready to bring your vision to life.

Producers: Showcase your skills and experience to a network of podcasters actively seeking your expertise. Land your next gig and collaborate on exciting new projects.

Podworks.io is the one-stop shop for all your podcasting needs. Sign up today!

Podcasters: Post a Project (FREE)!
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02/03/2024

📢 LATEST NEWS FROM PODWIRES.COM 📢

The future of digital audio sounds good with innovation and improved measurement, delivering growth

90% of agencies have used audio advertising this year, according to IAB Australia's Australian Audio State of the Nation Report, with 83% of media agencies including streaming digital audio advertising as a significant or regular part of their activity. According to the report, which is in its eighth year, agencies intend to spend more money in podcasts (64%) and streaming audio (61%) in the upcoming year

Sophisticated targeting and personalisation, standardising ways to measure incremental reach, attribution, and cross-platform effectiveness along with improving programmatic supply were identified by respondents as the greatest opportunities for audio digital advertising growth. Ad buyers also identified the use of AI, particularly around content and ad creation, as a potential driver of future growth in digital audio and podcast advertising.

Brand building was again named as the dominant campaign objective for media agencies using digital audio advertising (87% using streaming audio and 80% using podcast advertising for brand awareness), with fewer buyers using it for lower funnel activities such as increasing sales or conversions (33% for streaming and 30% for podcast). Audience attention and engagement was seen to be the key driver for audio investment (62%) followed by incremental reach (52%) and ability to complement other media (50%). These last two point towards the power of audio to supplement other channels, a power that is not lost on buyers with eight in ten media agencies commonly buying digital audio advertising in combination with other media, most often with other digital display advertising (including digital video).


➡️ https://podwires.com/p/future-digital-audio-sounds-good-innovation-improved-measurement-delivering-growth



29/02/2024

📢 LATEST NEWS FROM PODWIRES.COM 📢

‘Half-Arsed History’ Podcast Joins Acast Creator Network, Hits Six Million Listens

Acast, the world’s leading independent podcast company, has signed the popular history podcast ‘Half-Arsed History’ to its growing Acast Creator Network.

Boasting six million all-time listens, 90,000 weekly listens and huge audiences in Australia, the UK, US and New Zealand, ‘Half-Arsed History’ takes listeners on a journey through the ages, blending humour, insight and unforgettable tales from the past.

Launching in 2018, the ‘Half-Arsed History’ podcast has established a loyal and highly engaged audience purely through audio, without the support of a social media or video component. The podcast recently caught the attention of Spotify, who included the show in their 2023 RADAR program. Meanwhile, late last year the podcast signed with leading entertainment talent agency WME for representation.

Hosted by Riley Knight, ‘Half-Arsed History’ highlights absurd and entertaining stories from the past, ranging from the history of the toilet to the lost secret of Greek fire. Each week, listeners are treated to three episodes, a full-length deep dive into a tale from the past, ‘Quarter-Arsed History’ – the bite-sized companion episode – and ‘Monuments’, the series that dives deep into epic builds such as The Pantheon and Stonehenge.

In 2012, Knight completed a Bachelor of Arts at the University of Melbourne, majoring in History. Six years later, he started ‘Half-Arsed History’, which put his history degree to good use.

Riley Knight said: “In high school, my Year 11 history teacher gave me a failing grade, saying my work consisted of 'a series of unsubstantiated generalisations with no evidence'. I'm proud to say that absolutely nothing has changed since then. It's still a mystery as to why Acast have agreed to pick up my tinpot history podcast although I'm very glad they did.”


➡️ https://podwires.com/p/halfarsed-history-podcast-joins-acast-creator-network-hits-six-million-listens



26/02/2024

Hey everyone! 🎙️ Exciting news! We just released a new episode of That Podcast Exchange, and this one is packed with valuable insights on personal branding, AI tools, and leveraging LinkedIn to grow your business. Here are three key takeaways from our conversation with personal branding expert and content strategist, Jennette Cajucom:

1️⃣ Authenticity Over Ambition: Jeanette emphasized the importance of focusing on purpose rather than ambition when building your personal brand. By staying true to your core values and beliefs, you can create a brand that resonates with your target audience on a deeper level.

