We combine data, insights and pitch perfect creativity to find and own precisely the right combination of spaces, places, moments and voices along the Purchase Decision Journey. We call this Precision Activation. WE LIVE IN AN OMNI CHANNEL WORLD where the merging of physical, digital and social means people can browse, share, compare and buy, anytime, anywhere. Today, it is much more challenging t
o influence people not just to think or believe something, but to act. Our take is that the key to successful communication strategies is understanding consumers and shoppers, the way they make decisions, the touchpoints that influence them the most, the messages they respond to and the role that the brand should play at those touchpoints. WE MAP THE PURCHASE DECISION JOURNEY. We use our unique insights tool Pathfinder to map, segment and prioritize people's Purchase Decision Journeys, identifying the steps taken before, during and after the selection of a brand for purchase. Some steps will be precise points of influence, where communication directly impacts behavior. WE CREATE IDEAS THAT MOVE PEOPLE TO ACT. Anchored in deep data and drilled–down insights, we develop big ideas that engage people at precisely the right time, in the right place (physical or digital) and with the right approach – an approach relevant and meaningful to people, and, efficient and effective for our clients. WE COMBINE SMART STRATEGY AND BROAD CAPABILITY WITH A FOCUS ON CREATIVITY.
