Why User-Generated content?
What’s the big deal about user-generated content, and why should your #brand care?
Here are three key reasons #UGC is a key marketing strategy you can’t ignore 🎯
1️⃣ Promote authenticity
Consumers are 2.4 times more likely to view user-generated content as authentic compared to content created by brands.
That offers brands an important credibility boost since most people say less than half of brands create authentic content.
2️⃣ Create trust
It’s all about creating trust. A full 92% of consumers trust recommendations from people they know, and 70 % trust online consumer opinions.
Whether it’s a product, a service, or an experience, modern consumers want to know what they’re going to get before they order.
3️⃣ Drive purchasing decisions
All of the preceding benefits of user-generated content really lead up to this one: ⏩ the impact on purchasing decisions.
Nearly 80 % of people say #UGC has a high impact on their purchasing decisions.
Don’t forget #InstagramStories when sharing user-generated content designed to drive purchases. 📳
Combining the immediacy of Stories with the staying power of Highlights, you can create a lasting album that lets potential buyers keep watching for as long as they need to feel comfortable heading to your website to buy. ☑
Our team is here to help your business thrive - Meliorism Marketing Agency
✅ Today, success in business requires a combination of qualities: #flexibility, #organizational skills, and good planning.
✅ Growing your #business is crucial for your business’s survival and your economic well-being. But like other small-business owners, you may not have the perfect blueprint that can keep the bumps and bruises to a minimum.
✅ If you have established a #startup and survived, you may be curious about the next steps to #grow your small business beyond its present status.
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