2️⃣ Value-Adding Strategies: Whether you're a podcast manager, service provider, or entrepreneur, putting your target client at the center of your strategy is crucial. By understanding your client's needs and providing value that helps them move from point A to point B, you can attract and retain clients effectively.

3️⃣ The Power of Storytelling: Storytelling plays a vital role in personal branding, especially on platforms like LinkedIn. Sharing your personal story and unique experiences can set you apart from the competition and build trust with your audience.

If you want to dive deeper into these topics and learn more about how AI tools can enhance your personal branding efforts, make sure to listen to the full episode on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or via RSS. And don't forget to rate, review, and share the episode with your friends!

For more insights and tips on personal branding and entrepreneurship, connect with Jennette Cajucom on LinkedIn or reach out via email at [email protected]. Stay tuned for more exciting interviews and valuable content on That Podcast Exchange. See you next week! 🚀

23/02/2024

A podcast manager is the driving force behind the successful creation and promotion of a podcast. The offerings can vary, but here's an overview of what services typically include:

Content planning - A podcast manager can assist you in developing a content strategy that is consistent with your brand, the message you want to convey, and the interests of your audience. They can recommend the best topics to cover, the best guests to include, and the best ways to structure your episodes.

Scheduling - A podcast manager can schedule your podcast episodes and guests, ensuring a consistent release schedule, which is critical for growing and retaining an audience.

Guest coordination - A podcast manager can assist in identifying guests who would be a good fit for your show based on its theme, content, and target audience. They may research potential guests, contact them, and pitch your podcast as a venue for them to share their thoughts and experiences.

Overseeing recording and production - The podcast manager ensures that the audio quality is excellent while recording. They monitor levels and handle any technical problems that may arise.

17/02/2024

🎧Do you enjoy podcasting but dislike the hassle of creating, editing, and promoting your episodes? Do you wish you had a smart and friendly assistant to help you with podcast production?

👉 If so, you should check out Podworks io! 🎧

Podworks.io is the ultimate podcast freelancer marketplace, allowing you to find and hire the best podcast service providers and producers for your specific needs. Podworks.io has everything you need for voiceover, sound design, editing, and marketing. 💯

But wait, there’s more. Podworks.io has just launched its own GPT-like chatbot that can make your podcasting life easier and more fun.

You can use the chatbot to generate ideas, scripts, titles, descriptions, and more for your podcast episodes. You can also ask the chatbot for feedback, tips, and suggestions to improve your podcast quality and reach. 🤖

Click the link below and join Podworks.io now! 👇

Join https://www.podworks.io
Chatbot : https://www.podworks.io/chat-bot

16/02/2024

Unlocking Linkedin: How to attract Podcast Clients?

10/02/2024

Have you ever wondered what goes on behind the scenes to create your favorite podcast? You are not alone. Many times we assume it's a simple process of hitting record and then uploading, but creating a podcast is far from simple.

A piece of good advice from multi-award-winning audio producer Pariya Taherzadeh-Desovski, never giving up means and how rejection will make us stronger to get to the next place.

That Podcast Exchange Season 6 is coming up soon

To all aspiring podcast producers who are having a hard time onboarding a client:. Join us at https://podworks.io We are now 2 years old.

20/12/2023

Unpacking IAB's Report: Why Advertisers are Betting Big on Creator Content

Podcast Powerhouses Acast and CAMH Use Celebrity Influence to Spread Awareness on Mental Health

08/12/2023

🎙️Dentsu Boosts U.S. Ad Growth Forecast for 2024 to 5.8%, Hitting $316.4 Billion, Swift Romance Elevates Listenership of 'New heights

Podwires is driven by uncompromising journalism, enabled by technology, and enriched by communities of podcasters and producers.

05/12/2023

As a destination for podcasts, YouTube has had a stellar year in 2023.

YouTube was the third-most-visited podcast destination in 2021. It was tied with Spotify in 2022 as the most popular platform among listeners of weekly podcasts. After two studies in 2023, YouTube has risen to the top of the pack and is currently the most popular podcast platform in the United States.

