
14/10/2025
“Don’t fake it, just shoot it!” 🎥🐾
That was the key message of our presentations at Jackson Wild Summit 2025, where we launched the Wild Footage - AI Free Seal. A project aimed at our industry, building and keeping the trust that what our audiences see is real.
With the rise of video AI tools, generating wildlife footage has never been easier, and it’s becoming harder by the day to distinguish real from fake.
How do we address this challenge?
Markus Mooslechner took to the stage during the Wild West of AI panel to discuss the future of AI in the Natural History filmmaking industry, and how we can cement trust in our productions.
With our new authenticity campaign, you can get certified and confidently share with your audience that your Wild Footage is AI Free. We know that AI has many uses, as machine learning drives improvements in editing, transcription, and other critical systems. But audiences want to believe that what we show them exists, and we can foster that trust if we take action.
For more information about the campaign, head to our website now: https://lnkd.in/g_xaY3HJ