MARU/Matchbox was hired by Cumulus Media and Signal Hill Insights to perform a comprehensive study of 608 weekly podcast listeners for the eleventh installment of the Podcast Download series. The study took place from October 13–19, 2023. Every year, two studies are carried out. In addition to examining themes like platform preference, content trends, perceptions of brand safety and content appropriateness, and more, the Fall 2023 Report also highlights trends from earlier studies.

For the past two waves, YouTube is the most popular platform in the United States for listening to podcasts: 28% of respondents say they use it the most, followed by Spotify (15%) and Apple (12%).

29/09/2022

International Podcast Day™ is September 30th and is an international celebration of the power of podcasts! The celebration is a great opportunity to connect with fellow podcasters, podcast listeners, podcast enthusiasts, and leaders in the podcasting industry.

That Podcast Exchange interviewed Dave Lee the founder of International Podcast Day about these special days for all podcasters.

26/09/2022

New episode is coming up soon

06/07/2022

If you are an aspiring podcaster or just starting out, you may feel pressured to record your first episode and doubt whether it will be successful or not. There's that feeling of doubt when you're about to start something new and announce it to the world — we all have a word for that and it’s the Imposter Syndrome.
You don’t need to worry as we will have Bryan Entzminger, Founder of Top Tier Audio, a real expert who has a superb and excellent understanding of audio and the fundamentals of recording

03/07/2022

Podcasts are on the rise and many podcasters are looking beyond the numbers…but are they looking at the right numbers? Success in podcasting isn't centered around gaining listeners. There are some podcasters that are "push marketers". They want to push their content out there and hope that people come to listen.

For aspiring podcasters or new podcasters, you should focus on attracting the right listeners—the kind of people who will connect with your podcast and become avid listeners (and hopefully, fans). How can you do it? You can do that by knowing your data or the information you have on hand.

In this episode, we will have Graham Brown, founder of Pikkal & Co— an award winning podcast agency, a true expert who has been involved in over 2,000 podcast episodes as a host, producer or guest. He will guide us through the importance of the “data” for podcast growth.

Enjoy listening!

If you want to chat more about this topic, I would love to continue this conversation with you, over twitter !

About the Guest:
Graham Brown, founder of Pikkal & Co, a Full Service Podcast Agency with podcast production partner studios in Atlanta, Bangalore, Barcelona, Brisbane, Dubai, Dublin, Helsinki, London, Manchester, Manila, Mexico City, Mumbai, New Delhi, New York, Singapore, Stockholm, Sydney, Toronto, Vienna, Washington DC and Zagreb. Pikkal & Co was founded by podcast host Graham Brown. Pikkal & Co specializes in Performance Communication for B2B Clients. Performance Communication is Communication that delivers measurable results based on Data-Driven Conversations.

In this episode, we cover:
How "data" in your podcast makes a difference to its success.
How to use your ONE successful episode to grow your podcast.
Why content is still the king? A look at the most important factor for podcast growth.
Effective methods for growing your podcast while retaining your audience and listenership.
Podcasting: a great tool for your business or personal branding.

Support the show on Patreon to continue to bring you quality content.

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We invited experts who are at the top of their game to insightful conversations that deconstruct strategies to give you the tools, tactics, and tricks you need to achieve your dream goal.

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09/06/2022

As podcasters, we have several responsibilities. We are constantly looking for new guests, thinking of topics to discuss, and how to improve our show. In fact, the two primary aspects of podcasting that often get overlooked are growth and monetization.

If you're a podcaster, you're probably aware of the fact that growing your podcast is difficult. The podcast industry has been growing for years and today, there are millions of podcast listeners. Yet, few podcasters have actually monetized their podcasts.

Don’t worry, Evans Putman is here to help! He is the owner of Infinite Impact Coaching and Consulting, which helps podcasting entrepreneurs build million-dollar businesses and he will share with us his expertise on how we can grow and monetize our podcast.
Enjoy listening!

What we learned from Evans Putman in this episode:

How can you grow your podcast into a 7-figure business?

Here are the tips and tricks Evans shares with us on how he managed this feat.
How you can grow your podcast with the skills you have already learned.
How to use your podcast to create brand awareness and use it as a foundation of your business itself.
The importance of knowing your customer avatar.
Highly effective ways to improve podcast engagement.
Podcast Monetization: Evans will talk about how to monetize a podcast using different strategies.

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